4 Steps You Need to Take To Increase Customer Loyalty Online
It’s easy to start an online business and start selling. Hence, there are numerous products online and there are many competitors offering the same products and services you’re offering.
The difference between a competitor’s business and yours will determine how the customer perceives your value. You obviously want potential customers to see the immediate value you offer in all the different areas of your business so that they not only buy from you now but come back and buy again.
Here are 4 ways that you can increase customer loyalty online.
What Are The Common Social Media Marketing Mistakes?
You probably already understand the need for a social media presence and there’s a good chance you already interact with prospective clients and customers through Facebook, Instagram, LinkedIn and other social media networks relevant to your business goals.
The thing to remember about social media is that it’s right out there in public, and anyone can find it. Everything you post, positive or negative, will be judged. The bigger the audience you have, the more judgment will be coming forth. While the judgment in and of itself isn’t bad, posting the wrong thing can make social media marketing fail and cause your entire plan to fail.
Here are 10 of the most common social media marketing mistakes.
Starting a successful business is one thing – keeping a business going and growing is a lot more difficult. But if you understand going in what it takes, it’s not hard either.
Thankfully, there are now many ways to boost business growth and development using online marketing. If you’ve created a good business that solves problems for your audience, you can succeed quicker using these 10 effective business growth strategies.
You’ve probably heard many times that you need to develop multiple streams of income to ensure stability in life. This is true whether you work for yourself or you have a job.
The main reason is that history shows that some forms of income dry up. As you know, there are plenty of things that were once popular that aren’t now. Items and even processes become obsolete eventually, so having the other streams provides stability.
It may seem impossible to do marketing with no budget. But it’s not. The good news is, even if you have a budget of zero, you can still market your products and services.
It will take longer than paid for methods, but it’s certainly not an issue that should block your ability to get your business seen by prospective customers.
Don’t make the mistake of thinking that you can run a business without marketing. Marketing for small business is just as important as marketing for big business. Budget or not, you must engage in marketing so that people can learn about your business and the products and services you sell. If you don’t, no one will ever find you and no one will ever buy from you.
You already know that you need a way to capture new business leads on your website. If someone has visited your website they are a warm lead, so if you get their email address, you can stay in contact with them rather than waiting for them to come back to your website. You can do this using software, for example using sign-up forms and landing pages from AWeber.
But what exactly do you need to do to get more leads from online marketing once you have that set up? Lead generation strategies can be very simple if you realize that you should incorporate many different methods in order to attract more segments of your audience. The main thing is to learn the right methods.
Know that you are not alone in this and that you don’t have to force yourself to be productive if you’re not quite ready yet. It may take some time, and these tips could serve as a guide when you’re looking for a sense of structure.
With the number of people going online increasing daily, it’s hard to overstate the advantages of digital marketing.
Digital marketing examples include SEO (search engine optimization), content marketing, social media marketing, pay-per-click advertising, affiliate marketing, native online ads, marketing automation, email marketing, and more. If you can do it using online technology, it’s digital marketing.
In the current marketplace, whether you’re a brick-and-mortar business or a totally virtual business dealing in information products or services, you need to have some digital marketing strategies in place. It’s the way to get found and build your business.
It goes without saying that your business needs a website, an email list, and social media platforms to spread your message and sell your products or services. Once you have that, start developing a digital marketing strategy.
It feels great when you’re able to help friends or family choose the right product or service that they need when they’re trying to solve a problem or get something fixed or improved. And many people are using this same process for making money on the internet.
Whether you’re looking for ways to earn extra income, a part-time job, filling up your spare time or want to convert your knowledge into income, there are many opportunities to work online for free and get paid.
3 Ways To Generate Recurring Revenue In Your Business
Wouldn’t it be great if all your customers paid you regularly, time and time again? Well, businesses that have recurring sales benefit from this process.
Subscription and recurring revenue are hot topics today, and for good reason. Businesses that generate recurring revenue have more value than businesses without, and the coveted Monthly Recurring Revenue (MRR) figure can boost your cash flow and profitability significantly.
Offering ongoing services that generate recurring revenue can add greater depth to your business. This can also unlock additional revenue from each customer. Doing this will help you offer a higher lifetime value for your customers and you’ll ultimately flatten your competition.
There are many examples of recurring revenue businesses. Whether you’re in the realm of consulting services, health and fitness, e-commerce, software, or offline sales, there are ways to fit the subscription component to your business.
Here are 3 ongoing services you can leverage to share your knowledge and generate recurring revenue.
The question isn’t whether you should leverage video in your content marketing strategy. It’s how long your videos should be to get the most out of them. Because today, more than ever, consumers are skipping ads and their attention spans are increasingly declining.
The key benefit of LinkedIn is that it’s frequented by decision-makers, senior-level influencers and industry leaders. However, if you’re searching LinkedIn for prospects you need to focus on optimizing your LinkedIn marketing strategy.
Unlike other social media platforms such as Instagram and Facebook, LinkedIn is a goldmine for B2B marketers. A robust LinkedIn marketing strategy is crucial for the success of your brand. It can help you create brand awareness, boost web traffic, generate quality leads and so much more. Also, it can help establish you as a reputable industry leader.
Knowledge is power. But how can you turn your knowledge and expertise into inspiring digital products that you can sell online?
For a content marketer, skills and expertise are only powerful if you can convert them into a product, service, sales and income. And the great thing is when you create digital products, you create them once and can sell them over and over again.
We live in an increasingly diverse market and it’s relatively easy to turn your expertise into digital products. There are a great number of entrepreneurs who are earning money by teaching what they know. You can do it too!
Here are 5 ways to create digital products to share your knowledge, skills, talents, opinions or passion and potentially earn income along the way.
Have you ever visited a website and then later started seeing banners for that website following you around all over the web? That’s retargeting, also referred to as remarketing (people use those words interchangeably).
You’ll see retargeting ads examples when you visit a website like Amazon. They place a cookie on your computer, and no matter where you go on the internet, they will identify you. Meaning that they can show you ads related to the web pages you visited when you clicked on Amazon’s website.
If you’re not integrating your blog and social media platforms, it means that you’re missing out on a lot of potential visitor traffic to your website. Blog posts and social media are both important aspects of getting yourself heard and seen online.
Integrating your blogs into your social media platforms may just end up helping you save up on the cash that you would have used to promote your blog posts.
So, what are some of the things that you can do so that your blog and social media platforms will work together to provide you with dynamic results?
If your business has got something people want and need, you may want to seriously consider adding other ways that will generate extra revenue for you. When you start a membership website it means that part of your website content is ‘gated’ where only members who subscribe to your service can access the content you’ve placed behind the gates.
A “gate” is simply a barrier you build into your website using a plugin. Once you’ve got that barrier in place, members can log in and access exclusive content, such as eBooks, webinars, online courses, and podcasts. You can also provide special offers, and create a community for your members to communicate and interact with other members and directly with you.
But before you start a membership website for your business, you need to decide which model will best serve your needs and goals. Here are 5 ideas for creating a website with membership and user login.
When you sell other people’s products online it’s often referred to as affiliate marketing. Many newcomers to the world of eCommerce who are starting their own business have become successful affiliate marketers, earning commission from top sites like Amazon and vendors like Apple for helping to sell their products.
You can even sell products from home for companies which has made the affiliate marketing business model very popular. Affiliate marketing is more competitive now than it was, so it’s important to know the best ways to promote your chosen affiliate products.
Content creation is like building a portfolio. It’s a long-term investment in building your brand, creating a community, improving awareness, and boosting longer sales cycles.
Many entrepreneurs don’t focus much time on good content development because they’re after quick wins. However, creating quality content is the most effective way to promote a brand.
Having said that, creating quality content is a choice. You can choose to put in the work and time needed to create high quality content and build a successful brand. Or you can choose to take the easy way out and create poor content that generates no results, which is a waste of time and resources.
If you want to boost search engine rankings, get more traffic and gain leads, you need to write high quality content. Here are 5 key components of content writing.
Staying motivated as an employee when things aren’t going well is hard, but being the business owner makes staying motivated even harder. However, getting yourself through the rough patch is crucial in determining whether your company succeeds.
Many people have invaluable talent and skills, but very few of them become successful entrepreneurs. This is because building and sustaining a successful business requires so much more than just talent or skill. And unless you can handle the intangible aspects of entrepreneurship, you won’t succeed.
One of the most significant mental challenges of building and running a successful business is motivation. If you struggle to remain focused during the hard times, it’s essential to get a grip.
Here are 6 tips to help you stay motivated in your business when times get tough.
A retargeting campaign on Facebook gives you the opportunity to re-engage with people who came to your website, but didn’t purchase. You can create ads on Facebook that go to these people who visited your website. This means you get a second, third, fourth, and even more chances to convert your customers and prospects.
The basics of setting up a retargeting campaign on Facebook are really quite simple and straightforward. Here’s how you do it.
Spending time on researching prospects, generating high-quality leads, and getting a deep insight into their needs all lead to one thing – the close. In the world of sales, closing a deal is the main goal as well as the most difficult part of the sales process.
In fact, according to Hubspot’s research, 75% of companies say closing more deals is their top priority. What’s more, 28% of sales representatives say closing is the hardest part of their job, right after prospecting.
So, how can you close sales effectively?
There are different approaches to help you close more deals with your prospective customers. These are 12 of the best sales closing techniques that you can use to estimate any situation and close your sales faster.
At a glance: 12 Sales techniques every sales rep should be aware of
Starting a business is easy. But running a successful business is an entirely different story. For instance, in the United States alone about 9% of businesses both new and old close every year. The failure rate of new businesses is relatively high, with about 50% failing within the first five years.