What makes email marketing so special and why does your business need an email list?
Email gives you a chance to talk directly to your audience. You don’t have to wait for them to come to your website or visit your Facebook or Instagram pages to see your content, your messages or your offers. Instead, you get to go to them …directly into their email inbox to be more specific.
Click Here: Free Email Marketing Guide
Why Does Your Business Need An Email List?
It doesn’t matter what form your online presence takes, be it blogging, creating video content, running an online store or growing a social media presence, any business can benefit from having an email list and focusing on growing an email subscriber base.
While blog posts, videos, and social media posts lend themselves to talking to your entire audience at once, with email… even when you’re writing an email to a larger list, allows you to talk to each reader individually. While your blog posts for example are written to a whole segment of your audience, you can sound more personal and personable with your list.
Email Marketing Works
Most importantly though, email marketing converts better than any other form of marketing and it’s the main reason why all your other marketing efforts should focus on growing and expanding your list. In other words, the list allows you to generate income from your online business.
And it’s also a safety net.
For example, Facebook may decide to close down your account, your website may get hacked and a lot of the content lost. Search engines algorithms can change at anytime and all the free traffic that you’re getting now could just suddenly stop.
Murphy’s Law holds true, even on the web…. Anything that can go wrong will eventually go wrong. But if you’ve focused on building an email list, you always have a way to recover.
You Need An Email List To Build Relationships
Plus you have a chance to get to know your readers better.
You can build a relationship with them through the regular emails you send to them (as well as their replies). You start to build trust with your audience.
Why is that important?
Because once you have earned that trust, they will gladly take you up on the offers you sent them via email. And provided you treat your list well and provide great value, it’s sustainable. You can make offers for products and services they want and need over and over again.
Free Download: Your Email Strategy Guide
On any day of the week, your target audience may or may not visit your website or one of your social media pages. But most people check their email every day, usually several times during the day or even several times every hour!
Sending emails to customers is still one of the most effective marketing strategies for successful modern businesses. But it has become a great deal more competitive in recent years, with savvy readers becoming more discerning about what they put down their email address for. No one likes spam, after all.
Also, when you’re fighting for attention in a busy inbox, you have to make sure that your message not only stands out but gets read and some action is taken. To learn more about the fundamentals of effective email marketing, download this Free Email Marketing Guide.
