How Do You Make Videos Go Viral?
You may be wondering what exactly it means if your videos go viral. Well, you know how viruses spread, right? They pass from person to person and continue on and on for a very long time.
Viral video marketing campaigns work in much the same way. Video is probably the most viral of the various media methods, because people get more excited about videos.
The media site Upworthy is known for its viral videos. The company’s video content just “clicks” with so many people. The result is shares, likes, tweets and re-tweets across social media sites. Even though Upworthy is revered for its ability to make videos explode in popularity, a recent study showed only 0.3% of their posts actually go viral.
If a company that works very hard at creating media that will spread like wildfire across the internet fails to do so 99.7% of the time, how can you possibly make videos go viral for your business?
What Will Make Your Videos Go Viral?
One of the main reasons why videos go viral is that they give away extremely valuable information for free. For example, if you promote a dog training guide, create a short but useful video about potty training a puppy. You don’t want to give away everything, but show one really good element that makes people realize you’re not all about the fluff and filler.
Taking some time to study videos both popular and unpopular reveals just what you have to do to create content that is contagious and makes your videos go viral. The following characteristics are found in many popular videos that attract a lot of free attention and business, so make sure to include them in your next video.
Length Really Does Matter… But Not in the Way You Think
One survey published in the New York Times showed that 19% of people watching videos online leave after just 10 seconds. A full 44% of viewers had left by the one minute mark. Be creative, thought-provoking and make great content, but make sure it’s short and to the point.
Sad stories certainly do go viral from time to time. All in all though, upbeat videos are shared more frequently than content that brings us down or makes us have sympathy. That fact comes to us from Jonah Berger, author of the book “Contagious: Why Things Catch On”, a guy who knows more than a little bit about what makes videos go viral.
FREE Checklist: How To Market Your Business With Video
Your Video Has To Matter Right Now
Videos go viral because they are timely. That’s why virality seldom lasts for more than a few days or weeks. Sometimes it only lasts for a few minutes or hours. Brushing up on your current events will help you create videos that tie into things people are talking about right now.
Create a Click-Magnet Headline
The quality of your content definitely matters. No one is going to share a video that doesn’t move them in some way, inform them or help them solve a big problem. However, no one will watch your video in the first place if you don’t get them to click on your headline. Headlines with numbers, “how to” headlines, Top 10 and list headlines are excellent for getting people to view your video.
How To Make A Video Go Viral Online
People love video. Think about the last time you stumbled across a blog post that was recorded in video, and also written. Though the message was the same in text and video, the video probably resonated with you on a much deeper level. You may have even watched the video rather than taking the time to read the written blog post.
If providing an interesting or informative marketing piece is the most important part of making videos go viral, getting them in front of people who will spread them is the second most important thing.
If no one sees your videos, there won’t be anyone to spread it around. You need to figure out a way to get your piece seen by enough people that your videos go viral. When you’re using videos, you can usually get enough views to a video to start a viral campaign just by submitting the videos to a few video sharing sites. These include:
If your information is valuable enough, people will probably flock to it. But sometimes it takes a little more than that and you’ll have to use social bookmarking, forums, and Facebook groups.
The Quick And Easy Way To Create Viral Videos This Week
Video marketing is an absolute must for the online entrepreneur. But many online entrepreneurs still ignore video. They think it’s too time consuming and laborious because of the editing, aspect ratios and file formats to fiddle with. But now it’s easy to create professional high-quality marketing videos – and you don’t even need to appear on camera. Try out this video marketing software for free and get your videos produced faster and with less effort than you ever thought possible.