Why Use A Webinar For Your Business?
A webinar for your business is nothing more than a live web-based video or audio conference that connects the host of the webinar to an audience. Maybe you’ve even listened in on a few?
The first time the webinar is given, it is live. Many times these webinars are recorded, so the host can get information out to people who happen to miss the webinar. All webinars have audio, and some have the host videotaping himself or herself to better connect with the audience as a real person.
Running a webinar for your business doesn’t have to cost the earth. In fact it’s possible to run free online business webinars to build your brand, improve your profits and bolster your bottom line without spending a penny. Let’s take a look at 7 benefits of the webinar business model.
The Webinar Business Model
Imagine this. You’re surfing the web, looking for information on a particular subject and you come across a great blog post. You read it, and feel like you really drew some value from the content. Then you keep surfing, and you come across a sign-up page for a webinar covering the exact material you’re looking for as well.
You sign-up, attend, and get to hear an industry expert talk about the topic of your interest. After you signed up for the webinar, you received a free gift that was relevant to the information you searched for. You were able to ask questions during the webinar, and learn from the answers to questions asked by others just like you.
The Personal Touch
When the webinar was over, your host reached out to you through helpful emails, made a value-rich offer that helped you solve a big problem in your life, and then continued to provide more valuable and free information that you found very helpful.
Which of those experiences would you enjoy more?
The answer is simple. The webinar process is more personal and offers so many more opportunities to help someone answer questions and solve problems. That is one of the big benefits of using webinars for your business. You’re able to help your audience in a much deeper way than using other marketing methods.
FREE Checklist: How To Plan, Host & Profit From Webinars
7 Benefits of Using Webinars For Your Business
1. You Benefit from Unlimited Reach
By the year 2020 it is estimated that nearly 4 billion people will be surfing the web regularly. No matter what your budget and the size your company, you can reach them all with a webinar. The smallest mom-and-pop company with very little marketing capital can literally reach the world with a webinar. Thanks to the internet and free webinar service providers, your personal time investment is all that is needed to become a global business.
2. You Reduce Your Marketing Costs
There are literally billions of websites online and you have to remain competitive. This can make your marketing costs expensive. But there’s only one “you”. People want to do business with a person, not a web page. Webinars make it very easy to introduce yourself, and your unique personality, to the world. YouTube Live, Google Hangouts and other websites and software suites offer free webinar services. This allows you to dramatically reduce the amount of money you spend building your customer base over more expensive, traditional marketing methods.
3. You Can Turn Your Webinar Into A Product
Study after study shows that online entrepreneurs often complain they don’t have a product to sell. When you host free webinars as business workshops and seminars you automatically have an informative product that you can sell for the rest of your life.
4. You Build Your Email List
You must be building an email list. Seriously, you really need to be doing this if you’re in business of any kind. Webinars make building, and developing a relationship with, an email list, simple, fun and engaging. Free webinars may be the most effective, low-cost way to build your list. This gives you a group of laser targeted prospects you can market to any time, people that are interested in what you have to say.
5. You Instantly Become An Authority Figure in Your Market
Even if you’re nervous as can be to give a webinar for your business, your audience doesn’t know this. They look up to you as an authority figure in your field simply because of your ability to broadcast your company’s message through a webinar. Giving free or paid webinars, you look like a pro. So many people are scared to do anything online, that even what you perceive as a failed webinar instantly lends credibility for you and your business as an expert in your market.
6. You Can Create a Passive Income Sales Funnel
After you plan, host and complete a successful webinar, you have a powerful component of a sales funnel. You can use that same recorded webinar endlessly to promote the building of a passive income.
7. You Build Customer Loyalty
If you want an audience that absolutely can’t wait to hear what you have to say, give away a lot of value for free. This is one of the easiest things to do with a webinar. Webinars have been proven time and again to lead to future sales. Running a webinar for your business is a great way to attract new customers and clients. They’re also excellent for showing your current customer base that they matter to you. They’re a quick and easy way to deliver massive value and information to your customers, which builds client loyalty and leads to word-of-mouth referrals.
Free Checklist For Running A Webinar For Your Business
The reasons above demonstrate why you should be using webinars to build your business. They are essential for helping both you and your target audience. There are a lot of reasons why webinars work better than other marketing models for boosting engagement, building your list, making sales and improving your business profile. If you’re planning your first webinar for your business or you want to improve on your last one, this Free Webinar Success Checklist will make you look like a pro.