One way to grow a loyal audience with a strong relationship that understands the value of your business is through lead nurturing email campaigns. These are personalized and automated emails sent to subscribers throughout their journey with your business.
It’s designed to maximize the potential of your email list and to ensure its sustainability. It’s about not neglecting the leads you worked so hard to get in the first place. Statistics show that it costs a lot more time and money to find new leads than to nurture those you already have.
Here are 4 examples on how to create lead nurturing email campaigns.
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4 Lead Nurturing Email Campaigns
Don’t let all the hard work of finding your email subscribers go to waste. Instead, use the following lead nurturing email examples to guide your subscribers through a marketing journey to maximize your results and success.
Don’t be like the average 48% of salespeople who give up or fail to follow up after the first initial contact.
1. Start with a Welcome Email Series
The moment someone opts into your email list, you should thank them and introduce yourself. You can set your email autoresponder to do this automatically for you, so regardless of where or when somebody joins your list, they’ll always get a response from you. This is also a great moment to encourage them to reply by asking them a few questions about themselves and what kind of problems they’re dealing with. This opens up the relationships and gives them a basic overview of your value and business goals. Make the reader feel like they made the right decision to opt-in.
2. Create Weekly and Monthly Newsletter or Updates
Keep your readers up-to-date on trending topics, news, and updates within your business and industry. Don’t use these messages to try sell your products or services. Instead, use them to educate and get your readers more engaged in other communities such as your Facebook Group. Tell your audience about new products or services you’re working on and any additional valuable information they can use.
3. Send Segmented Promotional and Educational Campaigns
Use birthdays, anniversaries, and other important dates and information to your advantage. List segmentation allows you to send more personalized messages and value-driven content to your email subscribers. It also allows you to tailor and target your message better as no two readers will be the same or on the same buyers’ journey.
4. Always include a Follow-up and Way to Reply or Engage
Send emails that ask for some feedback and a way to engage further or reengage your subscribers. Invite them to other social media pages or tell them to reply to the email. The replies you get can ensure the content you create is valuable and solves their problem.
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The most important thing is that you get to know your audience so that you know exactly how they want the content you create designed and delivered to them. Writing good content is all about following a process that helps you cover all the arguments your audience may have in their mind about the solution you’re recommending. To help you start optimizing your email content, download the free checklist, The 5 Step Content Strategy to discover the key content marketing tactics used by the most successful online entrepreneurs.
Wow, I think the importance of email campaigns have been so ignored by many businesses over the years.
Thanks to experts who are now proving that email marketing works.
This article also gave me some insight on how it’s done.
Hence, I will start implementing email campaigns sooner enough in my business.
Thanks for sharing.