Most business owners likely understand the importance of data in making informed decisions. After all, data is power – the more you have, the better your decision. But sometimes more data is not always better. While many believe that collecting more marketing data automatically leads to better results, the truth is that too much data …
When to Collect More Marketing Data and When to Stop Read More »
These days just being convincing is no longer enough when it comes to marketing as consumers are being bombarded with a lot of advertising noise every day. You need to have something more than just well-crafted ads and good copy to break through the clutter and capture the attention of your target audience. Creating an …
The term retro refers to experiences, objects, or memories that illicit nostalgia and bring people back to a time in life that has particular meaning for them. Using retro marketing ideas can be a highly effective way to attract and excite customers and give your business an edge.
Thanks to the internet, a new business can grow pretty quickly. Given the right products, service and exposure, you can go from zero orders to too many to count in one viral post. But without having the proper structures in place this can cause some serious problems. Rather than risk getting in over your head, …
5 Old-School Business Habits Every New Business Needs Read More »
The way we all do business is ever-evolving. In business being relevant is crucial, but sometimes tried-and-tested strategies are more valuable than what’s on trend in the marketplace. In a world of pop-up shops and influencers it’s easy to believe there’s no rhyme or reason to building a brand and running a business. But smoke …
5 Good Business Practices That Will Never Go Out of Style Read More »
Believe it or not, digital marketing isn’t the only way to attract new customers. There’s no denying the benefits of automation and reaching your customers where they are, which is often online, scrolling their phones at 10pm. However, there are plenty of timeless ways to get customers curious about what you have to offer. In …
Let’s start with a big assumption. You’re writing your blog to make money, not to share fun stories about what’s going on with your family or what you’re up to with your favorite hobby or activity. If you’re putting in the work, doing the research, and growing the audience, chances are you would like to …
When you take the time to clearly identify your target audience, you can build trust with them and create a sense of loyalty that will be long-lasting and create a more sustainable business. It can appear to be an impossible task to pinpoint your ideal customer, but there are effective steps to help you get …
Your business productivity is all about what you can do in a given time frame. Your business projects will progress more quickly if you can accomplish more each day. If you have too many distractions, this will reduce the amount of progress you can make. Here are 5 strategies to boost business productivity. You can …
5 Stratagies To Boost Your Business Productivity Read More »
Many times, people evaluating the success of a marketing campaign overlook the big picture by solely looking at the financial outcome: did it lead to more sales and money? While revenue is an essential metric, there is more to marketing success than just the numbers. Focusing too heavily on revenue can actually limit your marketing …
7 Ways To Measure Marketing Success Beyond Numbers Read More »
