Top 10 Online Entrepreneur Biz Tips Articles From 2017
Get your weekly copy of ‘Online Entrepreneur Biz Tips’.
During 2017 I published a number of blog posts, articles, videos and infographics about my journey as an online entrepreneur. They included the tips, tools and techniques that I have learned along the way and that I hope these will help you with your online business.
Remember that you don’t have to be an internet guru to generate income online. Yes, it does take a bit of effort and you have to learn a few new skills but with the right tools and training, anyone can do it. The 10 articles listed below are my most popular from 2017. I hope that you find one or two of them useful on your journey as an online entrepreneur.
If you would like to get a copy of my ‘Online Entrepreneur Biz Tips’ sent directly to your inbox every week, please click here.
It can be a challenge trying to figure out how often to update your blog content. Updating your blog with fresh content is an important part of making sure that your target audience stay interested in your business.
If you haven’t posted anything in a while, people might lose interest or even stop subscribing to your blog. However, posting too often can also pose a problem, so it’s important to get the right balance for your blog.
The best time to start your own internet business was probably about 5 years ago. The next best time is now. Online transactions on Cyber Monday, 27 November 2017, reached a record $6.59 billion, according to Adobe Insights. That’s just in one day and is more than a 16% increase from 2016.
But online spending isn’t just about one day. The estimated total for online retail sales in 2017 is expected to be around $2,197 trillion (yes trillion) and 2018 is looking towards $2,489 trillion (source invespcro.com).
This trend means that more and more people are looking to buy products and services online. So if you want to claim your slice of these internet business opportunities, how can you start if you don’t have any products to sell and have never run a business before? Let’s take a look at the 6 keys steps to start your own internet business in 2018.
You’re working hard to get people to visit your website but the key to online business success is to convert your website traffic into customers. It’s a hard fact to swallow but almost no one will buy from you on their first visit to your website.
There is where the ‘Rule of 7’ applies. In marketing circles, research states that you need to interact with someone 7 times before they purchase a product or service. This is because that person is trying to get to know you. They want to figure out if, in their minds, your products or services bring value to their life.
So once that person lands onto your website, how do you convert your website traffic into customers using the ‘Rule of 7’?
If you’re thinking about starting a home business online, you need to be aware of a few facts. Firstly, you’re not going to make millions overnight. No business can do that. It’s going to take time to build up a customer base.
Second, although an online business is much more straightforward to set up than most people think, you’re going to have to learn some new skills. They are skills that anyone can learn but, just like driving a car, nobody is born with those skills.
Finally, a home internet business is exactly what it says. It’s an online business based at home. So you’ll most likely be working in your spare time whilst trying to juggle your regular household chores and family time.
Still with me? Many will have already given up now and won’t read any further. But if you’re ready for the work, excitement and rewards of a home business online, let’s get started.
10 Steps To Becoming A Successful Online Business Owner
As an online business owner are you just guessing and shooting in the dark? If you are, you’re not alone. Many people dive head first into internet business opportunities and have no plan about what content they’ll create, products to promote, or any of the information that they need to forge ahead to create a successful online business.
But, it doesn’t really have to be that way. You can use data and information to stop guessing and know what works to build an online business that is successful.
Many entrepreneurs have gone before you and figured out how things work, so that you don’t have to reinvent the wheel. You can follow what other successful online businesses have done and become successful yourself. Plus, you can learn about the tools you need to determine if what you’re doing is working.
Deciding to become an home business entrepreneur is just the beginning. You know you want to run a business of your own, be it part-time or full-time, but you’re not yet exactly sure which home business model you should follow.
Take a moment to consider your goals and talents and what you find yourself being pulled toward. Consider what you feel most confident about. You may have a particular skill set that might lend well to one home business model over another. If it’s easier for you to earn and do, you’ll be more likely to follow through.
The business model examples ideas described below all leverage the power of the internet and are evergreen – not things that are just trendy and here today gone tomorrow.
It might seem like an obvious statement but sometimes businesses forget the fact that the only way to make money is to get customers to buy. A sales funnel process is set of steps where you move a prospect through a series of communications that results in them buying from you.
But what happens after that first sale is made? Are you now finished with that customer and do move onto the next prospect?
There are a lot of reasons why webinars work better than other marketing models for boosting engagement, building your list, making sales, improving your business profile and, of course, generating free website traffic.
So what is a webinar? The word webinar is a combination of the words “web” and “seminar”. Before the Internet, seminars took place offline. People would gather in large groups to hear an expert talk about a particular topic. Today business owners large and small can conduct seminars on the internet, spending little to no money, and still reach a large audience with their message.
The internet is a great place to do business but it’s also highly competitive. To beat your competitors online you need to continuously market your business. But this doesn’t mean that you have to be spending huge amounts of money every day.
The reason that people will buy from your website is the same regardless of the size of the business. Your customers have to know, like and trust you. You have to make prospects feel comfortable when they visit your website.
The strategy to compete with competitors is to know who your target audience are and what the’re looking for. You can’t sell everything to everybody. But what you can do is sell your products and services to people who genuinely want them.
Improve Your Pictures With These Instagram Photo Apps
Instagram is a great way of marketing your business to a huge audience of potential customers. Great photos or videos can help spark interest in your business and draw people in.
But, the default photos and videos you take using your Instagram account may not quite be enough to really ‘wow’ people. The good news is that there are many third party apps that help make your job easier.
Instagram, more than other social network, is all about the beautiful visuals. Up your game by making your pictures really stand out from the crowd with these 4 Instagram photo apps.
Every business needs to create an effective sales funnel if they want to succeed in their marketing efforts. So many businesses don’t create a plan when it comes to marketing. Instead they do what everyone else is doing or what they feel is easiest or cheapest, without knowing whether or not it actually works.
Sales funnels help business owners know how many potential customers they have, where they come from, and how they’re going to be brought into the product cycle.
A lot of people think about starting an online affiliate marketing business because they’ve heard it’s an easy way to make money on the internet. Certainly, it’s one of the easiest ways to start your own online business. But that doesn’t mean that it’s a free ticket to internet riches.
As an affiliate marketer, your job is to connect a prospective customer to a website that is selling a product or service that will appeal to them. You don’t actually own the product or service that is for sale. But if the prospect buys from the website after you have directed them there, the product owner will pay you a commission.
It’s surprising how many businesses there are who don’t realize the importance of marketing with email. Email marketing is one of the most important and effective forms of marketing to ever be invented.
On any day of the week, your target audience may or may not visit your website, or one of your social media pages. However, most people check their email every day, several times during the day or even several times per hour!
When you communicate effectively through email, you can build a loyal audience of people who truly want to hear from you. Here are 9 ways to get better results when marketing with email.
Marketing is an important tool for any home based business, regardless of your niche or industry. Doing your internet marketing from home allows you to reach out to prospects and customers from all over the world. It drives visitor traffic to your website, raises awareness about your business, creates brand recognition and ultimately helps you to sell your products and services.
The idea behind internet marketing is to catch the attention of your target audience as efficiently as possible. And it doesn’t have to cost a fortune. In fact, there are many ways you can do your online marketing from home without spending any money.
If you know how to get customers to buy from your website, then you can increase your sales and your conversion rate. And that’s got to be good for your profit and your online business.
It’s often said that you should give people what they need, because that’s what they are going to buy. That may well have been the case once but today society has changed and people no longer buy what they need.
Instead they buy what they want and what they crave. So you see people struggling to put food on the table, but have a 42inch plasma TV, satellite system and a bottle of Jack Daniels!
How To Use Email For Building Business Relationships
Building business relationships with your online prospects and customers is vital. When somebody knows, likes and trusts you, they’ll be more willing to buy from you. It can be argued that email marketing is the most crucial channel for marketing online if you want to experience real and lasting success. They don’t say things like “The money is in the list” for nothing.
But, it’s no longer enough to just send generic information out to random subscribers. Today, smart marketers build targeted lists, full of active subscribers who want to receive a specific message. Success is more than “The money is in the list”. Success is about “The relationship with the list“.
Many online businesses make the mistake of putting all their efforts in trying to sell to new customers rather than remembering the value of repeat customers.
When your business gets someone interested in your products or services you can turn that prospect into a customer. This is time to celebrate, right? You have made a sale, so your work is done. Now it’s time to find some new leads so you can hopefully repeat the process. Slow down, speedy.
It costs 6 to 7 times more to get a new customer than keep an existing one and, on average, 20% of your customers will be responsible for 80% of your sales. So how can you encourage your prospects to buy more and become repeat customers?
No matter what business you are in, you need prospects. You need to be constantly generating more business leads in the hopes of turning those leads into customers.
A lead is someone who has in some way expressed interest in something you have to offer for sale. You’re going to have many more leads than prospects, and many more prospects than customers. When you get a lead your goal is to qualify them, turning them into a real prospect and then converting the prospect into a customer.