Lead generation essential for every business that exists. Whether you’re a home-based business or a large corporation, you need to generate more leads, nurture those leads, and get to know them so that you can make more effective offers to them.
FREE Checklist: How to Create a Sales Funnel
Here are 10 ideas to generate more leads that you can try.
Using content for marketing your business is a no-brainer. It’s been done since businesses started advertising and marketing. So forever.
FREE Checklist: 5 Step Content Strategy
It’s honestly not a new thing, however, using content to market online has made it even more effective due to the fact you can track your efforts and laser target your ideal customer using keywords.
Many people in business don’t realize how important it is to pay close attention to your website so that you have a fully optimized site that search engines can index and recommend to their platform users. This process of search engine optimization (SEO) will drive visitors to your website for free.
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Each search engine provides information to webmasters about how to best optimize your website for search. Search engines offer this information to you for free because they are the ones that know the most about their customers, so they know how best to set up your website for success.
Using the right SEO tactics, you’ll be able to create a better website that delivers more accurate search results.
Creating a website is only the first step along the way to online marketing success. The next steps include ongoing content management, website maintenance, website promotion, blogging and much more.
FREE Checklist: How to Create a Sales Funnel
And, of course, there’s the question of trying to increase website conversions. Does your website get enough traffic? And if it does, how come that traffic leads to so few conversions on your calls to action?
If you’ve been trying to get traffic to your website at any time, you’ve likely heard of this mysterious thing called search engine optimization or SEO. In short, SEO is one of many ways to market your website so that you get more traffic, more subscriptions for your email list, and ultimately make more sales.
FREE Checklist: SEO For Beginners
SEO practices enable people who are searching for your topic to find it (using a search engine like Google Search or Bing), due to the content and information that you put on and off your site. One of the fastest ways to improve your website traffic is to implement solid SEO practices. The incredible fact about using SEO is that it not only improves the website for search but also for the user.
Regardless of your niche or industry, knowing something about internet marketing is essential for any online business owner. Internet marketing is the process of promoting your business on the internet. When you know how to do it correctly you can reach an almost limitless number of potential customers from all over the world.
If you’re not sure how internet marketing works, or you need help in making important decisions to kick off your online marketing campaign, here are the most frequently asked questions about the business of marketing online.
Every business can benefit from content marketing. In fact, you could argue that almost all marketing and advertising includes content marketing. After all, everything is content – from your website information to the email messages you send, to articles you post on your blog or videos you make.
It can be quite daunting trying to create content for digital marketing. After all, you need content for every stage of your buyer’s journey that guides your audience toward making a purchase so that you can help them solve their problems.
Here are 10 ways to create content for digital marketing.
YouTube is an effective social media marketing platform for your business, whether it’s local or international. It doesn’t matter if you sell information, services, or products – you can use YouTube to market your business.
The important thing about YouTube is that people turn to it to find information. Many people almost use it as a search engine. If they want to know how to do something, this is the first place they look – even before using Google. It might be how to bake a cake, how to screw in a light bulb, or something more substantial like how to overcome financial disaster. It’s all there, and you can add yours too because there’s room for everyone to find their audience on YouTube
It takes more than your regular blog posts and static content to get the attention of your audience these days. Thankfully, adding interactive content to boost engagement is no longer something only big businesses can do.
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Interactive content is content that your audience needs to interact with to get the benefits. For example, a challenge, a calculator, a quiz or video – as long as the content encourages and requires users to engage with it, it qualifies as interactive content. Using interactive content can engage users in new ways while increasing their attention span so they can grasp the information you’re trying to communicate.
Here are 10 ideas to get you started.
Digital marketing is all about how brands communicate digitally with their customers. It’s a type of marketing that uses online or internet technology to reach customers. It’s about attracting and engaging with customers using any type of digital technology.
FREE Checklist: How to Create a Sales & Marketing Funnel
As you sit down to develop your digital marketing campaign, there is some general information that you need to know, such as who your customers are, what you do for them, why, and how you do it. As you go through each step, you’ll note that everything works together.
Now that you’ve persuaded a prospect to buy your product or use your service, your job is not over. Your job now is to ensure customer satisfaction. The way you boost customer satisfaction is by offering the best products, services and customer care that you can reasonably offer, while still profiting.
Customer satisfaction informs customer loyalty. Their satisfaction or lack thereof is the first thing you’ll notice if there is an issue with the product or the service. When you have a high level of reported customer satisfaction, you’re less likely to experience customer churn, complaints, returns, or other problems.
Digital marketing has been around long enough that we have developed best practices. But everyone makes mistakes and these digital marketing mistakes can literally break your business.
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If you want to have a successful business in today’s market, you must understand more about digital marketing and not insist on reinventing the wheel. Here’s a quick guide to help you follow best practices for digital marketing, avoid the common mistakes, and be more successful.
Email marketing is still the most effective form of marketing that exists. The truth is, once you have people on your email list, they’ve already given you a certain amount of trust. Now you just need to keep it and build on it and not mess it up.
Don’t make the mistake of trying to be anonymous or like one of those big giant unnamed corporations. Be you, be available, and be honest. You will not regret it.
Here are 8 things that you can do to help establish and build trust so your consumers will start to like email marketing messages from you.
There is a very simple way to ensure that you’re getting online marketing right. So, where should you focus your marketing energy?
The answer is that almost all your marketing energy should be focused on content marketing. After all, all types of marketing have content in them, right? But, it does all lead to one thing and that’s getting people on your email list.
FREE Checklist: 5 Step Content Strategy
Your email list is yours forever. Facebook, Google or any other online communication media can change their rules on how you use them whenever they want and without warning. Building an email list means you can contact the people on your list when you want, for whatever reason you want – paying attention to email marketing rules and what’s best for your subscribers, of course!
Storytelling in business has been around for as long as business itself. After all, a good story moves humans to act like nothing else.
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Because of the power of storytelling in business, you need to tell the stories that are genuine, true, and relevant to your brand, your audience, and your reason for existing.
These days, whether you have an online business or an offline business, you must utilize some online marketing methods if you’re going to succeed.
FREE Checklist: Common Online Business Mistakes You MUST Avoid
Most people use their mobile devices to search for and find information about their problems and how they can make their life easier, more comfortable or more fulfilling. If your potential customers can’t find you online it’ll be hard for you to compete in today’s digital world.
This is a short guide to the various types of online marketing methods that exist today. You can use any of these ideas in your marketing right now. If you don’t do one of these types of marketing, consider adding it to your strategy.
Keywords are the words and phrases on your website that people will input into a search engine like Google when they’re looking for something on the internet. When you use keywords effectively, the search engines will index your website and drive visitor traffic to it.
FREE Checklist: SEO For Beginners
You can improve your keyword search results by optimizing the content you publish. You need to ensure it speaks to your audience but also shows search engines that your content is authentic, on topic and relevant to your audience.
Video marketing is an effective way to get the word out about your business, ideas and offers. Video is more likely to be shared and engaged with. Since consumers are watching more than 5 billion videos each day on YouTube, you know it’s popular.
Here are 7 tips to help you get started with video marketing in your business.
The LinkedIn publishing platform acts as your own business blog, it delivers your information and content to business-minded professionals, and it is free to use.
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Using LinkedIn’s publishing option, you can publish articles on LinkedIn that get attention. They are indexed in Google, which means you’ll get more hits on the article than if you published it only on your blog. It’s an excellent way to showcase your knowledge and get more professional attention.
To write an article on LinkedIn, go to your profile and click “Write an article”. Their WYSIWYG editor works well and will likely feel familiar to you. You can even add headlines, images, and videos to your content to make it stand out.
Affiliate marketing has been around for about 20 years. Countless newcomers to the world of eCommerce who are starting their own business have become successful affiliate marketers, earning commission from top sites like Amazon and vendors like Apple for helping to sell their products.
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You’re called an affiliate because you’re associated with the product or service but you’re not directly part of the product creator’s business. Product creators pay affiliates a commission for sales that they generate for their products.
Affiliate marketing is more competitive now than it was 20 years ago, however, so it’s important to know how to sell products as an affiliate in the most effective and efficient ways.
When you have a website that is your storefront, your main job (aside from having superb products and services with attractive offers) is to get traffic to your site. The more relevant traffic you can bring to your site, the better.
FREE Checklist: SEO For Beginners
If you improve your website search engine optimization (SEO) you can get more traffic sent to your website from the search engines like Google, Yahoo and Bing. Here are 10 ways you can adapt your website to get better search results.
The human brain craves order and process. It operates in a structured way and understands step-by-step systems. A marketing funnel is just a way to make you think of your marketing in a visual way that helps you keep it organized in your mind.
FREE Checklist: How to Create a Sales & Marketing Funnel
When you logically talk to the brain in a way it can understand, you have a good chance of getting your business message across. This is why marketing funnels work so well for building your business, no matter what niche or market you are in.
Here’s how the different stages work from a marketing point of view.
How your brand is styled, the colours, the fonts, the words you choose, as well as the brand images you pick, all help you communicate to your ideal audience. All the while you’re sending subtle messages to them via the visuals you create for your brand.
If you want to develop an effective visual business strategy, consider the following 9 points.
One thing to remember as a business owner or entrepreneur is that everything you do is for your audience. If you aren’t studying your audience before you create a digital product, you’re doing it wrong.
It’s much easier to study the audience, give them what they want, and put it in front of them where they hang out, rather than to create a digital product and then try to find the audience. If you start with the audience, you’re going to be more successful.
Almost every day, you run into people who try to undervalue the importance of email marketing. A new guru wannabe will announce at an event that they don’t use email marketing, and everyone gasps because they wish they could give it up too.
However, the truth is that email marketing really is a sure thing and email marketing is still effective. Email marketing works, and it will keep working for the near and distant future. Just like any other marketing strategy, email marketing has to be done right. Here are 5 reasons why email marketing is still effective.