If you’re looking for an effective way to drive more traffic from social media to your website and boost engagement rates, clickable social cards are a good best bet.
Social cards normally consist of an image and descriptive text underneath, but there’s one thing that sets them apart from regular images. Whereas regular image posts simply expand when clicked on, social cards send users directly to the landing page of your choice. This allows you to have more control over how your business is perceived and attract new customers.
There’s one problem, though. Creating clickable social cards from scratch can be a rather time-consuming and challenging process, especially for less-experienced website owners or those with no access to the back end of a website.