How to Establish and Build Trust in Your Email Marketing
Email marketing is still the most effective form of marketing that exists. The truth is, once you have people on your email list, they’ve already given you a certain amount of trust. Now you just need to keep it and build on it and not mess it up.
Don’t make the mistake of trying to be anonymous or like one of those big giant unnamed corporations. Be you, be available, and be honest. You will not regret it.
Here are 8 things that you can do to help establish and build trust so your consumers will start to like email marketing messages from you.
There is a very simple way to ensure that you’re getting online marketing right. So, where should you focus your marketing energy?
The answer is that almost all your marketing energy should be focused on content marketing. After all, all types of marketing have content in them, right? But, it does all lead to one thing and that’s getting people on your email list.
Your email list is yours forever. Facebook, Google or any other online communication media can change their rules on how you use them whenever they want and without warning. Building an email list means you can contact the people on your list when you want, for whatever reason you want – paying attention to email marketing rules and what’s best for your subscribers, of course!
Most people use their mobile devices to search for and find information about their problems and how they can make their life easier, more comfortable or more fulfilling. If your potential customers can’t find you online it’ll be hard for you to compete in today’s digital world.
This is a short guide to the various types of online marketing methods that exist today. You can use any of these ideas in your marketing right now. If you don’t do one of these types of marketing, consider adding it to your strategy.
Keywords are the words and phrases on your website that people will input into a search engine like Google when they’re looking for something on the internet. When you use keywords effectively, the search engines will index your website and drive visitor traffic to it.
You can improve your keyword search results by optimizing the content you publish. You need to ensure it speaks to your audience but also shows search engines that your content is authentic, on topic and relevant to your audience.
Video marketing is an effective way to get the word out about your business, ideas and offers. Video is more likely to be shared and engaged with. Since consumers are watching more than 5 billion videos each day on YouTube, you know it’s popular.
Using LinkedIn’s publishing option, you can publish articles on LinkedIn that get attention. They are indexed in Google, which means you’ll get more hits on the article than if you published it only on your blog. It’s an excellent way to showcase your knowledge and get more professional attention.
To write an article on LinkedIn, go to your profile and click “Write an article”. Their WYSIWYG editor works well and will likely feel familiar to you. You can even add headlines, images, and videos to your content to make it stand out.
Affiliate marketing has been around for about 20 years. Countless newcomers to the world of eCommerce who are starting their own business have become successful affiliate marketers, earning commission from top sites like Amazon and vendors like Apple for helping to sell their products.
You’re called an affiliate because you’re associated with the product or service but you’re not directly part of the product creator’s business. Product creators pay affiliates a commission for sales that they generate for their products.
Affiliate marketing is more competitive now than it was 20 years ago, however, so it’s important to know how to sell products as an affiliate in the most effective and efficient ways.
10 Ways To Get Better Search Results to Boost Traffic
When you have a website that is your storefront, your main job (aside from having superb products and services with attractive offers) is to get traffic to your site. The more relevant traffic you can bring to your site, the better.
If you improve your website search engine optimization (SEO) you can get more traffic sent to your website from the search engines like Google, Yahoo and Bing. Here are 10 ways you can adapt your website to get better search results.
The human brain craves order and process. It operates in a structured way and understands step-by-step systems. A marketing funnel is just a way to make you think of your marketing in a visual way that helps you keep it organized in your mind.
When you logically talk to the brain in a way it can understand, you have a good chance of getting your business message across. This is why marketing funnels work so well for building your business, no matter what niche or market you are in.
Here’s how the different stages work from a marketing point of view.
How your brand is styled, the colours, the fonts, the words you choose, as well as the brand images you pick, all help you communicate to your ideal audience. All the while you’re sending subtle messages to them via the visuals you create for your brand.
How to Create a Sure-Fire Strategy Before You Create A Digital Product
One thing to remember as a business owner or entrepreneur is that everything you do is for your audience. If you aren’t studying your audience before you create a digital product, you’re doing it wrong.
It’s much easier to study the audience, give them what they want, and put it in front of them where they hang out, rather than to create a digital product and then try to find the audience. If you start with the audience, you’re going to be more successful.
Almost every day, you run into people who try to undervalue the importance of email marketing. A new guru wannabe will announce at an event that they don’t use email marketing, and everyone gasps because they wish they could give it up too.
However, the truth is that email marketing really is a sure thing and email marketing is still effective. Email marketing works, and it will keep working for the near and distant future. Just like any other marketing strategy, email marketing has to be done right. Here are 5 reasons why email marketing is still effective.
Maintaining an effective online presence is vital for business owners today. The main reason is that your competition and your potential customers are looking up information about you online. If you don’t put the information out there, someone else will.
Content marketing builds your business by communicating with your audience, nurturing relationships with them and helps them to make good purchasing choices. However, if you don’t have a good strategy, it’s hard to accomplish your goals.
Content marketing gives you an effective means to an end that you can’t miss out on. The main reason is that content marketing works. As you’re creating your content marketing strategy and determining what to create, publish and promote, you’ll want to ensure that your content is accomplishing at least 3 things for your audience.
An affiliate marketer is a business owner who promotes other people’s products and services to their audience for a percentage of sales, a payment per click, or a price per lead. If you think of it, when you become an affiliate marketer it’s just like selling anything on commission – whether it’s cleaning products, real estate or digital products. If you make a sale, you get paid.
When you find the right product or service to promote, it’s going to fit in with the criteria you set for your business. There are enough products to go around. You don’t have to choose to promote anything that isn’t perfectly aligned with your mission and values for your customers and your business.
It’s a lot easier to keep a customer than it is to get a new one. When your business can build brand loyalty and brand advocacy with your customers, it’s a meaningful way to increase the lifetime value of every customer that you attract.
Great branding requires that you understand your audience, know their values, and can add value to their lives simply by existing. Your brand is communicated through every single action your business takes.
Here are 10 ways to build brand loyalty so you can create lifetime customers who’ll tell others about your business.
Should You Stop Using Facebook For Business Promotion?
Some people try to say that the days of using Facebook for business promotion are over. But the facts don’t back up that idea at all. Facebook has over a billion active users. Your audience is there even though they don’t want you to find them there.
Well, at least they’ll claim that, but the response is so significant on Facebook that every big business is using it. When a big business uses a platform, you can bet there’s a reason.
Promoting your business on Facebook is a great idea. After all, Facebook is like a country of its own. It has many different cities and in one of those cities, your audience lives. Some marketers believe that if you can’t attract your audience on Facebook, you might not even have an audience.
If you avoid these 7 mistakes using Facebook for business promotion, you’ll achieve the results you want.
One way to build your email list and segment your audience is by offering freebies. Freebies are also called lead magnets.
A lead magnet is a solution that is free to the person who is going to use it, but it usually requires the receiver to provide their personal information such as an email address and a name.
Having said that, sometimes it’s good to ask for more information to help you gather statistics. For example, some lead magnets ask you how many employees you have or how much you earn every year. If the information is essential for you to know, ask it before giving the freebie, although you’ll get more responses if you keep the questions short and straightforward.
Here are 8 ideas for freebies that will help you build your list fast.
People buy from businesses they know, like and trust. You can get your target market to know you by implementing coordinated advertising and marketing campaigns. Your audience may even like the products and services you provide.
But when you build customer trust and loyalty, your audience will buy from you regularly and spread the word about your business.
When some businesses try to be more authentic, they can try to rush through the process of building trust by using tactics that aren’t in its best interest. For example, you don’t want to buy followers or pay people to leave reviews because they won’t be authentic and people will know eventually.
Here are 10 ways to build customer trust and loyalty.
Branding is a process of building your businesses or your reputation, as well as its visibility. Your brand’s reputation will often be known by people who have never bought from you, due to what other people think or what the general public thinks and feels when your brand is mentioned or is seen.
The truth is, branding is a complicated thing that is all about how the customer thinks about you.
You can increase brand awareness on purpose or by accident. Your best bet if you want a long-lasting profitable business is to plan the branding you want your audience to know. Create the brand from the bottom up and live the branding so that over time it becomes second nature.
SEO (search engine optimization) is how you market your website so people who are searching for information about your products or services can find it using a search engine like Google or Bing.
One of the best ways to improve your SEO and generate more ‘organic’ or free traffic involves how you write and format the content on your website and the keywords you use.
The keywords are the words and phrases a person will type into a search engine to find what they’re looking for. If these keywords match the content on your website, the search engines will direct people to your site.
One way to be more authentic in business is to work toward developing your brand’s personality. It might seem weird to personify a brand, but it works. This is equally important whether the brand is you or a separate entity.
When you give your brand a personality it will make it easier for you to come up with content ideas, develop products, packaging, and more. Your brand’s personality will inform everything – from the design of your website to the design of your products, to the words you put on your blog.