Do Consumers Like Email Marketing?

How to Establish and Build Trust in Your Email Marketing

Do Consumers Like Email MarketingEmail marketing is still the most effective form of marketing that exists. The truth is, once you have people on your email list, they’ve already given you a certain amount of trust. Now you just need to keep it and build on it and not mess it up.

Don’t make the mistake of trying to be anonymous or like one of those big giant unnamed corporations. Be you, be available, and be honest. You will not regret it.

Here are 8 things that you can do to help establish and build trust so your consumers will start to like email marketing messages from you.

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Where Should You Focus Your Marketing Energy?

Which Marketing Activity Matters Most?

There is a very simple way to ensure that you’re getting online marketing right. So, where should you focus your marketing energy?

The answer is that almost all your marketing energy should be focused on content marketing. After all, all types of marketing have content in them, right? But, it does all lead to one thing and that’s getting people on your email list.


FREE Checklist: 5 Step Content Strategy

Your email list is yours forever. Facebook, Google or any other online communication media can change their rules on how you use them whenever they want and without warning. Building an email list means you can contact the people on your list when you want, for whatever reason you want  – paying attention to email marketing rules and what’s best for your subscribers, of course!

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11 Reasons Storytelling in Business Is So Important

Why Is Storytelling In Business Important?

Storytelling in business has been around for as long as business itself. After all, a good story moves humans to act like nothing else.


FREE Checklist: Branding For Small Businesses

Because of the power of storytelling in business, you need to tell the stories that are genuine, true, and relevant to your brand, your audience, and your reason for existing.

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8 Fail-Safe Online Marketing Methods That You Can Use Today

What Online Marketing Methods Work?

These days, whether you have an online business or an offline business, you must utilize some online marketing methods if you’re going to succeed.


FREE Checklist: Common Online Business Mistakes You MUST Avoid

Most people use their mobile devices to search for and find information about their problems and how they can make their life easier, more comfortable or more fulfilling. If your potential customers can’t find you online it’ll be hard for you to compete in today’s digital world.

This is a short guide to the various types of online marketing methods that exist today. You can use any of these ideas in your marketing right now. If you don’t do one of these types of marketing, consider adding it to your strategy.

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How Can You Improve Your Keyword Search Results?

Using Your Content To Improve Search Results

Keywords are the words and phrases on your website that people will input into a search engine like Google when they’re looking for something on the internet. When you use keywords effectively, the search engines will index your website and drive visitor traffic to it.


FREE Checklist: SEO For Beginners

You can improve your keyword search results by optimizing the content you publish. You need to ensure it speaks to your audience but also shows search engines that your content is authentic, on topic and relevant to your audience.

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How To Get Started With Video Marketing

7 Tips To Get Started With Video Marketing

Video marketing is an effective way to get the word out about your business, ideas and offers. Video is more likely to be shared and engaged with. Since consumers are watching more than 5 billion videos each day on YouTube, you know it’s popular.


FREE: YouTube SEO Cheat-Sheet

Here are 7 tips to help you get started with video marketing in your business.

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8 Reasons To Publish Articles on LinkedIn

Why Publish Articles on LinkedIn?

The LinkedIn publishing platform acts as your own business blog, it delivers your information and content to business-minded professionals, and it is free to use.


FREE Checklist: LinkedIn Marketing Guide

Using LinkedIn’s publishing option, you can publish articles on LinkedIn that get attention. They are indexed in Google, which means you’ll get more hits on the article than if you published it only on your blog. It’s an excellent way to showcase your knowledge and get more professional attention.

To write an article on LinkedIn, go to your profile and click “Write an article”. Their WYSIWYG editor works well and will likely feel familiar to you. You can even add headlines, images, and videos to your content to make it stand out.

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How To Sell Products As An Affiliate

7 Ways To Sell Products As An Affiliate

Affiliate marketing has been around for about 20 years. Countless newcomers to the world of eCommerce who are starting their own business have become successful affiliate marketers, earning commission from top sites like Amazon and vendors like Apple for helping to sell their products.


FREE Checklist: Affiliate Marketing For Beginners

You’re called an affiliate because you’re associated with the product or service but you’re not directly part of the product creator’s business. Product creators pay affiliates a commission for sales that they generate for their products.

Affiliate marketing is more competitive now than it was 20 years ago, however, so it’s important to know how to sell products as an affiliate in the most effective and efficient ways.

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How To Get Better Search Results For Your Website

10 Ways To Get Better Search Results to Boost Traffic

When you have a website that is your storefront, your main job (aside from having superb products and services with attractive offers) is to get traffic to your site. The more relevant traffic you can bring to your site, the better.


FREE Checklist: SEO For Beginners

If you improve your website search engine optimization (SEO) you can get more traffic sent to your website from the search engines like Google, Yahoo and Bing. Here are 10 ways you can adapt your website to get better search results.

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How Does A Marketing Funnel Work?

How Do You Build A Marketing Funnel?

The human brain craves order and process. It operates in a structured way and understands step-by-step systems. A marketing funnel is just a way to make you think of your marketing in a visual way that helps you keep it organized in your mind.


FREE Checklist: How to Create a Sales & Marketing Funnel

When you logically talk to the brain in a way it can understand, you have a good chance of getting your business message across. This is why marketing funnels work so well for building your business, no matter what niche or market you are in.

Here’s how the different stages work from a marketing point of view.

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9 Ways To Make Your Brand Images Pop!

How To Create a Visual Business Strategy

brand imagesHow your brand is styled, the colours, the fonts, the words you choose, as well as the brand images you pick, all help you communicate to your ideal audience. All the while you’re sending subtle messages to them via the visuals you create for your brand.

If you want to develop an effective visual business strategy, consider the following 9 points.

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Ready To Create a Digital Product? Where Do You Start?

How to Create a Sure-Fire Strategy Before You Create A Digital Product

One thing to remember as a business owner or entrepreneur is that everything you do is for your audience. If you aren’t studying your audience before you create a digital product, you’re doing it wrong.


It’s much easier to study the audience, give them what they want, and put it in front of them where they hang out, rather than to create a digital product and then try to find the audience. If you start with the audience, you’re going to be more successful.

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How Effective Is Email Marketing Today?

Is Email Marketing Still Effective?

Email Marketing EffectiveAlmost every day, you run into people who try to undervalue the importance of email marketing. A new guru wannabe will announce at an event that they don’t use email marketing, and everyone gasps because they wish they could give it up too.

However, the truth is that email marketing really is a sure thing and email marketing is still effective. Email marketing works, and it will keep working for the near and distant future. Just like any other marketing strategy, email marketing has to be done right. Here are 5 reasons why email marketing is still effective.

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How Can You Create An Effective Online Presence?

10 Ways to Maintain An Effective Online Presence

Maintaining an effective online presence is vital for business owners today. The main reason is that your competition and your potential customers are looking up information about you online. If you don’t put the information out there, someone else will.

FREE Checklist: 10 Online Business Mistakes You MUST Avoid

If you maintain your online presence with purpose, you’ll stay in control of the message people receive when they look for you.

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Why Do Companies Invest In Advertising?

Why Advertising Is an Investment Not an Expense

Invest In AdvertisingDon’t get it twisted. Yes, advertising is an expense item on your profit and loss statement but in business, advertising is an investment, not an expense.

If you don’t see a return on your investments, you stop making those investments.

Advertising is the way you get the message about your solutions to your ideal customer. When you do that, you solve their problems and you fulfill your business’s promise.

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3 Ways Content Marketing Builds Your Business

How Content Marketing Builds Your Business

Content marketing builds your business by communicating with your audience, nurturing relationships with them and helps them to make good purchasing choices. However, if you don’t have a good strategy, it’s hard to accomplish your goals.


Content marketing gives you an effective means to an end that you can’t miss out on. The main reason is that content marketing works. As you’re creating your content marketing strategy and determining what to create, publish and promote, you’ll want to ensure that your content is accomplishing at least 3 things for your audience.

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Why Become An Affiliate Marketer?

8 Reasons To Become An Affiliate Marketer

An affiliate marketer is a business owner who promotes other people’s products and services to their audience for a percentage of sales, a payment per click, or a price per lead.  If you think of it, when you become an affiliate marketer it’s just like selling anything on commission – whether it’s cleaning products, real estate or digital products. If you make a sale, you get paid.

When you find the right product or service to promote, it’s going to fit in with the criteria you set for your business. There are enough products to go around. You don’t have to choose to promote anything that isn’t perfectly aligned with your mission and values for your customers and your business.

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How Can Companies Build Brand Loyalty and Advocacy?

10 Ways To Build Brand Loyalty 

It’s a lot easier to keep a customer than it is to get a new one. When your business can build brand loyalty and brand advocacy with your customers, it’s a meaningful way to increase the lifetime value of every customer that you attract.


FREE Checklist: Branding For Small Businesses

Great branding requires that you understand your audience, know their values, and can add value to their lives simply by existing. Your brand is communicated through every single action your business takes.

Here are 10 ways to build brand loyalty so you can create lifetime customers who’ll tell others about your business.

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7 Mistakes To Avoid When Using Facebook For Business Promotion

Should You Stop Using Facebook For Business Promotion?

Some people try to say that the days of using Facebook for business promotion are over. But the facts don’t back up that idea at all. Facebook has over a billion active users. Your audience is there even though they don’t want you to find them there.

Well, at least they’ll claim that, but the response is so significant on Facebook that every big business is using it. When a big business uses a platform, you can bet there’s a reason.


Promoting your business on Facebook is a great idea. After all, Facebook is like a country of its own. It has many different cities and in one of those cities, your audience lives. Some marketers believe that if you can’t attract your audience on Facebook, you might not even have an audience.

If you avoid these 7 mistakes using Facebook for business promotion, you’ll achieve the results you want.

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8 Freebie Ideas To Build Your Email List Fast

How To Build Your Email List

Build Your Email ListOne way to build your email list and segment your audience is by offering freebies. Freebies are also called lead magnets.

A lead magnet is a solution that is free to the person who is going to use it, but it usually requires the receiver to provide their personal information such as an email address and a name.

Having said that, sometimes it’s good to ask for more information to help you gather statistics. For example, some lead magnets ask you how many employees you have or how much you earn every year. If the information is essential for you to know, ask it before giving the freebie, although you’ll get more responses if you keep the questions short and straightforward.

Here are 8 ideas for freebies that will help you build your list fast.

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How Do You Build Customer Trust And Loyalty?

10 Ways To Build Customer Trust In Your Business 

Build Customer TrustPeople buy from businesses they know, like and trust. You can get your target market to know you by implementing coordinated advertising and marketing campaigns. Your audience may even like the products and services you provide.

But when you build customer trust and loyalty, your audience will buy from you regularly and spread the word about your business.

When some businesses try to be more authentic, they can try to rush through the process of building trust by using tactics that aren’t in its best interest. For example, you don’t want to buy followers or pay people to leave reviews because they won’t be authentic and people will know eventually.

Here are 10 ways to build customer trust and loyalty.

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How Can Small Businesses Increase Brand Awareness?

9 Actionable Tactics To Increase Brand Awareness

Branding is a process of building your businesses or your reputation, as well as its visibility. Your brand’s reputation will often be known by people who have never bought from you, due to what other people think or what the general public thinks and feels when your brand is mentioned or is seen.


FREE Checklist: Branding For Small Businesses & Bloggers

The truth is, branding is a complicated thing that is all about how the customer thinks about you.

You can increase brand awareness on purpose or by accident. Your best bet if you want a long-lasting profitable business is to plan the branding you want your audience to know. Create the brand from the bottom up and live the branding so that over time it becomes second nature.

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8 Ways To Use Content to Improve Your SEO

How Do You Improve Your SEO?

SEO (search engine optimization) is how you market your website so people who are searching for information about your products or services can find it using a search engine like Google or Bing.


One of the best ways to improve your SEO and generate more ‘organic’ or free traffic involves how you write and format the content on your website and the keywords you use.

The keywords are the words and phrases a person will type into a search engine to find what they’re looking for. If these keywords match the content on your website, the search engines will direct people to your site.

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How To Give Your Brand A Personality

8 Ways To Give Your Brand A Personality

Give Your Brand A PersonalityOne way to be more authentic in business is to work toward developing your brand’s personality. It might seem weird to personify a brand, but it works. This is equally important whether the brand is you or a separate entity.

When you give your brand a personality it will make it easier for you to come up with content ideas, develop products, packaging, and more. Your brand’s personality will inform everything – from the design of your website to the design of your products, to the words you put on your blog.

Here are 8 ways to give your brand a personality.

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