Every successful business and brand has one thing in common. They fully understand their target audience and their needs, and how their audience can benefit from them.
If you can’t define your target audience, you’ll only create an inconsistent brand. Inconsistency makes it harder to find the right audience.
What is the right audience exactly? Ones that value your brand and want to purchase your products or lead you to success somehow.
The following are 4 strategies designed to identify and get to know your target audience.
FREE Checklist: How To Get Your Brand Seen
4 Ways To Get to Know Your Target Audience
Don’t assume you know your target audience without doing the work. Take the time to list out your ideal customer with buyers’ personas and never ignore your competition to maintain consistency and sustainability.
1. Create Your Ideal Customers with Buyer Personas
The buyer persona is a visual representation of your perfect customer—the person who will benefit the most from your products or business. Every goal achieved or product that you create should start with your buyer persona in mind.
This involves breaking down their interests, strengths, and weaknesses and highlighting any areas they struggle with. Include basic demographic information, what inspires, motivates, and frustrates them. Add in their goals or main objectives in life and how you and your business and help accomplish them.
2. Build an E-mail List with Free Opt-Ins
The first thing you want to build to attract your audience and better communicate with them is to build an email list. Don’t be fooled, email is still a popular and effective online marketing strategy. Having an email list is not just important for your business today, but it’s important for your business in the future. This is because you own your list, the people on your list will move with you wherever you go, and you can email them anytime. To grab their email, provide some free product or value in exchange. Such as an ebook or free download to learn something new.
3. Research Your Competition
Look at your competition and its audience. What are they saying? Are they disappointed, or are they happy with the service the competition is providing? There are ways to see your competitors’ traffic with Traffic Analytics.
Pretend you were a customer and create a list of pros and cons of why you would choose your brand products over the competition. Ask yourself what you as a customer have to lose or gain by selecting your brand’s products over your competition? Then look to where you can improve your brand or products to make their customer experience better and more fulfilling.
4. Take Advantage of Your Current Analytics
Social media platforms all have built-in metrics that make it easy to identify your target market. If you don’t have any following yet, then take advantage of their advertising platforms.
Create three to four ads, each with different characterizes and attributes, to test which type of audience you track the most. Then use this information to test the hypothesis further. If you gain more followers, views, or purchases, it’s likely working.
Free Checklist: Get to Your Target Audience So They Notice Your Brand
When you’re trying to get to know your target audience, it’s easy to forget the value of your brand. Branding is important for small businesses as well as large companies. If you have a limited budget, smart branding is perhaps the most inexpensive business tool you can create. Download my Free Checklist, How To Define Your Target Market With Branding to help your business reach your prospects and provide a positively memorable experience related to what you have to offer.