Category Archives: Online Business

How To Develop Sales Funnels That Will Sell For You

4 Key Steps To Develop Sales Funnels

If you’re selling a product or service, you probably have a sales funnel strategy. It’s the journey that you guide a prospect through as they first discover your product or service to the point of them buying and becoming a repeat customer.


As visitors move along your funnels – from knowing more about your brand, to deciding if they need what you’re offering, to comparing with similar competitors, to making the final or even repeat purchase, you need to know how to respond to their needs and doubts.

Therefore, you need to regularly analyze, improve and develop sales funnels to keep the pipeline flowing. Here’s how to optimize your funnels for better conversions in 4 key steps.

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10 Ways To Grow Your Business Without Breaking The Bank

How Can You Grow Your Business?

Grow Your BusinessWhen you’re trying to grow your business it can put a strain on your finances. Paying for advertising and marketing to gain new customers can be a costly task if you don’t know what you’re doing.

It’s also tempting to take shortcuts because of limited resources. However, this doesn’t have to be the case, because there are effective and inexpensive ways to grow your business.

Here are 10 ways of saving money and growing your business, while still making sure you deliver quality products or services.

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How To Write Sales Copy That Will Sell Products On Your Website

5 Steps To Help You Write Sales Copy That Sells

Write Sales Copy The difference between success and failure online is being able to write sales copy that actually makes people want to buy your products and services.

Well-written copy can make or break your marketing efforts. While copywriting comes naturally to some people, it’s a foreign landscape to many and they don’t know how to explore it. And the few who have mastered it are usually the proverbial cream of the crop.

Well-crafted and effective sales writing doesn’t beat customers over the head, nor does it need to have bold typeface and capitalization. The message should be able to stand on its own without too much over-exaggeration and fussy design elements.

Here are 5 steps for writing sales copy that sells.

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5 Ways To Increase Your Online Sales And Revenue

How To Increase Your Online Sales

Increase Your Online SalesIf you want to increase your online sales, you’re on the right track. Increasing sales is the primary goal of any successful business. However, the quick spike in profitability isn’t the only benefit you’ll get, as growing sales have long term value.

Increasing sales often looks a lot easier than it is. Having said that, there are many ways you can generate more online sales, many of which are easy to implement. Here are five ways that can help you to increase your online sales while improving revenue at the same time.

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A Beginner’s Guide To The 3 Types Of Digital Media

What Are The Three Types Of Digital Media?

To run a successful business today you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible.


There are 3 types of digital media:

  • Owned Media: Any online asset that you control like your website or social media channels
  • Paid Media: Promoting your online content to improve traffic to your owned media assets
  • Earned Media: Customers recommending you by word of mouth or through social media

3 types of digital media

These 3 types of digital media marketing will boost your audience reach. Of course, it will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend them into new marketing strategies. Continue reading

How To Embrace Change and Get Your Business Up to Speed

Why Is It Important To Embrace Change?

Change is the only constant thing in life. If you want to build a successful business, you must embrace change.


Embracing change in business isn’t always easy but there’s no choice. You have to buckle up and be ready to adapt to new trends and ever-evolving customer expectations. Because how you handle changes can either set you on the path for success or failure.

To manage change, you have to deal directly with customers, employees, processes, and technology that can help you create sustainable ways to eliminate the scary aspects of change.

A change to virtually anything within a business, such as internal or external processes, is likely to require the need to address the effects. Here are 4 steps to embrace change and manage it effectively.

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7 Essentials That A Brand Website Needs To Be Effective

What Are The Must-Haves for A Brand Website?

Brand WebsiteOver 70% of potential customers choose whether to consider buying from a business depending on the information they find online. So, your website is your biggest first-impression maker.

The first thing you need is a secure, catchy URL that makes sense for your brand. And once your domain is ready, it’s time to build your website and make some big decisions.

However, if you already have a website, remember that change is a constant in the digital world. Because of the ever-changing technology, increasing demands, the ever-evolving customer expectations, and the ongoing competitive environment, you need to update your website regularly.

Here are 7 ‘must-haves’ a brand website needs if it is going to be effective and help your business grow.

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5 Smart Ways To Analyze Your Business

How To Analyze Your Business For Growth And Profit

Analyze Your BusinessA business is like a car. It must work all the time. To run a successful business that works for you and your customers, it needs to be well-cleaned, well-oiled and finely tuned. Having said that, inefficiency is very common.

It’s important to take the time to analyze your business on a regular basis so that your business can grow and succeed. Things like using social media for marketing, monitoring your cash flow regularly, and identifying your strengths while asking for help in your weaker areas can help you focus on improving areas of your company that offer the biggest gain.

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4 Business Process Automation Strategies That Quickly Scale Your Growth

What Is Business Process Automation?

Business Process AutomationCompetition is fierce in the business world, both in terms of sales and efficiency. This is where business process automation comes in handy. If you want to remain competitive, you need to automate or someone else will automate you out of business.

By automating you can put routine, redundant processes on autopilot and shift your focus to more important tasks that make or break new ventures. There’s no shortage of efficient and effective solutions to business automation on the market today. You can automate and streamline everything from customer service to marketing to payroll. However, just because you can automate a process doesn’t mean you should.

Automation in the right way gives your company legs to scale upwards and grow, because it helps you engage with customers in a way that makes them more likely to buy. Here are 4 business automation strategies that can help you grow your business the smart way.

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6 Design Tips For Creating The Perfect Website

How To Build The Perfect Website

create the perfect website Creating great and valuable content attracts visitors to your website. This, in turn, creates a loyal audience that likes and trusts you. However, what if you never attract the attention of that audience?

What if your website visitors take one look at your valuable content and they leave because your website looks boring, bland, and substandard? You’ll lose your target audience before they even start reading, and your content won’t take root.

So, design is crucial. A flawless design creates a welcoming first impression. It engages and draws in your visitors so they engage with your content. Do you want to create an appetite for your content? Here are six tips for creating the perfect website.

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3 Things That Suffer When You Lose Business Momentum

What Is Business Momentum?

With everything in life, you’re either moving forward or backward. If you’re standing still, other people pass you, so technically you’re moving backward.

And businesses go through cycles of growth, inertia, decline and repeat. During the launch stage, start-ups often face many challenges and thrills, but they are usually expected at this stage. However, when established businesses go through a stagnant period or crippling decline in performance, the loss of business momentum can be insurmountable.


For the long-term success of a business, many things are needed, but maintaining momentum in business is crucial. Momentum is the force that keeps a business moving and growing in the right direction.

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How To Improve Your Sales Funnel for Maximum Response and Income

Can You Improve Your Sales Funnel?

A sales funnel is a tool guideline that helps you visualize where your prospects may make a purchasing decision.


Visually, a sales funnel is a graphic that is wide at the top because prospects with all level of engagement enter there, leading to the most engaged ones channeled through the various levels of the funnel, onto the bottom of the funnel where they have been turned into sales and repeat customers.

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Why You Need A Sales Funnel For A Service-Based Business

Does Your Service Need A Sales Funnel?

Need A Sales FunnelSales funnels are an integral part of any business. They are used to attract interested parties to your products and services and turn them into paying customers. That’s why you should make them an essential part of your marketing plan or business strategy.

Sales funnels aren’t just used for physical products. If your business is a service-based industry it will need a sales funnel since it’s harder to let the product do the talking when your product is a service.

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Why The Best Products Are Often Created By Mistake

Did You Know That Penicillin Was Created By Mistake?

Created By MistakeMany of society’s most well-known inventions were simply created by mistake. Over the years inventors and scientists have made famous mistakes whilst seeking solutions to problems unrelated to the products they ended up creating.

In fact, this has happened more times than most people realize.

Knowing this makes you wonder just how certain products were eventually conceived and created. For instance, how in the world did someone think of the slinky, or silly putty, or potato chips?

If you’re like so many other entrepreneurs who are contemplating creating your own product or service that you can promote and sell freely in the marketplace, take heart. Don’t stop experimenting or using your imagination because as you will discover, often the best products are created by mistake.

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What Should Be On Your eCommerce Website?

10 Elements That You Must Have On Your eCommerce Website

Your eCommerce WebsiteA customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay.

When you build an eCommerce site for selling your products online, there are some things that you need to ensure are on it.

If you want to make sales from your eCommerce website, it’s imperative that you build a site that attracts your audience, loads quickly, and presents your products in a way that makes your audience feel they really want and need them.

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Why Doing Less Helps You Get More Done

How Can I Get More Done In A Day?

Get More DoneToday, we’re conditioned to believe that we should be busier, get more done and work harder. We’ve all heard motivational speakers giving well-meant advice that makes you believe that you aren’t doing enough, and that’s why you aren’t successful.

But the belief that “doing more = accomplishing more” isn’t as effective as it sounds. Doing less actually helps you get more done. This can take some time to realize, though, as many of us are conditioned to believe that we should do more.

By forcing yourself to do less, you unexpectedly end up with more.

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7 Productivity Hacks To Grow Your Business Faster

How To Grow Your Business Faster

Grow Your Business FasterAs an entrepreneur or business owner, you most likely juggle many tasks at once. So, productivity is crucial. However, you may not realize how minor changes can improve your workflow efficiency significantly.

Whether it’s setting SMART goals or waking up at 4am, successful business owners have their owned trusted keys to a successful business.

Here are 7 top strategies to grow your business faster. All these strategies are easy to implement. They don’t require a lot of effort if you’re a busy business person and already feeling overwhelmed. Try these strategies today to boost your productivity and improve your workflow.

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How To Make Your Blog Work Harder

5 Ways To Make Your Blog Work Harder

Make Your Blog Work HarderBlogging is an effective way to expand your business, attract more clients, maintain relationships with your current customers and get traffic to your website free. So if you can make your blog work harder, you’ll get better results.

The truth is, many popular blogs are about persuasive writing. When you engage in persuasive writing, you need to sometimes challenge your audience’s beliefs without offending them but to make them think. When you make them think differently about something, you may also be able to persuade them to take the action you want them to take.

Here are 5 persuasive writing techniques that will help to make your blog work harder.

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10 Questions To Help You Develop An Effective Social Media Strategy

How To Create An Effective Social Media Strategy

Effective Social Media StrategySocial media is a crucial element of digital communication strategies. It gives measurable results in branding, leads, and sales. It provides marketers with great return on investment (ROI) as it enables them to reach large audiences at low cost.

To plan and create an effective social media strategy that maximizes your ROI you first need to understand your target audience, establish your social marketing objectives and know how you will achieve your objectives.

With this in mind, the following 10 questions will help you create a social media marketing plan outline to achieve your marketing goals.

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7 Secrets For Making A Profit From Affiliate Marketing

How To Profit From Affiliate Marketing

Affiliate marketing is the chance to earn money selling products for reputable companies and Profit From Affiliate Marketingwebsites in exchange for a commission. Top sites like Amazon and eBay offer huge variety in terms of high-demand products.

One of the biggest benefits of the affiliate marketing business model is that you don’t have to create your own product. There’s no need to do the research, develop the product, write the sales letter, set up the sales funnel for customers to purchase the item, and so forth. It’s all been done for you. So how can you make sales and profit from affiliate marketing?

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5 Effective Ways To Promote Your Blog

How To Promote Your Blog

 Promote Your BlogIf you’re a blogger, you know that to get good traction for your content, you need to promote your blog. In fact, you should be spending at least 40% of your time on blog promotion. And your content must be good, otherwise all your efforts will fail.

This is why before you hit that “publish” button, you must make sure your readers have a clear takeaway from each post. Also, headlines have a huge impact on your blog’s success, because no one will click a title if it sounds boring and uninspiring. Writing good headlines is an important skill to master to help you attract more traffic to your blog.

Without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert them to raving fans. Here are 5 of the most effective ways to promote your blog.

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Are Facebook Sponsored Posts Right For Your Business And Audience?

How Do Facebook Sponsored Posts Work?

As organic Facebook reach continues to decline for businesses, it’s becoming increasingly moreFacebook Sponsored Posts important for your brand to leverage paid content in order to boost its visibility.

If you want to make sure that a greater number of your fans and followers are able to see your content on Facebook, you often have to pay to get better reach. Facebook sponsored posts appear in the Facebook user’s news feed just as any other post from your brand might.

On Facebook, a business can sponsor a post through their business profile by selecting the post they want to sponsor, setting a maximum budget for a set number of days, and choosing their targeting options. By giving a post a broader reach, it’s seen by more people, leading to increased brand awareness and user engagement.

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How To Create A Successful Sales Funnel For Your Business

What Is a Sales Funnel?

A sales funnel is a process that businesses use to turn strangers into customers, and customers into brand advocates. To create a successful sales funnel, it’s often broken down into four steps:

  1. Attract: Use marketing and advertising methods to attract potential customers.
  2. Convert: Incentivize potential customers to share their contact information so that you can nurture the relationship.
  3. Close: Motivate potential customers to take action and become paying customers.
  4. Delight: Overdeliver and delight customers in order to retain their business and turn them into brand advocates.
Create A Successful Sales Funnel

Image via HubSpot

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How To Start Influencer Marketing And Boost Your Business Reach

4 Steps To Start Influencer Marketing 

Start Influencer Marketing

Regardless of the influencer, content is still the king of the modern marketing mix.

In a nutshell, influencer marketing is a step-by-step process where a business identifies and utilizes a high-profile individual who has an established and sizeable social media relationship and following with a core audience. This core audience are the same people who need and are known to purchase the goods and services that the business sells.

Influencer marketing builds and expands upon the idea of the old celebrity endorsement, with emphasis centered around a content-driven marketing campaign.

However, like any marketing tactic, when you start influencer marketing, it takes deliberate targeting and planning.

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