If you run a website for a hobby or write a blog for fun then a website content strategy isn’t necessary. But if you’re building an online business and want it to make money and to reach as many people as possible then you need to get strategic!
And, since websites and blogs rely on quality content to attract readers and keep them interested (and, eventually, buying from you!) then it makes sense to prioritize your content strategy.
The internet is a great place to do business but it’s also highly competitive. To beat your competitors online you need to continuously market your business. But this doesn’t mean that you have to be spending huge amounts of money every day.
The reason that people will buy from your website is the same regardless of the size of the business. Your customers have to know, like and trust you. You have to make prospects feel comfortable when they visit your website.
The strategy to compete with competitors is to know who your target audience are and what the’re looking for. You can’t sell everything to everybody. But what you can do is sell your products and services to people who genuinely want them.
5 Steps To Setting Up An Affiliate Marketing Website
An affiliate marketing website is an online business that you set up to sell products or services that have been created by other people. When customers buy from your website, the product owner pays you a commission.
It’s a great way to start an online business. The overheads are low, you don’t have to create any products of your own, there are plenty of different products and services you can sell as an affiliate marketer and the product owner takes care of the payment systems and product delivery.
So, how do you set up a successful affiliate marketing website?
The job of a freelance writer online can be a great one if you plan things the right way. There’s plenty of demand and projects to choose from, once you start to build your reputation.
You can pick and choose from paid online writing jobs that really appeal to you. What makes freelance writing ideally suited to earning an income online? There are so many ways to network and meet clients via the internet. There are online writing jobs for beginners to seasoned pros. People will always need content for their websites, blog posts, articles, ebooks, reports and more.
However, it’s important to set yourself apart in some way, so that client’s choose you and not somebody else. Let’s look at how to get started as a freelance writer online.
A profitable email campaign that converts needs to have a number of components that builds trust in human relationships. Online relationship building with customers is different in that it you use the internet. There is little, if any, direct face-face contact with a potential customer.
But, you’re still building relationships with humans beings and ultimately asking them to buy. And humans have the same emotions, bonding patterns, and trust acquisition methods online as they do offline.
To create email campaigns that convert subscribers into buyers, we have to build trust and relationships with our audience. To do this, we need to use the same 7 trust-building triggers online as we do offline.
You don’t have to break the bank to market your business
It is possible to market your online business inexpensively. In fact, you can practically market your business for free if you know what to do. That’s why online marketing is so completely awesome and fun.
The barriers to entry are low, and even the learning curve is small. So before you know it, you’ll bring your business to profit with free or low cost marketing.
Here are 9 ways to market your online business without it costing you a fortune.
A genuine review sets you apart from other affiliates
When you become known as an affiliate marketer who provides an honest and reliable affiliate product review your audience will be more likely to buy from you. There’s a big difference between someone who’ll promote anything to anyone and someone who values their reputation enough to make sure they only recommend the best products for their audience.
If you simply follow the 5 steps below, you can write the perfect affiliate product review. That means that you make a sales commission, your reader is happy because you wrote a revealing and compelling review that led to them taking action, and the product creator is pleased as well, because you’ve sold another product on their behalf.
There are other affiliates out there trying to compete for the attention of your consumers. So you have to stand out in the crowd. You can do this by getting good at writing reviews.
How To Consistently Create Engaging Content Online
Trying to create engaging content that speaks to your audience on a regular basis can sometimes seem like a chore that never gets done. Sort of like the dishes in the kitchen sink. Once you clean them up you’re already making new dirty dishes. Once you push out new content, you already need more new content. It never ends.
But, it doesn’t have to be a chore. It can be interesting and even fun. After all, a solid content marketing plan is going to produce serious value for your business. Here are 17 action points to help you create engaging content on your website.
10 Tips For Writing An Effective Email Marketing Message
What do your subscribers think of your emails?
As an online business owner, you’ll know the importance of building an email list. But, as you build a list of subscribers or customers, that’s only part of the job done. Next, you need to send out an email marketing message, via follow ups and broadcasts, with valuable information and effective content.
And that’s where a lot of marketers fall flat and fail.
Having a list of subscribers is worthless if you can’t interact with them and present them with proper content. This is the big challenge faced by many marketers and email list builders. Here are 10 tips for writing an effective email marketing message.
Content informs, educates and engages your customers.
If you have a website, you’ll know the importance of website content writing. New content posted onto your website is the best way to inform, educate and engage your customers while building authority in the eyes of your audience.
Also, the more website pages you have the more traffic you will get. When you write online content it attracts the search engine bots. The more pages of a website those bots index the more traffic they can bring back.
But do you feel that your content is not working like you want it to? Your sales aren’t increasing, your newsletter isn’t getting new subscribers, and it just feels like you’re wasting your time. If your website content marketing is driving you crazy, here are 10 web writing tips that will help you go from crazy to confident.
Video Marketing Ideas That Are Quick And Easy To Produce
Are you stuck for video marketing ideas? According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is over 1.8 million words. That’s pretty impressive. So what are the video marketing strategies for your business?
When you embark on a video marketing plan it’s important to use many different types of videos in your video marketing mix – just like when you start blogging. You want your audience to get excited about tuning into your videos because they know it will deliver value and not always exactly the same.
Here are 10 video marketing ideas that will keep your audience interested and don’t involve huge amounts of production.
Are you ready to be an affiliate marketing superhero?
To be a successful affiliate marketing superhero you don’t need to come from another planet or be bitten by a radioactive spider! It’s all about knowing how to put high quality products and services in front of people who will want to buy them.
You don’t have to create those products in a secret cave underground. They’re produced by somebody else. You make your money when people buy those products on your recommendation.
There are many online entrepreneurs who have become leaders in their chosen niche by using affiliate marketing strategies. Here are 10 tips to help you become a successful affiliate marketing superhero.
Boost Likes, Re-pins And Comments With These Pinterest Image Tools
Punch-worthy pins need a little bit of creativity.
Creating punch-worthy pins on Pinterest is easier when you have the right Pinterest image tools. Pinterest has become a major player in the social media universe. With over 150 million active monthly users, it’s growing rapidly. The visual content based site provides entrepreneurs, bloggers and businesses large and small with a global reach.
Pinterest is all about visual impact. If the content you pin is not accompanied by eye-catching, jaw-dropping, amazing, “I have to click on that!” images, then even the best possible content goes unnoticed.
So what Pinterest image tools can you use so that people will notice, share and re-pin to drive traffic back to your website? There are several ways create images for Pinterest to ensure that that your graphics engage your readers.
Every online marketing plan is going to need email marketing. Email marketing is one of the most effective ways to communicate with your audience and to build your brand.
But nobody ever says “I wish I could receive more emails”. So when somebody signs up to receive emails from you they are giving you very special permission to send them information.
It’s then your responsibility to give them what they signed up for. Not just to constantly send messages where you’re trying to sell stuff. Email marketing is about making real connections with real people who want to hear from you. As they receive your emails, they’ll grow more attached to your brand, engage with your content and be much more likely to buy from you.
People still buy e-books from people they trust & respect.
If you want to create an ebook, your content will probably contain information and knowledge that you have obtained and gathered over a period of time. But there are millions of e-books for sale online and the information found in them is usually available for free on the internet.
As you start your online business journey, one of your most important tasks is building a list of prospects. This is a list of emails of people who are interested in buying your products and services. When somebody provides their email address, they are granting you permission to send them information about your business.
People will buy when they are ready to buy, not when you are ready to sell, so it’s vitally important to keep in contact with them. The most effective way to do this on a regular basis is via email. While you can’t force anyone to sign up, you can gently encourage them to sign up by showing the benefits of doing so. Let’s look at the 6 steps to building a list of prospects.
The more you develop your online audience engagement the more successful your internet marketing efforts will be. But it can be a challenge trying to find the right messages, tone and content for your audience.
That means developing the kinds of things that your prospects enjoy consuming the most. The more engagement you have, the more your audience will come to know, like and trust you. And then the more likely they are to buy from from you.
Here are 12 website engagement ideas so that you can give your prospects and customers what they are looking for whilst improving your relationship with them along the way.
Does your business have a video marketing strategy?
Creating a marketing video online can be as simple or as hard as you want to make it. You can spend thousands making professional productions or you can spend little to nothing making a video with your smart phone and uploading it to YouTube.
Why video marketing? Video marketing is a great way to increase engagement, boost brand awareness and improve search engine optimization. Video is shared and engaged with more often than text, which is why your online business needs a video marketing strategy.
Here are 10 video marketing ideas you can use for your business.
How To Start A Facebook Group And Keep Them Interested
What will you talk about in your Facebook group?
When you start a Facebook group, your target audience will look upon you as a successful business entrepreneur and online authority figure.
Every page of your website should have an option for joining your Facebook group. There are hundreds of plug-ins and FB-oriented tools that make it easy to integrate a “Join My Facebook Group” tab or button onto your website.
Facebook groups are great place to generate leads, build your email list and eventually sell your products and services. But don’t forget that people are on Facebook because they like to socialize, so you have to get them involved. Here are 7 proven conversation ideas to use when you start a Facebook group to get your followers talking, interacting and socializing.
If your website is selling great products do you really need to have good website content? After all, your products sell themselves don’t they? Why do you need content like blog posts, articles, videos, reports, e-books, reviews, infographics, etc?
Well, your products will sell themselves if your website is the only one selling them
and you have a large audience that’s desperate to buy them. But the internet is a big place, and there will most likely be several, if not hundreds (or even thousands) of other websites selling the same, or similar, products to yours.
The content for your website is your primary resource. It drives traffic. It helps make a sale. Also, it provides authority, credibility and liking – all buying triggers. It also helps you market your business. But there’s good website content and there’s bad website content.