Customer retention is a top priority if you’re a business owner or email marketer. It’s quite well known that it can cost 5 to 25 times more to find new customers than to please the ones you have. Therefore, if your unsubscribe rate is below 2%, you’re currently on the right track and should work hard to keep it there or even lower.
Below are 4 ways to reduce your email unsubscribe rate and build a more sustainable email list.
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How To Reduce Your Email Unsubscribe Rate
A Harvard Business Review report states that simply increasing your retention efforts by as little as 5% can improve your profits by 25 – 95%. This shows you just how valuable keeping your email unsubscribe rate low can be to your email marketing efforts.
If you want to maximize your revenue and keep your subscribers interested, reviewing your goals, content, and getting to know your audience more is vital to your success.
1. Audit Your Email Funnels Often
Take the time to segment your subscribers, so you can send messages that will genuinely interest them. Be sure they have a consistent schedule, not too long or too short and avoid spammy-looking content. Segment your email subscribers by their interests, and add them to multiple lists.
2. Plan and Map Your Content
Add in value and fun content, don’t just be a salesperson. Be cautious of your subject lines, as they are your first impression. Don’t use clickbait or sound obnoxious. Instead, speak to them naturally and let them know exactly what they will get out of the opening and reading your email.
3. Personalize and Incentivize
Be generous to get back what you’re worth. If you only focus on what you get out of each email, then the content you’re providing lacks quality. Instead, it would help if you concentrate on your audience and what they need the most for it to come back around to you. Then, keep the content personalized and find ways to incentivize them to continue engaging or reading your content. Giveaways, free downloads, or discounts are a few ideas.
4. Engage and Follow-up
Don’t ignore your audience once they become a subscriber or paying customer. The point of email marketing is to grow a sustainable and active audience that you can communicate with for the long-term. It’s not a one-and-done strategy.
Keep up with your audience by sending free educational material and asking for feedback or other questions that help you improve your content and overall value as a business. The more you engage and ask questions, the more you get to know your audience to become a better information source, improving your business’s growth and suitability.
Email Marketing Certification Course
Sending marketing emails to customers is still one of the most effective strategies for successful modern businesses. But it has become a great deal more competitive in recent years. People are becoming more discerning about what they put down their email address for. No one likes spam, after all. And when you’re fighting for attention in a busy inbox, you have to make sure that your message not only stands out, but gets read and some action is taken.
To master the fundamentals of email marketing, check out this Free Email Marketing Certification Course from the HubSpot academy that will teach you how email marketing works and how it helps you to grow your business.
