Author Archives: Jon Allo

About Jon Allo

MD of ad agency & internet marketer. 26 yrs+ in adv & marketing. Always providing business tips and advice for today's entrepreneur.

7 Ideas To Generate Passive Income For Your Business

How Can You Generate Passive Income?

Generate Passive Income

Passive income is real, but you have to give it time and be patient.

Passive income is a form of income that you can earn without having to work and work for it. Rather than continuously working in order to keep the income stream consistent, when you generate passive income, you do the work once and then earn money from that work without having to do anything else.

However, some people are a little dubious when it comes to passive income, and question whether it really exists. It’s easy not to have much trust in passive income when you don’t know of the ways it can be generated.

Continue reading

7 Sins To Avoid When Sending Emails To Customers

Are You Sending Sinful Emails To Customers?

Emails To Customers

If your email marketing isn’t working you may be committing one or more of these 7 deadly sins.

Most businesses today use email to some extent in the daily workings of their company or business life. It has proven to be not only an effective but also a cost-efficient way to keep in touch with customers wherever they live.

Sending emails to customers is one of the most effective forms of marketing a business can participate in. But if you’re not getting the results you want from your emails you may be committing one or more of these 7 deadly sins.

Continue reading

10 Small Budget Marketing Tactics That Deliver Big Budget Results

Is There Still Space For Small Budget Marketing?

When you have a new business (or even an existing business), it can be a challenge to find the money for marketing. There always seems to be other areas of business that need funding.  But the truth is, without marketing you’re not going to have a business. If your target audience doesn’t know you exist, how will they be able spend any money with you?


Marketing is an investment more than it’s an expense, and it should not be something you don’t fund. Having said that, you can market your business inexpensively and effectively if you know how. There are many small budget marketing techniques that really do work.

Continue reading

Is It Time To Give Up Email Marketing For Your Business?

Why Email Marketing For Your Business Is Not Over

Email Marketing For Your Business

Reading emails is the number one activity online.

There are many so-called gurus who will claim that email marketing for your business is dead. But, the fact is that it’s not dead and it’s not over. Email is still the most effective online marketing method that ever existed. It still offers a 122% return on investment by average according to research conducted by the Direct Marketing Association.

As a marketer, you should use real data to determine what will work best for you with your type of business and your business niche. Don’t rely on gurus to tell you what works and doesn’t work without checking the stats and the data. Then use data to make wise marketing decisions for all your marketing, including email marketing.

Here are 10 reasons why email marketing for your business shouldn’t be ignored.

Continue reading

Improve Your Website Content And Watch Your Email List Grow

10 Tactics To Improve Your Website Content

There are many different types and formats of content that you can create for your audience. When you choose the type of content you want to publish, always ask the question, “What is my goal for this content


One of the top priorities for every business is to continually build a list of emails for marketing purposes. Email marketing is one of the most effective marketing methods that has ever been invented.

If you’re getting clicks on your content but your list isn’t growing, there are many ways to deal with this. When you improve your website content it can grow your email marketing list, because it gives more opportunities for your audience to sign up. Plus, you’ll be giving them a reason to sign up by delivering excellent content that’s targeted toward their needs.

Continue reading

Do You Believe In Your Own Potential?

Do You Know Your Own Potential?

Your Own Potential

Believing in your own potential is an essential part of your confidence and success.

Entrepreneurs all have dreams and aspirations but are you fully aware of your own potential? It can be hard to see our own potential success just like it is to see our faults. However, believing in your own potential is a crucial part of developing your self-confidence and your success as a business entrepreneur.

In order to achieve all you’re capable of, you have to believe in the potential you have. It can help you to try new things, challenge yourself, and take risks that could all lead to success. Here are a few ways you can determine if you believe in your own potential.

Continue reading

Will Your Business Ever Get Seen Online?

How To Get Seen Online

There are literally millions of businesses and services offered online in thousands of different markets. For example, estimates put the number of blogs between 200 and 250 million. So how in the world is your business ever going to get seen online?


Today, it’s vital that you know how to get your business noticed online. This often means being a lot more personal and relationship focused than ever before. It’s not enough to have a great service or product. Having that should be a given. Now you must also get personal, stay relevant and even entertain your audience so when you do get seen online,  you’re remembered. You must build a fan base to brand yourself in a memorable and profitable way.

Continue reading

10 Ways Your Business Can Attract High Value Customers

How To Attract High Value Customers

Attract High Value Customers

Quality clients will listen if you understand a few facts about your business, your clients, and yourself.

An essential component of running a successful long-term business is the ability to attract high-value customers. Your customers are the most important part of your business because without customers you don’t have a business. Your job is to create value for your customers, and the best way to be able to do that is to choose the right customers.

Developing your business to attract high value customers is going to make a huge difference to your business. For one thing, they generally have more funds to spend on your products and services than low end customers.

Let’s look at how to attract high paying clients to take your business to the next level.

Continue reading

How To Sell Affiliate Products From Your Blog

9 Ways To Sell Affiliate Products As A Blogger

To sell affiliate products on your blog, you can insert a unique affiliate hyperlink in your content to direct people to products or services that you think they might want to buy. That unique hyperlink is tracked back to you, so if somebody’s buys after clicking on your link, the product owner will pay you a commission. 


So, for example, If you write a blog about photography, you can link to a wide range of photographic products, courses, books, accessories and services that will appeal to your target audience. Selling affiliate products from your blog provides a great online income potential, but it does involve more than simply writing “click here to buy product X”.

Here are 9 ways you can sell affiliate products on your blog.

Continue reading

9 Ways To Brand Your Small Business

Do You Really Need To Brand Your Small Business?

The first thing to understand is the importance of branding. Branding isn’t just for big, multinational businesses. Why do you need to brand your small business? Your brand is all about what you do, why you do it, who you do it for, what they need, and how you’re different. Your branding needs to do all that for your audience.


Many small businessmen and women don’t know what all the fuss is about with branding, until they successfully create a brand themselves and realize the rewards an effective brand can deliver. When you brand your small business, it’s more than a logo or name. You need to really think about how your audience feels when they think of your brand. Here are 9 branding tips for small businesses.

Continue reading

How To Get Started As An Affiliate Marketer

Is It Easy To Get Started As An Affiliate Marketer?

Affiliate marketing lets you make sales without creating a product. It’s perfect for people who want to start their own online business and who have little startup money to work with.


A lot of people want to get started as an affiliate marketer because they think it’s a quick way to earn money online. And then a lot of people give up on affiliate marketing because they soon realized that it isn’t as quick as they first thought. Affiliate marketing is a very lucrative business idea. But only if you get started on the right foot.

Let’s look at how to start affiliate marketing for beginners.

Continue reading

6 Tips To Staying Motivated In Your Own Business

How To Stay Motivated In Your Own Business

No matter how interesting running your own business is, and how enthusiastic you are about all the great opportunities it offers, there will be some days when you struggle to stay motivated in your own business. You just don’t want to sit at that desk another minute and answer yet another email, write another blog post or tweet another message.


If your “get up and go” has got up and gone, here are a few suggestions to help you get your mojo back.

Continue reading

How To Use Social Media For eCommerce

10 Tips For Using Social Media For eCommerce Websites

Social Media For eCommerce

Use the social media platforms where you know your audience exists.

The role of social media in eCommerce can’t be ignored. Your audience uses social media. Even people who don’t own computers still own smartphones these days, and due to that, they get on social media. Social media includes platforms like Facebook, Twitter, YouTube, Instagram, and others.

Using social media for eCommerce is an effective way to get the word out about whatever it is that you’re selling. It doesn’t matter whether your website sells digital or physical goods. Selling online has never been easier, and using social media marketing correctly can make it even simpler and more effective.

Continue reading

5 Mistakes Business Owners Make That Stops Them Building A Brand

What’s Stopping You Building A Brand For Your Business?

Building A Brand

One misstep can take years to undo and can even ruin an entire business.

Building a brand is the process of creating a unique name, message and image in a consumer’s mind. The goal is to differentiate yourself from others in the market and to attract and retain customers. The importance of branding your business can’t be underestimated.

A business with ‘good branding’ will be able to experience customers and potential customers holding a very positive opinion of it. And this is important as people buy from brands they, know, like and trust.

A business with poor branding means that people will generally avoid it and don’t want to be associated with it. You can probably think of at least one organization which you would not want to be associated with. Obviously, you don’t want your prospects or customers think about your business and brand in this way.

Continue reading

What Do You Actually Do? How To Define Your Business Purpose

How To Define Your Business Purpose and Vision

Define Your Business Purpose

Without goals, there’s really not much reason for you to be in business.

You might have a skeleton idea of what you want your business to achieve, but how do you really define your business purpose and vision?

Getting the most out of your venture can only be achieved by clearly defining to yourself, your co-workers (if you have any)  and your clients what the aims of your business are.

If you’re struggling to define these, you’re losing out on potential business because you’re traveling a path without really knowing where you’re going.

Continue reading

How To Set A Budget When Marketing Your Online Business

8 Things You Need To Know When Marketing Your Online Business

Marketing Your Online Business

The best marketing for online business will pay for itself.

When you first start marketing your online business, you’re going to need to figure out your marketing budget. Some people who are new think they have zero budget, and while you may be able to get started with no budget other than your time, eventually you’re going to need to have a real marketing budget.

Marketing is really an investment and not just an expense. Your marketing, when planned correctly, should deliver you a return on investment that makes it worth doing. In this way, you can take your business to the next level.

Continue reading

8 Benefits Of Podcasting For Your Business

What Are The Benefits Of Podcasting?

Benefits Of Podcasting

There are many advantages of podcasts in business.

It’s hard to pinpoint a business idea that can’t be developed better with a podcast. Even if you have no audience right now, the benefits of podcasting are hard to ignore. They are a lot easier to create than a video, can improve your speaking ability and give your entire business a voice. Plus people love them.

Podcasting is a wonderful way to build relationships with your audience members. When people can hear your voice on a regular basis, they feel as if they’re part of your community.

Not convinced? Here are 8 benefits of podcasting for your business.

Continue reading

10 Easy Ways To Build A Better Blog

How To Build A Better Blog

Build A Better Blog

An engaging blog is a valuable asset to your business.

If you want to build a better blog with content that attracts subscribers, you need to set yourself apart from the competition. When you think about it, better blogging is all common sense.

If you want to attract a certain audience, you need to know who they are, what they like, and how you can help them.  You need to let them know in no uncertain terms that you’re the go-to person with the right information at the right time.

So much content is put out there just to fill space. You don’t want to do that. You want to create content that not only attracts your audience but also makes them want to engage, subscribe, and buy.

Continue reading

Can Facebook Live Video Really Help Your Business?

Build Online Relationships With Facebook Live Video

Facebook Live Video

On the Facebook live video platform, live videos receive 1,000% more comments than recorded videos.

Building stronger online relationships with your prospects and customers is always a good thing. People buy from people that they know, like and trust. And the online business world can be a little impersonal. It’s easy to hide behind a website and never have any direct contact with your customers.

But when you build a relationship with your online customers, you’ll discover that your sales conversions will increase. A simple, and free, tool like Facebook live video is a great way of allowing your audience to learn more about you, trust you quicker and stay more engaged.

Continue reading

10 Things You Need To Know About Marketing On Pinterest Today

How To Do Marketing On Pinterest

 Marketing On Pinterest

Pinterest is basically a search engine and a social media site.

When you sell physical products, marketing on Pinterest is the perfect social media platform. But, you can also market digital products that you sell in an eCommerce store. This social networking site was launched in March 2010. It now boasts over 250 million monthly active users.

Pinterest provides companies with a very innovative way to not only make their online presence stronger but, to build their brand, drive potentially massive amounts of traffic and consequently increase earnings.

Continue reading

How Competitors Affect Your Business In A Positive Way

8 Ways Your Competitors Affect Your Business For The Better

Competitors Affect Your Business

There are benefits of competition in business.

Some people think that competitors affect your business in a bad way. But the truth is, if you don’t have any competition you may not actually even have any customers. The thing to remember is that if there is competition, someone else has already proven the niche works to earn money.

Your competition helps you define yourself. When you know your competition and what they’re all about, you’ll know better what you identify with – especially to your audience.

By watching what others are doing (or in some case, not doing), you learn much about what to do next in your own business. But, best of all, you learn where the gaps are in your niche, or where others are failing your audience and you become the go to person for that topic.

Continue reading

6 Ways To Grow Your Business In Social Media

How To Grow Your Business In Social Media

Grow Your Business In Social Media

How can social media help a business grow?

When social media first hit the scene way back in the late nineties, you mostly found people chatting about their interests or connecting with people who had the same pastimes. It wasn’t long before entrepreneurs saw the benefits of social media for business and the rest, as they say, is history.

Having a good social media presence can work like word-of-mouth marketing if your followers share your content with their followers. However, to grow your business in social media you need to create a compelling social media status that people enjoy and want to share.

Continue reading

How To Get Your Business Noticed In Online Discussion Groups

Marketing Your Business In Online Discussion Groups And Forums

Online Discussion Groups

Being part of any group or forum is like being part of a club.

If you’ve spent any time in online discussion groups or forums, you’ll have seen a lot of people come in and do “drive-by” posts to market their business. Many have good intentions and some may have unethical intentions.

But either way, good intentions or not, this isn’t the way to market your business in online forum sites or social media groups.

Building a community using forums and groups is a very important way to create many raving fans and brand advocates. It works for helping your affiliates make more sales, it works for showing your expertise, and it works for building your email list. It’s an important marketing component to add to your marketing strategy.

Continue reading

9 Proven Ways To Do Marketing On The Internet

How Do You Do Marketing On The Internet?

One of the most important marketing resources that you can have today to make your business more successful is the internet. You can find new prospects and customers online and build your reputation as an authority in your niche.


Your online marketing provides your audience with information about your business and can generate more
enquiries and sales.

Marketing on the internet doesn’t have to be expensive. In fact, you can practically market your business for free if you know what to do.

Continue reading

7 Tips To Avoid Failure When You Create An Online Course

Why Create An Online Course?

Create An Online Course

You can never create your best course until you create your first course.

When you create an online course and sell it online, it can be a great way to earn revenue. You create the course once and you can sell it over and over again. If you have something to teach the world and you have a website on which you can showcase it, then developing online training modules is definitely something that’s worth doing.

When you create online courses it promotes yourself and your expertise, it can make you money, and can also help to build a base of loyal users.

But, just like any other online venture, there are some pitfalls to avoid when you create an online course.

Continue reading