Social media is the fastest way to cast a wide net looking to catch the attention of potential customers and create a community.
There are more social media platforms than any one entrepreneur can tackle effectively – even if they had all day to devote to being social.
Free Social Media Marketing Certification Course
When you began your business, you likely got great advice to narrow your niche and focus on a target audience. These are the ideal clients and customers who want what you have to offer.
Furthermore, you should have been told to market to this ideal audience and focus on their needs, their wants, and solving their problems. If you agreed and followed that advice, then you have a pretty good idea of who you want to engage and where they hang out.
This is an important step as it relates to which social media platforms your business should use.
Focus on the Social Media Platforms Where Your Target Audience Hangs Out
Knowing where your audience hangs out is the key to building a social media presence that maximizes your time and marketing budget.
Once you know where your customers are naturally, you can simply master those specific platforms and dominate the market.
Depending on your business, you may want to master one of these main social media platforms:
- Snapchat
- Twitter / X
- YouTube
- TikTok
Picking a platform is all about engagement and captivating your target audience. Engagement can take many forms. Consider these options:
Pictures- Best for Instagram, Snapchat or Pinterest
Video– Best for YouTube or TikTok
Audio– Best for YouTube but can be linked through other platforms as well
Short stories– Social media stories work best on Instagram, Facebook or Snapchat
Links to blogs–Â Integrating your blog and social media works best Facebook, LinkedIn, Pinterest or Twitter /X
One-to-one connection– Best for Facebook, LinkedIn, Snapchat, Twitter /X
Once you have decided on one to three primary platforms, you can test them out to see which ones give you the most engagement. If you aren’t getting results, it may be time to switch platforms or abandon one altogether.
It’s easy to learn how to maximize the platforms through tutorials or training tools. You can also find blogs and downloadable content to help you master any platform.
Being visible on social media isn’t as daunting when you know who you are marketing to and where they hang out. Finding social media platforms that meet your needs, get you noticed, and bring you sales is just a few posts, tweets, and pins away.
Free Social Media Marketing Course
This free Social Media Certification Course from the HubSpot Academy will help you shape the conversation around your business, build loyalty, and attract new customers and partners. Learn how to build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more. It’s the only social media training you’ll ever need, and best of all, it’s free.