If you can’t describe your business and the benefits it offers, how can you expect customers to come flocking to your door or website to buy from you?
It might seem simple on the surface, but you want to be careful how you describe your business.
You need to be crystal clear about what you do, who you do it for, how you’ll do it, and why you’re the right one to do it.
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7 Steps To Describe Your Business
Don’t overlook the importance of being able to describe your business. It helps others to understand what your business is about, what products or services you offer, and what sets you apart from your competitors.
By describing your business, potential customers can determine if it’s something they are interested in and if it aligns with their needs and preferences. Additionally, a clear and concise description of your business can help with your branding and marketing efforts, as it can be used your promotional materials and on your website.
1. Be Specific
When you choose the wording for your business description, you want to ensure that you are as specific as possible. You must use the right terms that the audience understands best to get the information to them clearly. Bear in mind that you may need more than one description if you have more than one specific target audience, to ensure that they truly understand.
2. Describe Your Customers
Your customers are your business. For this reason, it’s imperative that you can succinctly describe who your primary ideal customer is. You need to be able to describe them as if they’re a person sitting right in front of you. Include demographics and even how they look. You can even give them a basic name. It also helps to learn your customer’s buying journey so you can describe your customer at each stage of their decision-making process.
3. Describe Your Products
Do the same thing about each of your products. List them all and describe who the product is for what problems it solves, and how and why it will work. Do this for all your products, whether it’s a paid product or a lead magnet. One trick is to list the features of each of your products and then connect that feature to how it benefits your ideal customer that it’s meant for.
4. Describe Your Services
If you have services instead of products, you’ll want to describe each service fully. One way to do this is to focus on the result or impact that the service will have on your ideal customer.
5. Describe Your Talents as Related to Your Business
What is your expertise related to what you do in your business? If you have others involved, ask them to write their own short description. This is especially relevant if they’re contractors since they likely already have that ready in their own business plan.
6. Describe Other Experts and Tools That Will Work With You
Do you have contractors, employees, or other resources that help you do what you say you will for your ideal customers? Whether it’s people, specialized software, or something else, describe what you will use to get the job done and why they’re right for it.
7. Why Are You The Right Business For Your Customers?
Why are you the right person to do this and to create or make these solutions? This is a great time to talk about a pivotal moment in your life that made you want to do this. What unique insight and talent set you apart from the competition?
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