Just about any social media platform you go to since 2016 has a story feature. Social media stories are a set of clips or images that are live for 24 hours and provide an update on your life or any important information your target audience is interested in or needs. They are highly interactive, immersive …
A brand community is made up of people who are highly invested in your business and can be built up to help grow and improve your business. Communities are an important tool to engage and interact with your target audience and provide many benefits both short-term and long-term. Communities keep your ideal audience all in …
Why a Brand Community is the Business Strategy You Need Read More »
When Socrates said, “Know Thyself,” he was teaching his students how to be at peace with who they were as individuals. Little did he know that his words would still hold true centuries later. Self-knowledge was his path to embracing each person’s unique personality. Yet this path to self-awareness needs a bit of soul searching. …
If you’ve ever been told that you have the same 24 hours as the next person, pay close attention. The mindset of successful business people differs from their non-successful counterparts because successful business people tend to place a high value on their time. How much do you value your time?
When running an email marketing campaign, it’s important to perform audits to ensure that you get the most out of your time and effort. One of the key steps to running an email audit includes keeping track of vital key performance indicators or KIPs and metrics. These metrics allow you to pinpoint areas you need …
5 Important Email Marketing Key Performance Indicators to Track Read More »
Lead nurturing strategies are all about keeping up with your leads or potential clients and ensuring they don’t go “cold” or, worse, unsubscribe from your email list. It’s about sending information beyond sales or promotional content to improve their relationship and communication with subscribers and potential customers. In return, this improves your return on investment, …
5 Lead Nurturing Strategies That Are Good To Know Read More »
To make a sale or increase your conversions in email marketing you need to monitor your email click-through rate. Click-through rate describes the percentage of subscribers who see the link or email or subject line and click the links within your email after they have opened them. This rate allows you to determine how to …
5 Proven Ways To Increase Your Email Click-Through Rate Read More »
People look at things in various ways and respond to situations differently too. Your way of thinking affects your attitude and decisions in life. How you perceive an event is usually more a factor than the event itself. Do you use your intuition or do you tend to engage in a deeper thinking process before …
Email marketing has by far one of the largest returns on investment compared to other forms of marketing. However, that doesn’t mean it’s straightforward nor will you see results just because you have a campaign set up. Like most things in life, there are important rules to follow to get to success. Here are the …
One way to grow a loyal audience with a strong relationship that understands the value of your business is through lead nurturing email campaigns. These are personalized and automated emails sent to subscribers throughout their journey with your business. It’s designed to maximize the potential of your email list and to ensure its sustainability. It’s …
