Author Archives: Jon Allo

About Jon Allo

MD of ad agency & internet marketer. 26 yrs+ in adv & marketing. Always providing business tips and advice for today's entrepreneur.

5 Smart Ways To Analyze Your Business

How To Analyze Your Business For Growth And Profit

Analyze Your BusinessA business is like a car. It must work all the time. To run a successful business that works for you and your customers, it needs to be well-cleaned, well-oiled and finely tuned. Having said that, inefficiency is very common.

It’s important to take the time to analyze your business on a regular basis so that your business can grow and succeed. Things like using social media for marketing, monitoring your cash flow regularly, and identifying your strengths while asking for help in your weaker areas can help you focus on improving areas of your company that offer the biggest gain.

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How Do Businesses Use Email Marketing Effectively?

5 Ways To Use Email Marketing Effectively

Use Email Marketing EffectivelyEvery marketer’s dream is to send out emails to hot prospects and get a flood of positive responses. And although technology has changed how consumers buy, the human brain hasn’t changed, so this dream is possible.

Our brains respond the same way they did a thousand years ago. This is great for marketers because we can leverage the psychology of persuasion to influence consumers’ buying decisions.

Email marketing is still lucrative because most consumers now regularly access their emails on their smartphones while on the go. And so email is still a preferred form of communication. Having said that, many email newsletters are ignored, or worse – reported as spam.

To use email marketing effectively you have to build trust and credibility. Therefore, your emails need to be relevant, personalized and engaging for them to build trust and credibility.

Here are 5 email marketing tips to build credibility and trust.

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Do You Spend Too Much Time On Social Media In Your Business?

How To Reduce Your Time On Social Media Without Killing Your Results

Too Much Time On Social MediaIf you’re like many business owners, you want to get more results from social media while spending less time there. Spending too much time on social media effects your productivity and that time could have spent on other more important tasks that can help scale your business.

And according to a study by Vertical Response:

  • 43% of business owners spend about 6 hours per week on social media.
  • 90% of those are on Facebook.
  • 55% of small businesses have blogs, and the average post takes 1-3 hours to create.
  • Most small business owners post on Facebook and Twitter multiple times a week.

While it’s tough to run a successful business, it’s even tougher to maintain an active social media presence. So how can you follow the 80/20 rule and still achieve remarkable results on social media?

Here are 4 tips to help you spend less time on social media.

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4 Business Process Automation Strategies That Quickly Scale Your Growth

What Is Business Process Automation?

Business Process AutomationCompetition is fierce in the business world, both in terms of sales and efficiency. This is where business process automation comes in handy. If you want to remain competitive, you need to automate or someone else will automate you out of business.

By automating you can put routine, redundant processes on autopilot and shift your focus to more important tasks that make or break new ventures. There’s no shortage of efficient and effective solutions to business automation on the market today. You can automate and streamline everything from customer service to marketing to payroll. However, just because you can automate a process doesn’t mean you should.

Automation in the right way gives your company legs to scale upwards and grow, because it helps you engage with customers in a way that makes them more likely to buy. Here are 4 business automation strategies that can help you grow your business the smart way.

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7 Types Of Content You Can Create To Provide Value To Your Audience

How To Provide Value To Your Audience

Provide Value To Your AudienceBuilding a strong relationship with your audience is a crucial part of your lead generation strategy. Remember that leads become customers. First, you have to introduce yourself and entice visitors to your website. Then you can nurture that relationship and, as people begin to know, like and trust you, they’ll be more willing to buy from you. And you can do all this through content marketing.

If your content doesn’t provide value to your audience, you’ll lose them. The key to creating solid content that’s part of a successful lead generation process is capturing the attention of your audience and holding their attention with high-quality content that’s interesting and evokes emotion.

When creating content, choose topics your target audience wants to know more about so that they’ll find you when they’re searching for information. To help shake up your content balance, here are 7 types of content you can create to provide value to your audience.

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4 Ways To Improve Your Website Content And Boost Conversions

How To Improve Your Website Content

Content marketing is a technique where you improve your website content to increase your website reach, boost conversion rates and generate more leads. Content is the backbone of all your online marketing strategies – from organic search engine traffic to paid campaigns. It plays a big role in boosting every marketing tactic.


However, HubSpot research found that although 79% of marketers believe in the effectiveness of content marketing, only 6% know how to use it properly. To scale your business, you need to create content on your website and social media pages that focus on your customers’ needs. This will help to improve the trust that your audience has with your brand.

Instead of just focusing on your calls to action, you also need to create content that drives conversions. Fortunately, leveraging content marketing to boost conversions isn’t too hard. Here are four effective tips you can use to improve your website content to engage with your readers and improve conversions.

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How To Make Sales Without Being Pushy

5 Tips To Close Sales Without Being Pushy

One of the most terrifying parts of being an entrepreneur or a business owner is making sales. However, to be successful, that’s an essential part of what you do. So how do you get around this major issue? How do you make sales? What do you say? How can you make sales without being pushy, salesy and obnoxious?


Selling is like walking a tightrope. You need to find the right balance between getting your message across and not pushing your customers into a corner. However, this is much easier than it sounds. You can use these 5 tips to improve your sales process and ultimately close more deals.

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How To Grow Your Affiliate Marketing Income

3  Ways To Increase Your Affiliate Marketing Income

Affiliate marketing income is the money you earn in the form of a commission when you sell products or services on behalf of another business. The big benefit is that you don’t have to create a product, sort out delivery, manage payment systems or customer queries. The product creator takes care of all those things. Your job is to find potential customers and encourage them to visit the websites you recommend. Websites like Amazon and eBay offer a huge variety of products that you can sell as an affiliate.


However, selling affiliate products online can be challenging, especially because there’s a lot of competition and too much noise.

So, it can seem near impossible to catch customers’ attention and make them buy your affiliate products. If you’re finding it hard to increase your income, here are 3 tips that can help you grow your affiliate marketing income.

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6 Design Tips For Creating The Perfect Website

How To Build The Perfect Website

create the perfect website Creating great and valuable content attracts visitors to your website. This, in turn, creates a loyal audience that likes and trusts you. However, what if you never attract the attention of that audience?

What if your website visitors take one look at your valuable content and they leave because your website looks boring, bland, and substandard? You’ll lose your target audience before they even start reading, and your content won’t take root.

So, design is crucial. A flawless design creates a welcoming first impression. It engages and draws in your visitors so they engage with your content. Do you want to create an appetite for your content? Here are six tips for creating the perfect website.

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3 Things That Suffer When You Lose Business Momentum

What Is Business Momentum?

With everything in life, you’re either moving forward or backward. If you’re standing still, other people pass you, so technically you’re moving backward.

And businesses go through cycles of growth, inertia, decline and repeat. During the launch stage, start-ups often face many challenges and thrills, but they are usually expected at this stage. However, when established businesses go through a stagnant period or crippling decline in performance, the loss of business momentum can be insurmountable.


For the long-term success of a business, many things are needed, but maintaining momentum in business is crucial. Momentum is the force that keeps a business moving and growing in the right direction.

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9 Ways To Increase Your Engagement On Facebook

How To Increase Your Engagement on Facebook

Increase Your Engagement On FacebookThere’s a good chance your competitors are harnessing the incredible power of the most heavily trafficked social media site in existence. Even if your competition isn’t marketing on Facebook, you need to, because there are more than 1 billion active daily users on Facebook – many of whom may be interested in what your business has to offer.

Facebook is a busy place, and there are plenty of other businesses who are competing for attention. If you’ve ever found yourself in the position of wondering how to increase your engagement on Facebook, here are some steps you can take that will help make that happen.

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How Write Great Blog Content That Provides Your Readers With Real Value

8 Ways To Write Great Blog Content

When it comes right down to it, what you want from your blog post is it to be memorable. When you write great blog content it helps people on such a level that your readers simply can’t help but take the action you recommend.


You want your readers to be blown away by the problems you solve in their life, or the value you give them, so that they share it on every social platform, and your blog becomes a revenue stream and email list builder that rivals anything you have done in your business.

Making sure your blog content offers your readers high value is an important lesson to learn, because no one is going to come read your blog or find your offers if your content isn’t something they want to consume. Here are 8 quick ways to write great blog content.

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How To Improve Your Sales Funnel for Maximum Response and Income

Can You Improve Your Sales Funnel?

A sales funnel is a tool guideline that helps you visualize where your prospects may make a purchasing decision.


Visually, a sales funnel is a graphic that is wide at the top because prospects with all level of engagement enter there, leading to the most engaged ones channeled through the various levels of the funnel, onto the bottom of the funnel where they have been turned into sales and repeat customers.

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Why You’re Losing Email Subscribers (& It Might Not All Be Bad News)

How Can You Stop Losing Email Subscribers?

There’s more to having a responsive email subscriber list than having a lot of people on a non-responsive email list. Size in this case honesty doesn’t matter. So, if people leave your email list or you need to clean people off it, it truly is okay, because what’s left is going to be a stronger and more responsible list.


Let’s look at 7 reasons why you’re losing email subscribers and find out why it’s not always the end of the world.

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How To Improve Engagement On Your Social Channels Naturally

Social Media Marketing todayWith billions of brands fighting to get noticed on social platforms, it can be difficult to boost those all-important engagement figures. Paid advertising is one way in which brands can stand out from the competition, but improving engagement naturally tends to be more effective in terms of overall brand reputation and ultimate sales figures.

Naturally improving engagement on social media isn’t as simple as it sounds, though. Almost all brands with a social presence have a similar goal in mind, but we bet you can count the number of brands that you engage with regularly on one hand. In order to pique users’ interest and grab their attention, brands have to work really hard. They need to create content that sings, and presents it in a friendly, welcoming manner that users can’t ignore. That’s not an easy task.

However, there are plenty of changes that brands can make to improve engagement. Just take a look at the following five tips, which you can use to help tweak your content and maximise user engagement.

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Why You Need A Sales Funnel For A Service-Based Business

Does Your Service Need A Sales Funnel?

Need A Sales FunnelSales funnels are an integral part of any business. They are used to attract interested parties to your products and services and turn them into paying customers. That’s why you should make them an essential part of your marketing plan or business strategy.

Sales funnels aren’t just used for physical products. If your business is a service-based industry it will need a sales funnel since it’s harder to let the product do the talking when your product is a service.

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Why The Best Products Are Often Created By Mistake

Did You Know That Penicillin Was Created By Mistake?

Created By MistakeMany of society’s most well-known inventions were simply created by mistake. Over the years inventors and scientists have made famous mistakes whilst seeking solutions to problems unrelated to the products they ended up creating.

In fact, this has happened more times than most people realize.

Knowing this makes you wonder just how certain products were eventually conceived and created. For instance, how in the world did someone think of the slinky, or silly putty, or potato chips?

If you’re like so many other entrepreneurs who are contemplating creating your own product or service that you can promote and sell freely in the marketplace, take heart. Don’t stop experimenting or using your imagination because as you will discover, often the best products are created by mistake.

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What Does Your Online Audience Want And Need From You?

6 Things That Your Online Audience Want

Your Online AudienceThe most straightforward answer to the question of what your online audience wants is really quite simple. They want value from you. They want to be assured that the information you provide to them is accurate, honest, and most importantly that it works for them.

But how can you be sure you have it right on your website? The best thing to do is ask them. But in the meantime, let’s look in a little more detail of what your online audience probably wants from you right now.

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How To Make Money With Affiliate Marketing Sales

Maximize Your Affiliate Marketing Sales

Affiliate marketing earns you money by selling products for reputable companies in exchange for a commission. Top sites like Amazon and eBay offer huge variety in terms of high-demand products.


One of the biggest benefits of making money from affiliate marketing sales is that you don’t have to create your own product, or do any customer services work and support. There’s no need to do the research, develop the product, write the sales letter, set up the sales funnel for customers to purchase the item, and so forth. It’s all been done for you.

Join an affiliate program, and you can have hundreds of products to sell in a matter of minutes.

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What Should Be On Your eCommerce Website?

10 Elements That You Must Have On Your eCommerce Website

Your eCommerce WebsiteA customer walks into the store, browses through products and shelves, picks up items, inspects, considers the prices, chooses a product and takes it to the cash register to pay.

When you build an eCommerce site for selling your products online, there are some things that you need to ensure are on it.

If you want to make sales from your eCommerce website, it’s imperative that you build a site that attracts your audience, loads quickly, and presents your products in a way that makes your audience feel they really want and need them.

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The Necessity Of Good Quality Translation For Customers While Online Shopping

Good Quality TranslationTechnology and logistics are developing rapidly. If previously most users had the opportunity to order goods only in local online stores, today the situation has changed. Earlier, the delivery of goods from abroad took a long time, and its cost often exceeded the amount of the purchase itself.

Today, thanks to automation and business optimization, online stores have the opportunity to reach a new level of profitability and offer users to use delivery at their own expense. The rapid development of transport infrastructure and technology in logistics makes the delivery of goods from abroad simple and quick as never before.

In these conditions, it would be foolish to lose a huge segment of the potential target audience from other countries. What is more, all you need to do for this is to turn your site into a multilingual platform, and possibly localize the products a bit and adapt the product lines to the needs of users. In this article, we will explain why you should start by translating content on your site and what benefits you will get from this.

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9 Ways To Increase Engagement On Social Media And Build Awareness

How To Increase Engagement On Social Media

Increase Engagement on Social MediaThe key that opens the door to success and keeps it open on social media, is determined by the level of engagement with your audience. The more that you can increase engagement on social media the greater your overall success will be.

So why is social media engagement important? Consistent engagement at a high level generates:

  • Followers, resulting in…
  • Loyal followers, who become…
  • Customers / clients who become…
  • Your brand ambassadors.

Here are 9 tips to help you increase engagement on social media and build awareness about your brand.

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