Category Archives: Online Business

9 Mistakes To Avoid If You’re Going To Be A Successful Affiliate Marketer

How To Become A Successful Affiliate Marketer

A successful affiliate marketer is the ‘problem-solving middleman’ who connects a target audience who need a product or service to a business that provides that exact product or service.


As an affiliate marketer, you have a lot of information to distribute to your audience. Finding and promoting just the right products and services for your audience requires that you have expertise in what you are promoting, an understanding of who your audience is, and that you communicate all of that continuously with them.

Affiliate marketing can be lucrative if you do it right. Here are 9 important mistakes to avoid if you’re going to become a successful affiliate marketer.

Continue reading

How a Small Business Can Attract Customers Away From Larger Brands

Attract More Customers OnlineIt can be frustrating as a small business when you have to compete against much larger, more established brands. You could have the best products/services on the market, but it is hard to succeed when larger businesses have the reputation and experience to dominate the market.

So, what can be done about this common challenge? There are a number of strategies that a small business can use to attract more customers to their business. Then it is a case of winning them over with your product/service and customer service. Here are a few of the best strategies to try.

Continue reading

E-Commerce Solutions to Expand Your Business

E-Commerce Solutions

(Credit: Unsplash.com)

When it comes to attracting buyers to your brand, there is a combination of crucial factors that every business should consider. My previous article on How to Turn Website Visitors into Buyers’ provides useful tips on how to convert buyers by keeping in mind the ABCDE of buying.

In addition, components like easy navigation, keyword research, and data analytics can make your e-commerce website more appealing to consumers. In addition to these measures, finding areas of improvement in your business can help you expand and develop growth across global markets.

Continue reading

10 Effective Business Growth Strategies For Small Businesses

What Are Business Growth Strategies?

Business Growth StrategiesStarting a successful business is one thing – keeping a business going and growing is a lot more difficult. But if you understand going in what it takes, it’s not hard either.

Thankfully, there are now many ways to boost business growth and development using online marketing. If you’ve created a good business that solves problems for your audience, you can succeed quicker using these 10 effective business growth strategies.

Continue reading

What You Need To Know About Your Buyer’s Journey

Understanding Your Buyer’s Journey

The process your ideal prospect takes to become a buyer is known as the buyer’s journey. Every buyer goes through a journey when making purchasing decisions regardless of what industry you are in.

For most businesses, your buyer’s journey covers 3 main stages:

  1. Awareness: The buyer has identified that they have a need or a problem.
  2. Consideration: The buyer starts searching for a solution to solve their problem.
  3. Decision: The buyer makes a choice based on the information they’ve gathered.

These stages define where the buyer is, and it goes to their intent. What are they intending to do? What do they do in order to choose to purchase?

Continue reading

What Are The Advantages Of Digital Marketing?

9 Advantages Of Digital Marketing

Advantages Of Digital MarketingWith the number of people going online increasing daily, it’s hard to overstate the advantages of digital marketing.

Digital marketing examples include SEO (search engine optimization), content marketing, social media marketing, pay-per-click advertising, affiliate marketing, native online ads, marketing automation, email marketing, and more. If you can do it using online technology, it’s digital marketing.

Here are 9 benefits of digital marketing and why your business should have a digital marketing strategy.

Continue reading

11 Key Digital Marketing Strategies For Every Business

What Are The Best Digital Marketing Strategies?

Digital Marketing StrategiesIn the current marketplace, whether you’re a brick-and-mortar business or a totally virtual business dealing in information products or services, you need to have some digital marketing strategies in place. It’s the way to get found and build your business.

It goes without saying that your business needs a website, an email list, and social media platforms to spread your message and sell your products or services. Once you have that, start developing a digital marketing strategy.

Continue reading

How To Create Services That Generate Recurring Revenue

3 Ways To Generate Recurring Revenue In Your Business

Wouldn’t it be great if all your customers paid you regularly, time and time again? Well, businesses that have recurring sales benefit from this process.

Subscription and recurring revenue are hot topics today, and for good reason. Businesses that generate recurring revenue have more value than businesses without, and the coveted Monthly Recurring Revenue (MRR) figure can boost your cash flow and profitability significantly.

Offering ongoing services that generate recurring revenue can add greater depth to your business. This can also unlock additional revenue from each customer. Doing this will help you offer a higher lifetime value for your customers and you’ll ultimately flatten your competition.

There are many examples of recurring revenue businesses. Whether you’re in the realm of consulting services, health and fitness, e-commerce, software, or offline sales, there are ways to fit the subscription component to your business.

Here are 3 ongoing services you can leverage to share your knowledge and generate recurring revenue.

Continue reading

5 Ways You Can Start A Membership Website

How Do You Start A Membership WebSite?

If your business has got something people want and need, you may want to seriously consider adding other ways that will generate extra revenue for you. When you start a membership website it means that part of your website content is ‘gated’ where only members who subscribe to your service can access the content you’ve placed behind the gates.

A “gate” is simply a barrier you build into your website using a plugin. Once you’ve got that barrier in place, members can log in and access exclusive content, such as eBooks, webinars, online courses, and podcasts. You can also provide special offers, and create a community for your members to communicate and interact with other members and directly with you.

But before you start a membership website for your business, you need to decide which model will best serve your needs and goals. Here are 5 ideas for creating a website with membership and user login.

Continue reading

How To Close A Sale: 12 Sales Tips for Success (Infographic)

12 Tips For Closing A Deal

Spending time on researching prospects, generating high-quality leads, and getting a deep HubSpot CRMinsight into their needs all lead to one thing – the close. In the world of sales, closing a deal is the main goal as well as the most difficult part of the sales process. 

In fact, according to Hubspot’s research, 75% of companies say closing more deals is their top priority. What’s more, 28% of sales representatives say closing is the hardest part of their job, right after prospecting.

So, how can you close sales effectively? 

There are different approaches to help you close more deals with your prospective customers. These are 12 of the best sales closing techniques that you can use to estimate any situation and close your sales faster. 

At a glance: 12 Sales techniques every sales rep should be aware of

  • Spot the Right Triggers
  • Encourage Sales and Marketing Collaboration
  • Automate Wherever You Can
  • Build a Trustworthy Relationship
  • Always, Always Follow-up
  • Be Human
  • Create a Sense of Urgency
  • Share Useful Information or News 
  • Use Social Proof
  • Getting Them to Say “Yes” or “Yes”
  • Use Sales Closing Lines 
  • Ask One More Time

Continue reading

6 Ways To Beat The Challenges Of Running A Business

What Are The Challenges Of Running A Business?

Challenges Of Running A BusinessStarting a business is easy. But running a successful business is an entirely different story. For instance, in the United States alone about 9% of businesses both new and old close every year. The failure rate of new businesses is relatively high, with about 50% failing within the first five years.

However, this also means that 50% of new businesses survive past the five-year mark.

The challenges of running a business cause many to fail. Here are the common ones:

Continue reading

How To Monitor Your Online Reputation

How Good Is Your Online Reputation?

Online ReputationYou’ve built a solid website for your business. Fantastic! It’s easy to think you have everything under control. An article here and there, a few posts on your social media profiles and your online reputation will take care of itself.

Unfortunately, that’s not the case.

Have you ever Googled yourself or your business? Many of us have, for sure. When you search for yourself, you might find another version of yourself as a copywriter in Upwork. This is more common than you think. When you search for your business, the results could be shocking.

While you may have control of your website and social media profiles, there’s a lot of other information you have no control over and haven’t contributed to. Business reviews, listings, and images of your company can pop up from nowhere.

And the potential for damage is daunting. Your online reputation could be at stake and it’s easy to feel you have no control over what’s being said and shared.

Continue reading

4 Ways To Increase Business Visibility For More Customers And Sales

How To Improve Business Visibility

Business Visibility If you’re running a business, it can be a long and difficult road to success. It takes a lot of muscle to build a sustainable company. Having said that, if you start with the right foundation, your journey will be easier.

To be as successful as possible, you need to find the right marketing approach in the early stages so that you start on the right track. It’s never too late to find the right marketing plan for your business. You just need to make sure you spend enough time to come up with the best possible marketing approach.

Here are 4 ways to boost your business visibility and bring more customers your way.

Continue reading

How Important Is Blogging For Your Business In This New Decade?

Is Blogging For Your Business Still Relevant?

Blogging For Your Business

Is it time to scrap blogging for your business?

Marketing strategies are ever-changing. Some lose their effectiveness, others evolve into more complex ideas and new strategies come and go. With this ever-changing landscape of new marketing techniques, is blogging for your business still worth doing?

Well, it depends.

The question shouldn’t be if blogging is still relevant in general, but whether or not it’s still relevant to your business. Why? There are always new up and coming trends in blogging every other day and if you don’t keep up, you’ll be outdated.

Continue reading

How To Develop Sales Funnels That Will Sell For You

4 Key Steps To Develop Sales Funnels

If you’re selling a product or service, you probably have a sales funnel strategy. It’s the journey that you guide a prospect through as they first discover your product or service to the point of them buying and becoming a repeat customer.


As visitors move along your funnels – from knowing more about your brand, to deciding if they need what you’re offering, to comparing with similar competitors, to making the final or even repeat purchase, you need to know how to respond to their needs and doubts.

Therefore, you need to regularly analyze, improve and develop sales funnels to keep the pipeline flowing. Here’s how to optimize your funnels for better conversions in 4 key steps.

Continue reading

10 Ways To Grow Your Business Without Breaking The Bank

How Can You Grow Your Business?

Grow Your BusinessWhen you’re trying to grow your business it can put a strain on your finances. Paying for advertising and marketing to gain new customers can be a costly task if you don’t know what you’re doing.

It’s also tempting to take shortcuts because of limited resources. However, this doesn’t have to be the case, because there are effective and inexpensive ways to grow your business.

Here are 10 ways of saving money and growing your business, while still making sure you deliver quality products or services.

Continue reading

How To Write Sales Copy That Will Sell Products On Your Website

5 Steps To Help You Write Sales Copy That Sells

Write Sales Copy The difference between success and failure online is being able to write sales copy that actually makes people want to buy your products and services.

Well-written copy can make or break your marketing efforts. While copywriting comes naturally to some people, it’s a foreign landscape to many and they don’t know how to explore it. And the few who have mastered it are usually the proverbial cream of the crop.

Well-crafted and effective sales writing doesn’t beat customers over the head, nor does it need to have bold typeface and capitalization. The message should be able to stand on its own without too much over-exaggeration and fussy design elements.

Here are 5 steps for writing sales copy that sells.

Continue reading

5 Ways To Increase Your Online Sales And Revenue

How To Increase Your Online Sales

Increase Your Online SalesIf you want to increase your online sales, you’re on the right track. Increasing sales is the primary goal of any successful business. However, the quick spike in profitability isn’t the only benefit you’ll get, as growing sales have long term value.

Increasing sales often looks a lot easier than it is. Having said that, there are many ways you can generate more online sales, many of which are easy to implement. Here are five ways that can help you to increase your online sales while improving revenue at the same time.

Continue reading

A Beginner’s Guide To The 3 Types Of Digital Media

What Are The Three Types Of Digital Media?

To run a successful business today you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible.


There are 3 types of digital media:

  • Owned Media: Any online asset that you control like your website or social media channels
  • Paid Media: Promoting your online content to improve traffic to your owned media assets
  • Earned Media: Customers recommending you by word of mouth or through social media

3 types of digital media

These 3 types of digital media marketing will boost your audience reach. Of course, it will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend them into new marketing strategies. Continue reading

How To Embrace Change and Get Your Business Up to Speed

Why Is It Important To Embrace Change?

Change is the only constant thing in life. If you want to build a successful business, you must embrace change.


Embracing change in business isn’t always easy but there’s no choice. You have to buckle up and be ready to adapt to new trends and ever-evolving customer expectations. Because how you handle changes can either set you on the path for success or failure.

To manage change, you have to deal directly with customers, employees, processes, and technology that can help you create sustainable ways to eliminate the scary aspects of change.

A change to virtually anything within a business, such as internal or external processes, is likely to require the need to address the effects. Here are 4 steps to embrace change and manage it effectively.

Continue reading

7 Essentials That A Brand Website Needs To Be Effective

What Are The Must-Haves for A Brand Website?

Brand WebsiteOver 70% of potential customers choose whether to consider buying from a business depending on the information they find online. So, your website is your biggest first-impression maker.

The first thing you need is a secure, catchy URL that makes sense for your brand. And once your domain is ready, it’s time to build your website and make some big decisions.

However, if you already have a website, remember that change is a constant in the digital world. Because of the ever-changing technology, increasing demands, the ever-evolving customer expectations, and the ongoing competitive environment, you need to update your website regularly.

Here are 7 ‘must-haves’ a brand website needs if it is going to be effective and help your business grow.

Continue reading

5 Smart Ways To Analyze Your Business

How To Analyze Your Business For Growth And Profit

Analyze Your BusinessA business is like a car. It must work all the time. To run a successful business that works for you and your customers, it needs to be well-cleaned, well-oiled and finely tuned. Having said that, inefficiency is very common.

It’s important to take the time to analyze your business on a regular basis so that your business can grow and succeed. Things like using social media for marketing, monitoring your cash flow regularly, and identifying your strengths while asking for help in your weaker areas can help you focus on improving areas of your company that offer the biggest gain.

Continue reading

4 Business Process Automation Strategies That Quickly Scale Your Growth

What Is Business Process Automation?

Business Process AutomationCompetition is fierce in the business world, both in terms of sales and efficiency. This is where business process automation comes in handy. If you want to remain competitive, you need to automate or someone else will automate you out of business.

By automating you can put routine, redundant processes on autopilot and shift your focus to more important tasks that make or break new ventures. There’s no shortage of efficient and effective solutions to business automation on the market today. You can automate and streamline everything from customer service to marketing to payroll. However, just because you can automate a process doesn’t mean you should.

Automation in the right way gives your company legs to scale upwards and grow, because it helps you engage with customers in a way that makes them more likely to buy. Here are 4 business automation strategies that can help you grow your business the smart way.

Continue reading

6 Design Tips For Creating The Perfect Website

How To Build The Perfect Website

create the perfect website Creating great and valuable content attracts visitors to your website. This, in turn, creates a loyal audience that likes and trusts you. However, what if you never attract the attention of that audience?

What if your website visitors take one look at your valuable content and they leave because your website looks boring, bland, and substandard? You’ll lose your target audience before they even start reading, and your content won’t take root.

So, design is crucial. A flawless design creates a welcoming first impression. It engages and draws in your visitors so they engage with your content. Do you want to create an appetite for your content? Here are six tips for creating the perfect website.

Continue reading