Technology and logistics are developing rapidly. If previously most users had the opportunity to order goods only in local online stores, today the situation has changed. Earlier, the delivery of goods from abroad took a long time, and its cost often exceeded the amount of the purchase itself.
Today, thanks to automation and business optimization, online stores have the opportunity to reach a new level of profitability and offer users to use delivery at their own expense. The rapid development of transport infrastructure and technology in logistics makes the delivery of goods from abroad simple and quick as never before.
In these conditions, it would be foolish to lose a huge segment of the potential target audience from other countries. What is more, all you need to do for this is to turn your site into a multilingual platform, and possibly localize the products a bit and adapt the product lines to the needs of users. In this article, we will explain why you should start by translating content on your site and what benefits you will get from this.
The key that opens the door to success and keeps it open on social media, is determined by the level of engagement with your audience. The more that you can increase engagement on social media the greater your overall success will be.
So why is social media engagement important? Consistent engagement at a high level generates:
“Thank you for your order!” Sounds familiar, right? It should, because this is the opening of all good transactional emails.
Transactional emails have an average open rate of 48% compared to 18% for non-transactional emails. This is because transactional emails are relevant and they’re highly expected by customers.
But it’s few marketers who take advantage of them, and this leads to massive loss of potential profit. Most of them are created by developers who lack copywriting skills. Therefore, most of them are often outdated, lack branding, and don’t align with your existing marketing strategy. This creates an inconsistent customer experience.
If you optimize your transactional emails properly, you’ll increase email engagement and get more profit from your consumers. Here are 4 transactional emails best practices.
Today, we’re conditioned to believe that we should be busier, get more done and work harder. We’ve all heard motivational speakers giving well-meant advice that makes you believe that you aren’t doing enough, and that’s why you aren’t successful.
But the belief that “doing more = accomplishing more” isn’t as effective as it sounds. Doing less actually helps you get more done. This can take some time to realize, though, as many of us are conditioned to believe that we should do more.
As an entrepreneur or business owner, you most likely juggle many tasks at once. So, productivity is crucial. However, you may not realize how minor changes can improve your workflow efficiency significantly.
Here are 7 top strategies to grow your business faster. All these strategies are easy to implement. They don’t require a lot of effort if you’re a busy business person and already feeling overwhelmed. Try these strategies today to boost your productivity and improve your workflow.
Search engine optimization (SEO) is one of many ways to market your website so that you get more traffic, more subscriptions for your email list and ultimately make more sales.
Good website SEO enables people who are searching for your topic to find it (using a search engine like Google Search or Bing), due to the content and information that you put on and off your website. It involves the titles of your articles, pages and blog posts, how you format your content and the number of high-quality backlinks to your website.
But sometimes in our quest to get SEO perfect for Google, we forget why we’re doing all this. The most important people are your audience. Everything you do should put them first. But thankfully, creating an amazing user experience is great for good SEO too.
Blogging is an effective way to expand your business, attract more clients, maintain relationships with your current customers and get traffic to your website free. So if you can make your blog work harder, you’ll get better results.
The truth is, many popular blogs are about persuasive writing. When you engage in persuasive writing, you need to sometimes challenge your audience’s beliefs without offending them but to make them think. When you make them think differently about something, you may also be able to persuade them to take the action you want them to take.
Social media is a crucial element of digital communication strategies. It gives measurable results in branding, leads, and sales. It provides marketers with great return on investment (ROI) as it enables them to reach large audiences at low cost.
To plan and create an effective social media strategy that maximizes your ROI you first need to understand your target audience, establish your social marketing objectives and know how you will achieve your objectives.
With this in mind, the following 10 questions will help you create a social media marketing plan outline to achieve your marketing goals.
Affiliate marketing is the chance to earn money selling products for reputable companies and websites in exchange for a commission. Top sites like Amazon and eBay offer huge variety in terms of high-demand products.
One of the biggest benefits of the affiliate marketing business model is that you don’t have to create your own product. There’s no need to do the research, develop the product, write the sales letter, set up the sales funnel for customers to purchase the item, and so forth. It’s all been done for you. So how can you make sales and profit from affiliate marketing?
If you’re a blogger, you know that to get good traction for your content, you need to promote your blog. In fact, you should be spending at least 40% of your time on blog promotion. And your content must be good, otherwise all your efforts will fail.
This is why before you hit that “publish” button, you must make sure your readers have a clear takeaway from each post. Also, headlines have a huge impact on your blog’s success, because no one will click a title if it sounds boring and uninspiring. Writing good headlines is an important skill to master to help you attract more traffic to your blog.
Without a steady stream of traffic to your blog, there’s little opportunity to engage your audience and convert them to raving fans. Here are 5 of the most effective ways to promote your blog.
As organic Facebook reach continues to decline for businesses, it’s becoming increasingly more important for your brand to leverage paid content in order to boost its visibility.
If you want to make sure that a greater number of your fans and followers are able to see your content on Facebook, you often have to pay to get better reach. Facebook sponsored posts appear in the Facebook user’s news feed just as any other post from your brand might.
On Facebook, a business can sponsor a post through their business profile by selecting the post they want to sponsor, setting a maximum budget for a set number of days, and choosing their targeting options. By giving a post a broader reach, it’s seen by more people, leading to increased brand awareness and user engagement.
Social media branding is about consistently using the right methods to engage with your target audience on social media platforms. The aim or purpose is to boost brand awareness. By leveraging the power of social media branding, you can build a loyal network of fans who are not only loyal to your brand, but are also eager to buy from you.
The role of social media in brand building makes it easy for you to get more relevant people into your sales funnel, by giving them a reason to trust you. When your social branding is right, the rest of your sales process becomes more efficient.
There are four key areas to work on in order to build your brand with social media.
Regardless of the influencer, content is still the king of the modern marketing mix.
In a nutshell, influencer marketing is a step-by-step process where a business identifies and utilizes a high-profile individual who has an established and sizeable social media relationship and following with a core audience. This core audience are the same people who need and are known to purchase the goods and services that the business sells.
Do know how to grow your company so you get the results you deserve?
What makes a successful business? A successful business owner doesn’t limit him or herself to just one income stream. Although you might have one product or service generating income each month, the more likely scenario is you will have many products or services each bringing in smaller amounts of money.
The latter is better in the long run because it further diversifies your income so if one thing fails, you don’t lose your whole income. In business, it is never good to have all of your eggs in one basket.
Email marketing is still one of the most effective ways to connect with your target audience in order to build a relationship and make sales. But have you ever taken the time to clean your email list? If the answer is no, then you’re wasting money, time and effort on marketing to people who aren’t interested in your brand.
Cleaning your email also refers to email scrubbing or purging. It means removing unengaged subscribers from your email list so you can only market to people who want to receive your emails.
This is an essential part of targeting your marketing and you should review your email list hygiene at least twice per year.
Your brand is a combination of everything that causes your audience and customers to have an emotional and psychological relationship with you, and which gives them specific feelings. Essentially, your brand is your business’s personality.
And creating your brand voice is an important part of crafting your overall brand.
Your brand voice is how your brand presents itself to others. It’s how others feel when they read your content, buy your products, or engage with you. Knowing how you want people to feel about your brand is how you start, but choosing the right brand voice is always determined by the audience. It doesn’t matter if you like pink or flowery fonts; if your audience doesn’t, it won’t resonate with them at all.
There are several questions you can ask yourself in order to discover your brand voice.
As good as Apple products are, their marketing is even better. The simplicity of Apple’s advertising campaigns coupled with the air of mystery around each new product launch is just some of the reasons why this tech giant is considered a leader in the world of digital marketing.
But that’s not all! Apple is also known for relying heavily on product placement. That’s why you’ll often see Apple products in videos posted by influential Instagrammers and Snapchatters. Once an influencer shares your product and shows millions of their followers just how beneficial it is, the seed is planted for leads to grow.
Another effective marketing strategy from Apple is leveraging reviews and testimonials. Something as simple as offering a free trial or sample in exchange for an online testimony or a review is a great way to get more customers in your sales funnel. Just make sure that each testimonial has the person’s name and image or avatar. If it’s a B2B relationship, don’t forget to add a link back to their website for further credibility.
If you are in need of some more marketing inspiration, take a look at the infographic below by The Website Group and discover 10 marketing lessons you can learn from Apple.
To improve your conversion rate, you need to know what works with your audience and what doesn’t. Your potential customers have specific expectations, needs, wants and pain points. So make them an offer they can’t or won’t want to refuse!
Sometimes, it’s fine if people don’t convert the first time. Maybe they don’t have the money to buy your product or maybe they won’t need it until later. But a well-written ad copy with good visuals, intriguing offers, and a compelling call to action will stick in your customers’ minds. And they may come back later and convert.
Let’s look at three types of ads that can improve your conversion rate.
Millions of blog posts are published daily, yet only a small percentage attract readers and gain traction. Among those readers, 55% read the blog post for 15 seconds or less.
Content creation and crafting engaging content are two major challenges that the majority of marketers face. Marketing surveys show that more than half of marketers struggle with creating enough engaging content. And over 70% want to create more content this year than they did last year, which makes this problem even bigger.
Many marketers have realized that tools can help them capture their readers’ attention before they abandon their content. 56% of marketers use content marketing tools in their content workflow.
There are great tools out there that can help you keep your readers engaged. Here are 3 tools that can help you get on the right path.
There are many ways to earn money online, and starting a membership site is a favorite of many marketers. A membership site is basically anything that you offer as a subscription where the customer receives a product or service automatically on a schedule until they choose to cancel or the subscription runs its course.
Delivery is usually on a monthly basis, but it can be more often or less. And the subscription can have an ending date or go on forever.
There are many reasons for starting a membership site, but it’s essential to take a balanced look at the subject because membership websites that make money do face a number of challenges.
Are you aware whether your social media advertising is working or not? You’ve likely spent a lot of time planning the strategy and setting goals.
But it takes a strong person to admit their marketing isn’t working. Having said that, it’s better to admit that everything isn’t working as it should rather than to keep using ineffective, harmful and outdated strategies. As a business owner, you probably have various social media accounts to boost your brand awareness online. But does having these accounts and gaining a few “likes and shares” here and there get you the results you want?
Here are 5 signs that it’s time to take your social media advertising to the next level.
If you’re looking for an effective way to drive more traffic from social media to your website and boost engagement rates, clickable social cards are a good best bet.
Social cards normally consist of an image and descriptive text underneath, but there’s one thing that sets them apart from regular images. Whereas regular image posts simply expand when clicked on, social cards send users directly to the landing page of your choice. This allows you to have more control over how your business is perceived and attract new customers.
There’s one problem, though. Creating clickable social cards from scratch can be a rather time-consuming and challenging process, especially for less-experienced website owners or those with no access to the back end of a website.
Luckily, the free online tool AnyImage allows you to create as many social cards as you want in just seconds. To find out more, check out the infographic below.
Your leads and prospects are the people who are interested in your products or services. They have seen your website or social media messages and want to know more about your products and services. They are qualified leads. As a business owner, these are the people you want to talk to. However, it can be challenging to increase your lead generation.
Marketers have to come up with effective ways to attract prospects online, turn them to leads, and convert them into buyers. But there are many obstacles to these strategies, such as increased competition, customer reviews on social media and the evolution of customer behaviors when interacting with ads.
Here are 5 tactics to help you increase your lead generation to so that you can market to them and build your business and your bottom line
How To Start Writing Blog Posts That Your Audience Want
Content is an essential part of online marketing. If you have nothing worth reading or sharing, you’ll never be able to build an audience, earn traffic or leverage the power of your social media platforms.
The best place to create content to share is your blog. But it’s not as easy as writing a few hundred words, hitting publish and waiting for traffic and shares to roll in. When you first start a blog, not every blog post you write will interest your readers.
Don’t worry, though. Here’s how to start writing blog posts that your audience can’t resist reading and sharing.