Marketing Your Business With Facebook Advertising
Although everything about Facebook isn’t perfect, the truth is that with more than two billion users per month, marketing your business with Facebook advertising still works. Yes, they do make changes to their advertising guidelines without notice which a can be frustrating but if you remain diligent and watch your ad spend and results carefully, you’ll get a good return on your investment.
Marketing your business with Facebook advertising allows you to select a particular target audience, monitor the effectiveness of your ads and modify the ads to adjust to responses. To get maximum results from Facebook advertising, it just takes a few key steps.
Facebook Marketing Tips And Tricks
1. Begin With a Clear Goal
Two of the most common goals would be to generate sales directly from the ad or to increase awareness of your business while building an email list for future marketing efforts. Everything about your ad should be constructed with your primary goal in mind.
2. Choose The Geographic Area
Does your business only serve your local area? Do you sell products that can easily be shipped anywhere in the world? For either of these cases or anything in between, you can tailor the regions when marketing your business with Facebook advertising.
3. Customize Your Ad for The Demographic You Wish to Reach
Because of the information Facebook collects about its users, you can define the advertisement’s target market based on age, gender, location, interests or several other criteria. Combining those criteria allows you to be specific when you construct your ad for that target.
4. Direct Your Ad To Existing Contacts
Upload a customer or contact email list. Any of the people on that list that are also Facebook members will receive your ad.
5. Set Your Budget
You can choose to run ads continuously or for a particular period, and you can select how much you are willing to pay. Budgets are set as a maximum daily expenditure or total expenditure over the duration of the campaign.
6. Use Images
Images receive far more interest and generate higher response rates than text-only ads. Consider creating multiple ads with different images to examine their relative effectiveness. A company logo, a photo of your place of business, or a photo of employees involved in some public service activity. Use images like these to draw more attention and get more responses than text alone.
7. Use Facebook Ad Manager
Ad Manager accumulates metrics on responses to your ads and presents them in comparison to goals established when the campaign was initiated. Using the information available, you can alter the campaign, changing the budget or target market or even completely recreate the ad. A big plus is that Facebook Ad Manager is available as a smartphone app.
8. Use Conversion Tracking
With Conversion Tracking, you place JavaScript code on your website that tracks visitors’ actions. That JavaScript sends info to Facebook, where it’s compared with their record of prospects that looked at or clicked on your ad. Among other things, you can determine how many people viewed your website or made a purchase after seeing your Facebook ad.
9. Boost Your Posts
Boosting a post is a different type of advertising and one of the simplest Facebook campaign ideas for small business. If one of your regular posts proves to be very popular, you might wish to consider turning it into a boosted post. Boosting a post causes it to appear higher in the News Feed of the ad recipients, thus raising the likelihood that it will be seen. You can have any post boosted, increasing its exposure.
10. Always Include a Call to Action
Whatever route you take with your Facebook strategy plan, asking the reader to take some action that will strengthen their connection to your business is essential. Any response to a call to action gives you more information about the prospect and presents an additional opportunity to make them a customer.
Professional Salespeople know the axiom “Always ask for the sale.” They don’t present information to prospects and hope their customer will choose to buy. They offer the information and ask the prospect to act and to make the purchase. You need to do that in every ad you create.
Some possibilities are links to take them to your website or to sign up for your mailing list to receive an informative report or other information. Depending upon your desired response, include buttons or links asking the reader to respond. For example, “Click Here to Buy,” “Like This Page,” or “Click Here to Receive My Newsletter”.
Free Checklist: Marketing Your Business With Facebook Advertising
Always remember that Facebook wants you to succeed using their advertising platform. This just makes sense. If you accomplish your business goals while spending money on Facebook advertising, you’re likely to use Facebook for business marketing in the future. Download my free checklist, Success With Facebook Ads and make your Facebook ad experience successful and profitable.
