For any business, it’s essential to be able to describe your ideal customer or client. This way, you’ll be able to tailor your products and services to meet and perfectly match the wants and needs of your customers.
As you get to know your customers, you’ll find answers to questions that will help them make their buying decisions. The more closely you can match these decisions to your products or services, the more likely they will be to buy from you.
One practice that has become popular (due to the fact that it works) is to create a customer avatar from the information you collect that best describes your ideal customer.
Free Tool: Make a Buyer Persona
How To Create a Customer Avatar
You’re going to have to ask and answer numerous questions to fully gather all the information you need to create a well thought out and effective customer avatar.
Here are some ideas to get you started.
List Places Your Customers Get Their Information
Make a list of websites, journals, magazines, blogs, newspapers, books, and so forth that comprise where your ideal customer likes to get their information. These are all excellent options for networking and advertising.
What Are Your Ideal Customer’s Goals?
Make a list of your customers’ goals for the solution you’re trying to sell to them. The goals have to be in line with your expertise and your offers. For example, if you’re a Keto Coach, their goals will be about succeeding on a Keto way of life.
List Your Ideal Customer’s Values and Principles
Most people make decisions based on their morals, values, and principles. It’s the way they judge if something is true or not. The more you can relate to these values and principles with your words and actions, the better.
Describe Your Ideal Customer’s Demographics
Demographic information includes things like age, race, income, education, and so forth. Include everything relevant that will help you with targeting ads and content.
List Their Pain Points or Challenges
As it relates to your experience and offering, list their pain points and challenges. What wakes your customers up at night? Again, if you’re a Keto Coach, maybe your customers have diabetes, but maybe they just want to lose weight. You may have more than one ideal customer, too, but you should differentiate them so you can laser target the information you provide.
What Objections Could They Have at The Point of Purchase?
Take the time to go through and make a list of each objection your customer may have based on who they are. When you list the objections, find facts and information that can overcome the objection.
Free Online Tool: Create Your Customer Avatar
A customer avatar, also known as a buyer persona, is a detailed fictional representation of your ideal customer. It helps businesses understand their customers better, tailor their marketing efforts, and make strategic decisions to effectively attract and serve their target market.
Use this free tool from HubSpot to create a buyer persona that you can use to market, sell and serve your customers better.