Marketing your business is a task that should never have an end date. You should always have a steady stream of prospects making inquiries about your products or services, opting into your email list, or purchasing from you. When you stop having that steady flow, it’s time to re-evaluate your marketing efforts. Your sales funnel …
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If you have a business, your goal is likely to make money. But the only way to make money is to sell something, either your products or your services. So what happens if you’re deathly afraid of selling? Predictably, you won’t make much money and then you’re really managing a hobby instead of running a …
If you currently have a business that is mostly offline and you sell a product or a service, you can shift to an online business model so that you make more of your profits online. When you switch to more online profits, you may need to adjust how you target your audience. Those people who …
Feeling like you’re stuck in a rut? As a business owner, it’s easy to feel like you’re all alone. There’s so much pressure to meet your financial commitments. All this, coupled with a long to-do list and extra hours, and it’s easy to feel overwhelmed. If you feel unfulfilled, it’s easy to lose the motivation …
In recent years, “storytelling” has become a buzzword in marketing and the corporate world. Stories are an integral part of our society and culture. Everyone has a story and everyone loves a great story. It gives us a reason to communicate and engage. Stories are a great medium to express your views, impress people and …
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What type or kind of foundation should you possess in order to be a successful entrepreneur? As basic principles, the fundamentals of entrepreneurship include the following: Team building and leadership Strategy and management Marketing and market research Finance Manufacturing or production Oral business presentations With this definition in mind, if you’re seriously thinking of …
5 Fundamentals of Entrepreneurship You Should Never Overlook Read More »
Do you ever wonder how some marketing experts seem to have the magic to drive many sales while you can barely get a single customer to click any of your call-to-action buttons? They seem to have the knack of persuading customers to buy what they’re offering, at whatever the price. It’s like they have a …
Conduct Keyword Research Like The Pros If you conduct keyword research correctly, it can help rank your website pages for more search terms and ultimately get you more traffic. Keywords are like a compass for search engine optimization (SEO) campaigns because they tell you where to go and whether you’re making progress. According to statistics, …
Lead generation essential for every business that exists. Whether you’re a home-based business or a large corporation, you need to generate more leads, nurture those leads, and get to know them so that you can make more effective offers to them. Lead generation is more manageable today compared to just twenty years ago due to …
Using content for marketing your business is a no-brainer. It’s been done since businesses started advertising and marketing. So forever. It’s honestly not a new thing, however, using content to market online has made it even more effective due to the fact you can track your efforts and laser target your ideal customer using keywords.
