Author Archives: Jon Allo

About Jon Allo

MD of ad agency & internet marketer. 26 yrs+ in adv & marketing. Always providing business tips and advice for today's entrepreneur.

10 Tips For Creating Facebook Sponsored Posts That Get Results

How Do Facebook Sponsored Posts Work?

Facebook Sponsored Posts

A boosted post will get your message in front of your audience ahead of your competitors.

As the organic Facebook reach continues to decline for businesses, it means that if you want your audience to see your messages, you have to pay to boost the visibility of your content.

One of the easiest ways to do this is with Facebook sponsored posts. These posts, also known as boosted posts, will have originally appeared on your Facebook business page as organic content. To get a boost in visibility you pay Facebook to promote them.

Remember that Facebook wants you to succeed in using their advertising platform. After all,  if you accomplish your business goals while spending money on Facebook advertising, you’re likely to use that marketing practice in the future. Below are some suggestions that will help you create great Facebook sponsored posts.

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17 Tips To Help Get Your Website Seen On Search Engines

How To Get Your Website Seen On Search Engines 

Search engine optimization (SEO) is the best way to get your website seen on search engines like Google and Bing. If people can’t find you, they won’t know how much your business has to offer them. If you think about it, if you don’t use updated SEO practices and work to provide the best experience to your audience that you can, they’re going to miss out. Then you’ll miss out.


You can do a lot right now to make your SEO better, and some of it quickly. These 17 tips will make a huge difference in how SEO is working for you to get more traffic, convert more customers and generate more income.

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How To Generate More Leads With Your Email Signature

8 Tactics For Using Your Email Signature To Generate Business Leads

Email marketing is one of the most effective marketing methods that has ever been invented. It has taken marketing to the next level and in fact, email marketing is so successful that it generates, on average, $38 dollars per $1 dollar spent on email marketing.


But email marketing is only effective if you have a list of email addresses of prospects or leads who are genuinely interested in your business and have given you permission to send them emails.

The key is to continually work on growing your email list and your email signature is often an unused resource that you can use to generate more leads for your business.

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How To Differentiate Your Brand On Social Media

Does Your Brand On Social Media Stand Out?

If you want to be remembered on social media, it’s imperative that you stand out in a good way. You don’t want to be irritating. You really want your audience to see you as you are, but sometimes that means you must be more of what you are for them to notice.


And you don’t need to be on all the social media platforms. It’s good to be on a couple in case one platform goes away. Don’t laugh,  that can happen.

Even Facebook may not exist in its current form in a few years, so never put all your eggs in one basket. The important thing is to rely on your audience to lead the way along with the goals you have created. Here are 8 ways to differentiate your brand on social media.

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8 Creative And Effective Ways To Promote Affiliate Products

You Need To Promote Affiliate Products To Sell Affiliate Products

Affiliate marketing is a business model where you, as an affiliate, promote and sell products created by other companies in exchange for a commission. You don’t have to create a product, sort out delivery, manage payment systems or customer queries. The product creator takes care of all those things. Top sites like Amazon and eBay offer huge variety in terms of high-demand products.


But just because you didn’t create the product, it doesn’t mean that you can’t promote it in a creative way. Many product creators do produce marketing collateral for their affiliates to use. However, if it’s one of the top selling affiliate products many other affiliates will also be using that same marketing collateral and it will be challenging for your promotions to stand out if they are the same as every other affiliate.

Let’s look at some creative and effective ways to promote affiliate products.

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Is The Membership Website Model Right For Your Business?

Do You Want To Start A Membership Website?

You’ve probably heard a lot about how a membership website can provide your business with a recurring and stable income online (and remember, membership works offline too). You basically create a subscription website where the public is blocked from your content. It’s only available only members who pay a fee to access the membership area.


But getting people to join your membership is only half the battle. Getting them to stay is the other half. The key to member retention is to under promise and over deliver. Creating a subscription website, no matter how lucrative some might be, isn’t for everyone. Do you sometimes wonder if starting a membership website is right for your business?

Let’s look at some factors that can help you decide.

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How To Build Good Business Relationships Without Selling Your Soul

Quality Clients Come From Good Business Relationships

As a business owner, you’re automatically in sales – regardless of what type of business you are in. But many people think of sales as something that’s uncomfortable and even underhand.


There are numerous derogatory jokes about the so-called “used-car salesman”. We often get mad with sales people who ring our doorbells, we hang up on sales calls, and we even block ads on our internet browsers.

Because of this, the message is loud and clear. Sales people are bad. Sales people have sold their soul and don’t know how to build good business relationships. But have they?

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What Will Make You A Better Web Content Writer?

5 Tips on Becoming a Better Web Content Writer

When most people search the Internet, they’re looking for information. And when that information is relevant to your business, you want them to read your content.


The content on your website is one of the best tools you have. It drives traffic. It provides your audience with the value and information they seek. It also helps you market your business, products or services. Content is essential for online marketing success.

Here are 5 ways that you can improve your skills as a web content writer.

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How To Get Your Website On Google Search Results

Does Your Website Show Up On Google Search Results?

If you’ve got a website online, you’ll know that it’s only going to be of any benefit or use if people actually visit it. And, the most common way for people to find any website is with Google search results. Google’s job is to deliver quality information to their audience, and they’re serious about it.


Every year there are over 2 trillion searches happening on Google, 100 billion per month, and 2.3 million per day. If you want people to visit your website, Google can’t be ignored.

This is where a mysterious thing called search engine optimization or SEO comes into play. In short, SEO is one of many ways to market your website so that you get more traffic, more subscriptions for your email list, and ultimately make more sales. Let’s take a look at how your website can get top Google search engine results.

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Where Do You See Your Business In 5 Years?

Are You Thinking About Your Business In 5 Years?

When you sit down to make goals in your business, it’s important to not only make short-term goals but also long-term goals. You need to know the overarching goals for your business. Where do you see your business in 5 years time?


Are you and your business prepared for the change that is going to come whether you like it or not? By design, you can prepare for these changes and ensure that your business grows in the next 5 years.

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10 Little Tricks For Writing Better Blog Content

How To Write Better Blog Content And Provide More Value

There are many benefits to having a blog if you’re a small business. It’s an inexpensive way to market and build your website and develop the credibility you need to compete with companies that have been in business longer and are larger.


Fresh content on your blog will encourage Bing, Google, Yahoo, and other search engines to re-index your website so that it ranks higher on search engine results page (SERPS). Blogging can also help establish your business as a leader in the industry you’re in. As time passes, your visitors will begin to view your blog as the “go to” source for content that is current and informative. This will translate into gaining new customers.

It is important to realize, however, that once you begin a blog, it’s vital that you add new content regularly. It doesn’t mean you have to write a new post every day but it does mean that you offer your readers value because no one is going to come read your blog or find your offers if your content isn’t something they want to consume.

Here are 10 simple ways to create better blog content.

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How To Pick The Best Online Business To Start

What’s The Best Online Business to Start?

When you’re trying to decide on the best online business to start, there are many things to take into consideration. Your business should be something you will enjoy doing, that you’re good at doing, and that is in demand.


If you don’t have those three things, you may give up before you start making money because starting an online business isn’t guaranteed overnight money. It takes time, just like any other business startup.

Here are some questions to think about. Your answers will help you decide.

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10 Online Marketing Strategies For Today, Tomorrow And Always

How To Use Online Marketing Strategies For Small Business

It’s very unlikely that you’ll build a profitable online business without marketing. You may have the best website in the world, but if nobody knows it exists you’ll never sell anything from it.


Different marketing techniques come and go on the internet all the time but when you’re running an online business you do need to depend on the online marketing strategies that will stand the test of time.

The main reason that many people struggle with online marketing is they get overwhelmed with information. But there are ways that you can market your online business simply and effectively to build brand awareness, get more traffic, and start making more money.

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4 Actions That Improve Your Personal Growth

How Do You Improve Your Personal Growth?

We all have areas where we want to improve – business, health, family, you name it. But, as an entrepreneur, reality sets in along with a busy schedule and that doesn’t leave any space for quiet time, let alone individual development. We also rarely have the willpower we need to see it through. Or maybe we just don’t know where or how to start.


Not being able to define your own long-term goals will end up in a life that has little meaning or direction. You start losing that spark and the motivation to get up each morning wanes.

Here are 4 steps you can take for a well-developed, easy-to-implement, personalized plan to improve your personal growth.

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8 Steps To Marketing Your Blog To Boost Readership And Results

Marketing Your Blog To Get The Results You Want

Writing a blog for your business, no matter what type of business you have, is one of the best things you can do for marketing your business. Blogging adds relevant and interesting content to your website and helps bring more visitors to your site.


It also helps show your expertise so that your audience trusts you, and due to that, they’ll be more likely to make a purchase from you – whether that requires they go to your brick and mortar store or click “Buy Now” on your website.

If you really want to be successful with your blog, you need to develop your blog marketing strategy. Here are 8 ways to start marketing your blog to get the word out and the readers in.

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10 Types Of Online Content For Your Blog

Stuck For Content For Your Blog?

Content is the main driver for successful marketing these days. Creating effective content for your blog will pay off in big ways. You’ll get more traffic to your website and people will stay on your site longer. A blog demonstrates your knowledge and authority in your chosen niche can give your reader the push they need to become paying customers.


If it’s a challenge for you finding content for your blog, worry no more. There are so many types of posts you can use to help you come up with just the right content that will engage your audience, and help you convert visitors. Let’s look at some.

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7 Ideas To Generate Passive Income For Your Business

How Can You Generate Passive Income?

Passive income is a form of income that you can earn without having to work and work for it. Rather than continuously working in order to keep the income stream consistent, when you generate passive income, you do the work once and then earn money from that work without having to do anything else.


However, some people are a little dubious when it comes to passive income, and question whether it really exists. It’s easy not to have much trust in passive income when you don’t know of the ways it can be generated.

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7 Sins To Avoid When Sending Emails To Customers

Are You Sending Sinful Emails To Customers?

Emails To Customers

If your email marketing isn’t working you may be committing one or more of these 7 deadly sins.

Most businesses today use email to some extent in the daily workings of their company or business life. It has proven to be not only an effective but also a cost-efficient way to keep in touch with customers wherever they live.

Sending emails to customers is one of the most effective forms of marketing a business can participate in. But if you’re not getting the results you want from your emails you may be committing one or more of these 7 deadly sins.

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10 Small Budget Marketing Tactics That Deliver Big Budget Results

Is There Still Space For Small Budget Marketing?

When you have a new business (or even an existing business), it can be a challenge to find the money for marketing. There always seems to be other areas of business that need funding.  But the truth is, without marketing you’re not going to have a business. If your target audience doesn’t know you exist, how will they be able spend any money with you?


Marketing is an investment more than it’s an expense, and it should not be something you don’t fund. Having said that, you can market your business inexpensively and effectively if you know how. There are many small budget marketing techniques that really do work.

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Is It Time To Give Up Email Marketing For Your Business?

Why Email Marketing For Your Business Is Not Over

Email Marketing For Your Business

Reading emails is the number one activity online.

There are many so-called gurus who will claim that email marketing for your business is dead. But, the fact is that it’s not dead and it’s not over. Email is still the most effective online marketing method that ever existed. It still offers a 122% return on investment by average according to research conducted by the Direct Marketing Association.

As a marketer, you should use real data to determine what will work best for you with your type of business and your business niche. Don’t rely on gurus to tell you what works and doesn’t work without checking the stats and the data. Then use data to make wise marketing decisions for all your marketing, including email marketing.

Here are 10 reasons why email marketing for your business shouldn’t be ignored.

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Improve Your Website Content And Watch Your Email List Grow

10 Tactics To Improve Your Website Content

There are many different types and formats of content that you can create for your audience. When you choose the type of content you want to publish, always ask the question, “What is my goal for this content


One of the top priorities for every business is to continually build a list of emails for marketing purposes. Email marketing is one of the most effective marketing methods that has ever been invented.

If you’re getting clicks on your content but your list isn’t growing, there are many ways to deal with this. When you improve your website content it can grow your email marketing list, because it gives more opportunities for your audience to sign up. Plus, you’ll be giving them a reason to sign up by delivering excellent content that’s targeted toward their needs.

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Do You Believe In Your Own Potential?

Do You Know Your Own Potential?

Entrepreneurs all have dreams and aspirations but are you fully aware of your own potential? It can be hard to see our own potential success just like it is to see our faults. However, believing in your own potential is a crucial part of developing your self-confidence and your success as a business entrepreneur.


In order to achieve all you’re capable of, you have to believe in the potential you have. It can help you to try new things, challenge yourself, and take risks that could all lead to success. Here are a few ways you can determine if you believe in your own potential.

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