Author Archives: Jon Allo

About Jon Allo

MD of ad agency & internet marketer. 26 yrs+ in adv & marketing. Always providing business tips and advice for today's entrepreneur.

How The ‘Rule of 7’ Will Convert Your Website Traffic Into Customers

Convert Your Website Traffic Into Customers

Convert Your Website Traffic

You have to offer value before you try and sell.

You’re working hard to get people to visit your website but the key to online business success is to convert your website traffic into customers. It’s a hard fact to swallow but almost no one will buy from you on their first visit to your website.

There is where the ‘Rule of 7’ applies. In marketing circles, research states that you need to interact with someone 7 times before they purchase a product or service. This is because that person is trying to get to know you. They want to figure out if, in their minds, your products or services bring value to their life.

So once that person lands onto your website, how do you convert your website traffic into customers using the ‘Rule of 7’?

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Do The Advantages Of Outsourcing Outweigh The Disadvantages?

What Are The Advantages Of Outsourcing?

Advantages Of Outsourcing

Free yourself up to do the tasks that matter most.

If you run your own online business you probably do everything for yourself. And for many online entrepreneurs, they aren’t aware about the advantages of outsourcing. After all, why pay somebody to do a something that you can do yourself?

But there are times when there’s not enough time to get everything done. A little help can go a long way. You may need help regularly, or just on occasion when your work load builds up. It’s not always easy to know which tasks to outsource and which to do yourself, but it’s not difficult once you get the hang of it.

If you’re not sure about the advantages of outsourcing and what you can actually outsource, below are 9 examples of outsourced services so that you can do what is most important in your business.

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How Do You Make Money Doing A Podcast?

6 Ways To Make Money Doing A Podcast

Some people start podcasting just to experiment and then realize they can make money doing a podcast. Not many people create a podcast just for the fun of it. Most podcasters are looking to get some sort of monetary return.


Podcasting is the process of recording audio files which your audience can subscribe to and download to their smartphone or tablet. In the US, the largest demographic of podcast listeners are 25 to 54 years old, a segment of the population with money to spend. In the UK, over 4 million adults regularly listen to podcasts.

Smart podcasters are constantly finding new ways to make money doing a podcast. Here are a 6 proven ways for you to try.

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6 Steps For Your Business To Get Started With Instagram

How To Get Started With Instagram

As one of the largest and fastest growing social media sites your business needs to get started with Instagram. Hundreds of millions of people all over the world use Instagram every day, so there’s definitely the potential to reach a huge number of individuals in different areas across the globe.


Using Instagram to build a loyal audience can seem daunting. To help you set off on the right track, here are the 6 steps to get started with Instagram.

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How To Write An eBook Without Losing Your Mind

No Time To Write An eBook?

The number one excuse internet business owners and bloggers give for not bothering to write an ebook is that they don’t have enough time. They are already too busy.


If you have an online business you’ve probably thought about writing an ebook for profit. Authors are perceived as intelligent people. An ebook helps to establish you as an authoritative expert in your field and once written, ebooks you sell online though your website can provide passive income for years to come. You do the work once and you can sell the same ebook over and over again.

Even the busiest people have more than enough time over 365 days to write several ebooks, much less a single one. And that is because writing an ebook takes nothing but time!

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Do You Really Need SEO For Your Website?

Why Have SEO For Your Website?

If you’re not familiar with the term SEO, it stands for Search Engine Optimization.
Basically, it’s things you can do to make your website get noticed by the search engines like Google, Yahoo and Bing. But do you really need SEO for your website if you are directing potential customers to your website yourself?


If you only rely on your own methods to drive traffic to your website, it’s an expensive and time-consuming job. Using SEO for your website means that you’ll have relevant and targeted traffic coming to your website on autopilot and for free.

The world of SEO is no different than other things in the world today. Things that are hot today can be gone tomorrow. But there are some things in the world of SEO that still work as good now as they did when first put into use.

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How Easy Is It To Get A Home Business Online?

5 Steps To Getting A Home Business Online

If you’re thinking about starting a home business online, you need to be aware of a few facts. Firstly, you’re not going to make millions overnight. No business can do that. It’s going to take time to build up a customer base.


Second, although an online business is much more straightforward to set up than most people think, you’re going to have to learn some new skills. They are skills that anyone can learn but, just like driving a car, nobody is born with those skills.

Finally, a home internet business is exactly what it says. It’s an online business based at home. So you’ll most likely be working in your spare time whilst trying to juggle your regular household chores and family time.

Still with me? Many will have already given up now and won’t read any further. But if you’re ready for the work, excitement and rewards of a home business online, let’s get started.

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6 Tips For Podcast Content Ideas (& Why You Should Plan Your Content)

How Can You Create Podcast Content?

When creating a podcast, the most difficult thing for most people is coming up with good podcast content on a consistent schedule. You can have a great voice, lots of followers and listeners and bags of confidence, but without the content to accompany it, your podcasts will fail.


Your podcast won’t deeply connect with everyone that listens to it. Some people will listen to one of your podcast episodes for a couple of minutes, then tune off and never return. That’s OK. You can’t please all of the people all of the time.

But, with the right podcast content, what you can do is connect deeply with people who are looking for the information you’re talking about. These are people who identify with your voice and your message. They are much more involved emotionally when they hear your voice in a podcast, rather than reading that very same information in a blog post.

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5 Tips To Improve Instagram Marketing With Great Pics And Videos

Improve Instagram Marketing Everytime You Post A Pic or Video

Why would you want to improve Instagram marketing? After all, isn’t it just a social networking app that was created to let you share videos and photos online. How does that help your business?


Firstly, Instagram has 52 times greater engagement level than Facebook and 127 times greater than Twitter. This means, there is a huge opportunity for businesses to promote a variety of products and services with an Instagram marketing strategy and get maximum sales and profits.

Think of your Instagram page and gallery as a way to make a first impression on any potential followers. And the best way to make an awesome first impression? Take great photos and videos.

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The Basics Of Affiliate Marketing Explained In Simple Terms

What Are The Basics Of Affiliate Marketing?

Affiliate marketing is a great way for anyone with a website or blog to monetize their online presence. Let’s take a quick look at the basics of affiliate marketing.


Imagine this scenario: A friend tells you that they are selling their car but they haven’t been able to find a buyer for some time. A few days later you’re talking a person who is looking for a car just like your friend’s car. You put the two of them in contact with each other, and a sale is made.

As a sign of good faith and friendship, and because you were able to do something that your friend wasn’t able to, your friend gives you a portion of the proceeds from the sale.

What just happened is the basics of affiliate marketing. You connected two parties together – somebody who had something to sell and somebody who was looking to buy that item.

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How To Overcome Your Fears And Start A Podcast

Not Ready To Start A Podcast?

When you start a podcast it’s great way of promoting your business and establishing yourself as an expert in your niche. One of the big benefits to your audience when starting your own podcast is that they don’t have to be infront of a computer screen to listen to you.


They can download your podcast and listen to it where and when they want to, whether it’s when they’re commuting to and from work, exercising or generally on the move. A podcast enables you to connect with your audience on a much more personal level than text-based media.

However, many business owners never start a podcast because they have fears and reservations that they’ll get it all wrong. Here are some of the most common ones you might be feeling and how you can overcome them.

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5 Steps To Building An Email List Of Genuine Prospects

Are You Building An Email List That Will Get Results?

The number one rule for an online business, no matter what niche or industry you work in, is to make sure you’re building an email list along the way.


This list is yours forever. Facebook, Google or any other online communication media can change their rules on how you use them whenever they want and without warning. Do you want to bet your business on it? Of course not.

You can future proof your business by focusing on building your own list of emails. Building an email list means you can contact the people on your list when you want, for whatever reason you want (paying attention to email marketing rules and what’s best for your subscribers, of course!).

But just having a list of random people on your email list is not enough. What are the email list building strategies for getting genuine prospects who are interested in buying from you?

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