Social media is a crucial element of digital communication strategies. It gives measurable results in branding, leads and, ultimately, sales. It provides marketers with great return on investment (ROI) as it enables them to reach large audiences at low cost.
If you aren’t taking advantage of social media, you’re missing out on an effective, fast and inexpensive way to reach about half of the world’s population.
Social media is social, and you do need to get engagement from your social media audience. This includes likes, clicks, shares and comments. When you have engagement on your social media pages it’s wonderful but it’s not going to create customers.
A lot of people claim to hate sales, but you’re in sales simply by being in business. There is no way around it. With that in mind, you need to continually work on perfecting your sales pitch. So how can you convert social media followers into customers?
There’s more to having a responsive email subscriber list than having a lot of people on a non-responsive email list. Size in this case honesty doesn’t matter. So, if people leave your email list or you need to clean people off it, it truly is okay, because what’s left is going to be a stronger and more responsible list.
Let’s look at 7 reasons why you’re losing email subscribers and find out why it’s not always the end of the world.
With billions of brands fighting to get noticed on social platforms, it can be difficult to boost those all-important engagement figures. Paid advertising is one way in which brands can stand out from the competition, but improving engagement naturally tends to be more effective in terms of overall brand reputation and ultimate sales figures.
Naturally improving engagement on social media isn’t as simple as it sounds, though. Almost all brands with a social presence have a similar goal in mind, but we bet you can count the number of brands that you engage with regularly on one hand. In order to pique users’ interest and grab their attention, brands have to work really hard. They need to create content that sings, and presents it in a friendly, welcoming manner that users can’t ignore. That’s not an easy task.
However, there are plenty of changes that brands can make to improve engagement. Just take a look at the following five tips, which you can use to help tweak your content and maximise user engagement.
Sales funnels are an integral part of any business. They are used to attract interested parties to your products and services and turn them into paying customers. That’s why you should make them an essential part of your marketing plan or business strategy.
Sales funnels aren’t just used for physical products. If your business is a service-based industry it will need a sales funnel since it’s harder to let the product do the talking when your product is a service.
Did You Know That Penicillin Was Created By Mistake?
Many of society’s most well-known inventions were simply created by mistake. Over the years inventors and scientists have made famous mistakes whilst seeking solutions to problems unrelated to the products they ended up creating.
In fact, this has happened more times than most people realize.
Knowing this makes you wonder just how certain products were eventually conceived and created. For instance, how in the world did someone think of the slinky, or silly putty, or potato chips?
If you’re like so many other entrepreneurs who are contemplating creating your own product or service that you can promote and sell freely in the marketplace, take heart. Don’t stop experimenting or using your imagination because as you will discover, often the best products are created by mistake.
The most straightforward answer to the question of what your online audience wants is really quite simple. They want value from you. They want to be assured that the information you provide to them is accurate, honest, and most importantly that it works for them.
But how can you be sure you have it right on your website? The best thing to do is ask them. But in the meantime, let’s look in a little more detail of what your online audience probably wants from you right now.
Affiliate marketing earns you money by selling products for reputable companies in exchange for a commission. Top sites like Amazon and eBay offer huge variety in terms of high-demand products.
One of the biggest benefits of making money from affiliate marketing sales is that you don’t have to create your own product, or do any customer services work and support. There’s no need to do the research, develop the product, write the sales letter, set up the sales funnel for customers to purchase the item, and so forth. It’s all been done for you.
It’s essential for the long-term success of your business to get more business leads. As an online business owner, you likely need some kind of form to collect information about your lead, perhaps a freebie to entice them to join your email list, plus the email software to nurture and manage your business leads database.
To get more leads, you may have researched and found many different methods of doing so. This due diligence can end up causing good advice to become a train wreck. If you’re guilty of this, take heart. You can fix it simply by just cutting down the choices you’re offering.
10 Elements That You Must Have On Your eCommerce Website
A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay.
When you build an eCommerce site for selling your products online, there are some things that you need to ensure are on it.
If you want to make sales from your eCommerce website, it’s imperative that you build a site that attracts your audience, loads quickly, and presents your products in a way that makes your audience feel they really want and need them.
Technology and logistics are developing rapidly. If previously most users had the opportunity to order goods only in local online stores, today the situation has changed. Earlier, the delivery of goods from abroad took a long time, and its cost often exceeded the amount of the purchase itself.
Today, thanks to automation and business optimization, online stores have the opportunity to reach a new level of profitability and offer users to use delivery at their own expense. The rapid development of transport infrastructure and technology in logistics makes the delivery of goods from abroad simple and quick as never before.
In these conditions, it would be foolish to lose a huge segment of the potential target audience from other countries. What is more, all you need to do for this is to turn your site into a multilingual platform, and possibly localize the products a bit and adapt the product lines to the needs of users. In this article, we will explain why you should start by translating content on your site and what benefits you will get from this.
The key that opens the door to success and keeps it open on social media, is determined by the level of engagement with your audience. The more that you can increase engagement on social media the greater your overall success will be.
So why is social media engagement important? Consistent engagement at a high level generates:
“Thank you for your order!” Sounds familiar, right? It should, because this is the opening of all good transactional emails.
Transactional emails have an average open rate of 48% compared to 18% for non-transactional emails. This is because transactional emails are relevant and they’re highly expected by customers.
But it’s few marketers who take advantage of them, and this leads to massive loss of potential profit. Most of them are created by developers who lack copywriting skills. Therefore, most of them are often outdated, lack branding, and don’t align with your existing marketing strategy. This creates an inconsistent customer experience.
If you optimize your transactional emails properly, you’ll increase email engagement and get more profit from your consumers. Here are 4 transactional emails best practices.
Today, we’re conditioned to believe that we should be busier, get more done and work harder. We’ve all heard motivational speakers giving well-meant advice that makes you believe that you aren’t doing enough, and that’s why you aren’t successful.
But the belief that “doing more = accomplishing more” isn’t as effective as it sounds. Doing less actually helps you get more done. This can take some time to realize, though, as many of us are conditioned to believe that we should do more.
As an entrepreneur or business owner, you most likely juggle many tasks at once. So, productivity is crucial. However, you may not realize how minor changes can improve your workflow efficiency significantly.
Here are 7 top strategies to grow your business faster. All these strategies are easy to implement. They don’t require a lot of effort if you’re a busy business person and already feeling overwhelmed. Try these strategies today to boost your productivity and improve your workflow.
Search engine optimization (SEO) is one of many ways to market your website so that you get more traffic, more subscriptions for your email list and ultimately make more sales.
Good website SEO enables people who are searching for your topic to find it (using a search engine like Google Search or Bing), due to the content and information that you put on and off your website. It involves the titles of your articles, pages and blog posts, how you format your content and the number of high-quality backlinks to your website.
But sometimes in our quest to get SEO perfect for Google, we forget why we’re doing all this. The most important people are your audience. Everything you do should put them first. But thankfully, creating an amazing user experience is great for good SEO too.
Blogging is an effective way to expand your business, attract more clients, maintain relationships with your current customers and get traffic to your website free. So if you can make your blog work harder, you’ll get better results.
The truth is, many popular blogs are about persuasive writing. When you engage in persuasive writing, you need to sometimes challenge your audience’s beliefs without offending them but to make them think. When you make them think differently about something, you may also be able to persuade them to take the action you want them to take.
Social media is a crucial element of digital communication strategies. It gives measurable results in branding, leads, and sales. It provides marketers with great return on investment (ROI) as it enables them to reach large audiences at low cost.
To plan and create an effective social media strategy that maximizes your ROI you first need to understand your target audience, establish your social marketing objectives and know how you will achieve your objectives.
With this in mind, the following 10 questions will help you create a social media marketing plan outline to achieve your marketing goals.
Affiliate marketing is the chance to earn money selling products for reputable companies and websites in exchange for a commission. Top sites like Amazon and eBay offer huge variety in terms of high-demand products.
One of the biggest benefits of the affiliate marketing business model is that you don’t have to create your own product. There’s no need to do the research, develop the product, write the sales letter, set up the sales funnel for customers to purchase the item, and so forth. It’s all been done for you. So how can you make sales and profit from affiliate marketing?
If you’re a blogger, you know that to get good traction for your content, you need to promote your blog. In fact, you should be spending at least 40% of your time on blog promotion. And your content must be good, otherwise all your efforts will fail.
This is why before you hit that “publish” button, you must make sure your readers have a clear takeaway from each post. Also, headlines have a huge impact on your blog’s success, because no one will click a title if it sounds boring and uninspiring. Writing good headlines is an important skill to master to help you attract more traffic to your blog.
Without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert them to raving fans. Here are 5 of the most effective ways to promote your blog.
As organic Facebook reach continues to decline for businesses, it’s becoming increasingly more important for your brand to leverage paid content in order to boost its visibility.
If you want to make sure that a greater number of your fans and followers are able to see your content on Facebook, you often have to pay to get better reach. Facebook sponsored posts appear in the Facebook user’s news feed just as any other post from your brand might.
On Facebook, a business can sponsor a post through their business profile by selecting the post they want to sponsor, setting a maximum budget for a set number of days, and choosing their targeting options. By giving a post a broader reach, it’s seen by more people, leading to increased brand awareness and user engagement.
Social media branding is about consistently using the right methods to engage with your target audience on social media platforms. The aim or purpose is to boost brand awareness. By leveraging the power of social media branding, you can build a loyal network of fans who are not only loyal to your brand, but are also eager to buy from you.
The role of social media in brand building makes it easy for you to get more relevant people into your sales funnel, by giving them a reason to trust you. When your social branding is right, the rest of your sales process becomes more efficient.
There are four key areas to work on in order to build your brand with social media.
Regardless of the influencer, content is still the king of the modern marketing mix.
In a nutshell, influencer marketing is a step-by-step process where a business identifies and utilizes a high-profile individual who has an established and sizeable social media relationship and following with a core audience. This core audience are the same people who need and are known to purchase the goods and services that the business sells.
Do know how to grow your company so you get the results you deserve?
What makes a successful business? A successful business owner doesn’t limit him or herself to just one income stream. Although you might have one product or service generating income each month, the more likely scenario is you will have many products or services each bringing in smaller amounts of money.
The latter is better in the long run because it further diversifies your income so if one thing fails, you don’t lose your whole income. In business, it is never good to have all of your eggs in one basket.
Email marketing is still one of the most effective ways to connect with your target audience in order to build a relationship and make sales. But have you ever taken the time to clean your email list? If the answer is no, then you’re wasting money, time and effort on marketing to people who aren’t interested in your brand.
Cleaning your email also refers to email scrubbing or purging. It means removing unengaged subscribers from your email list so you can only market to people who want to receive your emails.
This is an essential part of targeting your marketing and you should review your email list hygiene at least twice per year.