Email funnels are a set or series of marketing materials that inspire your audience to do something—most of the time in the form of a purchase or to benefit your company in some way. Your emails provide value that persuades your audience to purchase your products, follow your social media pages or become a loyal audience and customer.
FREE Checklist: Create An Effective Sales Funnel
How Do Email Funnels Work?
At the start of every email, the funnel includes an opt-in page that gets your audience’s attention and trust in exchange for their email address.
Then once you grab their information, you can start going down the email marketing funnel through well-timed and targeted emails. These emails should be full of information to establish your authority and trust further.
Then you can lead your readers right out of the funnel to your sales page to hopefully turn them into brand-new customers. Lastly, the funnel repeats, or the reader is directed into a new funnel to further continue the process in the hopes of a repeat purchase.
The email marketing funnel never truly ends. You should always be nurturing your readers and create new and interesting sequences to establish their loyalty.
3 Key Reasons Why Email Funnels Are Powerful
1. They Solve a Problem
Your audience is reading your emails because you provide some value for them. You solve a problem in the form of entertainment, education, comedy, or more. It all depends on your niche and why you are starting an email funnel campaign in the first place.
2. They Are Personal
While you may be sending the same email to many readers, that’s not how they see it. It goes directly into their personal email, and frequently they’re reading it alone. Even better, it’s personalized to them. This makes them feel special, important and connected with your brand, allowing you to provide more value and then more easily convert them into paying customers.
3. They Create Brand Awareness, Trust, and Credibility
Emails are another great way to provide your audience education and resources, further increasing your industry’s brand awareness, trust, and credibility. The more you communicate to your audience, the more they get to know you and trust your authority, especially through quality content that solves a problem.
Free Checklist: How To Develop Your Email Funnels
Many businesses often see a return of $48 dollars for every $1 they spend on email marketing. This makes it by far one of the most affordable and easiest ways to market and boost your sales.
When you develop sales funnels the right way, it puts your business on autopilot and consistently turns prospects into paying customers. To discover more about how to develop and fill your email funnels, download my free Sales Funnel Checklist to get your business from unsuccessful and unprofitable to profitable success.
