Change is the only constant thing in life. If you want to build a successful business, you must embrace change.
Embracing change in business isn’t always easy but there’s no choice. You have to buckle up and be ready to adapt to new trends and ever-evolving customer expectations. Because how you handle changes can either set you on the path for success or failure.
To manage change, you have to deal directly with customers, employees, processes, and technology that can help you create sustainable ways to eliminate the scary aspects of change.
A change to virtually anything within a business, such as internal or external processes, is likely to require the need to address the effects. Here are 4 steps to embrace change and manage it effectively.
Over 70% of potential customers choose whether to consider buying from a business depending on the information they find online. So, your website is your biggest first-impression maker.
The first thing you need is a secure, catchy URL that makes sense for your brand. And once your domain is ready, it’s time to build your website and make some big decisions.
However, if you already have a website, remember that change is a constant in the digital world. Because of the ever-changing technology, increasing demands, the ever-evolving customer expectations, and the ongoing competitive environment, you need to update your website regularly.
Here are 7 ‘must-haves’ a brand website needs if it is going to be effective and help your business grow.
How To Analyze Your Business For Growth And Profit
A business is like a car. It must work all the time. To run a successful business that works for you and your customers, it needs to be well-cleaned, well-oiled and finely tuned. Having said that, inefficiency is very common.
It’s important to take the time to analyze your business on a regular basis so that your business can grow and succeed. Things like using social media for marketing, monitoring your cash flow regularly, and identifying your strengths while asking for help in your weaker areas can help you focus on improving areas of your company that offer the biggest gain.
Generating traffic is the most crucial factor in increasing your sales and growing your business. While there are many ways to boost website traffic, social media is one of the popular. Social media marketing is cost-effective and you can even run social media campaigns for free.
Also, social media networks help you build an audience that you can engage with many times. Social media helps customers you’ll never meet to hear and discover your business. This increases your overall reach and the total number of prospects.
However, to get the maximum benefit from social media marketing you have to use social media and the content on your website in the right way. If you don’t, or if you aren’t creating valuable content, you won’t drive high-quality traffic to your site and generate sales.
Here are 6 fun and creative ways to generate traffic and leads from social media.
Every marketer’s dream is to send out emails to hot prospects and get a flood of positive responses. And although technology has changed how consumers buy, the human brain hasn’t changed, so this dream is possible.
Our brains respond the same way they did a thousand years ago. This is great for marketers because we can leverage the psychology of persuasion to influence consumers’ buying decisions.
Email marketing is still lucrative because most consumers now regularly access their emails on their smartphones while on the go. And so email is still a preferred form of communication. Having said that, many email newsletters are ignored, or worse – reported as spam.
To use email marketing effectively you have to build trust and credibility. Therefore, your emails need to be relevant, personalized and engaging for them to build trust and credibility.
How To Reduce Your Time On Social Media Without Killing Your Results
If you’re like many business owners, you want to get more results from social media while spending less time there. Spending too much time on social media effects your productivity and that time could have spent on other more important tasks that can help scale your business.
And according to a study by Vertical Response:
43% of business owners spend about 6 hours per week on social media.
90% of those are on Facebook.
55% of small businesses have blogs, and the average post takes 1-3 hours to create.
Most small business owners post on Facebook and Twitter multiple times a week.
While it’s tough to run a successful business, it’s even tougher to maintain an active social media presence. So how can you follow the 80/20 rule and still achieve remarkable results on social media?
Here are 4 tips to help you spend less time on social media.
Competition is fierce in the business world, both in terms of sales and efficiency. This is where business process automation comes in handy. If you want to remain competitive, you need to automate or someone else will automate you out of business.
By automating you can put routine, redundant processes on autopilot and shift your focus to more important tasks that make or break new ventures. There’s no shortage of efficient and effective solutions to business automation on the market today. You can automate and streamline everything from customer service to marketing to payroll. However, just because you can automate a process doesn’t mean you should.
Automation in the right way gives your company legs to scale upwards and grow, because it helps you engage with customers in a way that makes them more likely to buy. Here are 4 business automation strategies that can help you grow your business the smart way.
Building a strong relationship with your audience is a crucial part of your lead generation strategy. Remember that leads become customers. First, you have to introduce yourself and entice visitors to your website. Then you can nurture that relationship and, as people begin to know, like and trust you, they’ll be more willing to buy from you. And you can do all this through content marketing.
If your content doesn’t provide value to your audience, you’ll lose them. The key to creating solid content that’s part of a successful lead generation process is capturing the attention of your audience and holding their attention with high-quality content that’s interesting and evokes emotion.
When creating content, choose topics your target audience wants to know more about so that they’ll find you when they’re searching for information. To help shake up your content balance, here are 7 types of content you can create to provide value to your audience.
Content marketing is a technique where you improve your website content to increase your website reach, boost conversion rates and generate more leads. Content is the backbone of all your online marketing strategies – from organic search engine traffic to paid campaigns. It plays a big role in boosting every marketing tactic.
However, HubSpot research found that although 79% of marketers believe in the effectiveness of content marketing, only 6% know how to use it properly. To scale your business, you need to create content on your website and social media pages that focus on your customers’ needs. This will help to improve the trust that your audience has with your brand.
Instead of just focusing on your calls to action, you also need to create content that drives conversions. Fortunately, leveraging content marketing to boost conversions isn’t too hard. Here are four effective tips you can use to improve your website content to engage with your readers and improve conversions.
One of the most terrifying parts of being an entrepreneur or a business owner is making sales. However, to be successful, that’s an essential part of what you do. So how do you get around this major issue? How do you make sales? What do you say? How can you make sales without being pushy, salesy and obnoxious?
Selling is like walking a tightrope. You need to find the right balance between getting your message across and not pushing your customers into a corner. However, this is much easier than it sounds. You can use these 5 tips to improve your sales process and ultimately close more deals.
3 Ways To Increase Your Affiliate Marketing Income
Affiliate marketing income is the money you earn in the form of a commission when you sell products or services on behalf of another business. The big benefit is that you don’t have to create a product, sort out delivery, manage payment systems or customer queries. The product creator takes care of all those things. Your job is to find potential customers and encourage them to visit the websites you recommend. Websites like Amazon and eBay offer a huge variety of products that you can sell as an affiliate.
However, selling affiliate products online can be challenging, especially because there’s a lot of competition and too much noise.
So, it can seem near impossible to catch customers’ attention and make them buy your affiliate products. If you’re finding it hard to increase your income, here are 3 tips that can help you grow your affiliate marketing income.
Creating great and valuable content attracts visitors to your website. This, in turn, creates a loyal audience that likes and trusts you. However, what if you never attract the attention of that audience?
What if your website visitors take one look at your valuable content and they leave because your website looks boring, bland, and substandard? You’ll lose your target audience before they even start reading, and your content won’t take root.
So, design is crucial. A flawless design creates a welcoming first impression. It engages and draws in your visitors so they engage with your content. Do you want to create an appetite for your content? Here are six tips for creating the perfect website.
With everything in life, you’re either moving forward or backward. If you’re standing still, other people pass you, so technically you’re moving backward.
And businesses go through cycles of growth, inertia, decline and repeat. During the launch stage, start-ups often face many challenges and thrills, but they are usually expected at this stage. However, when established businesses go through a stagnant period or crippling decline in performance, the loss of business momentum can be insurmountable.
For the long-term success of a business, many things are needed, but maintaining momentum in business is crucial. Momentum is the force that keeps a business moving and growing in the right direction.
There’s a good chance your competitors are harnessing the incredible power of the most heavily trafficked social media site in existence. Even if your competition isn’t marketing on Facebook, you need to, because there are more than 1 billion active daily users on Facebook – many of whom may be interested in what your business has to offer.
Facebook is a busy place, and there are plenty of other businesses who are competing for attention. If you’ve ever found yourself in the position of wondering how to increase your engagement on Facebook, here are some steps you can take that will help make that happen.
When it comes right down to it, what you want from your blog post is it to be memorable. When you write great blog content it helps people on such a level that your readers simply can’t help but take the action you recommend.
You want your readers to be blown away by the problems you solve in their life, or the value you give them, so that they share it on every social platform, and your blog becomes a revenue stream and email list builder that rivals anything you have done in your business.
Making sure your blog content offers your readers high value is an important lesson to learn, because no one is going to come read your blog or find your offers if your content isn’t something they want to consume. Here are 8 quick ways to write great blog content.
A sales funnel is a tool guideline that helps you visualize where your prospects may make a purchasing decision.
Visually, a sales funnel is a graphic that is wide at the top because prospects with all level of engagement enter there, leading to the most engaged ones channeled through the various levels of the funnel, onto the bottom of the funnel where they have been turned into sales and repeat customers.
Social media is a crucial element of digital communication strategies. It gives measurable results in branding, leads and, ultimately, sales. It provides marketers with great return on investment (ROI) as it enables them to reach large audiences at low cost.
If you aren’t taking advantage of social media, you’re missing out on an effective, fast and inexpensive way to reach about half of the world’s population.
Social media is social, and you do need to get engagement from your social media audience. This includes likes, clicks, shares and comments. When you have engagement on your social media pages it’s wonderful but it’s not going to create customers.
A lot of people claim to hate sales, but you’re in sales simply by being in business. There is no way around it. With that in mind, you need to continually work on perfecting your sales pitch. So how can you convert social media followers into customers?
There’s more to having a responsive email subscriber list than having a lot of people on a non-responsive email list. Size in this case honesty doesn’t matter. So, if people leave your email list or you need to clean people off it, it truly is okay, because what’s left is going to be a stronger and more responsible list.
Let’s look at 7 reasons why you’re losing email subscribers and find out why it’s not always the end of the world.
With billions of brands fighting to get noticed on social platforms, it can be difficult to boost those all-important engagement figures. Paid advertising is one way in which brands can stand out from the competition, but improving engagement naturally tends to be more effective in terms of overall brand reputation and ultimate sales figures.
Naturally improving engagement on social media isn’t as simple as it sounds, though. Almost all brands with a social presence have a similar goal in mind, but we bet you can count the number of brands that you engage with regularly on one hand. In order to pique users’ interest and grab their attention, brands have to work really hard. They need to create content that sings, and presents it in a friendly, welcoming manner that users can’t ignore. That’s not an easy task.
However, there are plenty of changes that brands can make to improve engagement. Just take a look at the following five tips, which you can use to help tweak your content and maximise user engagement.
Sales funnels are an integral part of any business. They are used to attract interested parties to your products and services and turn them into paying customers. That’s why you should make them an essential part of your marketing plan or business strategy.
Sales funnels aren’t just used for physical products. If your business is a service-based industry it will need a sales funnel since it’s harder to let the product do the talking when your product is a service.
Did You Know That Penicillin Was Created By Mistake?
Many of society’s most well-known inventions were simply created by mistake. Over the years inventors and scientists have made famous mistakes whilst seeking solutions to problems unrelated to the products they ended up creating.
In fact, this has happened more times than most people realize.
Knowing this makes you wonder just how certain products were eventually conceived and created. For instance, how in the world did someone think of the slinky, or silly putty, or potato chips?
If you’re like so many other entrepreneurs who are contemplating creating your own product or service that you can promote and sell freely in the marketplace, take heart. Don’t stop experimenting or using your imagination because as you will discover, often the best products are created by mistake.
The most straightforward answer to the question of what your online audience wants is really quite simple. They want value from you. They want to be assured that the information you provide to them is accurate, honest, and most importantly that it works for them.
But how can you be sure you have it right on your website? The best thing to do is ask them. But in the meantime, let’s look in a little more detail of what your online audience probably wants from you right now.
Affiliate marketing earns you money by selling products for reputable companies in exchange for a commission. Top sites like Amazon and eBay offer huge variety in terms of high-demand products.
One of the biggest benefits of making money from affiliate marketing sales is that you don’t have to create your own product, or do any customer services work and support. There’s no need to do the research, develop the product, write the sales letter, set up the sales funnel for customers to purchase the item, and so forth. It’s all been done for you.
It’s essential for the long-term success of your business to get more business leads. As an online business owner, you likely need some kind of form to collect information about your lead, perhaps a freebie to entice them to join your email list, plus the email software to nurture and manage your business leads database.
To get more leads, you may have researched and found many different methods of doing so. This due diligence can end up causing good advice to become a train wreck. If you’re guilty of this, take heart. You can fix it simply by just cutting down the choices you’re offering.
10 Elements That You Must Have On Your eCommerce Website
A customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay.
When you build an eCommerce site for selling your products online, there are some things that you need to ensure are on it.
If you want to make sales from your eCommerce website, it’s imperative that you build a site that attracts your audience, loads quickly, and presents your products in a way that makes your audience feel they really want and need them.