Your blog helps you to expand your business, attract more clients and maintain relationships with your current customers. Many of your most qualified leads, whether you’ve identified them or not, will check out your blog at some stage.
As you add new content to your blog it’s important to understand which elements are important factors that make your blog stand out to your audience.
You want a blog that’s “sticky”. This means it brings people back, makes people recommend it to others, and is a destination for anyone interested in your niche. The way you do that is to create great content with eye catching images on your blog.
If you want to start a blog, you’re not alone. Many people start blogs hoping to be able to earn money on the side, bring more feet into the door of their bricks and mortar business, or even to earn a full time income.
One of the hardest parts of blogging for beginners is the writing. Once you figure out the technology, you’ve got to get the writing part down. The thing about writing blog posts is that it’s honestly not that hard to do. If you can speak about something with intelligence, you can write a blog post.
Here is some tried and tested advice for starting a blog.
If you can help somebody in your target market to do something faster, quicker, easier, then you’ll have their attention. As with any business, it’s important to have a good handle on your target audience. Recognizing their potential needs, wants, and desires, you’ll be able to chose the right affiliate products to sell.
Remember, it’s your reputation on the line. If you recommend a rubbish product, your audience will not thank you for it and it will be more challenging to sell other products to them in the future.
With hundreds, if not thousands, of affiliate products to choose from, how do you choose the best affiliate products to sell that are a good fit for you, your website and your audience?
You don’t have to break the bank to market your business
It is possible to market your online business inexpensively. In fact, you can practically market your business for free if you know what to do. That’s why online marketing is so completely awesome and fun.
The barriers to entry are low, and even the learning curve is small. So before you know it, you’ll bring your business to profit with free or low cost marketing.
Here are 9 ways to market your online business without it costing you a fortune.
A genuine review sets you apart from other affiliates
When you become known as an affiliate marketer who provides an honest and reliable affiliate product review your audience will be more likely to buy from you. There’s a big difference between someone who’ll promote anything to anyone and someone who values their reputation enough to make sure they only recommend the best products for their audience.
If you simply follow the 5 steps below, you can write the perfect affiliate product review. That means that you make a sales commission, your reader is happy because you wrote a revealing and compelling review that led to them taking action, and the product creator is pleased as well, because you’ve sold another product on their behalf.
There are other affiliates out there trying to compete for the attention of your consumers. So you have to stand out in the crowd. You can do this by getting good at writing reviews.
How To Consistently Create Engaging Content Online
Trying to create engaging content that speaks to your audience on a regular basis can sometimes seem like a chore that never gets done. Sort of like the dishes in the kitchen sink. Once you clean them up you’re already making new dirty dishes. Once you push out new content, you already need more new content. It never ends.
But, it doesn’t have to be a chore. It can be interesting and even fun. After all, a solid content marketing plan is going to produce serious value for your business. Here are 17 action points to help you create engaging content on your website.
10 Tips To Get Your Website On Google Search Results
Does your website stand out in the crowd?
Getting your website on Google search results can be invigorating both for your profits and also for your mindset. It’s an accomplishment that can have a serious impact on your business.
There are millions of websites. This is both an opportunity and a challenge. You want your website to stand out from the crowd and get noticed. When your website starts to get noticed by Google, and the other search engines, your competition no longer matters.
Here are 10 tips to help your online business stand out in the crowd and get your website on Google search results.
OK, so I’m not really the Easter Bunny but I’ve got some handy internet business tools for you so you don’t have to go searching all over the web to find them. Easter isn’t the big gift giving occasion like Christmas but it’s still regarded as the start of the spring buying season.
Your potential customers are out there and the more tools and resources you have, the more reach, impact, leads and sales you’ll get.
These internet business tools below will help your online business not only over Easter, but for years to come. Best of all, they are all free.
Google is paying attention to Pinterest. So should you!
Your pins on Pinterest matter. Pinterest provides more referral traffic than any other social media site not named Facebook. As a matter of fact, Pinterest is the #2 referrer of traffic to websites on the entire internet, not just compared to its social media counterparts.
Getting more followers on Pinterest will not only help to bring more traffic to your website and blog, it will increase the buzz about your business. What is the best way to do this? How can your pins on Pinterest encourage Google and other search engines send you lots of targeted, relevant, free traffic?
Video Marketing Ideas That Are Quick And Easy To Produce
Are you stuck for video marketing ideas? According to Dr. James McQuivey of Forrester Research, the value of a one-minute video is over 1.8 million words. That’s pretty impressive. So what are the video marketing strategies for your business?
When you embark on a video marketing plan it’s important to use many different types of videos in your video marketing mix – just like when you start blogging. You want your audience to get excited about tuning into your videos because they know it will deliver value and not always exactly the same.
Here are 10 video marketing ideas that will keep your audience interested and don’t involve huge amounts of production.
Boost Likes, Re-pins And Comments With These Pinterest Image Tools
Punch-worthy pins need a little bit of creativity.
Creating punch-worthy pins on Pinterest is easier when you have the right Pinterest image tools. Pinterest has become a major player in the social media universe. With over 150 million active monthly users, it’s growing rapidly. The visual content based site provides entrepreneurs, bloggers and businesses large and small with a global reach.
Pinterest is all about visual impact. If the content you pin is not accompanied by eye-catching, jaw-dropping, amazing, “I have to click on that!” images, then even the best possible content goes unnoticed.
So what Pinterest image tools can you use so that people will notice, share and re-pin to drive traffic back to your website? There are several ways create images for Pinterest to ensure that that your graphics engage your readers.
The more you develop your online audience engagement the more successful your internet marketing efforts will be. But it can be a challenge trying to find the right messages, tone and content for your audience.
That means developing the kinds of things that your prospects enjoy consuming the most. The more engagement you have, the more your audience will come to know, like and trust you. And then the more likely they are to buy from from you.
Here are 12 website engagement ideas so that you can give your prospects and customers what they are looking for whilst improving your relationship with them along the way.
How To Start A Facebook Group And Keep Them Interested
What will you talk about in your Facebook group?
When you start a Facebook group, your target audience will look upon you as a successful business entrepreneur and online authority figure.
Every page of your website should have an option for joining your Facebook group. There are hundreds of plug-ins and FB-oriented tools that make it easy to integrate a “Join My Facebook Group” tab or button onto your website.
Facebook groups are great place to generate leads, build your email list and eventually sell your products and services. But don’t forget that people are on Facebook because they like to socialize, so you have to get them involved. Here are 7 proven conversation ideas to use when you start a Facebook group to get your followers talking, interacting and socializing.
If your website is selling great products do you really need to have good website content? After all, your products sell themselves don’t they? Why do you need content like blog posts, articles, videos, reports, e-books, reviews, infographics, etc?
Well, your products will sell themselves if your website is the only one selling them
and you have a large audience that’s desperate to buy them. But the internet is a big place, and there will most likely be several, if not hundreds (or even thousands) of other websites selling the same, or similar, products to yours.
The content for your website is your primary resource. It drives traffic. It helps make a sale. Also, it provides authority, credibility and liking – all buying triggers. It also helps you market your business. But there’s good website content and there’s bad website content.
In 2016 Facebook added an option to develop Facebook groups specifically for
buying and selling. The benefits of Facebook groups for building your online business, blog and brand are plentiful.
More than 80% of all of Facebook users log in from their mobile devices, so they take your Facebook group with them wherever they go. Interaction with your group allows you to get to know them and them to get to know you.
This only delivers more rewards over time, because you become more comfortable interacting with the people in your marketplace that join your Facebook group. In addition, you enjoy the following 5 big benefits.
Internet Marketing Basics That Apply To Every Business
Knowing some internet marketing basics is essential for any online business owner, regardless of your niche or industry. Internet marketing is the process of promoting your business on the internet. When you know how to do internet marketing you can reach a huge number of potential customers from all over the world.
Marketing an online business can be a daunting. You’re often faced with a whole range of different strategies. It’s not uncommon for new online entrepreneurs to become overwhelmed trying to juggle things like SEO, content marketing, black hat, white hat, CPC, PPC, keywords, backlinks, and many more. To help make your journey into internet marketing as smooth and as successful as possible, here are 10 internet marketing basics to get you started. Continue reading →
If you write an ebook will anybody actually buy it? Has their heyday come and gone, or are ebooks still a viable online income source? As an online marketer, you will most likely want to create an ebook that passes along information and knowledge that you have obtained.
The information found in ebooks is usually available for free on the internet if someone wants to spend the time looking for, locating and verifying it. Even so, many bloggers, information marketers and online business owners make good money selling the electronic version of the traditional, physical book. Some are even writing ebooks for a living. You probably know this and are considering taking the time to write an ebook yourself. Let’s look at how to write an ebook and make money.
It can be a bit of a battle when you first start trying to make a profit from affiliate marketing. Initially, it all seems pretty straightforward. Your job is to sell products and services created by other people and you get paid a commission on everything you sell. You don’t have to produce the product, delivery it to the customer, stock the product or sort out any payment systems. The product owner does all of that.
But every niche market on the internet is highly competitive and they’ll be other affiliate marketers battling to reach the same customers as you. If it isn’t competitive then there can’t possibly be much of a customer base to sell to. So what can you do that will ensure that your customers will buy from you?
Many internet entrepreneurs start out building their business on the side. They have a regular job, a busy life, lots of personal and business commitments, and very little time to work on building their email list subscribers.
But knowing how to get more email subscribers absolutely vital. Without a list, you are simply without a business. The CAN SPAM act of 2003 made is illegal to send bulk marketing emails without the consent of the recipients. That is the law. The penalties for disobeying this law are tough! You can be fined up to $11,000 per unsolicited marketing email that you send. So you have to get permission from a prospect before you send them an email.
The following 10 tips for getting more email list subscribers can be rolled out quickly, most of them in 5 minutes or less.
Everyday millions of people use the internet to buy products and services and we all want our businesses to tap into that market to get more sales online. But if you try and sell to everyone, you’ll end up selling to no one.
When you spend all of your time trying to please the entire world, you end up running around like a chicken with its head cut off. Your efforts don’t come across as genuine or honest. However, when you act as the unique individual that you are, and gear all of your marketing messages as if you were speaking to a single person rather than a big group, you will find that connecting with your audience delivers the results you are looking for and you’ll get more sales online.
Emotional marketing basically means that you use various words, colours and images to evoke certain emotions in your audience. There’s an entire science involved in marketing that studies the effect of the colours, images and words and how they affect a prospective customer.
One of the ways a business builds its brand is to tug at the emotions of their audience. A business that has an emotional marketing strategy to communicate with its customers can build long-lasting, and mutually beneficial relationships that last for years.
Some years ago, you didn’t really need to worry too much about your online business brand. It seemed that all that you needed to do to get your website ranked highly in the search engines was to find the right keywords, put them into your domain name, and get hundreds of backlinks to your website.
Then Google changed its algorithms and everything changed. Websites with keyword-stuffed, poor quality content and who were buying links via link networks were no longer at the top of the rankings. For these guys, the whole thing stunk. Their website rankings and traffic fell through the floor.
But the savvy online marketers realized that they had to start building stronger brands if they were to see results and keep high up in the search rankings. Let’s look at how you can build your online business brand so that it doesn’t smell fishy to your customers and the search engines.
Every successful online business owner knows that it’s important to build your blog audience. A blog helps to expand your business, attract more clients and maintain relationships with your current customers.
There’s a huge number of blogs online in a variety of niche topics. You’ll see some blogs that are of superior quality and you’ll see other blogs that were last updated years ago! A stagnant blog usually means someone gave up too soon. Blogs don’t have to be hard work. They play a key role in educating prospects so that they may become future customers.
Many of your most qualified leads, whether you’ve identified them or not, will read your blog at some stage. To avoid your blog becoming tired and boring, there are some specific ways you can build your blog audience into loyal followers and customers.
Online, if you have a website traffic problem it’s a barrier to success. One of the most significant keys to success is getting your target audience to visit your website. The more visitors you have, the better your sales and profits.
Sometimes, even when you know your keywords and you’re regularly doing keyword research to stay on top of what’s popular, you still need to increase traffic to your website. Here are 7 quick and easy tips to solve your website traffic problem.
If you want to successfully drive traffic from social media to your website then it’s important to use tactics that actually work.
It’s imperative that you learn who your audience are before you even begin trying to attract them to your networks plus send them to your website. Otherwise, you’re seriously wasting your time. People who aren’t in your market don’t want what you’re selling. When you know for sure who you want to visit your website you can ensure that your content and information is focused on that audience.