Category Archives: Online Business

6 Design Tips For Creating The Perfect Website

How To Build The Perfect Website

create the perfect website Creating great and valuable content attracts visitors to your website. This, in turn, creates a loyal audience that likes and trusts you. However, what if you never attract the attention of that audience?

What if your website visitors take one look at your valuable content and they leave because your website looks boring, bland, and substandard? You’ll lose your target audience before they even start reading, and your content won’t take root.

So, design is crucial. A flawless design creates a welcoming first impression. It engages and draws in your visitors so they engage with your content. Do you want to create an appetite for your content? Here are six tips for creating the perfect website.

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3 Things That Suffer When You Lose Business Momentum

What Is Business Momentum?

With everything in life, you’re either moving forward or backward. If you’re standing still, other people pass you, so technically you’re moving backward.

And businesses go through cycles of growth, inertia, decline and repeat. During the launch stage, start-ups often face many challenges and thrills, but they are usually expected at this stage. However, when established businesses go through a stagnant period or crippling decline in performance, the loss of business momentum can be insurmountable.


For the long-term success of a business, many things are needed, but maintaining momentum in business is crucial. Momentum is the force that keeps a business moving and growing in the right direction.

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How To Improve Your Sales Funnel for Maximum Response and Income

Can You Improve Your Sales Funnel?

A sales funnel is a tool guideline that helps you visualize where your prospects may make a purchasing decision.


Visually, a sales funnel is a graphic that is wide at the top because prospects with all level of engagement enter there, leading to the most engaged ones channeled through the various levels of the funnel, onto the bottom of the funnel where they have been turned into sales and repeat customers.

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Why You Need A Sales Funnel For A Service-Based Business

Does Your Service Need A Sales Funnel?

Need A Sales FunnelSales funnels are an integral part of any business. They are used to attract interested parties to your products and services and turn them into paying customers. That’s why you should make them an essential part of your marketing plan or business strategy.

Sales funnels aren’t just used for physical products. If your business is a service-based industry it will need a sales funnel since it’s harder to let the product do the talking when your product is a service.

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Why The Best Products Are Often Created By Mistake

Did You Know That Penicillin Was Created By Mistake?

Created By MistakeMany of society’s most well-known inventions were simply created by mistake. Over the years inventors and scientists have made famous mistakes whilst seeking solutions to problems unrelated to the products they ended up creating.

In fact, this has happened more times than most people realize.

Knowing this makes you wonder just how certain products were eventually conceived and created. For instance, how in the world did someone think of the slinky, or silly putty, or potato chips?

If you’re like so many other entrepreneurs who are contemplating creating your own product or service that you can promote and sell freely in the marketplace, take heart. Don’t stop experimenting or using your imagination because as you will discover, often the best products are created by mistake.

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What Should Be On Your eCommerce Website?

10 Elements That You Must Have On Your eCommerce Website

Your eCommerce WebsiteA customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay.

When you build an eCommerce site for selling your products online, there are some things that you need to ensure are on it.

If you want to make sales from your eCommerce website, it’s imperative that you build a site that attracts your audience, loads quickly, and presents your products in a way that makes your audience feel they really want and need them.

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Why Doing Less Helps You Get More Done

How Can I Get More Done In A Day?

Get More DoneToday, we’re conditioned to believe that we should be busier, get more done and work harder. We’ve all heard motivational speakers giving well-meant advice that makes you believe that you aren’t doing enough, and that’s why you aren’t successful.

But the belief that “doing more = accomplishing more” isn’t as effective as it sounds. Doing less actually helps you get more done. This can take some time to realize, though, as many of us are conditioned to believe that we should do more.

By forcing yourself to do less, you unexpectedly end up with more.

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7 Productivity Hacks To Grow Your Business Faster

How To Grow Your Business Faster

Grow Your Business FasterAs an entrepreneur or business owner, you most likely juggle many tasks at once. So, productivity is crucial. However, you may not realize how minor changes can improve your workflow efficiency significantly.

Whether it’s setting SMART goals or waking up at 4am, successful business owners have their owned trusted keys to a successful business.

Here are 7 top strategies to grow your business faster. All these strategies are easy to implement. They don’t require a lot of effort if you’re a busy business person and already feeling overwhelmed. Try these strategies today to boost your productivity and improve your workflow.

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How To Make Your Blog Work Harder

5 Ways To Make Your Blog Work Harder

Make Your Blog Work HarderBlogging is an effective way to expand your business, attract more clients, maintain relationships with your current customers and get traffic to your website free. So if you can make your blog work harder, you’ll get better results.

The truth is, many popular blogs are about persuasive writing. When you engage in persuasive writing, you need to sometimes challenge your audience’s beliefs without offending them but to make them think. When you make them think differently about something, you may also be able to persuade them to take the action you want them to take.

Here are 5 persuasive writing techniques that will help to make your blog work harder.

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10 Questions To Help You Develop An Effective Social Media Strategy

How To Create An Effective Social Media Strategy

Effective Social Media StrategySocial media is a crucial element of digital communication strategies. It gives measurable results in branding, leads, and sales. It provides marketers with great return on investment (ROI) as it enables them to reach large audiences at low cost.

To plan and create an effective social media strategy that maximizes your ROI you first need to understand your target audience, establish your social marketing objectives and know how you will achieve your objectives.

With this in mind, the following 10 questions will help you create a social media marketing plan outline to achieve your marketing goals.

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7 Secrets For Making A Profit From Affiliate Marketing

How To Profit From Affiliate Marketing

Affiliate marketing is the chance to earn money selling products for reputable companies and Profit From Affiliate Marketingwebsites in exchange for a commission. Top sites like Amazon and eBay offer huge variety in terms of high-demand products.

One of the biggest benefits of the affiliate marketing business model is that you don’t have to create your own product. There’s no need to do the research, develop the product, write the sales letter, set up the sales funnel for customers to purchase the item, and so forth. It’s all been done for you. So how can you make sales and profit from affiliate marketing?

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5 Effective Ways To Promote Your Blog

How To Promote Your Blog

 Promote Your BlogIf you’re a blogger, you know that to get good traction for your content, you need to promote your blog. In fact, you should be spending at least 40% of your time on blog promotion. And your content must be good, otherwise all your efforts will fail.

This is why before you hit that “publish” button, you must make sure your readers have a clear takeaway from each post. Also, headlines have a huge impact on your blog’s success, because no one will click a title if it sounds boring and uninspiring. Writing good headlines is an important skill to master to help you attract more traffic to your blog.

Without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert them to raving fans. Here are 5 of the most effective ways to promote your blog.

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Are Facebook Sponsored Posts Right For Your Business And Audience?

How Do Facebook Sponsored Posts Work?

As organic Facebook reach continues to decline for businesses, it’s becoming increasingly moreFacebook Sponsored Posts important for your brand to leverage paid content in order to boost its visibility.

If you want to make sure that a greater number of your fans and followers are able to see your content on Facebook, you often have to pay to get better reach. Facebook sponsored posts appear in the Facebook user’s news feed just as any other post from your brand might.

On Facebook, a business can sponsor a post through their business profile by selecting the post they want to sponsor, setting a maximum budget for a set number of days, and choosing their targeting options. By giving a post a broader reach, it’s seen by more people, leading to increased brand awareness and user engagement.

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How To Create A Successful Sales Funnel For Your Business

What Is a Sales Funnel?

A sales funnel is a process that businesses use to turn strangers into customers, and customers into brand advocates. To create a successful sales funnel, it’s often broken down into four steps:

  1. Attract: Use marketing and advertising methods to attract potential customers.
  2. Convert: Incentivize potential customers to share their contact information so that you can nurture the relationship.
  3. Close: Motivate potential customers to take action and become paying customers.
  4. Delight: Overdeliver and delight customers in order to retain their business and turn them into brand advocates.
Create A Successful Sales Funnel

Image via HubSpot

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How To Start Influencer Marketing And Boost Your Business Reach

4 Steps To Start Influencer Marketing 

Start Influencer Marketing

Regardless of the influencer, content is still the king of the modern marketing mix.

In a nutshell, influencer marketing is a step-by-step process where a business identifies and utilizes a high-profile individual who has an established and sizeable social media relationship and following with a core audience. This core audience are the same people who need and are known to purchase the goods and services that the business sells.

Influencer marketing builds and expands upon the idea of the old celebrity endorsement, with emphasis centered around a content-driven marketing campaign.

However, like any marketing tactic, when you start influencer marketing, it takes deliberate targeting and planning.

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How To Find The Hidden Profits To Grow Your Business

15 Ideas To Help Grow Your Business

Profits To Grow Your Business

Do know how to grow your company so you get the results you deserve?

What makes a successful business? A successful business owner doesn’t limit him or herself to just one income stream. Although you might have one product or service generating income each month, the more likely scenario is you will have many products or services each bringing in smaller amounts of money.

The latter is better in the long run because it further diversifies your income so if one thing fails, you don’t lose your whole income.  In business, it is never good to have all of your eggs in one basket.

If you’re struggling to grow your business, the following 15 ideas can take your business to the next level, quickly and efficiently.

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10 Marketing Lessons From Apple

As good as Apple products are, their marketing is even better. The simplicity of Apple’s advertising campaigns coupled with the air of mystery around each new product launch is just some of the reasons why this tech giant is considered a leader in the world of digital marketing.

But that’s not all! Apple is also known for relying heavily on product placement. That’s why you’ll often see Apple products in videos posted by influential Instagrammers and Snapchatters. Once an influencer shares your product and shows millions of their followers just how beneficial it is, the seed is planted for leads to grow.

Another effective marketing strategy from Apple is leveraging reviews and testimonials. Something as simple as offering a free trial or sample in exchange for an online testimony or a review is a great way to get more customers in your sales funnel. Just make sure that each testimonial has the person’s name and image or avatar. If it’s a B2B relationship, don’t forget to add a link back to their website for further credibility.

If you are in need of some more marketing inspiration, take a look at the infographic below by The Website Group and discover 10 marketing lessons you can learn from Apple.

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3 Types Of Ads That Improve Your Conversion Rate

How To Improve Your Conversion Rate

To improve your conversion rate, you need to know what works with your audience and what doesn’t. Your potential customers have specific expectations, needs, wants and pain points. So make them an offer they can’t or won’t want to refuse!


Sometimes, it’s fine if people don’t convert the first time. Maybe they don’t have the money to buy your product or maybe they won’t need it until later. But a well-written ad copy with good visuals, intriguing offers, and a compelling call to action will stick in your customers’ minds. And they may come back later and convert.

Let’s look at three types of ads that can improve your conversion rate.

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The Pros and Cons of Starting a Membership Site

How Easy Is Starting a Membership Site?

Starting a Membership SiteThere are many ways to earn money online, and starting a membership site is a favorite of many marketers. A membership site is basically anything that you offer as a subscription where the customer receives a product or service automatically on a schedule until they choose to cancel or the subscription runs its course.

Delivery is usually on a monthly basis, but it can be more often or less. And the subscription can have an ending date or go on forever.

There are many reasons for starting a membership site, but it’s essential to take a balanced look at the subject because membership websites that make money do face a number of challenges.

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How to Create Clickable Social Cards in Seconds

If you’re looking for an effective way to drive more traffic from social media to your website and boost engagement rates, clickable social cards are a good best bet.

Social cards normally consist of an image and descriptive text underneath, but there’s one thing that sets them apart from regular images. Whereas regular image posts simply expand when clicked on, social cards send users directly to the landing page of your choice. This allows you to have more control over how your business is perceived and attract new customers.

There’s one problem, though. Creating clickable social cards from scratch can be a rather time-consuming and challenging process, especially for less-experienced website owners or those with no access to the back end of a website.

Luckily, the free online tool AnyImage allows you to create as many social cards as you want in just seconds. To find out more, check out the infographic below.

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9 Things To Test To Make A Sales Funnel Work More Effectively

How To Make A Sales Funnel Work For Your Business

Firstly, what is a sales funnel? In simple terms, it’s the journey that you guide a prospect as they first discover your product or service to the point of them buying and becoming a repeat customer.


Part of making a sales funnel more effective is offering related products as part of your original offer. These are upsells, where they buy your product and some extras and even downsells, where they buy something different from you at a lower price.

Upsells and downsells can increase your average price point for every single order that your customers make. It also increases the lifetime value of every customer.

When you make a sales funnel that is a well-thought-out and includes the right offers at the right time based on your buyer’s journey, you’ll increase your ROI and bottom line. Here are 9 things to test when creating upsell and downsell messages to make your sales funnel work more effectively.

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What Do Customers Actually Think About Your Business?

7 Ways To Discover What Customers Think About Your Business

Your business wouldn’t be here without someone to buy your products or services. But there are most likely many other businesses selling the same products and services you’re offering. The opinion that a customer has about your business as compared to your competitor’s business will determine whether the customer will buy from you or from them.


The best way to cement customer trust and loyalty is by asking them what they think of your business. Do you know how your customers would answer this question? Getting customer opinions and feedback is one of the best ways to keep them satisfied with your products or services.

Here are 7 ways to help you discover what your customers think about your business.

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5 Steps For Scaling Your Business And Preparing for Growth

The Effects Of  Scaling Your Business

Scaling Your Business

Growing a business too fast can cause as many problems as growing a business too slowly.

The difference between a start-up or a small business and a successful and profitable business lies on time and experience. There are many factors that play a big part in how those businesses became successful. These include things like focus, hard work, having the right people and timing.

Scaling your business can make or break it. If you scale up too quickly or recklessly, you’ll create organizational problems that will be difficult to undo. Also, premature scaling can cause your business to fail. On the flip side, scaling your business too slowly could cause you to miss out on important opportunities that come with greater revenue and more resources.

So, as you prepare to take the next phase of business development, these five steps will help you have a successful and profitable scale-up.

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How To Make Your Business Better Than Your Competition

Make Your Business BetterRunning your own business is rewarding and challenging. When you start, there’s so much to do, you’re full of enthusiasm and every day seems like a new adventure. Sadly, for many, if they don’t get the (financial) results they’re hoping for, their dream business can turn into a nightmare.

Fortunately, there are a number of ways to make your business better and make the most of the opportunities it offers. Refining and mastering your craft is one of the best.

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