Why Building An Email List Is The Best Thing Since Sliced Bread

Building An Email List Is Your Number One Priority

building an email list

An email list is the bread and butter of an online business.

To be successful online, the top of your daily ‘to do’ list has to be about building an email list. An email list is a collected list of email addresses that are either given by customers when they make a purchase or by prospects that have filled out a form to receive your messages. Sometimes they fill out a form to get a free item, or just because they want to get the information from you.

These email addresses are collected into a database that allows you to easily send out messages both immediately and automated to all the people on your list, or specific ones that you choose.

So why is building an email list so important?

10 Reasons Why You Need To Be  Building An Email List 

Having an email list means that you spend some time collecting email addresses from leads, prospects and customers. You then use that information to send them information pertaining to their problems, offering solutions that you have created or that you have tried that others have created. Email marketing is a win-win for everyone involved.

1. You Get Permission

When you get someone to join your email list, you are essentially getting permission to communicate and continue marketing to them via email. By subscribing, they are telling you that they want to hear from you and what you have to offer. When you regularly provide genuine and useful information to your subscribers, they get to know, like and trust you. This is very important because only when they trust you will they be willing to buy your products or services.

2. You Own Your Email List

You don’t own your Facebook Page – Facebook does. You don’t own your Twitter profile – Twitter does. And you don’t own your Google+ page either. I think you know who owns that one. The point is, when you’re building an email list of people who are interested in what you have to offer, you actually own that list of people. It’s an asset you can use to build your online business.

3. You Control Traffic

Building an email list building is the best way to get people to come back to your website. If a person visits your website and leaves, chances are that he or she will not come back. Especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the internet, so much so that we can easily forget where we were 10 web pages ago. Once you’ve successfully gotten people to subscribe, all you have to do is send an email out to your subscribers with a link back to your latest post or information product.

4. It’s The Professional Way To Contact Customers

Today most consumers are accustomed to giving their email address to a business entity, or realize that when they make a purchase the business will have their email address. This is a common way to communicate and contact customers and is very accepted by most people.

FREE REPORT: Write emails that get opened (& how often to send them)
5. Email Software Offers Simple Automation

A really special function that you can do with email list building services is to automate some parts of your email messages to your customers, leads and prospects. This means that your messages can be created once and sent to each person when appropriate. Your autoresponder software is like your electronic personal assistant who works for you 24/7.

6. Email Enables You To Add Value To Your Subscribers’ Lives

When you use email to contact people who have signed up to receive your messages, you’re connected to them in a very intimate way. This affords you the opportunity, if you plan for it, to add extreme value to your customers’ lives by sending them information that solves their problems.

7. Email Marketing Increases Conversion Rates

It’s important to know how to get email addresses for marketing. There’s no denying that email marketing is one of the most, if not the most, effective forms of marketing that has ever existed. By using email to teach prospects about your business and offerings, you can increase conversions.

8. Email Marketing Creates Repeat Customers

Repeat customers offer you the ability to increase your income exponentially. You simply need to use the customer list to tell them about other offerings they may be interested in. Provided you have developed a good relationship with them by giving them good targeted information, your subscribers will place value and trust on your emails. Whenever you want to launch your new product, you already have potential customers on your list to which you can introduce your product and get instant sales.

9. Email Allows You To Get To Know Your Audience Better

Since email is so intimate, you can use the email to send out polls, to find out information about your audience. Some email marketing software will let you know things about your audience simply based on the information they can get from the person’s email address and the files on record with Google and other email address providers.

10. Email Keeps You Super Close To Your Customers

You’re always with your customers due to smartphones and the ability to send messages to your customers any time of the day. It doesn’t even matter if the message is automatic. You can contact them at anytime easily with just a click of a button. A really awesome feature of building an email list for leads, prospects or clients is that you can send them information that educates them about their problems and then introduces them to the solutions, without browbeating or having to make cold calls.

Free 7-Day Email Marketing Course

On any day of the week, your target audience may or may not visit your website, blog or one of your social media pages. Most people check their email every day, several times during the day or even several times per hour! Your business needs effective email list building strategies. When you communicate through email, you can build a loyal audience of people who truly want to hear from you.

If you’ve not started building an email list or you need a some help with your current list building strategies, this free, 7-day email marketing course will show you how to grow your email list,  write welcome emails, set up autoresponder email software and more. Plus, you’ll get a fill-in-the-blank email templates to make sending emails even easier.

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