Using video to market your business is a very effective way to get attention. People prefer video because most people are looking at online content using a mobile device. This makes it harder to read text-based content. For this reason, they’re more likely to read, engage with and respond to a video. Let’s look at …
8 Creative Video Marketing Ideas to Grow Your Business Read More »
It’s hard to make choices. And when it comes to choosing the best blog post format, there’s quite a lot to choose from. Maybe how-to posts are your forte? Or perhaps you can’t resist the list posts. But because you have a signature format, it doesn’t mean it’s right for the topic you’re blogging about. …
How To Write A Blog Post Format That’s Best for You and Your Audience Read More »
The pyramid of influence is a great model or image to categorize your different audiences and the influencers who represent them. It’s designed to quickly show you who and what makes up the most of your engagement to create the right content and materials to develop and run a successful campaign. To put it simply, …
A lead is someone who doesn’t know about your product or maybe even what their problem is. The lead generation process is part of the sales process and happens mostly before you start to qualify your leads. Your job is to educate and persuade your leads so that you can turn them into prospects whom …
Audience engagement is defined as how interested your target audience is in your products and what they do with your brand to benefit your business. Customer engagement is a regular and ongoing requirement to continue showing them the value you bring to grow a long-term business. Depending on the platforms you use, the industry you …
3 Reasons Why Audience Engagement Is a Must For Your Blog Read More »
Creating video content for marketing can be scary if you’ve never done it before, but having a plan makes it easier. Video marketing generates 66% more qualified leads and it increases brand awareness by 54%. Video on landing pages increases conversion rates by 80% and the mention of the word “video” in your email subject …
It’s easy for a brand owner to get caught up in selling products and think like a classic salesman or marketer. However, that is a quick way to fail and lose sight of what really matters. People want to feel heard, valued, and trust you in today’s online world before they make a purchase. That’s …
Don’t end your blog post, content article, video, social media post, or any other marketing message, without leaving your audience with something to do. This is your call to action (CTA). A failed communication is when your audience doesn’t react or make a move after. You need to engage and inspire them to take action …
What Is A Call To Action In Business? (And Why You Need One) Read More »
To be sure your content is working to achieve your business goals, you need to add measures to track and evaluate your audience engagement. This way, you know what you need to improve in your business strategy. For example, if you have a high bounce rate, if you know how to write an SEO or …
4 Ways To Track And Increase Audience Engagement Read More »
Learning something new as often as possible is usually the advice the biggest thought leaders, gurus, and grandmas tend to pass down to generations after them when asked what changed their life and made their success possible. This advice to keep learning your entire life can be misconstrued as a call for higher education. But …
Why Should An Entrepreneur Learn Something New Everyday? Read More »
