Social messenger apps are inexpensive and simple marketing tools that help engage your target audience and grow your business.
These messaging applications are increasing in popularity, and many marketing researchers believe it will only get better. These applications have features that allow people to communicate directly on their smartphones through applications downloaded to the device.
Each of these applications focuses on sending and receiving messages but has its own unique features and benefits. Today, many of these applications are used by businesses to engage their audience and further grow their small or large business.
Here are 7 social messenger applications to use to engage your audience and grow your business.
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7 Social Messenger Apps to Engage Your Audience
Your target audience will most likely be using at least one of the following social messaging apps on a regular basis. Improving the communication between you and your target audience can only be a positive thing for the success of your business and adding social messaging to your content marketing strategy will increase audience engagement and success.
1. WhatsApp
WhatsApp is the number one messaging application used worldwide, with 2 million monthly active users. This application is an alternative to standard SMS or text messages. It allows you to send and receive messages, voice calls, and videos or pictures.
2. Facebook Messenger
The second most popular social messenger application is Facebook Messenger, with just over 1 million monthly active users. At first, this application was tied to Facebook. But it’s now starting to pull away to be used completely on its own and not just with the features of Facebook. This means Facebook Messenger can be added to your blogs, Shopify stores, and more to market to your target audience better.
3. Instagram Direct Messenger
Another powerful option includes Instagram. While this isn’t a separate messenger application, the whole platform comprises the power of direct messages that can further increase engagement among your target audience. Instagram is a powerful visual platform that more than 200 million businesses use to promote their business.
4. Snapchat
Snapchat is a fun and unique social messenger application if your target audience is highly tech-savvy and between 15 to 25 years old. They make up almost half of the monthly active users. This application is perfect to market your business with its unique filters, geolocation tags, and other interactive features.
5. Viber
Improve your customer service with Viber Business Messages, groups, channels, chatbots, and customizable interactive stickers. Viber is a unique social messenger application where it uses a personal mobile phone number to communicate with others around the world directly. In addition, the business verification tool allows you to send messages to your target audience authentically, fast, and on a reliable and secure network.
6. Twitter Direct Messages
Twitter is a social media platform that also offers direct messages that can be used to better communicate and connect with your target audience. Many of those who use Twitter expect to communicate with businesses. This makes Twitter direct messages a quick and easy option to use if you want to improve customer service and audience engagement.
7. Telegram Messenger
Finally, but certainly not least, is Telegram. This is a cloud-based instant messaging application that allows you to send and receive messages, video calls, and transport data on a secure and reliable network from your smartphone or web browser. In addition, Telegram offers large group chats, groups, channels, and verification services to make it unique and fun to engage your target audience.
The 5 Step Content Marketing Strategy
The most important thing is that you get to know your audience so that you know exactly how they want the content you create designed and delivered to them. Writing good content is all about following a process that helps you cover all the arguments your audience may have in their mind about the solution you’re recommending. Check out this free download, The 5 Step Content Strategy to discover the key content marketing tactics used by the most successful online entrepreneurs.