Managing your website so that you get better search engine rankings doesn’t have to be hard. But it does have to be planned. If you want to be a successful online entrepreneur, you need to do certain things that will keep the search engines happy.
When you take action in your online business according to particular methods and systems, you effectively tell the internet what your business is about. The search engines will then send visitors to your website that they think will benefit from what you offer. This is what makes optimizing your website for the search engines so important. This process is called search engine optimization (SEO) and can have a serious impact on your business.
Here are 7 ways to boost your search engine rankings.
3 Key Steps To Reach The First Page Of Google Search Results
Every person who runs a website or blog wants to get their online business on the first page of Google search results. When you’re positioned on the first page, it leads to more people visiting your website, which can result in more sales or more money made from ads and products.
But talking about how to make your website appear on the first page of Google is a whole lot easier than actually doing it!
There are ways to do it, but it does require a good deal of effort and a good amount of planning – plus some time and patience for it to all come to fruition.
Here are 3 key strategies you can start using today to get your website on the first page of Google search results.
Have you ever been Googling something and wondered why certain websites were at the top of the Google results page and why some sites are near the bottom? Well, the answer is at least partially related to SEO.
SEO stands for ‘search engine optimization’ and a website’s SEO determines just how well it will rank on Google. In other words, how high up the link will show on the results page for a specific search term.
When you create a website, you share your knowledge and experience. You develop great content for it. Ultimately, you want to sell your products and services from it. Traffic trickles in but you expected a lot more.
Where are all the people and why aren’t they coming to your website? Don’t be discouraged. You just entered a new stage of your business development. It’s time to start using some website traffic generators.
Here are 10 website traffic generators that don’t cost any money and can help direct targeted traffic straight to your website. Use them one at a time to test the results or combine them to meet your specific goals.
In order to get the best results, give it some time and be patient. Find what works best for you and most importantly for your customer, the results will follow.
You don’t have to break the bank to market your business
It is possible to market your online business inexpensively. In fact, you can practically market your business for free if you know what to do. That’s why online marketing is so completely awesome and fun.
The barriers to entry are low, and even the learning curve is small. So before you know it, you’ll bring your business to profit with free or low cost marketing.
Here are 9 ways to market your online business without it costing you a fortune.
10 Tips To Get Your Website On Google Search Results
Does your website stand out in the crowd?
Getting your website on Google search results can be invigorating both for your profits and also for your mindset. It’s an accomplishment that can have a serious impact on your business.
There are millions of websites. This is both an opportunity and a challenge. You want your website to stand out from the crowd and get noticed. When your website starts to get noticed by Google, and the other search engines, your competition no longer matters.
Here are 10 tips to help your online business stand out in the crowd and get your website on Google search results.
You don’t have to spend a fortune to boost website traffic
If you have a product or service that you’re selling online then you’ll want to take every opportunity to boost website traffic. Website traffic is the term for a steady stream of prospects and possible customers. An online business thrives and survives based on their traffic. The more traffic you have, the more potential customers you have.
And the more customers you have…Yep! The more profits you’ll earn.
One way to ensure a constant flow of targeted prospects is to pay for them. There are multiple online advertising platforms where you can purchase as much traffic as you desire. But this can get incredibly expensive, and lies outside the realm of financial possibility for a lot of small online business owners. However, you don’t always want to have to spend an arm and a leg to boost website traffic.
OK, so I’m not really the Easter Bunny but I’ve got some handy internet business tools for you so you don’t have to go searching all over the web to find them. Easter isn’t the big gift giving occasion like Christmas but it’s still regarded as the start of the spring buying season.
Your potential customers are out there and the more tools and resources you have, the more reach, impact, leads and sales you’ll get.
These internet business tools below will help your online business not only over Easter, but for years to come. Best of all, they are all free.
Content informs, educates and engages your customers.
If you have a website, you’ll know the importance of website content writing. New content posted onto your website is the best way to inform, educate and engage your customers while building authority in the eyes of your audience.
Also, the more website pages you have the more traffic you will get. When you write online content it attracts the search engine bots. The more pages of a website those bots index the more traffic they can bring back.
But do you feel that your content is not working like you want it to? Your sales aren’t increasing, your newsletter isn’t getting new subscribers, and it just feels like you’re wasting your time. If your website content marketing is driving you crazy, here are 10 web writing tips that will help you go from crazy to confident.
Video Marketing Ideas That Are Quick And Easy To Produce
Are you stuck for video marketing ideas? According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is over 1.8 million words. That’s pretty impressive. So what are the video marketing strategies for your business?
When you embark on a video marketing plan it’s important to use many different types of videos in your video marketing mix – just like when you start blogging. You want your audience to get excited about tuning into your videos because they know it will deliver value and not always exactly the same.
Here are 10 video marketing ideas that will keep your audience interested and don’t involve huge amounts of production.
These video marketing tips will help you craft a video that looks great, sounds great, and also get the message across to your viewer to take further action. Creating videos that generate better online marketing results is an art form. It’s a balancing act between giving too much information and not enough information.
Video is a super-powerful way to market your brand. You’ve heard the saying that a picture is worth 1000 words. Dr. James McQuivey of Forrester Research states that a minute-long video is worth 1.8 million words. If that’s true, then you need to start using some (or all) of these video marketing tips.
If your website is selling great products do you really need to have good website content? After all, your products sell themselves don’t they? Why do you need content like blog posts, articles, videos, reports, e-books, reviews, infographics, etc?
Well, your products will sell themselves if your website is the only one selling them
and you have a large audience that’s desperate to buy them. But the internet is a big place, and there will most likely be several, if not hundreds (or even thousands) of other websites selling the same, or similar, products to yours.
The content for your website is your primary resource. It drives traffic. It helps make a sale. Also, it provides authority, credibility and liking – all buying triggers. It also helps you market your business. But there’s good website content and there’s bad website content.
Internet Marketing Basics That Apply To Every Business
Knowing some internet marketing basics is essential for any online business owner, regardless of your niche or industry. Internet marketing is the process of promoting your business on the internet. When you know how to do internet marketing you can reach a huge number of potential customers from all over the world.
Marketing an online business can be a daunting. You’re often faced with a whole range of different strategies. It’s not uncommon for new online entrepreneurs to become overwhelmed trying to juggle things like SEO, content marketing, black hat, white hat, CPC, PPC, keywords, backlinks, and many more. To help make your journey into internet marketing as smooth and as successful as possible, here are 10 internet marketing basics to get you started. Continue reading →
Setting up a membership website is straightforward, easy to run and can provide a dependable and recurring income for your online business. A membership website means that the public are blocked from the content. It’s only available to members who pay a fee to access the membership area.
As you progress on your online business journey, one of the ways to stop any income dips and troughs is to start a recurring income plan. Setting up a membership website is a great way to earn regular monthly income. The more you know about your audience, the better you can produce and source your products and the easier it is to write and craft marketing materials that get results.
Everyday millions of people use the internet to buy products and services and we all want our businesses to tap into that market to get more sales online. But if you try and sell to everyone, you’ll end up selling to no one.
When you spend all of your time trying to please the entire world, you end up running around like a chicken with its head cut off. Your efforts don’t come across as genuine or honest. However, when you act as the unique individual that you are, and gear all of your marketing messages as if you were speaking to a single person rather than a big group, you will find that connecting with your audience delivers the results you are looking for and you’ll get more sales online.
Some years ago, you didn’t really need to worry too much about your online business brand. It seemed that all that you needed to do to get your website ranked highly in the search engines was to find the right keywords, put them into your domain name, and get hundreds of backlinks to your website.
Then Google changed its algorithms and everything changed. Websites with keyword-stuffed, poor quality content and who were buying links via link networks were no longer at the top of the rankings. For these guys, the whole thing stunk. Their website rankings and traffic fell through the floor.
But the savvy online marketers realized that they had to start building stronger brands if they were to see results and keep high up in the search rankings. Let’s look at how you can build your online business brand so that it doesn’t smell fishy to your customers and the search engines.
Did you know that zebras can teach you a lot about finding your target market? Zebras instinctively know that when they hang out in groups, interestingly called dazzles, their stripes blend together. This makes it hard to pick them apart as individuals by prey animals like lions. The black and white stripes of their bodies come together to create a confusing target that appears as one large individual to a lion.
However, when a lion focuses on just one individual zebra, it’s much easier for him to catch his target. Small fish use the same strategy too. Smaller saltwater fish are often brightly colored, in eye-catching patterns and designs. Small freshwater fish have iridescent, shimmering scales which create confusing patterns of light when they dart about, traveling in schools.
In both cases, the prey animal understands that hanging out in a large group makes it harder for predators to single them out. You can use these target market examples from the animal kingdom to identify your prospective customers.
There are many different reasons why online business marketing is important. Marketing is essential for every business. It’s the process of bringing people to your business and converting them into customers. Without marketing, you’ll have no business because nobody will know that you exist.
Online business marketing makes it possible to target prospects from all over the world on a much larger scale than could ever be achieved through conventional ‘offline’ methods of marketing. It provides an instantaneous mode of conveying marketing messages, cost effectiveness and a high ROI (return on investment).
Below are 6 elements that I use for my online business marketing. And the great thing is, they’re all free!
What Is Your Website Bounce Rate And Why Does It Matter?
Do you really need to worry about your website bounce rate? You’ve built a great site, added great content, done all the necessary search engine optimization and now you are getting organic search traffic coming at a steady pace. You can now sit back and pat yourself on the back because your work is done, right?
Online, if you have a website traffic problem it’s a barrier to success. One of the most significant keys to success is getting your target audience to visit your website. The more visitors you have, the better your sales and profits.
Sometimes, even when you know your keywords and you’re regularly doing keyword research to stay on top of what’s popular, you still need to increase traffic to your website. Here are 7 quick and easy tips to solve your website traffic problem.
When your online business has an effective blog schedule it will help to establish you as an authority in your market. Writing a blog on a regular basis not only improves your search engine rankings but also enables to maintain a relationship with potential and ongoing customers.
But successful blogging requires a lot of hard work. Anyone can slap up a blog and forget it. If you want to achieve whatever blogging goals you have set, you can’t adopt that attitude. Since blogs are all about engagement, you have to constantly be “out there”, communicating with your target audience. So what can you do, when you go from “wanting” to work on your blog schedule, to feeling “forced” to work on it?
5 Steps To Get Your Website Seen By Google (And Other Search Engines)
If you want to get your website seen by Google, and other search engines too, then you need think SEO. That’s search engine optimization. With the right SEO elements in place, Google will pick up you website and direct organic (unpaid) traffic to it.
Many people think that SEO is all about keywords. These are the words or phrases that somebody will type into Google. If they match the words on your website then Google will send you boatloads of traffic. But it doesn’t work that way. Whilst keywords are important, there’s a lot more to SEO than just keywords.
Sometimes getting things organized can be tough. Use this checklist below to improve your SEO and get your website seen by Google.
6 Online Marketing Techniques That Will Never Go Out Of Fashion
Trends come and go on the internet all the time but when you’re running an online business you do need to depend on some online marketing techniques that will stand the test of time.
Yes, new strategies often sound great but they are often untested or have a short lifespan. The 6 online marketing techniques listed below are trendy because they work.
They worked yesterday and they’ll work tomorrow. The only way that they will stop working is if people stop using the internet. And how likely is that? The number of new internet users rises by the second.
Some online marketers claim that the days of driving free traffic to your website are long gone. While some methods may no longer be as effective as they once were, there’s still plenty of opportunity to get new visitors to your website without paying anything at all.
There are basically two types of traffic, free and paid. Both types will help you generate visitors to your site when done correctly. Let’s look at how you can drive free traffic to your website.
Not sure about using online video marketing for your business? Many internet business owners are a little concerned about using video. Usually this is due to not feeling comfortable with creating videos and wondering if they are really worthwhile.
But the benefits of online video marketing for businesses is huge. Videos help to increase your online presence. Also, your search engine rankings will start to improve and this will increase traffic to your site.
It’s relatively easy to incorporate videos into your marketing efforts. The video on I’ve put on this page was simply filmed with my smart phone and uploaded to YouTube. I then copy/pasted the ’embed’ link (found under the video on YouTube) onto this website page. Here are 7 reasons why you should be using more video.