Author Archives: Jon Allo

About Jon Allo

MD of ad agency & internet marketer. 26 yrs+ in adv & marketing. Always providing business tips and advice for today's entrepreneur.

Should You Create Video Content For Your Website Or Not?

Why Create Video Content?

Create Video Content

Video can provide value, relevance, and the immediacy that your audience desires.

Some things are simply true whether you like it or not. One of those things is that consumers love video. They are more likely to watch it, engage with it and share it than they are text-based content. Overall people prefer video. More shares are generated by social videos than text and images combined.

Of course, you need to study your own audience to determine what they prefer and if you should create video content for them. Having said that, it’s likely that you’ll need more video content creation, not less.

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5 Tips To Gain More Profits From Your Upsells And Downsells

What Are Upsells and Downsells?

Upsells and Downsells

Adding upsells and downsells to your original offer will increase the price point of initial purchases.

Nearly every business uses upsells. When you buy a pair of shoes, you’re offered polish to go with them or when you buy a burger at a fast food franchise, you’re asked if you want fries with it. These are time-honored examples of upselling in retail to increase the price point of each transaction.

Another time-honored way to ensure you don’t lose a sale entirely is to offer a downsell.  This is aimed at people who may have reasons for not needing or purchasing the main offer (usually a lack of funds) but may still want some element of your product or service.

The philosophy of upsells and downsells for any business is fundamentally the same. When your customer is in a buying mood, you want to offer them something else they may be interested in because that’s when they are most likely to buy. Here are 5 tactics to help you gain more profits with your upsells and downsells.

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8 Essentials For Your Online Marketing Strategy

How To Improve Your Online Marketing Strategy Skills

Online Marketing Strategy

Crafting an effective online marketing strategy will get you more leads and more buyers.

Crafting an effective online marketing strategy always starts and ends with your customers. Your job is to create or find solutions for their problems. Most people go to a website to seek a solution to a problem.

That solution could be just information (in the case of a blog) or it could be a product or service they need (in the case of an ecommerce website). Whatever it is, you need to make it simple for them to find what they seek.

When you put emphasis on developing your online marketing strategy, you’ll be a lot more successful. You’ll get more leads and more buyers than if you don’t develop a strategy.

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How To Become A Thought Leader In Your Industry

Become A Thought Leader

Take the time to pick and choose what you believe is important for your audience to know.

If you become a thought leader it can make a huge difference to your bottom line. The first thing you need to do is get really clear about your brand and the value you offer your audience. Know how you want your brand to be perceived by your audience and do everything to portray that.

Know your topic, know your audience, and know what you stand for because when you become a thought leader people will want to know what works for you and how it can work for them. That’s why it’s so important to know who you are and what you stand for within your industry. Here are some steps to becoming a thought leader.

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How To Shift Your Business Model To Generate More Online Sales

How To Generate More Online Sales For Your Offline Business

Generate More Online Sales

You’re not going to generate more online sales if nobody knows your eCommerce website exists.

If you currently have a business that is mostly offline and you sell a product or a service, you can start to generate more online sales if you set up your website the right way.

In the first instance, you may need to adjust how you target your audience. Those people who like coming to your store might not be the right people to encourage to buy online. Instead, target people who don’t live nearby. Knowing who your customers are, their values, and where to find them online will help generate the extra sales you’re looking for.

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How To Make Your Customers Feel Important

Do Your Customers Feel Like They’re the Most Important People in the World?

make your customers feel important

Do you know how to make customers feel valued and appreciated?

Providing excellent customer service may be one of the most important things you’ll do in your business. After all, if your customer service is poor, you’ll lose current customers and perhaps future customers too when they find out.

Your business wouldn’t be here without someone to buy your products, services or recommendations. That’s a fact. Learning to make your customers feel important so they feel super-special is part of the job as a business owner and should be a major goal going forward.

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5 Keys To A Successful Mindset In Business

How To Create A Postive Mindset In Business

Mindset In Business

Do you have the bold confidence necessary to succeed in business?

When it comes to having success in business, your mindset has more to do with your success or failure than you realize. You also may have a negative mindset and not be aware of it. A success mindset in business means that when you have challenges, you’re able to work through them with confidence and clarity.

It means that when you are presented with an opportunity you’ll be able to set fears aside and take advantage of the opportunity and build a more powerful, and more enjoyable, business

Here are 5 keys elements to achieving and keeping a success mindset in business.

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A Step-by-Step Guide to Creating Your Lead Generation Funnel

Running a successful business means having customers who are willing to pay for your product or service. But how are you going to find those consumers? Who are your best leads? And how do you move them down the funnel and eventually convert them into customers?

That’s why before creating marketing campaigns and optimizing your lead generation strategies, it highly important to build a lead generation funnel first. A proper lead generation funnel will help you to skyrocket your entire conversion process.

This infographic will provide you with all of the data you need to build a lead gen funnel for your own business and help you track your leads as they move through it.

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8 Low Budget Marketing Tactics To Get More Leads And Customers

Low Budget Marketing

There are ways that you can do marketing on a small budget and still get leads and customers.

When you’re running a business and trying to manage your overheads, it’s hard to find the money for marketing. But marketing your business is something that you can’t skip. If your potential customers don’t know that you exist, you’ll never be able to sell your products or services to them.

You don’t have to start producing big TV commercials or start spending eye-watering amounts of money. There are many low budget marketing techniques that you can use to get your business in front of your potential customers.

Don’t make the mistake of thinking that you can run a business easily today without having to market it. Budget or not, you must engage in marketing so that people learn about your business and offerings. If you don’t, no one will ever find you.

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How To Market Your Business In LinkedIn

Market Your Business In Linkedin

You get a much more professional, business-oriented experience on LinkedIn than on other social media sites.

LinkedIn is a social media network and all social media sites are social in nature. People go to these sites to socialize and meet others with similar interests, and not to have you try and sell them on your products and services.

Having said that, the business professionals you will meet on LinkedIn are definitely more likely to join you in a business venture or become a customer than those you engage with on Facebook or Twitter.

If you know how to market your business in LinkedIn, it can prove to be a very effective way to find new customers, partners and connections.

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Are You Controlling Your Business Or Is Your Business Controlling You?

How To Start Controlling Your Business

Do you set aside time regularly to plan what you want to do in your business? Or do you fly by the seat of your pants waiting to see what the next day, week, month or year will throw at you?


Business planning is ‘the secret’ on how to manage a business successfully. Planning and setting goals is important because it helps your business grow faster and with you in control.

The truth is, if you don’t know where you want to go or how you’re going to get there, you’re much less likely to succeed.

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Does Your Content Really Provide Any Value For Your Customers?

Creating Website Content That Offers Value For Your Customers

Value For Your Customers

Do you know how to add value to your customers?

People now spend more time online watching videos than they do reading text-based web content. Accordingly, the written content on your website needs to hold your audience’s attention and offer high value for your customers. It needs to get to the point as quickly as possible and have no fluff and unnecessary text.

A value-driven content marketing strategy will ensure that people understand your brand, are loyal to it, and buy more from you. The main reason is that when you are value driven, you will put your audience first without regard for the rest of the world. You’ll create content only for them, based on your niche, that solves their problems.

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10 Unique Ways To Promote Your Products And Services

How Do You Promote Your Products And Services?

Promote Your Products And Services

Marketing and advertising is an investment to get customers to buy your products or services.

No matter whether your product is digital or physical, you must promote it if you want to make sales. There is no “build it and they will come” scenario that works in the real world of business.

A lot of business owners think that marketing and advertising is an expense. They see it in the same terms as paying taxes. However, when it comes to your business, marketing and advertising is really an investment. Essentially, any expenditure that can bring in more money than spent is considered an investment. Here are 10 unique ways you can promote your products and services.

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How To Create An Online Contest to Promote Your Products

Create An Online Contest

Create An Online Contest

Contests are a great way to increase brand awareness, create buzz about your products and services and boost engagement and sales.

Hosting a contest is a very effective marketing strategy that has been around long before the internet. It’s been around a long time because it works. It helps bring in buyers, causes a buzz and spreads brand awareness.

It’s no different when you create an online contest. They’re a great way to engage with your audience, and add readership to your website content and people love them!

A good contest can pay off for years to come due to the publicity that occurs long after it’s over.

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What Is The Difference Between Copy and Content?

The Difference Between Copy and Content and How to Integrate the Two

Copy and Content

Although copy is content, not all content is copy!

One of the most confusing terms in marketing your products or services is the difference between copy and content, and how your business can integrate the two for the best results. This is an important distinction because you want to use the right type of content in the right places.

You need to make your messages relevant, tell a story, use the right keywords and speak directly to your audience of one. In addition, you want to use your resources correctly, and understanding the differences between copy and content can save you a lot of money.

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What You Need To Produce A Professional Podcast

It’s Not As Difficult As You Think To Produce a Professional Podcast

Creating useful content for your audience is your number one job when it comes to creating your content marketing strategy. A simple way to create more content is to start a podcast.


A podcast allows you to connect with your audience differently than if you have only a text-driven blog. You can speak to them more directly and show your personality better, and you can connect with them longer and wherever they are. Your audience can listen to your podcast from anywhere at any time. They could listen whilst traveling to or from work, while exercising, driving in the car, or any number of other locations. You can be with them on a regular basis as they live their lives.

When you produce a professional podcast it’s a great way to create more effective content for your audience, create a new income stream, and sell more of your own products and services.

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10 Tips For Creating Facebook Sponsored Posts That Get Results

How Do Facebook Sponsored Posts Work?

Facebook Sponsored Posts

A boosted post will get your message in front of your audience ahead of your competitors.

As the organic Facebook reach continues to decline for businesses, it means that if you want your audience to see your messages, you have to pay to boost the visibility of your content.

One of the easiest ways to do this is with Facebook sponsored posts. These posts, also known as boosted posts, will have originally appeared on your Facebook business page as organic content. To get a boost in visibility you pay Facebook to promote them.

Remember that Facebook wants you to succeed in using their advertising platform. After all,  if you accomplish your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice in the future. Below are some suggestions that will help you create great Facebook sponsored posts.

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17 Tips To Help Get Your Website Seen On Search Engines

How To Get Your Website Seen On Search Engines 

Search engine optimization (SEO) is the best way to get your website seen on search engines like Google and Bing. If people can’t find you, they won’t know how much your business has to offer them. If you think about it, if you don’t use updated SEO practices and work to provide the best experience to your audience that you can, they’re going to miss out. Then you’ll miss out.


You can do a lot right now to make your SEO better, and some of it quickly. These 17 tips will make a huge difference in how SEO is working for you to get more traffic, convert more customers and generate more income.

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How To Generate More Leads With Your Email Signature

8 Tactics For Using Your Email Signature To Generate Business Leads

Email marketing is one of the most effective marketing methods that has ever been invented. It has taken marketing to the next level and in fact, email marketing is so successful that it generates, on average, $38 dollars per $1 dollar spent on email marketing.


But email marketing is only effective if you have a list of email addresses of prospects or leads who are genuinely interested in your business and have given you permission to send them emails.

The key is to continually work on growing your email list and your email signature is often an unused resource that you can use to generate more leads for your business.

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How To Differentiate Your Brand On Social Media

Does Your Brand On Social Media Stand Out?

If you want to be remembered on social media, it’s imperative that you stand out in a good way. You don’t want to be irritating. You really want your audience to see you as you are, but sometimes that means you must be more of what you are for them to notice.


And you don’t need to be on all the social media platforms. It’s good to be on a couple in case one platform goes away. Don’t laugh,  that can happen.

Even Facebook may not exist in its current form in a few years, so never put all your eggs in one basket. The important thing is to rely on your audience to lead the way along with the goals you have created. Here are 8 ways to differentiate your brand on social media.

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8 Creative And Effective Ways To Promote Affiliate Products

You Need To Promote Affiliate Products To Sell Affiliate Products

Affiliate marketing is a business model where you, as an affiliate, promote and sell products created by other companies in exchange for a commission. You don’t have to create a product, sort out delivery, manage payment systems or customer queries. The product creator takes care of all those things. Top sites like Amazon and eBay offer huge variety in terms of high-demand products.


But just because you didn’t create the product, it doesn’t mean that you can’t promote it in a creative way. Many product creators do produce marketing collateral for their affiliates to use. However, if it’s one of the top selling affiliate products many other affiliates will also be using that same marketing collateral and it will be challenging for your promotions to stand out if they are the same as every other affiliate.

Let’s look at some creative and effective ways to promote affiliate products.

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Is The Membership Website Model Right For Your Business?

Do You Want To Start A Membership Website?

You’ve probably heard a lot about how a membership website can provide your business with a recurring and stable income online (and remember, membership works offline too). You basically create a subscription website where the public is blocked from your content. It’s only available only members who pay a fee to access the membership area.


But getting people to join your membership is only half the battle. Getting them to stay is the other half. The key to member retention is to under promise and over deliver. Creating a subscription website, no matter how lucrative some might be, isn’t for everyone. Do you sometimes wonder if starting a membership website is right for your business?

Let’s look at some factors that can help you decide.

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How To Build Good Business Relationships Without Selling Your Soul

Quality Clients Come From Good Business Relationships

As a business owner, you’re automatically in sales – regardless of what type of business you are in. But many people think of sales as something that’s uncomfortable and even underhand.


There are numerous derogatory jokes about the so-called “used-car salesman”. We often get mad with sales people who ring our doorbells, we hang up on sales calls, and we even block ads on our internet browsers.

Because of this, the message is loud and clear. Sales people are bad. Sales people have sold their soul and don’t know how to build good business relationships. But have they?

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