10 Tips To Get Your Website On Google Search Results
Getting your website on Google search results can be invigorating both for your profits and also for your mindset. It’s an accomplishment that can have a serious impact on your business.
There are millions of websites. This is both an opportunity and a challenge. You want your website to stand out from the crowd and get noticed. When your website starts to get noticed by Google, and the other search engines, your competition no longer matters.
Here are 10 tips to help your online business stand out in the crowd and get your website on Google search results.
How To Get Your Website To Show Up On Google Search
1. Keyword Research
Google sends visitors and prospects to your site because of the keywords they are looking for. That means those same keywords need to be present on your site and easy to find. They not only need to be part of the content, they should also be part of the navigation. Research your keywords to support your customers and prospects. Additionally, keyword research helps you provide the most valuable and beneficial content possible. When you know what your customers and prospects are looking for, you can provide it. Providing top quality content will set you apart from the majority of your competition.
2. Target An Easy Search Phrase
You want a search phrase that has lots of demand and little supply. These phrases are often the phrases that are three or four keywords long. They may begin with “How to” or “Tips for”. Use a keyword tool like Market Samurai to help you find those unique keyword phrases to focus on. The reason for targeting these easy search phrases is that you can quickly achieve a top page rank. You can then use these content pages to link to other pages within your website – the pages where you ideally want your traffic to go.
3. Link To Your Key Pages From Social Media And Blogs
Commenting on blogs and participating on social media sites drives traffic to your site. People viewing and sharing your content on social media will register with the search engines. Use the social media sites that your audience uses and share relevant content from your website. People may also link to your website and specific pages on your website once they learn about your valuable content and information.
4. Internal Links
Check your Google analytics and see which pages on your website are getting the most traffic. Then create an internal linking structure within your website to draw attention to these pages. You can identify a keyword or keyword phrase you’re trying to optimize and link to pages that use those keywords.
FREE Checklist: SEO For Beginners
5. External Links
The number of external links, or backlinks, that you have pointing to your website is an indication of the popularity and value of the content on your website. The best value links come from legitimate, high quality websites. If these websites are linking to your website, Google will see this a ‘recommendation’ about the value of your site and will rank your website higher in its search listings. To get more backlinks, contact authoritative websites or blogs to see if you can provide a guest post or article. That post or article will contain a link back to your website.
6. Write More Content
Content is ultimately what search engines index. The more relevant content you have, the more value the search engines place on your site. Creating keyword-focused content can give you the SEO boost you’re looking for. All the search engines like fresh content because they want to provide their users with the most up to date information. But don’t compromise the quality of your content by trying to publish something new, say everyday, if it’s just a lot of rubbish.
7. Check Your Existing Content
It’s not just about publishing new content to get your website on Google search results. Make sure your existing content is optimized. This is accomplished by:
- Use keywords in your headline
- Put keywords in your subheadings
- Insert keywords into your first and last paragraph
- Place relevant and supporting keywords throughout the body of the copy
8. Don’t Overuse Keywords
Whilst keywords are important to use to get your website on Google search results, you don’t want to use too many. Your keywords should should be just sufficient enough to appear at important places. As a general rule, keyword density is calculated for every 100 words. If you repeat your keywords too much then your website will be ignored by the search engines because your content will be considered unnatural and unreadable. You can get a free website keyword test with this keyword density tool.
9. Easy Navigation
It sounds so simple, yet many websites are a navigational disaster. When a visitor can’t find what they need quickly and easily, they leave. Usually, if visitors leave your website soon after they arrive it’s a sign that something is wrong with the site, or they’re not getting their needs met. This is how Google sees it. The process of measuring how long visitors stay on your website once they land there is called your bounce rate. Your bounce rate on Google Analytics is a ranking signal in the Google search algorithm.
It goes without saying that if you want to get your website on Google search results, you should install Google analytics tracking your website. These free analytics provide valuable inside information. They help you track where your customers go on your website, how long people stay on a single web page, how long they stay on your site, how they found your website, what keywords they use to find your website, how many visitors return to your website and more. This information is invaluable. Check your website analytics regularly. Create content and navigation systems that support your findings.
The 4 Unbreakable Rules For Getting Your Website On Google Search Results
When you know how to get your web page to the top of Google it makes a big difference to your business. But search engines like Google keep their methods and ranking algorithms secret, because they want to provide the best search-results for their users and stop spam pages from clogging those results. Unfortunately many online business owners fail to get recognized by Google’s index because they violate one of more of the 4 unbreakable search engine rules. Download your FREE Copy of Market Samurai to discover these rules and get your website on Google search results.