Author Archives: Jon Allo

About Jon Allo

MD of ad agency & internet marketer. 26 yrs+ in adv & marketing. Always providing business tips and advice for today's entrepreneur.

The Simplest Ways To Improve Customer Retention

How To Improve Customer Retention

The primary focus for all online businesses should be to continually improve customer retention. Unfortunately, many online marketers overlook this important activity in an endless quest for more traffic and new customers.


But the importance of customer retention can’t be ignored. The truth is that an existing customer is more likely to be your best buyer. In fact, studies have shown that 80% of your sales will come from 20% of your customers. So how do you retain those happy 20% and make them feel valued? The answer is by speaking their language – that is, understanding their needs in relation to your niche or industry so that they feel understood, not just talked at or to.

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7 Clear Indications You Need To Start Outsourcing

Do You Need To Start Outsourcing?

When you first start a business, it might seem possible and even sensible to do everything yourself. However, as your business starts to grow, your workload will become more than one person, and regardless of how hard you want to work, you just won’t be able to manage every single thing on your own.


If you’ve been thinking of outsourcing, you should absolutely do it. But if you’ve been afraid to start outsourcing,  the problem may be that you don’t know whether you’re ready for outsourcing or not.

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10 Ways To Reduce Your Customer’s Fear Of Buying And Close the Sale

How To Reduce Buyer Fear And Close The Sale

If you have a product or service to sell, then it’s time to get serious about reducing buyer fear so that you can close the sale and boost your conversions. After all, closing the sale is the point because if you don’t do that, no one will experience your amazing product or service that solves their problems.


Reducing buyer fear is an important aspect of marketing online and even offline. People won’t buy if there is something that is worrying them about your product or service. People only buy from those they feel as if they know, like and trust. You included. You know you’re trustworthy so show it by proving it.

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This Is Why This Year Will Be The Year Of SEO For Your Website

7 Reasons Why SEO For Your Website Is Still Important

Regardless of how things change over time, SEO for your website is still important. SEO (search engine optimization) helps you to add value to your audience, attract a more targeted audience and get more traffic. SEO isn’t dead, and likely never will be dead.


Marketers are always going to be figuring out ways to work within the rules that Google and other search engines set to accomplish their goal, which is to get their information and solutions to their targeted audience.

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5 Simple (But Important) Things To Remember When Starting An Online Business

Factors To Consider When Starting An Online Business

Starting an online business is an exciting time for a new entrepreneur. You can sell products or services on your blog or website to customers from all over the world.  You can either create the products yourself or sell ones that were created by others and earn commissions via affiliate marketing.


But you can’t just throw up a blog or website, sit back and think the orders will just start flooding in! When first starting out, the road can be filled with dangerous curves. Around every corner a new challenge crops up that was unexpected yet must be dealt with. Here are 5 important steps to starting an online business. Continue reading

How Can You Make Money From Podcasting?

10 Ways To Make Money From Podcasting

Make Money From Podcasting

Podcasting technology offers on-demand and targeted content that people are looking for.

Starting a podcast is a major business decision. It requires a commitment to take the time to create the material for the podcast and record it. You then have to edit the recordings and upload them to a location that will make each podcast accessible to your target audience, such as SoundCloud or iTunes.

Podcasts let you connect with your audience in a more engaging way a text-based blog never can. While giving away free content is the nature of doing business online, if you don’t start to make money from podcasting in some way, they’ll become a resource-draining hobby. There’s specific answer as to how much money can you make from a podcast, but here are 10 ways to get started.

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How To Write Content For Your Website When You’re Stuck For Ideas

10 Ideas That Help You Write Content For Your Website

You have a lot of competition out there. The more quality content you create and distribute Write Content For Your Websitethroughout the internet, the better chance you have at turning your website efforts into a successful online business.

However, sooner or later, the day will come (or it may have already arrived) when you sit down to write content for your website and you’re stuck for inspiration. You stare at a blank screen and don’t know how to start content writing. But fear not!  High quality ideas are out there, if you know where to look and have the right content writing format.  Here are 10 suggestions on where to get some brilliant ideas your target audience will love.

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Does A Live Video Stream Make You Want To Scream?

How To Get Over Your Fear Of A Live Video Stream

live video stream

It’s only natural that you’ll feel a little anxious about going live on social media.

You’re certainly not alone if you’re considering doing a live video stream but have worries and anxieties about it. Many online business owners wouldn’t even consider ‘going live online’.

But when you take into account that on something like the Facebook Live platform, live videos receive 1,000% more comments than recorded videos, doing a social media live feed will put you one step ahead of your competitors.

The “right now” aspect of a live video stream creates a sense of urgency and scarcity in the minds of your prospects. They feel that if they don’t tune in when you’re broadcasting live, they’ll miss out on something.

Here are some of the things you can do to make the process easier and to become excited about doing a broadcast live rather than scared and nervous!

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5 Most Effective Ways To Writing Better Blog Posts

How To Write Better Blog Posts

Do your blog posts stink? Maybe they’re just the opposite, and they are incredible pieces of online content. Chances are, they are somewhere in the middle of those two extremes.


Writing a better blog post will demonstrate that you’re an authority in your niche or industry who really knows what you are talking about. It can also show that you have the skills and experience to create quality products. Blogs are usually less formal in tone than the text on business websites, giving business owners an opportunity to really connect with their target markets.

So, what makes a good blog, rather than run-of-the-mill or average one? You can create better blog posts that are memorable, valuable and shareable when you include these 5 elements.

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Is It Time For You To Go Live On Social Media?

5 Reasons Your Business Should Go Live On Social Media

Have you noticed that lots of people have started to go live on social media these days? With many live streaming social media apps joining the bandwagon and allowing their users to easily go live and create videos for their followers, it’s no surprise that so many small businesses are getting involved and using this strategy to their advantage.


You might feel a bit nervous or anxious about the first time you use social media live video but it’s definitely a feature worth investing some time and effort in. There are many different benefits and advantages for your blog or website if you go live on social media, and here are just a few of the reasons you should.

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How To Start Online Advertising To Drive Sales And Profits

A Beginners Guide To Online Advertising

Online Advertising

Online advertising provides a good return on investment.

Every online business needs traffic to their website to get subscribers and sales. Most online businesses start on a shoestring budget and feel they can’t afford to use paid advertising.

Fortunately, there are now many more options to start online advertising than even just a couple of years ago. Even better, there isn’t a steep learning curve to be able to use them and get a good return on investment.

Paid ads do cost money, but they’re scalable, so when you create a successful ad, you can increase your spending to show your ads even more, for more traffic and profits.

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The 5 Steps Of The Online Buying Process

Cracking The Code Of The Online Buying Process

The online buying process is different to the offline buying process. As an online business owner you rarely, if at all, have any direct face-to-face contact with your customer. A prospect finds your products online and then decides whether to purchase or not.


It’s important to understand a typical buying process and sales cycle, so you can move your prospective customer from first encountering you or a particular product, all the way through to buying your product.

There are basically 5 steps to the typical online buying process.

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4 Things You Should Know To Identify Your Target Market

How Do You Identify Your Target Market?

Before you start spending time, effort and money on any type of marketing or advertising, you should be able to clearly identify your target market. These are the people that will have a genuine interest and need for your products and services. Any extra information that you have about them will help to make your advertising strategies more effective.


Regardless of how good your products or services might be, they won’t appeal to everyone. If you try to get your messages to wide, undefined audience,  you’ll spend money that you don’t really need to spend, and you won’t even get much back from it either. Here are 4 of the things you should know when marketing to a specific audience. Without this information, you’ll struggle to really appeal to the audience that you’re trying to target and sell your items to.

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6 Steps Up The Affiliate Marketing Success Ladder

How To Achieve Affiliate Marketing Success

Affiliate marketing is the chance to earn money selling products for reputable companies and websites in exchange for a commission. One of the biggest benefits of affiliate marketing is that you don’t have to create your own product. There’s no need to do the research, develop the product, write the sales letter, set up the sales funnel for customers to purchase the item, and so forth. It’s all been done for you.


But one of the biggest challenges of affiliate marketing is finding the right products to sell.  There are dozens of vendors and hundreds or perhaps thousands of products that you can sell as an affiliate.

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8 Steps To Curate Content For Your Blog So You Always Provide Value

How To Curate Content And Provide Value

Content curation is a convenient shortcut to help you create interesting content for your target audience. It can also offer them valuable information if you are doing it correctly.


When you curate content that provides real value, it can in turn position you as an expert in your niche and give you an air of authority and expertise that will keep your audience coming back for more.

Here are 8 steps to curate content for your blog or website so you can provide value to your audience without having to write everything from scratch.

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Why Is Your Website Losing Traffic?

Being Responsive Will Stop Your Website Losing Traffic

Website losing traffic

Has your Google ranking dropped dramatically?

It used to be that the only way that websites were accessed was from a desktop computer. Then, everything started shifting towards laptops because they were portable. Now, just about everyone has a mobile phone with web surfing capabilities.

So why is your website losing traffic? Google now includes a website’s ‘mobile-friendliness’ in its search algorithm. Websites that are not mobile friendly (also known as being responsive), will be ignored by Google. And, with more than half of all online business searches beginning on mobile devices like smartphones or tablets, if your website isn’t responsive, it will be one of the main reasons for decrease in direct traffic.

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How To Monetize Your Social Media Following

10 Ways To Monetize Your Social Media Following

Social media has become fundamental to so many aspects of life, including business. By now, every smart business owner should have a social media marketing strategy. The real secret to success is in being able to monetize your social media following.


After all, you’re in business to make money, not just publish content for free all the time. Here are 10 suggestions as to how to turn your posts into paydays.

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Is There Such A Thing As A Passive Income Stream?

How To Create A Passive Income Stream

Passive income is a popular term right now, and it includes a wide range of income streams from rental properties, membership services, book or ebook sales, and more. Passive income is real, but the term “passive income” can be misleading because there’s nothing passive about building a passive income stream.


Everywhere you turn online when seeking information about earning money online or building your wealth, you hear about passive income and how it’s the ultimate goal for someone wanting to build their wealth. While it is a great way to build your wealth if done correctly, it has proven to be a source of frustration for those seeking an easy way to earn more money.

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8 Tips For Making Your Brand Stand Out In The Crowd

How To Make Your Brand Stand Out

When you’re running a business, whether large or small, one of the things that can be make or break to your success is getting your branding and voice right.


If you’re competing in a market that’s very competitive, it’s important that you know how to make your brand stand out and what you can do in order to get the most from your advertising, customers and business in general.

Here are 8 tips for helping your brand stand out in the busy crowd.

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How To Start Podcasting The Easy Way

What Do You Need To Start Podcasting?

Content is king on the internet. But content is more than written text today. You need to include a variety of formats of content to attract your target market. The majority of your competitors most likely don’t have a podcast and probably have no idea how to create one. Recording your own podcast gives you a golden opportunity to get one step ahead.


When you start podcasting, it’s a great way to get information to your audience. They can download and take your message with them when they’re commuting to and from work, in the car while traveling, or they can simply listen on their computer while at home. Here are some handy tips for starting a podcast.

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10 Tips For Marketing Your Business With Facebook Advertising

Marketing Your Business With Facebook Advertising

Although everything about Facebook isn’t perfect, the truth is that with more than two billion users per month, marketing your business with Facebook advertising still works. Yes, they do make changes to their advertising guidelines without notice which a can be frustrating but if you remain diligent and watch your ad spend and results carefully, you’ll get a good return on your investment.


Marketing your business with Facebook advertising allows you to select a particular target audience, monitor the effectiveness of your ads and modify the ads to adjust to responses. To get maximum results from Facebook advertising, it just takes a few key steps.

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How Can I Get Started In Affiliate Marketing?

10 Tips To Get Started In Affiliate Marketing

Affiliate marketing is when you direct potential customers to a particular website selling a product for which you get a commission on each and every sale. You don’t have to create, own or stock the product and once the customer buys it, the product owner organizes the delivery or fulfillment of the product. Your job as an affiliate is to connect a prospective customer with a product or service that they’re looking to buy.


A lot of people want to get started in affiliate marketing because they think it’s a quick way to earn money online. And a lot of people give up on affiliate marketing because they soon realized that it isn’t as quick as they first thought. Having said that, many affiliate marketers do earn a great income. But they didn’t do it overnight. It took a lot of hard work and commitment.

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8 Ways To Quickly Grow Your Audience

Grow Your Audience, Grow Your Business

As an online business owner, growth and expansion are necessary for your business to survive. If that growth and expansion doesn’t happen then the business will probably fade away. A business can’t begin, grow to a certain point and then simply remain at that point and continue to thrive.


A small internet based company doesn’t have to grow and expand until it becomes a giant multi-national company in order to survive. But as an owner or manager of an internet business you do have to grow your audience so you can build your brand, grow an email marketing list, and make more sales. There are several ways to accomplish this. Let’s look at some of the main ones.

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10 Email Marketing Trends That Effect Your Business

A Quick Update On Email Marketing Trends

Email Marketing Trends

Email is still the #1 marketing channel for your business.

Email marketing is still one of the most effective tools for driving sales in your business, but as with most forms of marketing, it rarely stands still. The new general data protection regulation (GDPR) has a direct impact on marketing practices, including email marketing.

There are always new techniques to try, and important rules and regulations to be aware of. Here are some of the current email marketing trends to watch out for as you formulate your email marketing campaigns.

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10 Ways To Attract Local Customers To Your Website

How To Attract Local Customers To Your Online Store

Even if you have an online store, don’t underestimate the results you can get when you attract local customers to buy from you too. Since your business home is local, many people who want to shop online will shop with your store because they feel as if they’re still shopping locally with small businesses. And they are, even though they don’t have to leave their house.


Never underestimate the power of focusing your marketing locally. Your area may have 25,000 or more people who will be excited to order from you as a local business.

It will make your marketing so much simpler, because you’ll know exactly who your audience is and how to get their attention. Continue reading