Using Challenges To Drive Traffic To Your Site

Drive Traffic to Your Site In A Fun And Effective Way

Hosting challenges is an effective and fun way to drive traffic to your site. Not only will you get more traffic to your website with challenges, but you’ll also build your email list and build your status as an expert in your niche.


Online challenges are a great way to engage with your audience and provide something useful and beneficial for your audience on a particular topic – and people love them!

Develop SMART Goals for Each Challenge

A SMART goal means that the goal you develop must be specific, measurable, attainable, realistic, and timely. When you’re running a challenge for your audience, it’s best to have just one goal for your audience member.

It can help if you map out the journey you want them to go on during the challenge, including the ways you’ll get them to click through to your site, such as by reading a blog post, using an app, or by coming to a discussion group.

FREE Checklist: How To Run A Challenge

Know the Mechanism You’ll Use to Deliver Your Challenge

Drive Traffic To Your SiteYou need to know precisely how you’re going to deliver the challenge, what material you’re going to create for it, and how much it will cost for you to accomplish this. What software do you need? What do you need to set up or implement to make it work?

Make a step-by-step document that states how you’re going to release the material, what links you’re going to include, how you will engage with the audience, what you want them to do, and so forth. Include everything so that you can then take that document and fill in your calendar with the steps or assign the work to your virtual assistant or other contractors.

Make a List of the Content You Need for the Challenge

Whether you’ll use private label rights (PLR), create it yourself, hire someone, or a combination of all the above, make sure it’s all in your plan. Make a list of every piece of content you need with links to that which already exists, and outlines for content creation that needs to happen. For example, you can use blog posts, videos, case studies, interviews with experts, webinars, or other extras and graphics based on your challenge content choices.

Know What You Can Afford to Spend on the Challenge

Depending on the technology you use, the delivery method you pick, the type of content you need for the challenge, plus marketing and promotional expenses, you will want to come up with a budget that works for you. As you create the budget, remember that if your research adds up, expenses such as Facebook Ads are investments and should return more than you spend if they’re working right.

Determine the Strategy

To finish up, you’ll need to know who and where your participants are, where they want to be, and how you can get them to that place with your offers. Finally, you also need to be able to understand the focus of your challenge, the scope of the challenge, how hard the challenge is, and how much time your audience will need to invest to be successful.

You should be able to list the milestones you want them to achieve, as well as potential roadblocks that might intercede. Finally, you’ll want to ensure that they’re learning what you wanted them to learn by asking for feedback.

Free Checklist: Running Online Challenge To Drive Traffic To Your Site

Challenges are one of the most fun ways to drive traffic to your site, increase brand awareness, create a buzz about your products and services, and boost sales at the same time. Treat the challenge as you would another product so that you promote it, launch it, test it, and improve it for the next time.

To help you create a challenge for your business, download my free checklist, Running An Online Challenge, and get more people interacting with your website to expand your email list, drive sales and generate profits for your business.

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