A daily habit that will propel you to success is learning to manage your business money. This isn’t really about investing. Although you should definitely set up regular investments and plan for your future. This is more about the idea that you should always know what’s coming in and what’s going out (and from and …
Through brand consistency, you can better communicate with your audience and influence them to make a purchase or other actions. Consistency is about ensuring your goals and objectives are delivered or expressed correctly across all platforms or types of content. Consistency is important for your brand because it establishes: Credibility Trustworthiness Recognition A positive reputation …
Every successful business and brand has one thing in common. They fully understand their target audience and their needs, and how their audience can benefit from them. If you can’t define your target audience, you’ll only create an inconsistent brand. Inconsistency makes it harder to find the right audience. What is the right audience exactly? …
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A key way to increase your profits in a sustainable way is to create a brand that is memorable. Something worth remembering or coming back to again and again. Customers will return to a business because of the problem the business solves, the sense of community it provides, or the emotion experienced when reading, seeing …
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One way to make sure your business is seen by your target audience is to get your content shared. When a piece of content provides value and can be easily shared across all platforms by your audience it increases your brand exposure, builds your audience, and increases their engagement. Here are 6 ways to get …
Crafting engaging content that gets the attention of your audience is one of the major challenges that the majority of marketers face. Marketing surveys show that more than half of marketers struggle with creating enough engaging content. Did you know that the human brain is wired or attracted to stories? This is because stories are …
To tell the right brand story and attract an audience that benefits you, you need to evaluate your company, target audience, and other categories that are necessary for your success. A great strategy to unlock all the information you need is to ask yourself deep and open-ended questions. Here are 10 useful questions to help …
The main goal of any content creation is to get your audience to take action to benefit them, you and your business. If you can’t engage your audience or inspire them to take action, you’ll likely not have a business at all. There are different ways to create a call to action (CTA). Your CTA …
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Did you know that loyal customers account for roughly 20% of your customer base, and they alone will drive approximately 80% of your business’s revenue? Overall, brand loyalty is vital if you want to continue to have a business now and in the future. It can help keep you stable and prosperous during any unexpected …
The coronavirus pandemic took a toll on many businesses. According to NBC News, many big-name restaurants, apparel companies, gyms, and even theaters were financially devastated in 2020. These are far from the first — or only — businesses to experience financial setbacks. It happens all the time. If you have found yourself in this position, …
Don’t Let Past Financial Struggles as an Entrepreneur Interfere With Your Future Read More »
