Is Email Marketing Still Effective?
Almost every day, you run into people who try to undervalue the importance of email marketing. A new guru wannabe will announce at an event that they don’t use email marketing, and everyone gasps because they wish they could give it up too.
However, the truth is that email marketing really is a sure thing and email marketing is still effective. Email marketing works, and it will keep working for the near and distant future. Just like any other marketing strategy, email marketing has to be done right. Here are 5 reasons why email marketing is still effective.
Don’t get it twisted. Yes, advertising is an expense item on your profit and loss statement but in business, advertising is an investment, not an expense.
One way to build your email list and segment your audience is by offering freebies. Freebies are also called lead magnets.
People buy from businesses they know, like and trust. You can get your target market to know you by implementing coordinated advertising and marketing campaigns. Your audience may even like the products and services you provide.
One way to be more authentic in business is to work toward developing your brand’s personality. It might seem weird to personify a brand, but it works. This is equally important whether the brand is you or a separate entity.
It’s hard to remedy a bad impression. Businesses run on communication as much as money, so it’s vital to create a good impression on those you connect with from the outset.
There are reasons that your audience can be reluctant to buy. They may lack trust, have trouble coming to a decision, procrastinate, worry about cost, and so on. And selling a high-ticket product or service can sometimes make even the best business owner nervous.