In today’s competitive online environment, it’s not enough to simply have an engaging, informative website. You have to make sure your users can find what they’re looking for on your website quickly and easily.
When you make your website more user-friendly, it not only helps keep visitors on your page longer and encourages them to explore other areas of your website but it also improves your search engine rankings.
Here are 8 ways you to make your website more user-friendly to boost your brand’s presence on the web.
FREE Checklist: Common Business Mistakes You MUST Avoid
8 Ways To Make Your Website More User-Friendly
A poor website experience quickly turns away potential customers, which will only hurt you.
Ensure your website is user-friendly to keep visitors engaged, boost SEO rankings, and increase conversions. By following these tips, you’ll be well on your way to creating a website that people will like and enjoy using.
1. Speed It Up
One of the most important aspects for making your website more user-friendly is page loading speed.
If your web pages load slowly, visitors will likely give up and look for another site. Therefore, make sure all images, videos, graphics, and text have been optimized for faster loading speeds.
2. Implement Easy Navigation
Navigation should be intuitive and consistent throughout your website.
This enables users to easily find what they need without having to search around or guess where something might be located. Keep menus simple with clear labels and organize pages into logical categories that make sense to users.
3. Use Responsive Design
More people are using mobile devices than ever to search the internet.
Therefore, it’s essential to have a responsive design that allows your website to look great on any device. Make sure all content is scaling properly, and there are no overlapping elements or broken images when the site is viewed on different devices.
4. Ensure Accessibility
Websites should be accessible to everyone.
This means that regardless of physical disability, language, or other factors that may prevent someone from accessing information easily, everyone can obtain information and value from your website. This includes having alternative text for images, closed captioning for videos, and clear fonts that are easy to read.
5. Provide Quality and Helpful Content
Quality content is essential for a user-friendly website.
Your content should be interesting, informative, and keyword-rich to attract more visitors and encourage them to stay on your page longer.
6. Include Contact Information
Provide easy access to contact information so users can reach out if they have any questions or want additional information. Make it clear how people should get in touch with you, such as displaying an email address or a phone number.
7. Evaluate It
Before launching your newly designed website, make sure to evaluate it from the perspective of a user.
Then, use desktop and mobile devices to navigate your pages, ensuring that all elements are working properly and nothing appears broken or distorted.
8. Don’t Make It Boring
A user-friendly website doesn’t have to be boring.
Add interactive elements such as challenges, games, quizzes or polls to keep visitors engaged and entertained while they explore your page.
Free Checklist: How To Avoid Digital Marketing Mistakes
We all make mistakes. We wouldn’t be human if we didn’t. In the world of online business, you’re going to make some minor boo-boos and some cataclysmic mistakes. It’s all part of the learning process. Although mistakes are going to happen, you can avoid the common digital marketing mistakes as listed above and other pitfalls that are lurking around the corner.
Download my free checklist, A Guide To Online Business Mistakes, and avoid the false moves and slipups that even veteran online entrepreneurs make.