Selling products may seem like a daunting task for a new business owner. After all, it can be difficult enough setting up the business and putting yourself out there, let alone making a sales pitch.
But don’t despair – there are plenty of ways to sell your products as a new business owner. You’ve already started a business and that gives you strength that you may not realize you have. To succeed, you must know how to tap into those strengths.
Here are 7 tips to sell your products as a new business owner.
FREE Checklist: Create An Effective Sales Funnel
How to Sell Your Products as a New Business Owner
Selling your products and services is a task that should never have an end date. You should always have a steady stream of prospects making inquiries about your business and purchasing from you.
After all, if you don’t have any customers buying from you, your business won’t be around for very long.
1. Use Social Media Wisely
Social media is an effective and helpful way to reach your ideal customers — but you don’t have to be constantly active on every network to succeed. Instead, focus on using social media strategically. For example, you could use Twitter to share interesting blog posts or Facebook to run promotions.
2. Get Comfortable with Networking
Networking doesn’t have to be a scary prospect. Start by attending smaller events or connecting with people online. Once you’ve made a few connections, you’ll likely find it easier to network in person. And who knows – you might even enjoy it!
3. Perfect Your Elevator Pitch
An elevator pitch – also known as a value statement — is a short, concise way of describing your product or business and, more importantly, what it does or what value it provides your customers. It’s perfect for new business owners, as it gives you a set script to follow. Take some time to craft your elevator pitch and practice delivering it until it feels natural.
4. Leverage Customer Testimonials
Testimonials can be compelling when selling products, so use them to your advantage. For example, ask satisfied customers if they would be willing to write a testimonial or leave a review. Then, make a point of sharing these testimonials on your website and social media pages.
5. Use the Tools and Platforms You Are Comfortable With
Doing so will show your true self and attract like-minded people. If you’re new to a business or marketplace, chances are you’re not going to be comfortable selling products in a high-pressure environment. That’s perfectly okay – there are plenty of other platforms and tools you can use instead. For example, you could sell products by creating a blog and Facebook ads or educational YouTube videos.
6. Accept That Some Sales Tactics Won’t Work for You
There’s no shame in admitting that some specific sales tactics aren’t for you. If cold-calling makes you uncomfortable, don’t force yourself to do it. Instead, focus on the selling methods that work for you – even if they’re not the most traditional.
7. Advertise!
In business, advertising is an investment, not an expense. Advertising is the way you get the message about your products to your ideal customer. When you develop effective ads that correspond to your goals, you end up earning money, not spending money. Yes, you had to spend money to run the ads, but if you didn’t run the ad, you wouldn’t be making money.
Free Checklist: How to Develop a Sales Funnel
When you develop your sales funnels the right way, it puts your business on autopilot and consistently turns prospects into paying customers. To discover more about how to develop and fill your sales funnel with prospective customers, download my free Sales Funnel Checklist and use your funnels to help sell your products and services.