Search engine optimization (SEO) is one of many ways to market your website so that you get more traffic, more subscriptions for your email list and ultimately make more sales.
Good website SEO enables people who are searching for your topic to find it (using a search engine like Google Search or Bing), due to the content and information that you put on and off your website. It involves the titles of your articles, pages and blog posts, how you format your content and the number of high-quality backlinks to your website.
But sometimes in our quest to get SEO perfect for Google, we forget why we’re doing all this. The most important people are your audience. Everything you do should put them first. But thankfully, creating an amazing user experience is great for good SEO too.
7 Reasons Why SEO For Your Website Is Still Important
Regardless of how things change over time, SEO for your website is still important. SEO (search engine optimization) helps you to add value to your audience, attract a more targeted audience and get more traffic. SEO isn’t dead, and likely never will be dead.
Marketers are always going to be figuring out ways to work within the rules that Google and other search engines set to accomplish their goal, which is to get their information and solutions to their targeted audience.
Being Responsive Will Stop Your Website Losing Traffic
Has your Google ranking dropped dramatically?
It used to be that the only way that websites were accessed was from a desktop computer. Then, everything started shifting towards laptops because they were portable. Now, just about everyone has a mobile phone with web surfing capabilities.
So why is your website losing traffic? Google now includes a website’s ‘mobile-friendliness’ in its search algorithm. Websites that are not mobile friendly (also known as being responsive), will be ignored by Google. And, with more than half of all online business searches beginning on mobile devices like smartphones or tablets, if your website isn’t responsive, it will be one of the main reasons for decrease in direct traffic.
If you’re not familiar with the term SEO, it stands for Search Engine Optimization.
Basically, it’s things you can do to make your website get noticed by the search engines like Google, Yahoo and Bing. But do you really need SEO for your website if you are directing potential customers to your website yourself?
If you only rely on your own methods to drive traffic to your website, it’s an expensive and time-consuming job. Using SEO for your website means that you’ll have relevant and targeted traffic coming to your website on autopilot and for free.
The world of SEO is no different than other things in the world today. Things that are hot today can be gone tomorrow. But there are some things in the world of SEO that still work as good now as they did when first put into use.
Have you ever been Googling something and wondered why certain websites were at the top of the Google results page and why some sites are near the bottom? Well, the answer is at least partially related to SEO.
SEO stands for ‘search engine optimization’ and a website’s SEO determines just how well it will rank on Google. In other words, how high up the link will show on the results page for a specific search term.
The objective of this search engine optimization guide is to help you to attract more organic (unpaid) traffic to your website. Search engine optimization (SEO) can be a little complicated to understand. But if you’re an online business owner you can’t ignore it. When a prospective customer is looking for something online, they will use search engines like Google or Bing to find it. And, if your business can provide that person with the product or service that they are looking for, you want to make sure that you’re listed in the search engine results.
There are many different types of software that you can use to improve your SEO. This search engine optimization guide is more focused on what you can do when you’re working on your website. It’s not comprehensive by any means but it does provide a number of simple non-tech tips that you can do yourself to improve your website rankings.