Maintaining an effective online presence is vital for business owners today. The main reason is that your competition and your potential customers are looking up information about you online. If you donât put the information out there, someone else will.
FREE Checklist: 10 Online Business Mistakes You MUST Avoid
If you maintain your online presence with purpose, youâll stay in control of the message people receive when they look for you.
People buy from businesses they know, like and trust. You can get your target market to know you by implementing coordinated advertising and marketing campaigns. Your audience may even like the products and services you provide.
But when you build customer trust and loyalty, your audience will buy from you regularly and spread the word about your business.
When some businesses try to be more authentic, they can try to rush through the process of building trust by using tactics that arenât in its best interest. For example, you donât want to buy followers or pay people to leave reviews because they wonât be authentic and people will know eventually.
Here are 10 ways to build customer trust and loyalty.
One of the most important things you need know about your business is your customer buying decision-making process. Humans have a particular way they tend to go about any type of decision they need to make, especially when it comes to spending money.
Understanding how, why, and when people choose to buy is vital information for any business owner to know. Knowing the entire process that a buyer goes through as they make decisions about what to purchase can help you improve your products, showcase your products as the leading choice, as well as help you create and implement your advertising and marketing plans.
There are over 500 million blogs on the internet but not all of them are there to make money, so donât be intimidated by these numbers. Instead, be motivated. Once you have a good number of blog posts and readers you can start to make money blogging online.
Blogging your way to profits is possible, and if you know what youâre doing, almost a certainty.
If youâre going to do any marketing at all, itâs imperative to understand why youâre doing it and who youâre doing it for. Itâs very important to remember that everything is about your audience and whatâs it for them. You can only do that if you really know who they are.
The more you can learn about your audience, the more youâll be able to target your ideal customer. Here are 8 ways that you can ensure your products and services will always appeal to your target audience.
A successful affiliate marketer is the ‘problem-solving middleman’ who connects a target audience who need a product or service to a business that provides that exact product or service.
As an affiliate marketer, you have a lot of information to distribute to your audience. Finding and promoting just the right products and services for your audience requires that you have expertise in what you are promoting, an understanding of who your audience is, and that you communicate all of that continuously with them.
Affiliate marketing can be lucrative if you do it right. Here are 9 important mistakes to avoid if you’re going to become a successful affiliate marketer.
It can be frustrating as a small business when you have to compete against much larger, more established brands. You could have the best products/services on the market, but it is hard to succeed when larger businesses have the reputation and experience to dominate the market.
So, what can be done about this common challenge? There are a number of strategies that a small business can use to attract more customers to their business. Then it is a case of winning them over with your product/service and customer service. Here are a few of the best strategies to try.
(Credit: Unsplash.com)
When it comes to attracting buyers to your brand, there is a combination of crucial factors that every business should consider. My previous article on âHow to Turn Website Visitors into Buyersâ provides useful tips on how to convert buyers by keeping in mind the ABCDE of buying.
In addition, components like easy navigation, keyword research, and data analytics can make your e-commerce website more appealing to consumers. In addition to these measures, finding areas of improvement in your business can help you expand and develop growth across global markets.
Starting a successful business is one thing â keeping a business going and growing is a lot more difficult. But if you understand going in what it takes, itâs not hard either.
Thankfully, there are now many ways to boost business growth and development using online marketing. If youâve created a good business that solves problems for your audience, you can succeed quicker using these 10 effective business growth strategies.
You already know that you need a way to capture new business leads on your website. If someone has visited your website they are a warm lead, so if you get their email address, you can stay in contact with them rather than waiting for them to come back to your website. You can do this using software, for example using sign-up forms and landing pages from AWeber.
But what exactly do you need to do to get more leads from online marketing once you have that set up? Lead generation strategies can be very simple if you realize that you should incorporate many different methods in order to attract more segments of your audience. The main thing is to learn the right methods.
Here are 10 to get you started.
The process your ideal prospect takes to become a buyer is known as the buyerâs journey. Every buyer goes through a journey when making purchasing decisions regardless of what industry you are in.
For most businesses, your buyerâs journey covers 3 main stages:
These stages define where the buyer is, and it goes to their intent. What are they intending to do? What do they do in order to choose to purchase?
With the number of people going online increasing daily, itâs hard to overstate the advantages of digital marketing.
Digital marketing examples include SEO (search engine optimization), content marketing, social media marketing, pay-per-click advertising, affiliate marketing, native online ads, marketing automation, email marketing, and more. If you can do it using online technology, itâs digital marketing.
Here are 9 benefits of digital marketing and why your business should have a digital marketing strategy.
In the current marketplace, whether you’re a brick-and-mortar business or a totally virtual business dealing in information products or services, you need to have some digital marketing strategies in place. It’s the way to get found and build your business.
It goes without saying that your business needs a website, an email list, and social media platforms to spread your message and sell your products or services. Once you have that, start developing a digital marketing strategy.
Wouldnât it be great if all your customers paid you regularly, time and time again? Well, businesses that have recurring sales benefit from this process.
Subscription and recurring revenue are hot topics today, and for good reason. Businesses that generate recurring revenue have more value than businesses without, and the coveted Monthly Recurring Revenue (MRR) figure can boost your cash flow and profitability significantly.
Offering ongoing services that generate recurring revenue can add greater depth to your business. This can also unlock additional revenue from each customer. Doing this will help you offer a higher lifetime value for your customers and youâll ultimately flatten your competition.
There are many examples of recurring revenue businesses. Whether you’re in the realm of consulting services, health and fitness, e-commerce, software, or offline sales, there are ways to fit the subscription component to your business.
Here are 3 ongoing services you can leverage to share your knowledge and generate recurring revenue.
If your business has got something people want and need, you may want to seriously consider adding other ways that will generate extra revenue for you. When you start a membership website it means that part of your website content is ‘gated’ where only members who subscribe to your service can access the content youâve placed behind the gates.
A âgateâ is simply a barrier you build into your website using a plugin. Once youâve got that barrier in place, members can log in and access exclusive content, such as eBooks, webinars, online courses, and podcasts. You can also provide special offers, and create a community for your members to communicate and interact with other members and directly with you.
But before you start a membership website for your business, you need to decide which model will best serve your needs and goals. Here are 5 ideas for creating a website with membership and user login.
Spending time on researching prospects, generating high-quality leads, and getting a deep 
insight into their needs all lead to one thing – the close. In the world of sales, closing a deal is the main goal as well as the most difficult part of the sales process.Â
In fact, according to Hubspotâs research, 75% of companies say closing more deals is their top priority. Whatâs more, 28% of sales representatives say closing is the hardest part of their job, right after prospecting.
So, how can you close sales effectively?Â
There are different approaches to help you close more deals with your prospective customers. These are 12 of the best sales closing techniques that you can use to estimate any situation and close your sales faster.Â
At a glance: 12 Sales techniques every sales rep should be aware of
Starting a business is easy. But running a successful business is an entirely different story. For instance, in the United States alone about 9% of businesses both new and old close every year. The failure rate of new businesses is relatively high, with about 50% failing within the first five years.
However, this also means that 50% of new businesses survive past the five-year mark.
The challenges of running a business cause many to fail. Here are the common ones:
Youâve built a solid website for your business. Fantastic! Itâs easy to think you have everything under control. An article here and there, a few posts on your social media profiles and your online reputation will take care of itself.
Unfortunately, thatâs not the case.
Have you ever Googled yourself or your business? Many of us have, for sure. When you search for yourself, you might find another version of yourself as a copywriter in Upwork. This is more common than you think. When you search for your business, the results could be shocking.
While you may have control of your website and social media profiles, thereâs a lot of other information you have no control over and havenât contributed to. Business reviews, listings, and images of your company can pop up from nowhere.
And the potential for damage is daunting. Your online reputation could be at stake and itâs easy to feel you have no control over whatâs being said and shared.
If youâre running a business, it can be a long and difficult road to success. It takes a lot of muscle to build a sustainable company. Having said that, if you start with the right foundation, your journey will be easier.
To be as successful as possible, you need to find the right marketing approach in the early stages so that you start on the right track. Itâs never too late to find the right marketing plan for your business. You just need to make sure you spend enough time to come up with the best possible marketing approach.
Here are 4 ways to boost your business visibility and bring more customers your way.
Is it time to scrap blogging for your business?
Marketing strategies are ever-changing. Some lose their effectiveness, others evolve into more complex ideas and new strategies come and go. With this ever-changing landscape of new marketing techniques, is blogging for your business still worth doing?
Well, it depends.
The question shouldn’t be if blogging is still relevant in general, but whether or not it’s still relevant to your business. Why? There are always new up and coming trends in blogging every other day and if you don’t keep up, you’ll be outdated.
If youâre selling a product or service, you probably have a sales funnel strategy. Itâs the journey that you guide a prospect through as they first discover your product or service to the point of them buying and becoming a repeat customer.
As visitors move along your funnels – from knowing more about your brand, to deciding if they need what youâre offering, to comparing with similar competitors, to making the final or even repeat purchase, you need to know how to respond to their needs and doubts.
Therefore, you need to regularly analyze, improve and develop sales funnels to keep the pipeline flowing. Here’s how to optimize your funnels for better conversions in 4 key steps.
When you’re trying to grow your business it can put a strain on your finances. Paying for advertising and marketing to gain new customers can be a costly task if you don’t know what you’re doing.
Itâs also tempting to take shortcuts because of limited resources. However, this doesnât have to be the case, because there are effective and inexpensive ways to grow your business.
Here are 10 ways of saving money and growing your business, while still making sure you deliver quality products or services.
The difference between success and failure online is being able to write sales copy that actually makes people want to buy your products and services.
Well-written copy can make or break your marketing efforts. While copywriting comes naturally to some people, itâs a foreign landscape to many and they donât know how to explore it. And the few who have mastered it are usually the proverbial cream of the crop.
Well-crafted and effective sales writing doesn’t beat customers over the head, nor does it need to have bold typeface and capitalization. The message should be able to stand on its own without too much over-exaggeration and fussy design elements.
Here are 5 steps for writing sales copy that sells.
If you want to increase your online sales, youâre on the right track. Increasing sales is the primary goal of any successful business. However, the quick spike in profitability isnât the only benefit youâll get, as growing sales have long term value.
Increasing sales often looks a lot easier than it is. Having said that, there are many ways you can generate more online sales, many of which are easy to implement. Here are five ways that can help you to increase your online sales while improving revenue at the same time.
To run a successful business today you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible.
There are 3 types of digital media:
These 3 types of digital media marketing will boost your audience reach. Of course, it will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend them into new marketing strategies. Continue reading