Running a successful business means having customers who are willing to pay for your product or service. But how are you going to find those consumers? Who are your best leads? And how do you move them down the funnel and eventually convert them into customers?
That’s why before creating marketing campaigns and optimizing your lead generation strategies, it highly important to build a lead generation funnel first. A proper lead generation funnel will help you to skyrocket your entire conversion process.
This infographic will provide you with all of the data you need to build a lead gen funnel for your own business and help you track your leads as they move through it.
There are ways that you can do marketing on a small budget and still get leads and customers.
When you’re running a business and trying to manage your overheads, it’s hard to find the money for marketing. But marketing your business is something that you can’t skip. If your potential customers don’t know that you exist, you’ll never be able to sell your products or services to them.
You don’t have to start producing big TV commercials or start spending eye-watering amounts of money. There are many low budget marketing techniques that you can use to get your business in front of your potential customers.
Don’t make the mistake of thinking that you can run a business easily today without having to market it. Budget or not, you must engage in marketing so that people learn about your business and offerings. If you don’t, no one will ever find you.
You get a much more professional, business-oriented experience on LinkedIn than on other social media sites.
LinkedIn is a social media network and all social media sites are social in nature. People go to these sites to socialize and meet others with similar interests, and not to have you try and sell them on your products and services.
Having said that, the business professionals you will meet on LinkedIn are definitely more likely to join you in a business venture or become a customer than those you engage with on Facebook or Twitter.
Creating Website Content That Offers Value For Your Customers
Do you know how to add value to your customers?
People now spend more time online watching videos than they do reading text-based web content. Accordingly, the written content on your website needs to hold your audience’s attention and offer high value for your customers. It needs to get to the point as quickly as possible and have no fluff and unnecessary text.
A value-driven content marketing strategy will ensure that people understand your brand, are loyal to it, and buy more from you. The main reason is that when you are value driven, you will put your audience first without regard for the rest of the world. You’ll create content only for them, based on your niche, that solves their problems.
Marketing and advertising is an investment to get customers to buy your products or services.
No matter whether your product is digital or physical, you must promote it if you want to make sales. There is no “build it and they will come” scenario that works in the real world of business.
A lot of business owners think that marketing and advertising is an expense. They see it in the same terms as paying taxes. However, when it comes to your business, marketing and advertising is really an investment. Essentially, any expenditure that can bring in more money than spent is considered an investment. Here are 10 unique ways you can promote your products and services.
Contests are a great way to increase brand awareness, create buzz about your products and services and boost engagement and sales.
Hosting a contest is a very effective marketing strategy that has been around long before the internet. It’s been around a long time because it works. It helps bring in buyers, causes a buzz and spreads brand awareness.
It’s no different when you create an online contest. They’re a great way to engage with your audience, and add readership to your website content and people love them!
A good contest can pay off for years to come due to the publicity that occurs long after it’s over.
The Difference Between Copy and Content and How to Integrate the Two
Although copy is content, not all content is copy!
One of the most confusing terms in marketing your products or services is the difference between copy and content, and how your business can integrate the two for the best results. This is an important distinction because you want to use the right type of content in the right places.
You need to make your messages relevant, tell a story, use the right keywords and speak directly to your audience of one. In addition, you want to use your resources correctly, and understanding the differences between copy and content can save you a lot of money.
It’s Not As Difficult As You Think To Produce a Professional Podcast
Creating useful content for your audience is your number one job when it comes to creating your content marketing strategy. A simple way to create more content is to start a podcast.
A podcast allows you to connect with your audience differently than if you have only a text-driven blog. You can speak to them more directly and show your personality better, and you can connect with them longer and wherever they are. Your audience can listen to your podcast from anywhere at any time. They could listen whilst traveling to or from work, while exercising, driving in the car, or any number of other locations. You can be with them on a regular basis as they live their lives.
When you produce a professional podcast it’s a great way to create more effective content for your audience, create a new income stream, and sell more of your own products and services.
A boosted post will get your message in front of your audience ahead of your competitors.
As the organic Facebook reach continues to decline for businesses, it means that if you want your audience to see your messages, you have to pay to boost the visibility of your content.
One of the easiest ways to do this is with Facebook sponsored posts. These posts, also known as boosted posts, will have originally appeared on your Facebook business page as organic content. To get a boost in visibility you pay Facebook to promote them.
Remember that Facebook wants you to succeed in using their advertising platform. After all, if you accomplish your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice in the future. Below are some suggestions that will help you create great Facebook sponsored posts.
Search engine optimization (SEO) is the best way to get your website seen on search engines like Google and Bing. If people can’t find you, they won’t know how much your business has to offer them. If you think about it, if you don’t use updated SEO practices and work to provide the best experience to your audience that you can, they’re going to miss out. Then you’ll miss out.
You can do a lot right now to make your SEO better, and some of it quickly. These 17 tips will make a huge difference in how SEO is working for you to get more traffic, convert more customers and generate more income.
8 Tactics For Using Your Email Signature To Generate Business Leads
Email marketing is one of the most effective marketing methods that has ever been invented. It has taken marketing to the next level and in fact, email marketing is so successful that it generates, on average, $38 dollars per $1 dollar spent on email marketing.
But email marketing is only effective if you have a list of email addresses of prospects or leads who are genuinely interested in your business and have given you permission to send them emails.
The key is to continually work on growing your email list and your email signature is often an unused resource that you can use to generate more leads for your business.
If you want to be remembered on social media, it’s imperative that you stand out in a good way.You don’t want to be irritating. You really want your audience to see you as you are, butsometimes that means you must be more of what you are for them to notice.
And you don’t need to be on all the social media platforms. It’s good to be on a couple in case one platform goes away. Don’t laugh, that can happen.
Even Facebook may not exist in its current form in a few years, so never put all your eggs in one basket. The important thing is to rely on your audience to lead the way along with the goals you have created. Here are 8 ways to differentiate your brand on social media.
You Need To Promote Affiliate Products To Sell Affiliate Products
Affiliate marketing is a business model where you, as an affiliate, promote and sell products created by other companies in exchange for a commission. You don’t have to create a product, sort out delivery, manage payment systems or customer queries. The product creator takes care of all those things. Top sites like Amazon and eBay offer huge variety in terms of high-demand products.
But just because you didn’t create the product, it doesn’t mean that you can’t promote it in a creative way. Many product creators do produce marketing collateral for their affiliates to use. However, if it’s one of the top selling affiliate products many other affiliates will also be using that same marketing collateral and it will be challenging for your promotions to stand out if they are the same as every other affiliate.
Let’s look at some creative and effective ways to promote affiliate products.
You’ve probably heard a lot about how a membership website can provide your business with a recurring and stable income online (and remember, membership works offline too). You basically create a subscription website where the public is blocked from your content. It’s only available only members who pay a fee to access the membership area.
But getting people to join your membership is only half the battle. Getting them to stay is the other half. The key to member retention is to under promise and over deliver. Creating a subscription website, no matter how lucrative some might be, isn’t for everyone. Do you sometimes wonder if starting a membership website is right for your business?
Let’s look at some factors that can help you decide.
Quality Clients Come From Good Business Relationships
As a business owner, you’re automatically in sales – regardless of what type of business you are in. But many people think of sales as something that’s uncomfortable and even underhand.
There are numerous derogatory jokes about the so-called “used-car salesman”. We often get mad with sales people who ring our doorbells, we hang up on sales calls, and we even block ads on our internet browsers.
Because of this, the message is loud and clear. Sales people are bad. Sales people have sold their soul and don’t know how to build good business relationships. But have they?
Get Ready To Generate More Leads From Your Website
One way to make more money for your business is to generate more leads. To get more leads, you’ll direct your target audience to a specific landing page that has a specific offer. And more often than not, you’ll be using paid advertising to buy website leads.
But if you think about it, your website home page is a landing page for people who happen to find your website via search engines, referrals, social media or offline sources. And you should treat it just like any other landing page. You don’t want to leave them in the dark on figuring out what to do.
You wouldn’t do that if you created a landing page for a specific product, service, or lead magnet, right? So, don’t do that on your website home page. Treat it like any other landing page. Here’s how you can generate more leads from your website home page.
It’s important to understand what Facebook is all about. It works by connecting people, either one-on-one (friends) or through groups. And you can tap into this method of social networking for your business.
When you begin your business ventures on Facebook, it’s a good idea to keep your focus. Your business has a purpose, and you’ll need a good grasp of what that purpose is. This will help you connect with the right groups and prospective customers.
Prospects will lose interest if your content has no focused purpose. Fortunately, there are a number of tools you can use for increasing engagement on Facebook with your target audience. Here are some suggestions.
When most people search the Internet, they’re looking for information. And when that information is relevant to your business, you want them to read your content.
The content on your website is one of the best tools you have. It drives traffic. It provides your audience with the value and information they seek. It also helps you market your business, products or services. Content is essential for online marketing success.
Does Your Website Show Up On Google Search Results?
If you’ve got a website online, you’ll know that it’s only going to be of any benefit or use if people actually visit it. And, the most common way for people to find any website is with Google search results. Google’s job is to deliver quality information to their audience, and they’re serious about it.
Every year there are over 2 trillion searches happening on Google, 100 billion per month, and 2.3 million per day. If you want people to visit your website, Google can’t be ignored.
This is where a mysterious thing called search engine optimization or SEO comes into play. In short, SEO is one of many ways to market your website so that you get more traffic, more subscriptions for your email list, and ultimately make more sales. Let’s take a look at how your website can get top Google search engine results.
When you sit down to make goals in your business, it’s important to not only make short-term goals but also long-term goals. You need to know the overarching goals for your business. Where do you see your business in 5 years time?
Are you and your business prepared for the change that is going to come whether you like it or not? By design, you can prepare for these changes and ensure that your business grows in the next 5 years.
How To Write Better Blog Content And Provide More Value
There are many benefits to having a blog if you’re a small business. It’s an inexpensive way to market and build your website and develop the credibility you need to compete with companies that have been in business longer and are larger.
Fresh content on your blog will encourage Bing, Google, Yahoo, and other search engines to re-index your website so that it ranks higher on search engine results page (SERPS). Blogging can also help establish your business as a leader in the industry you’re in. As time passes, your visitors will begin to view your blog as the “go to” source for content that is current and informative. This will translate into gaining new customers.
It is important to realize, however, that once you begin a blog, it’s vital that you add new content regularly. It doesn’t mean you have to write a new post every day but it does mean that you offer your readers value because no one is going to come read your blog or find your offers if your content isn’t something they want to consume.
Here are 10 simple ways to create better blog content.
When you’re trying to decide on the best online business to start, there are many things to take into consideration. Your business should be something you will enjoy doing, that you’re good at doing, and that is in demand.
If you don’t have those three things, you may give up before you start making money because starting an online business isn’t guaranteed overnight money. It takes time, just like any other business startup.
Here are some questions to think about. Your answers will help you decide.
How To Use Online Marketing Strategies For Small Business
It’s very unlikely that you’ll build a profitable online business without marketing. You may have the best website in the world, but if nobody knows it exists you’ll never sell anything from it.
Different marketing techniques come and go on the internet all the time but when you’re running an online business you do need to depend on the online marketing strategies that will stand the test of time.
The main reason that many people struggle with online marketing is they get overwhelmed with information. But there are ways that you can market your online business simply and effectively to build brand awareness, get more traffic, and start making more money.
We all have areas where we want to improve – business, health, family, you name it. But, as an entrepreneur, reality sets in along with a busy schedule and that doesn’t leave any space for quiet time, let alone individual development. We also rarely have the willpower we need to see it through. Or maybe we just don’t know where or how to start.
Not being able to define your own long-term goals will end up in a life that has little meaning or direction. You start losing that spark and the motivation to get up each morning wanes.
Here are 4 steps you can take for a well-developed, easy-to-implement, personalized plan to improve your personal growth.