Marketing strategies are ever-changing. Some lose their effectiveness, others evolve into more complex ideas and new strategies come and go. With this ever-changing landscape of new marketing techniques, is blogging for your business still worth doing?
Well, it depends.
The question shouldn’t be if blogging is still relevant in general, but whether or not it’s still relevant to your business. Why? There are always new up and coming trends in blogging every other day and if you don’t keep up, you’ll be outdated.
Clickbait headlines have become a popular trend in online business. Since businesses want to attract viewers and visitors to their page they use headlines that will get visitors to read their posts and probably check out their business. But is this the way forward?
Post engagement in the past few years has dropped. Businesses can’t rely on posting content online and hoping to be seen. A good content strategy provides meaningful content that engages the reader.
Social media provides the perfect platform where your posts can start a conversation. Not only does social media marketing increase brand awareness, but it also promotes advertising through word of mouth.
So how can you create this meaningful content that your audience will like?
So how can you create meaningful content for a good content strategy?
Do You Know Where To Use Keywords On Your Website?
If you don’t know how or where to use keywords on your website then you’re losing web visitors and revenue. They are the words to use on your website that people will input into a search engine like Google when they’re looking for something on the internet.
When you know how to use keywords effectively, the search engines will index your website and drive visitor traffic to it. Research shows that 95% of searchers only look at the first page of search results. And 50% of the clicks on that page go to the first three results.
This means that using keywords incorrectly will seriously hurt your online business. This is because you’ll miss out on tremendous opportunities of getting organic traffic when people click through your website from a list of search results. Less organic traffic translates to fewer leads and sales.
There are 5 key places where to use keywords on your website.
Mobile devices are the most widely used internet devices and their popularity is growing significantly. So, it’s vital that you optimize your website for mobile devices. Because by 2025, 75% of the world population are expected to use just their smartphones to access the internet.
It’s easy for people to browse the internet from their mobile devices and this is great for your brand. Our love for smartphones makes it easy for your existing and prospective customers to access your website.
These days, search engines want to direct their users to a mobile friendly website. So, when you optimize your website for mobile you can generate more traffic and boost your conversions.
If you’re selling a product or service, you probably have a sales funnel strategy. It’s the journey that you guide a prospect through as they first discover your product or service to the point of them buying and becoming a repeat customer.
As visitors move along your funnels – from knowing more about your brand, to deciding if they need what you’re offering, to comparing with similar competitors, to making the final or even repeat purchase, you need to know how to respond to their needs and doubts.
Therefore, you need to regularly analyze, improve and develop sales funnels to keep the pipeline flowing. Here’s how to optimize your funnels for better conversions in 4 key steps.
The difference between success and failure online is being able to write sales copy that actually makes people want to buy your products and services.
Well-written copy can make or break your marketing efforts. While copywriting comes naturally to some people, it’s a foreign landscape to many and they don’t know how to explore it. And the few who have mastered it are usually the proverbial cream of the crop.
Well-crafted and effective sales writing doesn’t beat customers over the head, nor does it need to have bold typeface and capitalization. The message should be able to stand on its own without too much over-exaggeration and fussy design elements.
If you want to increase your online sales, you’re on the right track. Increasing sales is the primary goal of any successful business. However, the quick spike in profitability isn’t the only benefit you’ll get, as growing sales have long term value.
Increasing sales often looks a lot easier than it is. Having said that, there are many ways you can generate more online sales, many of which are easy to implement. Here are five ways that can help you to increase your online sales while improving revenue at the same time.
To run a successful business today you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible.
There are 3 types of digital media:
Owned Media: Any online asset that you control like your website or social media channels
Paid Media: Promoting your online content to improve traffic to your owned media assets
Earned Media: Customers recommending you by word of mouth or through social media
These 3 types of digital media marketing will boost your audience reach. Of course, it will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend them into new marketing strategies. Continue reading →
4 Ways To Improve Search Engine Optimization For Your Website
As online competition continues to skyrocket and new websites are being launched left, right and center, you may need to rethink your content marketing strategy. The digital space is evolving constantly, so it’s important to position your website to get the maximum benefit from these changes.
Today, it’s not enough to publish content unless that content solves customers’ problems consistently. Also, the days when you could rank a website in a week by keyword stuffing and using spamming backlink practices are long gone. Search engines have become smart and the nature of search engine queries has changed.
Search engine optimization for your website involves creating a resource that sets you apart from the pack and makes it easier for potential customers to find your content. This then drives organic traffic to your site.
Change is the only constant thing in life. If you want to build a successful business, you must embrace change.
Embracing change in business isn’t always easy but there’s no choice. You have to buckle up and be ready to adapt to new trends and ever-evolving customer expectations. Because how you handle changes can either set you on the path for success or failure.
To manage change, you have to deal directly with customers, employees, processes, and technology that can help you create sustainable ways to eliminate the scary aspects of change.
A change to virtually anything within a business, such as internal or external processes, is likely to require the need to address the effects. Here are 4 steps to embrace change and manage it effectively.
Over 70% of potential customers choose whether to consider buying from a business depending on the information they find online. So, your website is your biggest first-impression maker.
The first thing you need is a secure, catchy URL that makes sense for your brand. And once your domain is ready, it’s time to build your website and make some big decisions.
However, if you already have a website, remember that change is a constant in the digital world. Because of the ever-changing technology, increasing demands, the ever-evolving customer expectations, and the ongoing competitive environment, you need to update your website regularly.
Here are 7 ‘must-haves’ a brand website needs if it is going to be effective and help your business grow.
How To Analyze Your Business For Growth And Profit
A business is like a car. It must work all the time. To run a successful business that works for you and your customers, it needs to be well-cleaned, well-oiled and finely tuned. Having said that, inefficiency is very common.
It’s important to take the time to analyze your business on a regular basis so that your business can grow and succeed. Things like using social media for marketing, monitoring your cash flow regularly, and identifying your strengths while asking for help in your weaker areas can help you focus on improving areas of your company that offer the biggest gain.
Generating traffic is the most crucial factor in increasing your sales and growing your business. While there are many ways to boost website traffic, social media is one of the popular. Social media marketing is cost-effective and you can even run social media campaigns for free.
Also, social media networks help you build an audience that you can engage with many times. Social media helps customers you’ll never meet to hear and discover your business. This increases your overall reach and the total number of prospects.
However, to get the maximum benefit from social media marketing you have to use social media and the content on your website in the right way. If you don’t, or if you aren’t creating valuable content, you won’t drive high-quality traffic to your site and generate sales.
Here are 6 fun and creative ways to generate traffic and leads from social media.
Every marketer’s dream is to send out emails to hot prospects and get a flood of positive responses. And although technology has changed how consumers buy, the human brain hasn’t changed, so this dream is possible.
Our brains respond the same way they did a thousand years ago. This is great for marketers because we can leverage the psychology of persuasion to influence consumers’ buying decisions.
Email marketing is still lucrative because most consumers now regularly access their emails on their smartphones while on the go. And so email is still a preferred form of communication. Having said that, many email newsletters are ignored, or worse – reported as spam.
To use email marketing effectively you have to build trust and credibility. Therefore, your emails need to be relevant, personalized and engaging for them to build trust and credibility.
How To Reduce Your Time On Social Media Without Killing Your Results
If you’re like many business owners, you want to get more results from social media while spending less time there. Spending too much time on social media effects your productivity and that time could have spent on other more important tasks that can help scale your business.
And according to a study by Vertical Response:
43% of business owners spend about 6 hours per week on social media.
90% of those are on Facebook.
55% of small businesses have blogs, and the average post takes 1-3 hours to create.
Most small business owners post on Facebook and Twitter multiple times a week.
While it’s tough to run a successful business, it’s even tougher to maintain an active social media presence. So how can you follow the 80/20 rule and still achieve remarkable results on social media?
Here are 4 tips to help you spend less time on social media.
Competition is fierce in the business world, both in terms of sales and efficiency. This is where business process automation comes in handy. If you want to remain competitive, you need to automate or someone else will automate you out of business.
By automating you can put routine, redundant processes on autopilot and shift your focus to more important tasks that make or break new ventures. There’s no shortage of efficient and effective solutions to business automation on the market today. You can automate and streamline everything from customer service to marketing to payroll. However, just because you can automate a process doesn’t mean you should.
Automation in the right way gives your company legs to scale upwards and grow, because it helps you engage with customers in a way that makes them more likely to buy. Here are 4 business automation strategies that can help you grow your business the smart way.
Building a strong relationship with your audience is a crucial part of your lead generation strategy. Remember that leads become customers. First, you have to introduce yourself and entice visitors to your website. Then you can nurture that relationship and, as people begin to know, like and trust you, they’ll be more willing to buy from you. And you can do all this through content marketing.
If your content doesn’t provide value to your audience, you’ll lose them. The key to creating solid content that’s part of a successful lead generation process is capturing the attention of your audience and holding their attention with high-quality content that’s interesting and evokes emotion.
When creating content, choose topics your target audience wants to know more about so that they’ll find you when they’re searching for information. To help shake up your content balance, here are 7 types of content you can create to provide value to your audience.
Content marketing is a technique where you improve your website content to increase your website reach, boost conversion rates and generate more leads. Content is the backbone of all your online marketing strategies – from organic search engine traffic to paid campaigns. It plays a big role in boosting every marketing tactic.
However, HubSpot research found that although 79% of marketers believe in the effectiveness of content marketing, only 6% know how to use it properly. To scale your business, you need to create content on your website and social media pages that focus on your customers’ needs. This will help to improve the trust that your audience has with your brand.
Instead of just focusing on your calls to action, you also need to create content that drives conversions. Fortunately, leveraging content marketing to boost conversions isn’t too hard. Here are four effective tips you can use to improve your website content to engage with your readers and improve conversions.
One of the most terrifying parts of being an entrepreneur or a business owner is making sales. However, to be successful, that’s an essential part of what you do. So how do you get around this major issue? How do you make sales? What do you say? How can you make sales without being pushy, salesy and obnoxious?
Selling is like walking a tightrope. You need to find the right balance between getting your message across and not pushing your customers into a corner. However, this is much easier than it sounds. You can use these 5 tips to improve your sales process and ultimately close more deals.
3 Ways To Increase Your Affiliate Marketing Income
Affiliate marketing income is the money you earn in the form of a commission when you sell products or services on behalf of another business. The big benefit is that you don’t have to create a product, sort out delivery, manage payment systems or customer queries. The product creator takes care of all those things. Your job is to find potential customers and encourage them to visit the websites you recommend. Websites like Amazon and eBay offer a huge variety of products that you can sell as an affiliate.
However, selling affiliate products online can be challenging, especially because there’s a lot of competition and too much noise.
So, it can seem near impossible to catch customers’ attention and make them buy your affiliate products. If you’re finding it hard to increase your income, here are 3 tips that can help you grow your affiliate marketing income.
Creating great and valuable content attracts visitors to your website. This, in turn, creates a loyal audience that likes and trusts you. However, what if you never attract the attention of that audience?
What if your website visitors take one look at your valuable content and they leave because your website looks boring, bland, and substandard? You’ll lose your target audience before they even start reading, and your content won’t take root.
So, design is crucial. A flawless design creates a welcoming first impression. It engages and draws in your visitors so they engage with your content. Do you want to create an appetite for your content? Here are six tips for creating the perfect website.
With everything in life, you’re either moving forward or backward. If you’re standing still, other people pass you, so technically you’re moving backward.
And businesses go through cycles of growth, inertia, decline and repeat. During the launch stage, start-ups often face many challenges and thrills, but they are usually expected at this stage. However, when established businesses go through a stagnant period or crippling decline in performance, the loss of business momentum can be insurmountable.
For the long-term success of a business, many things are needed, but maintaining momentum in business is crucial. Momentum is the force that keeps a business moving and growing in the right direction.
There’s a good chance your competitors are harnessing the incredible power of the most heavily trafficked social media site in existence. Even if your competition isn’t marketing on Facebook, you need to, because there are more than 1 billion active daily users on Facebook – many of whom may be interested in what your business has to offer.
Facebook is a busy place, and there are plenty of other businesses who are competing for attention. If you’ve ever found yourself in the position of wondering how to increase your engagement on Facebook, here are some steps you can take that will help make that happen.
When it comes right down to it, what you want from your blog post is it to be memorable. When you write great blog content it helps people on such a level that your readers simply can’t help but take the action you recommend.
You want your readers to be blown away by the problems you solve in their life, or the value you give them, so that they share it on every social platform, and your blog becomes a revenue stream and email list builder that rivals anything you have done in your business.
Making sure your blog content offers your readers high value is an important lesson to learn, because no one is going to come read your blog or find your offers if your content isn’t something they want to consume. Here are 8 quick ways to write great blog content.