Author Archives: Jon Allo

About Jon Allo

MD of ad agency & internet marketer. 26 yrs+ in adv & marketing. Always providing business tips and advice for today's entrepreneur.

8 Benefits Of Podcasting For Your Business

What Are The Benefits Of Podcasting?

Benefits Of Podcasting

There are many advantages of podcasts in business.

It’s hard to pinpoint a business idea that can’t be developed better with a podcast. Even if you have no audience right now, the benefits of podcasting are hard to ignore. They are a lot easier to create than a video, can improve your speaking ability and give your entire business a voice. Plus people love them.

Podcasting is a wonderful way to build relationships with your audience members. When people can hear your voice on a regular basis, they feel as if they’re part of your community.

Not convinced? Here are 8 benefits of podcasting for your business.

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10 Easy Ways To Build A Better Blog

How To Build A Better Blog

Build A Better Blog

An engaging blog is a valuable asset to your business.

If you want to build a better blog with content that attracts subscribers, you need to set yourself apart from the competition. When you think about it, better blogging is all common sense.

If you want to attract a certain audience, you need to know who they are, what they like, and how you can help them.  You need to let them know in no uncertain terms that you’re the go-to person with the right information at the right time.

So much content is put out there just to fill space. You don’t want to do that. You want to create content that not only attracts your audience but also makes them want to engage, subscribe, and buy.

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Can Facebook Live Video Really Help Your Business?

Build Online Relationships With Facebook Live Video

Facebook Live Video

On the Facebook live video platform, live videos receive 1,000% more comments than recorded videos.

Building stronger online relationships with your prospects and customers is always a good thing. People buy from people that they know, like and trust. And the online business world can be a little impersonal. It’s easy to hide behind a website and never have any direct contact with your customers.

But when you build a relationship with your online customers, you’ll discover that your sales conversions will increase. A simple, and free, tool like Facebook live video is a great way of allowing your audience to learn more about you, trust you quicker and stay more engaged.

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10 Things You Need To Know About Marketing On Pinterest Today

How To Do Marketing On Pinterest

 Marketing On Pinterest

Pinterest is basically a search engine and a social media site.

When you sell physical products, marketing on Pinterest is the perfect social media platform. But, you can also market digital products that you sell in an eCommerce store. This social networking site was launched in March 2010. It now boasts over 250 million monthly active users.

Pinterest provides companies with a very innovative way to not only make their online presence stronger but, to build their brand, drive potentially massive amounts of traffic and consequently increase earnings.

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How Competitors Affect Your Business In A Positive Way

8 Ways Your Competitors Affect Your Business For The Better

Competitors Affect Your Business

There are benefits of competition in business.

Some people think that competitors affect your business in a bad way. But the truth is, if you don’t have any competition you may not actually even have any customers. The thing to remember is that if there is competition, someone else has already proven the niche works to earn money.

Your competition helps you define yourself. When you know your competition and what they’re all about, you’ll know better what you identify with – especially to your audience.

By watching what others are doing (or in some case, not doing), you learn much about what to do next in your own business. But, best of all, you learn where the gaps are in your niche, or where others are failing your audience and you become the go to person for that topic.

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6 Ways To Grow Your Business In Social Media

How To Grow Your Business In Social Media

Grow Your Business In Social Media

How can social media help a business grow?

When social media first hit the scene way back in the late nineties, you mostly found people chatting about their interests or connecting with people who had the same pastimes. It wasn’t long before entrepreneurs saw the benefits of social media for business and the rest, as they say, is history.

Having a good social media presence can work like word-of-mouth marketing if your followers share your content with their followers. However, to grow your business in social media you need to create a compelling social media status that people enjoy and want to share.

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How To Get Your Business Noticed In Online Discussion Groups

Marketing Your Business In Online Discussion Groups And Forums

Online Discussion Groups

Being part of any group or forum is like being part of a club.

If you’ve spent any time in online discussion groups or forums, you’ll have seen a lot of people come in and do “drive-by” posts to market their business. Many have good intentions and some may have unethical intentions.

But either way, good intentions or not, this isn’t the way to market your business in online forum sites or social media groups.

Building a community using forums and groups is a very important way to create many raving fans and brand advocates. It works for helping your affiliates make more sales, it works for showing your expertise, and it works for building your email list. It’s an important marketing component to add to your marketing strategy.

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9 Proven Ways To Do Marketing On The Internet

How Do You Do Marketing On The Internet?

One of the most important marketing resources that you can have today to make your business more successful is the internet. You can find new prospects and customers online and build your reputation as an authority in your niche.


Your online marketing provides your audience with information about your business and can generate more
enquiries and sales.

Marketing on the internet doesn’t have to be expensive. In fact, you can practically market your business for free if you know what to do.

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7 Tips To Avoid Failure When You Create An Online Course

Why Create An Online Course?

Create An Online Course

You can never create your best course until you create your first course.

When you create an online course and sell it online, it can be a great way to earn revenue. You create the course once and you can sell it over and over again. If you have something to teach the world and you have a website on which you can showcase it, then developing online training modules is definitely something that’s worth doing.

When you create online courses it promotes yourself and your expertise, it can make you money, and can also help to build a base of loyal users.

But, just like any other online venture, there are some pitfalls to avoid when you create an online course.

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Why Is A/B Split Testing So Popular?

3 Steps For Effective A/B Split Testing

a/b split testing

When it comes to marketing, nothing is done without the numbers.

Regardless of your market or niche, A/B split testing provides information that guides your business along a more successful path. It’s one thing to have a hypothesis about something. It’s entirely another thing to prove it.

A/B split testing is the process of creating two versions of one thing that you want to test. For example, you may want to test a sales page, email open rates, a sign-up form, a lead magnet or something else.

You already have one version, but you think if you changed one thing about it you’d covert more. Now you can try it simply and easily using technology and software.  And, make no mistake, once you start split testing your audience will surprise you.

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10 Mistakes People Make When Building An eCommerce Website

Things To Consider When Building An eCommerce Website

When building an eCommerce website, there are some things that you need to ensure that you do correctly. If you want to make online sales, it’s imperative that you build a site that attracts your audience, loads quickly, and presents your products in a way that makes your audience feel as if they really need them.


Your website is essentially your storefront, business card and most significant marketing piece all rolled into one. How it affects your visitors and customers is essential to your success. Provide a memorable experience and customers are sure to return time and time again. Make mistakes like the ones listed below and your prospective customer may never come back.

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How To Optimize Your Website For Free Traffic From Search Engines

15 Ways To Optimize Your Website For The Search Engines

If you want to be a successful online entrepreneur, you need to do certain things that keep the search engines happy. When you take action in your business according to particular methods and systems, you effectively tell the internet what your business is about.


The search engines will then send visitors to your that they think will benefit from what you offer.

This is why it’s important to optimize your website for the search engines.
Today, with this process of search engine optimization (SEO), the overall focus is on the intent of your audience and how you can add value to them rather than how you can trick the system. Here are 15 ways to optimize your website for the search engines.

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3 Skills That Will Improve Business Efficiency

How To Improve Business Efficiency

Whether you own a small internet business, a blog or some other web-based business, you’ll know that your business can’t stand still.  Amongst the day to day tasks of running a business you still need to think about ways to improve business efficiency so that your business can grow from strength to strength.


Minimizing the number of things you have to do each day, each week and each month as a business owner is also important. This means streamlining your activities and creating business systems and processes to help you generate leads, build your email list, create sales and improve your profit margins. There are 3 key efficient business practices that every entrepreneur can easily learn and implement.

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How To Make Money With Membership Websites

7 Ways To Make Money With Membership Websites

Memberships are part of our everyday life even when we don’t realize it. It’s a business model most people are comfortable with. You can join memberships for sports clubs, chiropractor care, medical practices, gyms and more. Members pay a regular fee, normally every month, and as long as they feel that they are getting good value, they continue to pay.


A membership website means that the public is blocked from the content. It’s only available only members who pay a fee to access the membership area. It’s an effective business model for the website owner because it generates a healthy passive income stream.

However, to make money with membership websites you do have to continuously ‘wow’ your audience to keep them interested, plus devote a fair amount of time to marketing the membership. So, how does the membership site business model really work and why?

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10 Common Online Business Mistakes You Need To Know

The Online Business Mistakes You Can’t Afford To Ignore

When it comes to running an online business, everyone starts off thinking they know how to do it. But, the truth is, there are several online business mistakes that are made by both new and experienced entrepreneurs.


Regardless of whether your business is online, offline or both, the basic rules of business still apply. You need to know who your audience is, what your product or service is and know how to explain to your audience why it will solve their problems and why you are the one to buy it from.

If you’re looking to start an online business or trying to grow one that you’ve already established, avoid these common mistakes.

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The Simplest Ways To Improve Customer Retention

How To Improve Customer Retention

The primary focus for all online businesses should be to continually improve customer retention. Unfortunately, many online marketers overlook this important activity in an endless quest for more traffic and new customers.


But the importance of customer retention can’t be ignored. The truth is that an existing customer is more likely to be your best buyer. In fact, studies have shown that 80% of your sales will come from 20% of your customers. So how do you retain those happy 20% and make them feel valued? The answer is by speaking their language – that is, understanding their needs in relation to your niche or industry so that they feel understood, not just talked at or to.

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7 Clear Indications You Need To Start Outsourcing

Do You Need To Start Outsourcing?

When you first start a business, it might seem possible and even sensible to do everything yourself. However, as your business starts to grow, your workload will become more than one person, and regardless of how hard you want to work, you just won’t be able to manage every single thing on your own.


If you’ve been thinking of outsourcing, you should absolutely do it. But if you’ve been afraid to start outsourcing,  the problem may be that you don’t know whether you’re ready for outsourcing or not.

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10 Ways To Reduce Your Customer’s Fear Of Buying And Close the Sale

How To Reduce Buyer Fear And Close The Sale

If you have a product or service to sell, then it’s time to get serious about reducing buyer fear so that you can close the sale and boost your conversions. After all, closing the sale is the point because if you don’t do that, no one will experience your amazing product or service that solves their problems.


Reducing buyer fear is an important aspect of marketing online and even offline. People won’t buy if there is something that is worrying them about your product or service. People only buy from those they feel as if they know, like and trust. You included. You know you’re trustworthy so show it by proving it.

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This Is Why This Year Will Be The Year Of SEO For Your Website

7 Reasons Why SEO For Your Website Is Still Important

Regardless of how things change over time, SEO for your website is still important. SEO (search engine optimization) helps you to add value to your audience, attract a more targeted audience and get more traffic. SEO isn’t dead, and likely never will be dead.


Marketers are always going to be figuring out ways to work within the rules that Google and other search engines set to accomplish their goal, which is to get their information and solutions to their targeted audience.

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5 Simple (But Important) Things To Remember When Starting An Online Business

Factors To Consider When Starting An Online Business

Starting an online business is an exciting time for a new entrepreneur. You can sell products or services on your blog or website to customers from all over the world.  You can either create the products yourself or sell ones that were created by others and earn commissions via affiliate marketing.


But you can’t just throw up a blog or website, sit back and think the orders will just start flooding in! When first starting out, the road can be filled with dangerous curves. Around every corner a new challenge crops up that was unexpected yet must be dealt with. Here are 5 important steps to starting an online business. Continue reading

How Can You Make Money From Podcasting?

10 Ways To Make Money From Podcasting

Make Money From Podcasting

Podcasting technology offers on-demand and targeted content that people are looking for.

Starting a podcast is a major business decision. It requires a commitment to take the time to create the material for the podcast and record it. You then have to edit the recordings and upload them to a location that will make each podcast accessible to your target audience, such as SoundCloud or iTunes.

Podcasts let you connect with your audience in a more engaging way a text-based blog never can. While giving away free content is the nature of doing business online, if you don’t start to make money from podcasting in some way, they’ll become a resource-draining hobby. There’s specific answer as to how much money can you make from a podcast, but here are 10 ways to get started.

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How To Write Content For Your Website When You’re Stuck For Ideas

10 Ideas That Help You Write Content For Your Website

You have a lot of competition out there. The more quality content you create and distribute Write Content For Your Websitethroughout the internet, the better chance you have at turning your website efforts into a successful online business.

However, sooner or later, the day will come (or it may have already arrived) when you sit down to write content for your website and you’re stuck for inspiration. You stare at a blank screen and don’t know how to start content writing. But fear not!  High quality ideas are out there, if you know where to look and have the right content writing format.  Here are 10 suggestions on where to get some brilliant ideas your target audience will love.

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Does A Live Video Stream Make You Want To Scream?

How To Get Over Your Fear Of A Live Video Stream

live video stream

It’s only natural that you’ll feel a little anxious about going live on social media.

You’re certainly not alone if you’re considering doing a live video stream but have worries and anxieties about it. Many online business owners wouldn’t even consider ‘going live online’.

But when you take into account that on something like the Facebook Live platform, live videos receive 1,000% more comments than recorded videos, doing a social media live feed will put you one step ahead of your competitors.

The “right now” aspect of a live video stream creates a sense of urgency and scarcity in the minds of your prospects. They feel that if they don’t tune in when you’re broadcasting live, they’ll miss out on something.

Here are some of the things you can do to make the process easier and to become excited about doing a broadcast live rather than scared and nervous!

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5 Most Effective Ways To Writing Better Blog Posts

How To Write Better Blog Posts

Do your blog posts stink? Maybe they’re just the opposite, and they are incredible pieces of online content. Chances are, they are somewhere in the middle of those two extremes.


Writing a better blog post will demonstrate that you’re an authority in your niche or industry who really knows what you are talking about. It can also show that you have the skills and experience to create quality products. Blogs are usually less formal in tone than the text on business websites, giving business owners an opportunity to really connect with their target markets.

So, what makes a good blog, rather than run-of-the-mill or average one? You can create better blog posts that are memorable, valuable and shareable when you include these 5 elements.

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