Author Archives: Jon Allo

About Jon Allo

MD of ad agency & internet marketer. 26 yrs+ in adv & marketing. Always providing business tips and advice for today's entrepreneur.

Are They Bored? How To Improve Your Website Content

Can You Improve Your website Content For Your Readers?

Improve Your Website Content

Do your readers find your website content boring?

There is a vast amount of content available on the internet. How do you improve your website content so that your readers keep coming back for more? The simple answer is to give them what they really want.

This may sound hard to do, but if you take the time to get to know your target audience, or niche, you can seem like almost a mind reader and be able to market to them successfully.

Continue reading

4 Software Options To Build A Membership Website In WordPress

How To Build A Membership Website

Build A Membership Website

A membership site is a great way to set up recurring, passive income.

As you build your online business, one of the ways to stop an inconsistent income flow from getting in the way of your success is to start a continuity plan. A great way to get monthly continuity income is to build a membership website. A membership website means that the public is blocked from the content available only to members who pay a fee to access the membership area.

When you build a membership site, you’ll need some sort of software to not only create the member’s area of your site, but to manage subscriptions, send emails (if not using a third-party autoresponder), collect payments and deliver purchased content.

Continue reading

How To Automate Your Online Business And Increase Your Passive Revenue

Why Automate Your Online Business?

Automate Your Online Business

How can you automate elements of your online business?

Many entrepreneurs have different opinions whether you should automate your online business. On the one hand it works great, but on the other, it can get in the way of engagement.

However, if you want to build your passive income stream you’re going to need to implement automation. If you do it right, all you have to do is get people on your list, assuming they were well targeted, and then you can start earning.

First, let’s define passive revenue. This is income that you earn today (and tomorrow) through the efforts you put in yesterday and today. No one denies that earning passive income is work up front and not at all passive. But, if you build your systems correctly, you’ll be able to take breaks and do less work while your income continues to rise on autopilot.

Continue reading

7 Ways To Promote Affiliate Programs To Your Target Audience

How To Promote Affiliate Programs

Promote Affiliate Programs

Companies will pay you commissions in return for selling their products and services.

Affiliate marketing has been around for about 20 years. Countless newcomers to the world of eCommerce who are starting their own online business have become successful affiliate marketers, earning commission from top sites like Amazon and vendors like Apple for helping to sell their products.

It’s become such a popular way to make money online, there are a lot of people out there trying to promote affiliate programs. Therefore it’s important to how to drive traffic to affiliate links so that people buy from you and not your competitors. Continue reading

How To Get Your Website On The Search Engines Listings

Is Your Website On The Search Engines?

Website On The Search Engine

There are 3 main elements to search engine algorithms.

The rules of SEO (search engine optimization) are constantly changing, leaving online business owners scrambling to try to keep up with the latest ways to get their website on the search engines listings. If you get it right, the likes of Google, Yahoo and Bing can supply a constant stream of free traffic to your online business. But get it wrong and your website can get lost in the online wilderness.

The algorithms that determine what position your website gets in the search engine results pages (SERPs) are forever changing, especially for the Google search engine. Keeping up to date can mean the difference between a top spot on a search engine list and falling out of the rankings completely.

Continue reading

How To Make Affiliate Marketing Work On Today’s Internet

Does Affiliate Marketing Work?

Does affiliate marketing work on today’s internet? Things have become much more competitiveAffiliate Marketing Work than when affiliate marketing first began online nearly 20 years ago. The short answer is yes. Affiliate marketing is still a great way to make money online, but the rules have changed in recent years.

In the past, affiliate marketers would refer traffic directly to the vendors, without ever trying to capture the prospective customer information. Over time, however, smart affiliate marketers realized they were missing out. They were working so hard to get traffic, only to give it away with no benefit to themselves other than an affiliate commission. And they were doing their best to promote products, but if the vendor’s sales letter wasn’t very good, there would be few sales.

Fast forward to the present, and today’s successful online entrepreneurs have learned how to make affiliate marketing work more effectively so their efforts bring the results they want.

Continue reading

Overcoming The Challenges When Marketing On Facebook

Ready To Give Up Marketing On Facebook?

marketing on facebook

Business marketing on Facebook can be stressful.

On January 11, 2018, the CEO of Facebook (Mark Zuckerberg) announced some changes to that would affect marketing on Facebook. They changed the algorithm or formula for showing relevant content so that posts from friends and family will be prioritized. This set many entrepreneurs who were using Facebook to promote business into a tailspin. They had been working hard to create great content and had even paid money for sponsored posts.

The move was in part a response to the issue of “fake content” and the fact that Facebook was used to influence the outcome of the US elections in 2016 in favor of Donald Trump. Facebook now wants to promote “real content” from real people, not (overseas) propaganda agencies disguised as people.

So what does this mean for ordinary, honest businesses that produce genuine content without trying to mislead or harm anyone? What now is the best way to use Facebook for business?

Continue reading

The Art Of Batching And How It Can Save Time In Business

How To Save Time In Business

Save Time In Business

When you manage your time properly, you crank up your productivity.

Every business owner starts with the idea of growing their business to become something bigger and better. But as your business grows in popularity, revenue and overall success, it also means that you have a much bigger workload.

If you find that you have many tasks and you’re struggling to get everything done on time, you can try batching. It’s a method of organization which should help you to save time in business and be more effective.

Continue reading

An Unusual Way To Expand Your Email List That Prospects Will Love

Hold An Online Contest And Expand Your Email List

expand your email list

A contest is an excellent way to expand your email list.

A great way to expand your email list is to hold an online contest. Contests are a great way to engage with your audience and build your subscriber base. They allow you not only to create something useful and beneficial for your audience on a particular topic, but it creates more engagement, usually daily. Although engagement can be less frequent than everyday, it usually doesn’t work as well as daily.

You can create a competition open to everyone where they have to submit their email address to enter. Or you can open the contest up to only customers and still expand your email list. Let’s look at how easy it is to do.

Continue reading

Who Is Reading Your Blog (And Do They Think You Care)?

Why You Should Write To One Person Reading Your Blog

Reading Your Blog

Your blog is visited by a single person at a time.

People end up reading your blog in a number of different ways. They may be referred to you by friends or colleagues, or reach one of your blog posts through an internet search. However when someone finds your blog, that person doesn’t care how many other people you’re trying to reach.

A blog is a relationship-building tool. Blogs are usually less formal in tone than the text on business websites and they give you the opportunity to really connect with your target market.

Continue reading

How Successful Entrepreneurs Save A Business Time And Money

How To Save A Business Time And Money

Save A Business Time And Money

Putting systems in place makes things quicker.

As a solopreneur, you wear many hats, at least in the beginning. You’re the CEO, CFO and COO,along with the salesman, head of shipping and delivery and the marketing person. Everything that must be done, you’re the one to do it. And, couple that with only so many working hours in a day, it’s easy to see why it can be difficult to make any headway with your online business once you reach a certain point.

You might find that simple tasks take up more of your time than is necessary. And if your online business is a side-business that you’re working alongside a full-time job, you just might not have the time to keep everything in the air. Here are a few tasks to consider automating that can save a business time and money.

Continue reading

Are Your Customers Waiting For You To Create A New Product?

New Ideas To Create A New Product

Create a new Product

There is no one right answer to how often you should create a new product. It depends on the nature of your business and how long it takes to put together a high-quality new product that will impress your prospective customers.

Studies have shown that 80% of your sales will come from 20% of your audience. In other words, repeat buyers. Adding new products regularly is therefore essential if you are to make the most of this opportunity. And it’s not as difficult as you may think.

Continue reading

Should You Get In To Affiliate Marketing If You Want An Online Business?

Are You Ready To Get In To Affiliate Marketing?

If you’re new to online business, your head may be swimming with all of the potential business

Get In To Affiliate Marketing

Are you making the right decisions for your business?

models you have at your fingertips. In fact, some people get overwhelmed trying to decide what the right path is for them to take.

Affiliate marketing programs are one branch of the internet profit tree. It’s perfect for newbies, advanced marketers, and those who want to go at their own pace (slow or fast). But it’s not for everyone.

Let’s go over a few decision-making criteria that could help you see if you should get in to affiliate marketing as your preferred online business option.

Continue reading

5 Simple Ways To Improve Your Blog Starting Today

How Can You Improve Your Blog?

improve your blog

A good blog will help to build your business fast.

Blogging is a very important tool for marketing any business today. It’s essentially providing information about a particular topic of interest based on the subject or niche of the website where the blog is located. The fact is, not only can blogging build a business, it can also become a business.

A good blog will help to build your business fast, especially if your business is an online business. Here are 5 simple ways you can improve your blog to create more momentum in your business.

Continue reading

How To Attract High Value Customers (And Avoid The Tyre-Kickers)

Attracting And Retaining High Value Customers

High Value Customers

Without customers you don’t have a business.

Attracting high value customers is an essential component of running a successful long-term online business. It not only earns good money but also means that your customers are more loyal to you and your products. When you are able to clearly identify high value customers it’s going to make a huge difference in your return on investment and also in your overall attitude towards your business.

Here are 8 steps to help you attract high value customers to your business and avoid the frustration of building a database of ‘tyre-kickers’ who take all they can from you for nothing but have no intention of buying.

Continue reading

10 Tips For Recording Your Own Podcast

How To Start Recording Your Own Podcast

A podcast is simply a digital audio recording available for download from the internet. It’s similar to a traditional radio show in some ways. For an online business owner, recording your own podcast is an extension of the content on your website.


Recording a podcast is a great way to get information to your audience. They can download it and take your message with them to the gym, listen in the car while traveling, or simply listen on their computer while they chat on Facebook. Podcasting makes your message more personal and tangible to your audience.

Here are 10 tips for recording your own podcast to make it as professional as you can so that you provide your listeners and prospects the best possible experience.

Continue reading

How To Convert Prospects Into Customers

10 Tips To Convert Prospects Into Customers

Convert Prospects Into Customers

How do you convert prospects into customers?

When it comes to running a successful online business, it’s a well known fact that you have to build an email list of prospects. These are people who have shown an interest in your business and given you permission to email them more information about your products or services.

Most people use email to some extent in the daily workings of their business or personal life. Email marketing has proven to be not only an effective, but also a cost-efficient way to keep in touch with prospects, no matter where they are living in the world.

But just having prospects on your email list isn’t enough. You need to convert prospects into customers.

Continue reading

The Art of Selling Other People’s Products and Services Online

How To Make Money Selling Other People’s Products Online

Selling other people’s products and services is a great way to earn money online. It’s a well established business model, known as affiliate marketing. Being a successful affiliate marketer can be very lucrative.


The great thing is you don’t have to spend the time developing the products or performing the services, but you get a percentage of the sales that you make.  You can use many methods to promote the products, such as pay per click and social media.

Here are the essentials you need to focus on when selling other people’s products.

Continue reading

How To Create A Customer Journey Map

Designing Your Customer Journey Map

Customer Journey Map

It is easy for your prospects to become a customer?

Regardless of your industry, every buyer goes through a journey when making a purchasing decision. Understanding this journey will help you know what information to give them and when.

Creating a buyer journey map, or sales funnel, will be beneficial to you and your buyers.

The more you understand your buyer, the more you’ll be able to provide information and content to them so that they can make an informed buying decision toward purchasing your solution.

Continue reading

Do People Actually Understand The Content On Your Website?

How To Manage Content On Your Website

Content On Your Website

It’s often difficult to write what’s quite easy to say.

When you’re speaking to someone face to face, it’s easy to understand what they’re saying. After all, we don’t only speak with our mouths. We actually communicate using our bodies too. When face to face, you can read someone’s hand gestures, body language, tone of voice and facial expressions. All of this makes it very easy to understand what the person is saying.

The content on your website is a whole different ballgame. When you’re communicating with someone via the text on your blog, email, forums or even videos it’s not always so easy. It’s difficult, if not impossible, to read any of the above mentioned expressions.

However, by following a few simple content tips and rules you can make the content on your website much easier for your audience to understand.

Continue reading

3 Types Of Free Content To Help You Grow Your Email List

How To Grow Your Email List

When you’re running an online business, one of the best assets you can work on building from the very beginning is your email list. Not only are people who subscribe to your email list more likely to remember who you are and keep coming back to your website, they’re more likely to buy your products and services.


In order to grow your email list, you need a variety of ways to get email addresses so that your business can be built and strengthened.

Continue reading

The Simplest Ways To Make The Best Of Affiliate Marketing Online

How To Do Affiliate Marketing Online

Affiliate marketing online is a great way to start making money from the internet. You don’t need to create your own products or services, hold any stock, manage payment systems or sort out deliveries. You promote products on behalf of another business and when you make a sale, you get paid a commission.


The problem is that a lot of people already know this. That means there’s a lot of affiliates out there who are probably trying to sell the same products as you. And why should somebody buy from you, rather than from one of your competitors? Let’s take a look at some of the simplest ways to make the best of affiliate marketing online.

Continue reading

How Do Marketing Videos For Business Work?

Are You Using Marketing Videos For Business?

Video marketing is very effective. But when you create marketing videos for business, it’s important to understand what you’re really doing and how it all works together. This means knowing who your audience is, what they want, what they need and how your information solves their problems better than your competition does.


When you break it down, a marketing video simply uses both images and the audio to communicate your message to your target audience. So how exactly do marketing videos for business work?

Continue reading

7 Free Digital Marketing Tools From The Easter Bunny

7 Handy Digital Marketing Tools

OK, so I’m not really the Easter Bunny but I have got some handy digital marketing tools for youdigital marketing tools so you don’t have to go searching all over the web to find top digital marketing software. Easter isn’t the big gift giving occasion like Christmas but it’s still regarded as the start of the spring buying season.

Your potential customers are out there and with the right tools and resources, the more reach, impact, leads and sales you’ll get.

These digital marketing tools below will help your online business not only over Easter, but for years to come.

Continue reading

How Well Do You Know Your Blog Audience?

5 Ways To Really Get To Know Your Blog Audience

Your Blog Audience

Is your blog audience ignoring you?

Getting to know your blog audience can be very helpful when it comes to increasing traffic, getting people to return to your blog and buy your products or services. With so many bloggers and blogs on the internet, it’s a competitive market and it can be a challenge trying to build a successful blog.

People buy from people they know, like and trust. When you know what your blog audience are looking for you can develop a relationship with them so they come to know like and trust you.

Continue reading