Is Your Website Content Writing Working?
If you have a website, you’ll know the importance of website content writing. New content posted onto your website is the best way to inform, educate and engage your customers while building authority in the eyes of your audience.
Also, the more website pages you have the more traffic you will get. When you write online content it attracts the search engine bots. The more pages of a website those bots index the more traffic they can bring back.
But do you feel that your content is not working like you want it to? Your sales aren’t increasing, your newsletter isn’t getting new subscribers, and it just feels like you’re wasting your time. If your website content marketing is driving you crazy, here are 10 web writing tips that will help you go from crazy to confident.
10 Website Content Writing Tips
1. Determine Your Why
When you are creating any one piece of content, do you know what the purpose of it is? Each content choice must have a reason for being in order to be successful. Is the content there to inform your audience about a problem? Is the point of the content to get more subscribers? Perhaps the point is to sell a new product or service? If you don’t know what the point is, it’ll be hard to get anyone to take action.
2. Understand Your Audience
When you produce any content it’s imperative that you know who you’re creating it for. Try developing buyer personas and write the content to the “customer of one” instead of creating it for a nameless person that you don’t know. This can help you develop very personalized content that gets results. There are search engine optimization (SEO) strategies you can take to ensure that your audience can find you easily via the search engines. Don’t think that writing web content for SEO doesn’t matter. The more you improve your SEO, the better your results.
3. Know Your Niche
Content marketing is a very important method of getting the word out about your products and services. You may think that you know your area of expertise but the fact is, a niche might change a bit over time as technology improves and trends change. Keep up to date in your industry so that you’re ready for changes that may develop.
4. Follow Your Competition
The best way to differentiate your content marketing from your competition is to watch what they’re doing. Join your competition’s lists, and look at the content they’re sending out. Can you determine if it’s working well for them or not? Can you decide how to do it a little bit better?
FREE REPORT: How To Write Content For An Online Audience
5. Know the Buying Process
There’s a set buying process that your audience will take part in, even if they don’t realize it, and it’s important to realize where people are in the buying process. Typically it works in a five stage process as follows:
- Information Search
Plus, after purchase your customer will evaluate again on whether or not to buy from you again.
6. Refine Your Strategy
If you have no strategy, or you feel as if what you’re doing isn’t working, take the time to work on refining your strategy to work better. Base this on the information you’ve gathered about your customers, the niche, your products, your services as well as the buying process.
7. Make Content Marketing A Priority
To ensure that content marketing will work, it’s important to do it on a consistent basis as a priority in your marketing efforts. If you’re only one person, use automation to your advantage to help make everything possible. But don’t over use it. A good rule of thumb is that you should personally respond and interact with people on social media and within comments of your blog. Use automation to schedule the publishing of your new content, your list building and publishing your content to social media.
8. Promote The Content You Create
Content can’t just be created and that’s the end. When you create any type of content that you want people to find, you should promote it. You can use free strategies such as on and off page SEO, posting your content to your social media sites and emailing it out to your subscriber list. You can even promote it via pay-per-click ads. If you don’t let people know that your content is out there, you’ll get a lot less positive results from it.
9. Create Compelling Content
No one wants to consume boring content. Ensure that the content matches the needs of your audience, speaks to them on their terms and provides value in and of itself to your audience. Your audience doesn’t want a ton of content sent to them, regardless of whether it’s good, bad or indifferent. If you can’t create quality content on a daily basis, don’t. Create quality content on a schedule that works for you. If it’s high quality, answers questions, and solves problems, it will be welcomed by your audience.
10. It’s Not All About Text
Don’t limit your website content to just text. Content can be read, watched and listened. It can be an article, a blog post, a report, an ebook, an online course, an audio file or a video (click here for some video content tips). The more variety that you provide to your audience, the more engagement you will get.
Need Help With Your Website Content Writing?
Content marketing is about the long haul. Results aren’t going to happen overnight. Continue to produce high quality, relevant, consistent content that has a purpose and provides value and you will see the results you desire. But creating content can take a lot of time and research. That’s why many online business owners use quality content writing services, also known as Private Label Rights (PLR). Whatever your niche or industry, PLR provides a high quality pre-written content writing service that you can use and edit in any way you want. You can even put your name on it as the author. This free starter pack of PLR Reports, Articles and Videos will help make your website content writing quicker and easier than you ever thought possible.