Live video streaming is a powerful marketing tool. In fact, nearly 64% of consumers are more likely to purchase a product after watching a video about it online, and almost 80% want to see more social media content from their favorite brands. This means if you want to make more sales of your products and services, take advantage of live streaming video content.
Here are 4 more ways live streaming can improve your brand awareness.
FREE Checklist: Cash In on the Power of Live Video
4 Reasons Why Live Video Can Improve Your Brand Awareness
Live video streaming can add a more competitive edge to your brand and business. If you want to better engage and communicate with your audience while generating more leads and revenue, you should add it to your marketing strategy. Here’s why:
1. Allows You to Better Engage Your Audience
Engagement is a vital role in any business. You need to know how to interact or communicate with your audience successfully to make them loyal customers of your brand. When you go live, you have a chance to show a unique side of you and create true engagement.
This also allows you to learn your audience better. Not only can your audience ask you questions, but you should ask them questions too and more of them. Get them talking about themselves to really feel special, unique, and heard or make them feel like they are a part of something. Don’t ignore your audience. They are your business. The main point of live video streaming is to engage.
2. Expands Your Exposure and Credibility
Live video streaming provides you multiple platforms and chances to reach your audience. While also establishing your credibility. With live video comes the opportunity to show your audience just how much value you bring to the table. This can be your chance to highlight and show your products or solve a common problem for your audience. In fact, the best way to take advantage of live streaming is to use it to communicate more with your audience. Establish credibility by asking them questions and showing them how you do things behind the scenes.
3. Increases Your Authenticity and Relatability
Live streaming provides a chance for you to humanize your business. Increasing your authenticity and relatability. These are two vital traits that are needed to run a successful business and earn your viewers’ trust. Without trust, you can’t expect them to stay, return or gain anything in return for your hard work, content, or products and services.
4. Creates More Valuable and Reusable Content
Live content is more personal and honest to your viewers and is great interactive content to be repurposed. It can be clipped into short videos for Instagram, edited into GIFs or infographics of your top-selling products, or information tips from your current live stream or made into a fun newsletter for your email subscribers.
Free Checklist: The Power Of Live Video
There’s no denying that live video streaming connects with your audience in a way that text, images and recorded video can’t. The more you can connect via live video, the better.
It’s only natural that you’ll feel a little anxious about going live on a platform like Facebook. But free live streaming on social media is providing businesses of all sizes extra publicity and engagement with their target markets. To learn more about how live streaming can improve your brand awareness download my free checklist, The Power Of Live Video that reveals proven tips for a successful, and non-scary, live video stream.
