Frequently Asked Questions About Internet Marketing
Regardless of your niche or industry, knowing something about internet marketing is essential for any online business owner. Internet marketing is the process of promoting your business on the internet. When you know how to do it correctly you can reach an almost limitless number of potential customers from all over the world.If you’re not sure how internet marketing works, or you need help in making important decisions to kick off your online marketing campaign, here are the most frequently asked questions about the business of marketing online.
Digital marketing is all about how brands communicate digitally with their customers. It’s a type of marketing that uses online or internet technology to reach customers. It’s about attracting and engaging with customers using any type of digital technology.
As you sit down to develop your digital marketing campaign, there is some general information that you need to know, such as who your customers are, what you do for them, why, and how you do it. As you go through each step, you’ll note that everything works together.
Most people use their mobile devices to search for and find information about their problems and how they can make their life easier, more comfortable or more fulfilling. If your potential customers can’t find you online it’ll be hard for you to compete in today’s digital world.
This is a short guide to the various types of online marketing methods that exist today. You can use any of these ideas in your marketing right now. If you don’t do one of these types of marketing, consider adding it to your strategy.
The human brain craves order and process. It operates in a structured way and understands step-by-step systems. A marketing funnel is just a way to make you think of your marketing in a visual way that helps you keep it organized in your mind.
When you logically talk to the brain in a way it can understand, you have a good chance of getting your business message across. This is why marketing funnels work so well for building your business, no matter what niche or market you are in.
Here’s how the different stages work from a marketing point of view.
Drive Traffic to Your Site In A Fun And Effective Way
Hosting challenges is an effective and fun way to drive traffic to your site. Not only will you get more traffic to your website with challenges, but you’ll also build your email list and build your status as an expert in your niche.
4 Steps You Need to Take To Increase Customer Loyalty Online
It’s easy to start an online business and start selling. Hence, there are numerous products online and there are many competitors offering the same products and services you’re offering.
The difference between a competitor’s business and yours will determine how the customer perceives your value. You obviously want potential customers to see the immediate value you offer in all the different areas of your business so that they not only buy from you now but come back and buy again.
Here are 4 ways that you can increase customer loyalty online.
It may seem impossible to do marketing with no budget. But it’s not. The good news is, even if you have a budget of zero, you can still market your products and services.
It will take longer than paid for methods, but it’s certainly not an issue that should block your ability to get your business seen by prospective customers.
Don’t make the mistake of thinking that you can run a business without marketing. Marketing for small business is just as important as marketing for big business. Budget or not, you must engage in marketing so that people can learn about your business and the products and services you sell. If you don’t, no one will ever find you and no one will ever buy from you.
If you’re running a business, it can be a long and difficult road to success. It takes a lot of muscle to build a sustainable company. Having said that, if you start with the right foundation, your journey will be easier.
To be as successful as possible, you need to find the right marketing approach in the early stages so that you start on the right track. It’s never too late to find the right marketing plan for your business. You just need to make sure you spend enough time to come up with the best possible marketing approach.
Here are 4 ways to boost your business visibility and bring more customers your way.
If you’re selling a product or service, you probably have a sales funnel strategy. It’s the journey that you guide a prospect through as they first discover your product or service to the point of them buying and becoming a repeat customer.
As visitors move along your funnels – from knowing more about your brand, to deciding if they need what you’re offering, to comparing with similar competitors, to making the final or even repeat purchase, you need to know how to respond to their needs and doubts.
Therefore, you need to regularly analyze, improve and develop sales funnels to keep the pipeline flowing. Here’s how to optimize your funnels for better conversions in 4 key steps.
If you want to increase your online sales, you’re on the right track. Increasing sales is the primary goal of any successful business. However, the quick spike in profitability isn’t the only benefit you’ll get, as growing sales have long term value.
Increasing sales often looks a lot easier than it is. Having said that, there are many ways you can generate more online sales, many of which are easy to implement. Here are five ways that can help you to increase your online sales while improving revenue at the same time.
To run a successful business today you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible.
There are 3 types of digital media:
Owned Media: Any online asset that you control like your website or social media channels
Paid Media: Promoting your online content to improve traffic to your owned media assets
Earned Media: Customers recommending you by word of mouth or through social media
These 3 types of digital media marketing will boost your audience reach. Of course, it will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend them into new marketing strategies. Continue reading →
One of the most terrifying parts of being an entrepreneur or a business owner is making sales. However, to be successful, that’s an essential part of what you do. So how do you get around this major issue? How do you make sales? What do you say? How can you make sales without being pushy, salesy and obnoxious?
Selling is like walking a tightrope. You need to find the right balance between getting your message across and not pushing your customers into a corner. However, this is much easier than it sounds. You can use these 5 tips to improve your sales process and ultimately close more deals.
A sales funnel is a tool guideline that helps you visualize where your prospects may make a purchasing decision.
Visually, a sales funnel is a graphic that is wide at the top because prospects with all level of engagement enter there, leading to the most engaged ones channeled through the various levels of the funnel, onto the bottom of the funnel where they have been turned into sales and repeat customers.
Did You Know That Penicillin Was Created By Mistake?
Many of society’s most well-known inventions were simply created by mistake. Over the years inventors and scientists have made famous mistakes whilst seeking solutions to problems unrelated to the products they ended up creating.
In fact, this has happened more times than most people realize.
Knowing this makes you wonder just how certain products were eventually conceived and created. For instance, how in the world did someone think of the slinky, or silly putty, or potato chips?
If you’re like so many other entrepreneurs who are contemplating creating your own product or service that you can promote and sell freely in the marketplace, take heart. Don’t stop experimenting or using your imagination because as you will discover, often the best products are created by mistake.
Regardless of the influencer, content is still the king of the modern marketing mix.
In a nutshell, influencer marketing is a step-by-step process where a business identifies and utilizes a high-profile individual who has an established and sizeable social media relationship and following with a core audience. This core audience are the same people who need and are known to purchase the goods and services that the business sells.
To improve your conversion rate, you need to know what works with your audience and what doesn’t. Your potential customers have specific expectations, needs, wants and pain points. So make them an offer they can’t or won’t want to refuse!
Sometimes, it’s fine if people don’t convert the first time. Maybe they don’t have the money to buy your product or maybe they won’t need it until later. But a well-written ad copy with good visuals, intriguing offers, and a compelling call to action will stick in your customers’ minds. And they may come back later and convert.
Let’s look at three types of ads that can improve your conversion rate.
There are many ways to earn money online, and starting a membership site is a favorite of many marketers. A membership site is basically anything that you offer as a subscription where the customer receives a product or service automatically on a schedule until they choose to cancel or the subscription runs its course.
Delivery is usually on a monthly basis, but it can be more often or less. And the subscription can have an ending date or go on forever.
There are many reasons for starting a membership site, but it’s essential to take a balanced look at the subject because membership websites that make money do face a number of challenges.
These days, whether you have an online business or an offline business, you can’t ignore digital marketing if you want to keep ahead of your competition and remain in front of your customers.
Most people use their mobile devices to search for and find information about their problems, so if you’re not findable online it will be hard for you to compete in today’s digital world.
The benefits of digital marketing are not exclusive to big businesses with big budgets. Here are 9 digital marketing examples that are effective and don’t cost the earth to implement. Some don’t cost anything at all.
Firstly, what is a sales funnel? In simple terms, it’s the journey that you guide a prospect as they first discover your product or service to the point of them buying and becoming a repeat customer.
Part of making a sales funnel more effective is offering related products as part of your original offer. These are upsells, where they buy your product and some extras and even downsells, where they buy something different from you at a lower price.
Upsells and downsells can increase your average price point for every single order that your customers make. It also increases the lifetime value of every customer.
When you make a sales funnel that is a well-thought-out and includes the right offers at the right time based on your buyer’s journey, you’ll increase your ROI and bottom line. Here are 9 things to test when creating upsell and downsell messages to make your sales funnel work more effectively.
Growing a business too fast can cause as many problems as growing a business too slowly.
The difference between a start-up or a small business and a successful and profitable business lies on time and experience. There are many factors that play a big part in how those businesses became successful. These include things like focus, hard work, having the right people and timing.
Scaling your business can make or break it. If you scale up too quickly or recklessly, you’ll create organizational problems that will be difficult to undo. Also, premature scaling can cause your business to fail. On the flip side, scaling your business too slowly could cause you to miss out on important opportunities that come with greater revenue and more resources.
Can you make your audience see things differently and open their minds in a new way?
Over the years there have been several terms that describe innovation that disrupts the status quo. For example, “Killer Apps” and “Disruptive Innovation” both describe what happens when something new comes along and disturbs what people are accustomed to. A few classic examples are typewriters, VHS tapes, Floppy Disks and so forth. As you see, each of these things was useful until something came along to replace it.
Disruptive marketing is a lot like that idea. But instead of a product replacing another product it fills in the gaps from the typical marketing strategy by challenging conventional thinking or connecting the old way with a new way of doing something. The new way is the disruption that can get the attention of the audience in a way that might even go viral.
Contextual marketing pays attention to what your audience is doing in real time in the real world.
During the Superbowl blackout in 2013, Oreo Cookies tweeted out a picture and a statement that said, “You can still dunk in the dark.” This is a classic example of real time contextual marketing. It was unexpected, not planned, but it was effective and went viral.
Contextual marketing focuses entirely on using content for marketing your products and services. Contextual marketing usually means that you’re creating content for your website, using specific keywords so that an advertisement platform delivers the ads of interest to your customers.
For example, if you are using Google AdWords, it will deliver to your audience ads based on the content using the keywords in the content to trigger the right ads. This can be planned as well as happen in real time if you pay attention to how you can relate current happenings to your content marketing. Using as much of both planned and unplanned contextual marketing can rapidly boost your business.
Nearly every business uses upsells. When you buy a pair of shoes, you’re offered polish to go with them or when you buy a burger at a fast food franchise, you’re asked if you want fries with it. These are time-honored examples of upselling in retail to increase the price point of each transaction.
Another time-honored way to ensure you don’t lose a sale entirely is to offer a downsell. This is aimed at people who may have reasons for not needing or purchasing the main offer (usually a lack of funds) but may still want some element of your product or service.
The philosophy of upsells and downsells for any business is fundamentally the same. When your customer is in a buying mood, you want to offer them something else they may be interested in because that’s when they are most likely to buy. Here are 5 tactics to help you gain more profits with your upsells and downsells.