The squeaky wheel may get the grease, but the loudest mouth on social media usually gets blocked. Being a major contributor on social media can be a recipe for engagement and sales or a disaster, depending on how often and what you share.
Being visible is one thing, but your social media content must provide quality not just quantity when you engage your community.
It’s equally important that you’re on-brand with your images, products, and the culture you are fostering. Any disconnect can confuse your community and send them packing.
Sharing a few great posts and encouraging engagement is more favourable than posting anything and everything and leaving your audience blasted or bored.
Here are 5 pro-tips for posting quality over quantity.
FREE Download: 5 Step Content Strategy
5 Ways To Boost Your Social Media Content
Social media is a free platform where you can educate, celebrate, and participate with your target audience.
Set your goals for engagement based on quality over quantity and you’ll be providing valuable services in less time with bigger results.
1. Be Relevant
Make content relevant to your brand and audience. Your posts should be on brand and consistent with what you’re selling or the image you’re promoting. Don’t mix and match your professional and personal lives if they’re radically different from one another.
2. Understand Your Platform
Use your chosen platform to its best design. Whatever platform you use, understand it to its fullest capacity. Learn the tricks of the trade for the platform so you’re getting the maximum benefit for your engagement.
3. Be Original
Create original content that is shareable. It’s great to network and share other people’s posts and content, but it’s equally important to have unique content that is branded or easily identified as your unique content. People buy from people they know, like, and trust and your unique content will increase your authority with your audience.
4. Share Content
Share content regularly to increase engagement. Each platform has a formula that increases the likelihood you’ll be seen and heard. Sometimes the opportunities are pay-to-play. But usually, you can increase your exposure by posting relevant content to the preferred specifications of the platform and see large results organically.
5. Be an Influencer
Strive to be an influencer on your chosen platforms. Each social media platform has a premium rating for influencers. Strive to become an influencer and you’ll have more traffic and exposure when you post.
Free Download: The Content Strategy Checklist
Creating quality content doesn’t have to be complicated or time-consuming.
The most important thing is that you get to know your audience. You want to know exactly how they want the content you create designed and delivered to them. Writing compelling social media content is all about following a process that helps you cover all the arguments your audience may have in their mind about the solution you’re recommending.
A well-thought-out content strategy will help you be consistent with your messaging and branding and keep you from time wasters. After all, publishing content that doesn’t serve a purpose wastes time and resources. Check out this free, Content Strategy Checklist to discover the key content marketing tactics used by the most successful business owners and entrepreneurs.