Author Archives: Jon Allo

About Jon Allo

MD of ad agency & internet marketer. 26 yrs+ in adv & marketing. Always providing business tips and advice for today's entrepreneur.

Without A Sales Funnel Process You’re Leaving Money On The Table

How Many Levels In Your Sales Funnel Process?

sales funnel process

What other products can you offer your customers?

It might seem like an obvious statement but sometimes businesses forget the fact that the only way to make money is to get customers to buy. A sales funnel process is set of steps where you move a prospect through a series of communications that results in them buying from you.

But what happens after that first sale is made? Are you now finished with that customer and do move onto the next prospect?

This is leaving money on the table, and is not servicing your buyers correctly.

Existing customers are the people who are most likely to buy from you again. Statistics show that, on average, 80% of all purchases are made by the same customers.

Continue reading

Why You Need SEO For Your Website For Customers To Find You Online

Beginners Guide To SEO For Your Website

SEO for your website

How will your customers find you on the internet?

Have you ever been Googling something and wondered why certain websites were at the top of the Google results page and why some sites are near the bottom? Well, the answer is at least partially related to SEO.

SEO stands for ‘search engine optimization’ and a website’s SEO determines just how well it will rank on Google. In other words, how high up the link will show on the results page for a specific search term.

SEO affects every website on the internet and, if you own an online business, you need SEO for your website.

Continue reading

10 Tips For Being A Super Affiliate

How To Be A Super Affiliate

super affiliate

Are you ready to become a super affiliate?

A super affiliate earns a sizable income by selling other people’s products and services. They earn a commission for each item that someone buys via their recommendation. This means that they don’t have to create a product, sort out delivery, manage payment systems or customer queries. The product creator takes care of all those things.

This system of affiliate marketing online is the easiest way to start your own internet business and earn an income via the internet.

But you don’t become a super affiliate overnight. It takes a lot of hard work and commitment. Here are 10 tips to help you create the success you desire.

Continue reading

How To Use Instagram Hashtags To Expand Your Reach

What’s The Point Of Instagram Hashtags?

Believe it or not, several businesses and even prominent individuals have found success thanks to Instagram. But for every person that has a huge, responsive following, there are thousands more that don’t. Instagram can be powerful, but you have to be smart about how you use it. Enter Instagram hashtags to expand your reach.


The beauty of hashtags is their ability to reach a wide range of people that may have nothing to do with your account and don’t follow you specifically.

By simply using some hashtags, you can expand your reach on Instagram drastically. Many Instagram users actively search out certain hashtags, and your content can be there waiting for them.

Continue reading

How To Start An Affiliate Program For Your Business

Why Start An Affiliate Program?

Start An Affiliate Program

Other people can sell your products for you.

If you’ve dipped your toe in the online business world, you’ve no doubt come across the affiliate marketing business model. This is where you sell products or services that have been created by other people and you earn a commission on everything you sell.

You may think that trying to start an affiliate program for your business, where affiliates sell your products or services for you, is perhaps a step too far. But having your own online affiliate program can help you develop an entirely new income stream.

Affiliate programs for digital products provide smart business owners with an additional stream of income for selling the same product they sell directly. The return on investment might be lower for each product now that you have to split the profits with a sales person, but the rewards can be enormous too.

Continue reading

7 Cost-Effective Ways To Increase Traffic To Your Website

How To Increase Traffic To Your Website

An online business thrives and survives based on its traffic. The more you’re able to increase traffic to your website, the more potential customers you have. And the more customers you have, the more profits you’ll earn.


FREE Checklist: Get More Free Website Traffic
 
However, you don’t always want to have to spend an arm and a leg to gain traffic.

Generating traffic doesn’t have to be expensive. Before you implement any new tactic, create goals and a plan to achieve them. Test and track for success. Then repeat any and all successes.

Here are 7 cost-effective ways to increase traffic to your website.

Continue reading

7 Tips To Boost Your Pinterest Marketing Results

Do Pinterest Marketing Results Matter?

Pinterest Marketing Results

Pinterest is a major player in the social media universe

Do you really need to be concerned about your Pinterest marketing results? Isn’t it just a place where women share product images? Not anymore. Today Pinterest has become a major player in the social media universe.

Appealing to both men and women, Pinterest has over 150 million active monthly users and provides entrepreneurs, bloggers and businesses large and small with a global reach.

It has rapidly become a social media presence worthy of your attention if you operate any type of business whether online or offline.  Here are 7 tips to boost your Pinterest marketing results.

Continue reading

How Webinars Can Explode Your Free Website Traffic

Generate More Free Website Traffic With Webinars

There are a lot of reasons why webinars work better than other marketing models for boosting engagement, building your list, making sales, improving your business profile and, of course, generating free website traffic.


So what is a webinar? The word webinar is a combination of the words “web” and “seminar”. Before the Internet, seminars took place offline. People would gather in large groups to hear an expert talk about a particular topic. Today business owners large and small can conduct seminars on the internet, spending little to no money, and still reach a large audience with their message.

Continue reading

7 Tips To Beat Your Competitors Online

How To Beat Your Competitors Online

The internet is a great place to do business but it’s also highly competitive. To beat your competitors online you need to continuously market your business. But this doesn’t mean that you have to be spending huge amounts of money every day.


The reason that people will buy from your website is the same regardless of the size of the business. Your customers have to know, like and trust you. You have to make prospects feel comfortable when they visit your website.

The strategy to compete with competitors is to know who your target audience are and what the’re looking for. You can’t sell everything to everybody. But what you can do is sell your products and services to people who genuinely want them

Continue reading

4 Of The Best Instagram Photo Apps To ‘Wow’ Your Pictures

Improve Your Pictures With These Instagram Photo Apps

Instagram is a great way of marketing your business to a huge audience of potential customers. Great photos or videos can help spark interest in your business and draw people in.


But, the default photos and videos you take using your Instagram account may not quite be enough to really ‘wow’ people. The good news is that there are many third party apps that help make your job easier.

Instagram, more than other social network, is all about the beautiful visuals. Up your game by making your pictures really stand out from the crowd with these 4 Instagram photo apps.

Continue reading

The 6 Key Stages To Create An Effective Sales Funnel

How To Create An Effective Sales Funnel

Every business needs to create an effective sales funnel if they want to succeed in their marketing efforts. So many businesses don’t create a plan when it comes to marketing. Instead they do what everyone else is doing or what they feel is easiest or cheapest, without knowing whether or not it actually works.


Sales funnels help business owners know how many potential customers they have, where they come from, and how they’re going to be brought into the product cycle.

Continue reading

Is An Online Affiliate Marketing Business Right For Me?

Why Start An Online Affiliate Marketing Business?

A lot of people think about starting an online affiliate marketing business because they’ve heard it’s an easy way to make money on the internet. Certainly, it’s one of the easiest ways to start your own online business. But that doesn’t mean that it’s a free ticket to internet riches.


As an affiliate marketer, your job is to connect a prospective customer to a website that is selling a product or service that will appeal to them. You don’t actually own the product or service that is for sale. But if the prospect buys from the website after you have directed them there, the product owner will pay you a commission.

But before you start your online affiliate marketing business, there are several important questions that you need to answer.

Continue reading