The Power of Ezine Advertising
Firstly, what is an ezine? An ezine is an online newsletter or magazine that is delivered to subscribers via email.
The power of ezine advertising is that it is highly targeted which means that you can directly reach your target audience with an advertisement in an appropriate ezine. People who like cooking read recipe and cooking ezines, people who are interested in health matters read health-related ezines, people who want to make money online read business opportunity or internet marketing ezines, and so on.
The secret to success with ezine advertising is to match the content of the ezine to your offer. This means that if an ezine has a large readership it does not necessarily follow that it will appeal to your target audience. It might sound great that a particular ezine has tens of thousands of readers, but if you are trying to sell a product that has no relevance to those readers, you will waste your money.
You are better to buy an advertisement in a smaller, more targeted, ezine which will get you better results and cost you less.
People who read ezines are doing so because they requested it, and have a high level of interest in what the ezine contains. This is why ezine advertising is the ultimate niche-marketing tool as you can reach people who are already interested in your product or service.
Another powerful factor about ezines is that they are delivered by email. Email is now, and will remain, the most powerful form of marketing on the internet. Also, ezine advertising is never classed as spam because the people who read ezines have opted in to those publications. The only people who receive an particular ezine are the people who requested it.
The 3 common types of ezine advertising
A solo ad is actually an email sent to the list of subscribers of the ezine. When you buy a solo ad, your ad is the only thing the reader sees, hence the name, “solo”. While these ads cost more, a solo ad is your best choice for ezine advertising if you have proven ad copy and if your website or landing page converts well.
Sponsor ads can be found in the middle or at the top of ezines. You often will not be the only sponsor ad on the page, so make sure your ad stands out for maximum effect and attention. Sponsor ads cost less than solo ads, but are more than classified ads. You will also have more space than a classified ad so you can include include more text and details.
When you buy a sponsor ad, check exactly where the ad will be placed before you buy. Also look at the ezine to see if their sponsor ads jump out at you. A sponsor ad must be noticed in order to work.
A typical classified ad is a text ad, usually between 3 to 5 lines long and generally grouped with other ads in a particular section. Classified ezine advertising is like the classified ads in your local newspaper.
The Internet is the greatest advertising medium ever created but because there are so many people online trying to sell products the market is crowded and super-competitive.
In this environment you need a competitive advantage. You need a way of promoting almost any product quickly and cheaply. Ezine advertising can provide that for you.
how to use The Power of Ezine Advertising
The key to successful ezine advertising is finding ezines that match your product, placing ads in them, evaluating the results, and fine-tuning a process of ezine advertising that is specific to you, your budget and your product.
If you want to save time, money and effort with a proven ezine advertising service you need to be a member of the Directory of Ezines (DOE).
They have done all the research, negotiated the best prices and provide all the information you will need from ezine name, subjects covered, circulation, costs, contact details etc. The DOE also provides non-ezine advertising resources, a learning centre covering important online marketing topics and one-on-one personal consulting with DOE owner and industry ‘guru’ Charlie Page.
To get a FREE copy of Charlie’s ebook ’Ezine Traffic Formula’ (normally worth $47) where you can learn more about ezine advertising Click Here.