An email marketing sequence is a set of emails sent to specific groups of subscribers or readers on your email list. These sequences are either trigger-based or time-based.
Trigger-based usually means particular sets of criteria such as demographics or behaviors that your subscribers perform will automatically send emails in the order you set up. A few of the most common behaviors include their browsing behavior, paying customers or downloading your content.
Time-based can be a certain number of days after a purchase, the subscriber’s birthday, or anything based on any amount of time passing. Triggering a thank you or welcome email right after opt-in or purchase is another email of time-based sequences.
These two criteria should be set depending on your niche and email marketing needs. However, the way you craft your messages is vital to your overall success.
These 4 tips below will help you develop a compelling email marketing sequence.
Free Download: Effective Email Marketing Funnels
How To Create an Effective Email Marketing Sequence
Putting the time and effort into your email sequence is worth the investment. These tips will help you to craft an effective email sequence so you get the return on investment you want and achieve more email marketing goals.
1. Outline Your Purpose
First, you must know your goal, and in order to do that, you must know your audience. This means understanding the kinds of problems they’re dealing with. Second, what is the overall purpose of sending and creating the email marketing sequence? Don’t just create an email sequence because you know it’s the best marketing strategy out there. It helps if you have a clear goal and understanding of the email sequence too.
2. Perfect Your Subject Lines
Your subject lines are important to increasing your open rate. This metric allows you to keep track of how your content and emails perform in front of your subscribers. If your open rate isn’t what you want it to be, it’s likely due to your subject lines. Make sure they’re relevant, short, and to the point. Try to have your most important keywords at the beginning of your email subject line. While they may be short, you don’t want them to be boring or crowded with too much information to look like a spam email.
3. Always include a Call To Action
For every goal you set, there should be a separate call to action that helps you to achieve it. But, again, make sure it’s easy to understand, complete and obvious to your reader.
4. Be Specific, Clear, and Educational
Keep each email straight to the point, and don’t make it too long. Always use your email as an opportunity to educate and provide value to your customer. The point is to exceed the expectations from the start to gain their trust and commitment. The more educational content you provide with accurate information that helps your subscribers, the more likely they will trust your authority and establish your credibility.
Free Download: Email Marketing Sequence Checklist
When you develop an email marketing sequence the right way, it puts your business on autopilot and consistently turns prospects into paying customers. To discover more about how to develop your email marketing, download my free Email Marketing Funnel Checklist to get your business from unsuccessful and unprofitable to profitable success.
