Just about any social media platform you go to since 2016 has a story feature. Social media stories are a set of clips or images that are live for 24 hours and provide an update on your life or any important information your target audience is interested in or needs.
They are highly interactive, immersive and give your audience a different experience. As a result, they can increase your sales, website traffic, brand awareness, and trust as a business owner.
Here are the top 5 platforms to use for social media stories and some important information about each to find the one that is right for you and your business.
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Top 5 Platforms for Social Media Stories
There are many platforms to choose from to share your social media stories. The right one for you depends on your niche, goals, and what your target audience uses the most. Starting with one or two of these platforms will get you started in the right direction.
Facebook is still the worldwide leader in social media marketing as its users have a wide range of demographics. While their story feature was not as popular at first, that is certainly changing as they continue to tread behind Instagram slightly, and if these trends continue, they may surpass them.
The main difference is the groups and pages you can create on Facebook that give you even more tools to communicate and engage with your target audience.
This is the platform to be on if you have a product or highly visual brand. Over half of their monthly users utilize their stories feature. This shows you just how important Instagram Stories can be if you want to advertise to more millennials (born between 1981 and 1996) and generation z (born between 1997 and 2012).
Snapchat
Snapchat is the original creator of stories. Just about anything to do on this platform relies on creating or viewing stories. This is the platform to use if you need to advertise to a younger demographic. Nearly 6 out of every 10 internet users between 13 and 24 use Snapchat.
YouTube
The most challenging option as you need 10,000 subscribers to unlock this feature. However, creating a YouTube channel and taking advantage of this feature is highly beneficial to any brand on the internet. It’s a free resource that can be used to market to anyone around the world. Adding the stories features keeps your audience further engaged and interested in the value you bring.
Google Web Stories
There are 2 ways to view web stories that can be seen on a smartphone or personal computer. Stories are shared through the Google Discovery page or as a carousel after searching for Google’s search engine. These stories are useful as they can drive traffic to your blog or online store. If you have a blog or website, then Google web stories are a no-brainer.
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Quora entertains near 20 million visitor a month, however criteria applies. Ideal venue for reaching a particular audience for a powerful fluent marketeer.
Great comment. Thanks.