Category Archives: Internet Marketing

Using Challenges To Drive Traffic To Your Site

Drive Traffic to Your Site In A Fun And Effective Way

Hosting challenges is an effective and fun way to drive traffic to your site. Not only will you get more traffic to your website with challenges, but you’ll also build your email list and build your status as an expert in your niche.


Online challenges are a great way to engage with your audience and provide something useful and beneficial for your audience on a particular topic – and people love them!

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How To Increase Customer Loyalty Online

4 Steps You Need to Take To Increase Customer Loyalty Online

It’s easy to start an online business and start selling. Hence, there are numerous products online and there are many competitors offering the same products and services you’re offering.


The difference between a competitor’s business and yours will determine how the customer perceives your value. You obviously want potential customers to see the immediate value you offer in all the different areas of your business so that they not only buy from you now but come back and buy again.

Here are 4 ways that you can increase customer loyalty online.

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21 Simple Ways To Do Marketing With No Budget

How To Do Marketing With No Budget

Marketing With No BudgetIt may seem impossible to do marketing with no budget. But it’s not. The good news is, even if you have a budget of zero, you can still market your products and services.

It will take longer than paid for methods, but it’s certainly not an issue that should block your ability to get your business seen by prospective customers.

Don’t make the mistake of thinking that you can run a business without marketing. Marketing for small business is just as important as marketing for big business. Budget or not, you must engage in marketing so that people can learn about your business and the products and services you sell. If you don’t, no one will ever find you and no one will ever buy from you.

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4 Ways To Increase Business Visibility For More Customers And Sales

How To Improve Business Visibility

Business Visibility If you’re running a business, it can be a long and difficult road to success. It takes a lot of muscle to build a sustainable company. Having said that, if you start with the right foundation, your journey will be easier.

To be as successful as possible, you need to find the right marketing approach in the early stages so that you start on the right track. It’s never too late to find the right marketing plan for your business. You just need to make sure you spend enough time to come up with the best possible marketing approach.

Here are 4 ways to boost your business visibility and bring more customers your way.

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How To Develop Sales Funnels That Will Sell For You

4 Key Steps To Develop Sales Funnels

If you’re selling a product or service, you probably have a sales funnel strategy. It’s the journey that you guide a prospect through as they first discover your product or service to the point of them buying and becoming a repeat customer.


As visitors move along your funnels – from knowing more about your brand, to deciding if they need what you’re offering, to comparing with similar competitors, to making the final or even repeat purchase, you need to know how to respond to their needs and doubts.

Therefore, you need to regularly analyze, improve and develop sales funnels to keep the pipeline flowing. Here’s how to optimize your funnels for better conversions in 4 key steps.

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5 Ways To Increase Your Online Sales And Revenue

How To Increase Your Online Sales

Increase Your Online SalesIf you want to increase your online sales, you’re on the right track. Increasing sales is the primary goal of any successful business. However, the quick spike in profitability isn’t the only benefit you’ll get, as growing sales have long term value.

Increasing sales often looks a lot easier than it is. Having said that, there are many ways you can generate more online sales, many of which are easy to implement. Here are five ways that can help you to increase your online sales while improving revenue at the same time.

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A Beginner’s Guide To The 3 Types Of Digital Media

What Are The Three Types Of Digital Media?

To run a successful business today you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible.


There are 3 types of digital media:

  • Owned Media: Any online asset that you control like your website or social media channels
  • Paid Media: Promoting your online content to improve traffic to your owned media assets
  • Earned Media: Customers recommending you by word of mouth or through social media

3 types of digital media

These 3 types of digital media marketing will boost your audience reach. Of course, it will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend them into new marketing strategies. Continue reading

How To Make Sales Without Being Pushy

5 Tips To Close Sales Without Being Pushy

One of the most terrifying parts of being an entrepreneur or a business owner is making sales. However, to be successful, that’s an essential part of what you do. So how do you get around this major issue? How do you make sales? What do you say? How can you make sales without being pushy, salesy and obnoxious?


Selling is like walking a tightrope. You need to find the right balance between getting your message across and not pushing your customers into a corner. However, this is much easier than it sounds. You can use these 5 tips to improve your sales process and ultimately close more deals.

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How To Improve Your Sales Funnel for Maximum Response and Income

Can You Improve Your Sales Funnel?

A sales funnel is a tool guideline that helps you visualize where your prospects may make a purchasing decision.


Visually, a sales funnel is a graphic that is wide at the top because prospects with all level of engagement enter there, leading to the most engaged ones channeled through the various levels of the funnel, onto the bottom of the funnel where they have been turned into sales and repeat customers.

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Why The Best Products Are Often Created By Mistake

Did You Know That Penicillin Was Created By Mistake?

Created By MistakeMany of society’s most well-known inventions were simply created by mistake. Over the years inventors and scientists have made famous mistakes whilst seeking solutions to problems unrelated to the products they ended up creating.

In fact, this has happened more times than most people realize.

Knowing this makes you wonder just how certain products were eventually conceived and created. For instance, how in the world did someone think of the slinky, or silly putty, or potato chips?

If you’re like so many other entrepreneurs who are contemplating creating your own product or service that you can promote and sell freely in the marketplace, take heart. Don’t stop experimenting or using your imagination because as you will discover, often the best products are created by mistake.

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How To Start Influencer Marketing And Boost Your Business Reach

4 Steps To Start Influencer Marketing 

Start Influencer Marketing

Regardless of the influencer, content is still the king of the modern marketing mix.

In a nutshell, influencer marketing is a step-by-step process where a business identifies and utilizes a high-profile individual who has an established and sizeable social media relationship and following with a core audience. This core audience are the same people who need and are known to purchase the goods and services that the business sells.

Influencer marketing builds and expands upon the idea of the old celebrity endorsement, with emphasis centered around a content-driven marketing campaign.

However, like any marketing tactic, when you start influencer marketing, it takes deliberate targeting and planning.

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3 Types Of Ads That Improve Your Conversion Rate

How To Improve Your Conversion Rate

To improve your conversion rate, you need to know what works with your audience and what doesn’t. Your potential customers have specific expectations, needs, wants and pain points. So make them an offer they can’t or won’t want to refuse!


Sometimes, it’s fine if people don’t convert the first time. Maybe they don’t have the money to buy your product or maybe they won’t need it until later. But a well-written ad copy with good visuals, intriguing offers, and a compelling call to action will stick in your customers’ minds. And they may come back later and convert.

Let’s look at three types of ads that can improve your conversion rate.

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The Pros and Cons of Starting a Membership Site

How Easy Is Starting a Membership Site?

Starting a Membership SiteThere are many ways to earn money online, and starting a membership site is a favorite of many marketers. A membership site is basically anything that you offer as a subscription where the customer receives a product or service automatically on a schedule until they choose to cancel or the subscription runs its course.

Delivery is usually on a monthly basis, but it can be more often or less. And the subscription can have an ending date or go on forever.

There are many reasons for starting a membership site, but it’s essential to take a balanced look at the subject because membership websites that make money do face a number of challenges.

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9 Digital Marketing Examples For A Small Business

Digital Marketing Examples For Today

Digital Marketing ExamplesThese days, whether you have an online business or an offline business, you can’t ignore digital marketing if you want to keep ahead of your competition and remain in front of your customers.

Most people use their mobile devices to search for and find information about their problems, so if you’re not findable online it will be hard for you to compete in today’s digital world.

The benefits of digital marketing are not exclusive to big businesses with big budgets. Here are 9 digital marketing examples that are effective and don’t cost the earth to implement. Some don’t cost anything at all.

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9 Things To Test To Make A Sales Funnel Work More Effectively

How To Make A Sales Funnel Work For Your Business

Firstly, what is a sales funnel? In simple terms, it’s the journey that you guide a prospect as they first discover your product or service to the point of them buying and becoming a repeat customer.


Part of making a sales funnel more effective is offering related products as part of your original offer. These are upsells, where they buy your product and some extras and even downsells, where they buy something different from you at a lower price.

Upsells and downsells can increase your average price point for every single order that your customers make. It also increases the lifetime value of every customer.

When you make a sales funnel that is a well-thought-out and includes the right offers at the right time based on your buyer’s journey, you’ll increase your ROI and bottom line. Here are 9 things to test when creating upsell and downsell messages to make your sales funnel work more effectively.

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5 Steps For Scaling Your Business And Preparing for Growth

The Effects Of  Scaling Your Business

Scaling Your Business

Growing a business too fast can cause as many problems as growing a business too slowly.

The difference between a start-up or a small business and a successful and profitable business lies on time and experience. There are many factors that play a big part in how those businesses became successful. These include things like focus, hard work, having the right people and timing.

Scaling your business can make or break it. If you scale up too quickly or recklessly, you’ll create organizational problems that will be difficult to undo. Also, premature scaling can cause your business to fail. On the flip side, scaling your business too slowly could cause you to miss out on important opportunities that come with greater revenue and more resources.

So, as you prepare to take the next phase of business development, these five steps will help you have a successful and profitable scale-up.

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Is Disruptive Marketing Part Of Your Online Marketing Strategy?

What Does Disruptive Marketing Mean?

Disruptive Marketing

Can you make your audience see things differently and open their minds in a new way?

Over the years there have been several terms that describe innovation that disrupts the status quo. For example, “Killer Apps” and “Disruptive Innovation” both describe what happens when something new comes along and disturbs what people are accustomed to. A few classic examples are typewriters, VHS tapes, Floppy Disks and so forth. As you see, each of these things was useful until something came along to replace it.

Disruptive marketing is a lot like that idea. But instead of a product replacing another product it fills in the gaps from the typical marketing strategy by challenging conventional thinking or connecting the old way with a new way of doing something. The new way is the disruption that can get the attention of the audience in a way that might even go viral.

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Understanding Contextual Marketing and How It Can Boost Your Business

What Is Contextual Marketing?

Contextual marketing

Contextual marketing pays attention to what your audience is doing in real time in the real world.

During the Superbowl blackout in 2013, Oreo Cookies tweeted out a picture and a statement that said, “You can still dunk in the dark.” This is a classic example of real time contextual marketing. It was unexpected, not planned, but it was effective and went viral.

Contextual marketing focuses entirely on using content for marketing your products and services. Contextual marketing usually means that you’re creating content for your website, using specific keywords so that an advertisement platform delivers the ads of interest to your customers.

For example, if you are using Google AdWords, it will deliver to your audience ads based on the content using the keywords in the content to trigger the right ads. This can be planned as well as happen in real time if you pay attention to how you can relate current happenings to your content marketing. Using as much of both planned and unplanned contextual marketing can rapidly boost your business.

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5 Tips To Gain More Profits From Your Upsells And Downsells

What Are Upsells and Downsells?

Nearly every business uses upsells. When you buy a pair of shoes, you’re offered polish to go with them or when you buy a burger at a fast food franchise, you’re asked if you want fries with it. These are time-honored examples of upselling in retail to increase the price point of each transaction.


Another time-honored way to ensure you don’t lose a sale entirely is to offer a downsell.  This is aimed at people who may have reasons for not needing or purchasing the main offer (usually a lack of funds) but may still want some element of your product or service.

The philosophy of upsells and downsells for any business is fundamentally the same. When your customer is in a buying mood, you want to offer them something else they may be interested in because that’s when they are most likely to buy. Here are 5 tactics to help you gain more profits with your upsells and downsells.

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8 Essentials For Your Online Marketing Strategy

How To Improve Your Online Marketing Strategy Skills

Online Marketing Strategy

Crafting an effective online marketing strategy will get you more leads and more buyers.

Crafting an effective online marketing strategy always starts and ends with your customers. Your job is to create or find solutions for their problems. Most people go to a website to seek a solution to a problem.

That solution could be just information (in the case of a blog) or it could be a product or service they need (in the case of an ecommerce website). Whatever it is, you need to make it simple for them to find what they seek.

When you put emphasis on developing your online marketing strategy, you’ll be a lot more successful. You’ll get more leads and more buyers than if you don’t develop a strategy.

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8 Low Budget Marketing Tactics To Get More Leads And Customers

Low Budget Marketing

There are ways that you can do marketing on a small budget and still get leads and customers.

When you’re running a business and trying to manage your overheads, it’s hard to find the money for marketing. But marketing your business is something that you can’t skip. If your potential customers don’t know that you exist, you’ll never be able to sell your products or services to them.

You don’t have to start producing big TV commercials or start spending eye-watering amounts of money. There are many low budget marketing techniques that you can use to get your business in front of your potential customers.

Don’t make the mistake of thinking that you can run a business easily today without having to market it. Budget or not, you must engage in marketing so that people learn about your business and offerings. If you don’t, no one will ever find you.

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10 Unique Ways To Promote Your Products And Services

How Do You Promote Your Products And Services?

Promote Your Products And Services

Marketing and advertising is an investment to get customers to buy your products or services.

No matter whether your product is digital or physical, you must promote it if you want to make sales. There is no “build it and they will come” scenario that works in the real world of business.

A lot of business owners think that marketing and advertising is an expense. They see it in the same terms as paying taxes. However, when it comes to your business, marketing and advertising is really an investment. Essentially, any expenditure that can bring in more money than spent is considered an investment. Here are 10 unique ways you can promote your products and services.

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10 Online Marketing Strategies For Today, Tomorrow And Always

How To Use Online Marketing Strategies For Small Business

It’s very unlikely that you’ll build a profitable online business without marketing. You may have the best website in the world, but if nobody knows it exists you’ll never sell anything from it.


Different marketing techniques come and go on the internet all the time but when you’re running an online business you do need to depend on the online marketing strategies that will stand the test of time.

The main reason that many people struggle with online marketing is they get overwhelmed with information. But there are ways that you can market your online business simply and effectively to build brand awareness, get more traffic, and start making more money.

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7 Ideas To Generate Passive Income For Your Business

How Can You Generate Passive Income?

Passive income is a form of income that you can earn without having to work and work for it. Rather than continuously working in order to keep the income stream consistent, when you generate passive income, you do the work once and then earn money from that work without having to do anything else.


However, some people are a little dubious when it comes to passive income, and question whether it really exists. It’s easy not to have much trust in passive income when you don’t know of the ways it can be generated.

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10 Small Budget Marketing Tactics That Deliver Big Budget Results

Is There Still Space For Small Budget Marketing?

When you have a new business (or even an existing business), it can be a challenge to find the money for marketing. There always seems to be other areas of business that need funding.  But the truth is, without marketing you’re not going to have a business. If your target audience doesn’t know you exist, how will they be able spend any money with you?


Marketing is an investment more than it’s an expense, and it should not be something you don’t fund. Having said that, you can market your business inexpensively and effectively if you know how. There are many small budget marketing techniques that really do work.

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