What Is Content Marketing And What Are Its Benefits?
So, what is content marketing and why is it important for your business? Firstly, the definition of content marketing is that it is a technique that requires website owners to create and distribute valuable content on consistent basis. It’s about earning familiarity, trust and a relationship.
The objective is to get visitors to take a specific action, such as, sign up for a mailing list, make a purchase or simply to develop brand and establish expertise in a given niche or industry.
Using effective content marketing tactics is important for your business because today, content truly is king on the internet. Gone are the days where you could fill your website with poor quality, keyword heavy content and just sit back whilst the search engines sent you lots of traffic. Also, if you went to a website and it was poorly written, with out of date information you would not be inspired to buy anything from that website. So why should you expect any less from your website visitors?
7 Reasons Why Content Marketing Is Important For Your Business
1. It Generates Sales
If you run an online business you’ll need to make sales to survive. The problem is the average online business doesn’t have the customer base of their large competitors, especially if you run it as a side business. That means you have to do much more work to generate sales. Content marketing is without a doubt one of the most efficient ways for any business to draw in more customers and ultimately more sales. It’s a fact that being of value to customers, and offering content they can actually use builds relationships and loyalty that can last a lifetime.
2. It Establishes You As An Expert
The online business world is competitive, so you need to give prospective customers as many reasons as you can why they should buy from you, rather than your competitors. Content marketing is a great way to separate yourself from all the other businesses in your market. If you provide real value and express a different point of view on a particular topic it will really make you stand out in the crowd. It will make you look like the expert everyone should follow. When you establish yourself as an expert there is no limit to the amount of money you can make.
3. It’s Cost Effective
What is content marketing going to cost your business? Well, when you compare content marketing to other forms of marketing you will see just how inexpensive it is. While it won’t cost you a lot monetarily, it can cost you a lot as far as your time goes. It takes time to create content and it takes patience to continue to do it on a regular basis. But there are ways you can save time, buying pre-written high quality content that has been produced by professional writers which you can edit and claim as your own,
Also, it’s important to think outside the box when it comes to content. Sometimes we instantly think of written text, but, did you know that video converts 80% better than text on sales pages? And, YouTube has millions of views each month? People love video and so that is a great form of content.
FREE REPORT: How To Write Content For An Online Audience
4. It Makes You Money
Content marketing is one of the most effective strategies on the internet. It delivers your message in a very quick and efficient matter. If done correctly a good content marketing tactics can bring in quite a bit of money in conversions for calls to action on your site.
5. Brand Building
What is content marketing going to do for your brand? It helps to establish your reputation as a business that provides reliable, useful and accurate information. When developing a content strategy, ensure that your content consistently helps people to solve their problems or it helps them to make their lives easier. This will help you to establish a long term and prosperous relationships from a grateful audience.
6. It Generates Traffic
The simple fact is that the more website pages you have the more traffic you will get. Content brings search engine bots and the more pages of a website those bots index the more traffic they can bring back. More traffic means more opportunities to get more prospects into your sales funnel.
7. Social Media Benefits
Social media and content marketing work hand in hand with each other. Content marketing is the food for social media campaigns. High quality content can go viral, it gets shared and it can be posted on the various popular social platforms. In turn, social media brings more traffic, more leads and allows your business to build relationships with your customers.
What Is Content Marketing Doing For Your Business?
Every business needs content. From lead magnets to blog posts and authority pieces, your content marketing tactics are an important factor in the success of your online business. But finding the time to create good quality content or having the funds to hire professional writers is a real struggle for many online entrepreneurs. That’s where Private Label Rights (PLR) can help. PLR provides you with high quality pre-written content that you can change and edit in any way you wish and put your name as the author. It’s an invaluable asset and saves you a ton of time in research and saves on the expense in hiring a writer. Check out this one-stop resource for top-quality articles, eBooks, autoresponder email swipes, blog posts and viral images that you can use for your content marketing tactics.