Generate More Free Website Traffic With Webinars
There are a lot of reasons why webinars work better than other marketing models for boosting engagement, building your list, making sales, improving your business profile and, of course, generating free website traffic.
So what is a webinar? The word webinar is a combination of the words “web” and “seminar”. Before the Internet, seminars took place offline. People would gather in large groups to hear an expert talk about a particular topic. Today business owners large and small can conduct seminars on the internet, spending little to no money, and still reach a large audience with their message.
Why Host A Webinar?
The average person doesn’t own a website. They don’t own a blog. The extent of their experience online is checking their email, burning time on Facebook, and using Google or some other search engine to look up information. Why is this important to you as a small online business owner or blogger?
It’s important because you’re viewed as an expert simply by owning a website. When you host a webinar, you benefit from even a greater perception that you’re an expert and a leader in your field. Perception is everything when you are marketing your business, online or off. When you host a webinar that solves some big problem in the lives of your target audience, those people don’t forget who you are.
A Webinar Will Get Visitors To Your Website
People who attend your webinar come to your website again and again. This improves your free website traffic flow, and because your webinar was directed towards a very specific problem or question, this is targeted traffic that raises the possibility that you will sell your products and services.
These people also interact with others with the same problem or question that you solved or answered. This word-of-mouth advertising delivers more targeted and free website traffic.
FREE Checklist: How To Plan, Host & Profit From Webinars
Benefits Of Hosting A Webinar
Webinars also work great for traffic because they let you connect as a human being to your audience. You can put valuable, life-changing content on your website. You can add a lengthy “About Me” section, include a smiling head shot, talk about your hobbies in-depth, and you’ll still never connect with your audience as a real, live human being as you can when you host a webinar.
People can see and or hear who you are. A personal connection is made. No longer are you just a random blogger or online business owner. Each of the individuals in your webinar audience, no matter how few or how many, feel like you’re talking to them in a one-on-one conversation. This improves your relevance in the lives of those people, and ensures a steady stream of free website traffic now and in the future.
Webinars + Collaboration = Free Website Traffic
With your webinars you have connected with your audience. These people sign up to your email list, purchase your products, and know, like and respect you. Just imagine how much more traffic you can develop when you team up with someone else who has used webinars to improve their business presence online.
Collaborating with another business owner in your niche or market means you both benefit. When you announce an upcoming webinar to your list, your webinar partner has a chance to attract new clients, and you do as well.
Webinars are an effective free website traffic generator that builds your brand and develops your voice of authority. When you collaborate with another influencer in your market to host a webinar together, you dramatically improve the chances of boosting your traffic exponentially.
Free Webinar Success Checklist
There are many benefits of webinars for your business. They should be an important part of your online marketing mix. In addition to bringing you free website traffic, they boost engagement with your audience, build your email marketing list, make sales and improve your business profile. People love in-person events, and a webinar is about as close as you can get to having an in-person event without actually having one. For more information on how to run a successful webinar download this Free Webinar Success Checklist.