The question isn’t whether you should leverage video in your content marketing strategy. It’s how long your videos should be to get the most out of them. Because today, more than ever, consumers are skipping ads and their attention spans are increasingly declining.
The key benefit of LinkedIn is that it’s frequented by decision-makers, senior-level influencers and industry leaders. However, if you’re searching LinkedIn for prospects you need to focus on optimizing your LinkedIn marketing strategy.
Unlike other social media platforms such as Instagram and Facebook, LinkedIn is a goldmine for B2B marketers. A robust LinkedIn marketing strategy is crucial for the success of your brand. It can help you create brand awareness, boost web traffic, generate quality leads and so much more. Also, it can help establish you as a reputable industry leader.
Knowledge is power. But how can you turn your knowledge and expertise into inspiring digital products that you can sell online?
For a content marketer, skills and expertise are only powerful if you can convert them into a product, service, sales and income. And the great thing is when you create digital products, you create them once and can sell them over and over again.
We live in an increasingly diverse market and it’s relatively easy to turn your expertise into digital products. There are a great number of entrepreneurs who are earning money by teaching what they know. You can do it too!
Here are 5 ways to create digital products to share your knowledge, skills, talents, opinions or passion and potentially earn income along the way.
Have you ever visited a website and then later started seeing banners for that website following you around all over the web? That’s retargeting, also referred to as remarketing (people use those words interchangeably).
You’ll see retargeting ads examples when you visit a website like Amazon. They place a cookie on your computer, and no matter where you go on the internet, they will identify you. Meaning that they can show you ads related to the web pages you visited when you clicked on Amazon’s website.
If you’re not integrating your blog and social media platforms, it means that you’re missing out on a lot of potential visitor traffic to your website. Blog posts and social media are both important aspects of getting yourself heard and seen online.
Integrating your blogs into your social media platforms may just end up helping you save up on the cash that you would have used to promote your blog posts.
So, what are some of the things that you can do so that your blog and social media platforms will work together to provide you with dynamic results?
If your business has got something people want and need, you may want to seriously consider adding other ways that will generate extra revenue for you. When you start a membership website it means that part of your website content is ‘gated’ where only members who subscribe to your service can access the content you’ve placed behind the gates.
A “gate” is simply a barrier you build into your website using a plugin. Once you’ve got that barrier in place, members can log in and access exclusive content, such as eBooks, webinars, online courses, and podcasts. You can also provide special offers, and create a community for your members to communicate and interact with other members and directly with you.
But before you start a membership website for your business, you need to decide which model will best serve your needs and goals. Here are 5 ideas for creating a website with membership and user login.
When you sell other people’s products online it’s often referred to as affiliate marketing. Many newcomers to the world of eCommerce who are starting their own business have become successful affiliate marketers, earning commission from top sites like Amazon and vendors like Apple for helping to sell their products.
You can even sell products from home for companies which has made the affiliate marketing business model very popular. Affiliate marketing is more competitive now than it was, so it’s important to know the best ways to promote your chosen affiliate products.
Content creation is like building a portfolio. It’s a long-term investment in building your brand, creating a community, improving awareness, and boosting longer sales cycles.
Many entrepreneurs don’t focus much time on good content development because they’re after quick wins. However, creating quality content is the most effective way to promote a brand.
Having said that, creating quality content is a choice. You can choose to put in the work and time needed to create high quality content and build a successful brand. Or you can choose to take the easy way out and create poor content that generates no results, which is a waste of time and resources.
If you want to boost search engine rankings, get more traffic and gain leads, you need to write high quality content. Here are 5 key components of content writing.
Staying motivated as an employee when things aren’t going well is hard, but being the business owner makes staying motivated even harder. However, getting yourself through the rough patch is crucial in determining whether your company succeeds.
Many people have invaluable talent and skills, but very few of them become successful entrepreneurs. This is because building and sustaining a successful business requires so much more than just talent or skill. And unless you can handle the intangible aspects of entrepreneurship, you won’t succeed.
One of the most significant mental challenges of building and running a successful business is motivation. If you struggle to remain focused during the hard times, it’s essential to get a grip.
Here are 6 tips to help you stay motivated in your business when times get tough.
A retargeting campaign on Facebook gives you the opportunity to re-engage with people who came to your website, but didn’t purchase. You can create ads on Facebook that go to these people who visited your website. This means you get a second, third, fourth, and even more chances to convert your customers and prospects.
The basics of setting up a retargeting campaign on Facebook are really quite simple and straightforward. Here’s how you do it.
Spending time on researching prospects, generating high-quality leads, and getting a deep insight into their needs all lead to one thing – the close. In the world of sales, closing a deal is the main goal as well as the most difficult part of the sales process.
In fact, according to Hubspot’s research, 75% of companies say closing more deals is their top priority. What’s more, 28% of sales representatives say closing is the hardest part of their job, right after prospecting.
So, how can you close sales effectively?
There are different approaches to help you close more deals with your prospective customers. These are 12 of the best sales closing techniques that you can use to estimate any situation and close your sales faster.
At a glance: 12 Sales techniques every sales rep should be aware of
Starting a business is easy. But running a successful business is an entirely different story. For instance, in the United States alone about 9% of businesses both new and old close every year. The failure rate of new businesses is relatively high, with about 50% failing within the first five years.
Mindset is crucial to anyone who wants to succeed in business or in life. It affects your whole thinking, and your thinking determines your actions. We’re all born with a lot of talent and the ability to reach our full potential and achieve greatness if we choose to.
What do the world’s most successful entrepreneurs have in common apart from successful businesses? The answer is, the right mindsets. Mindset together with consistent action is the key to achieving and maintaining momentum.
So, what is mindset? It’s a mental frame that organizes and interprets information in a way that helps you to understand an experience uniquely, and it guides you to take corresponding actions and responses.
Let’s look at how your mindset affects business and why it’s so important to have a growth driven mindset.
You’ve built a solid website for your business. Fantastic! It’s easy to think you have everything under control. An article here and there, a few posts on your social media profiles and your online reputation will take care of itself.
Unfortunately, that’s not the case.
Have you ever Googled yourself or your business? Many of us have, for sure. When you search for yourself, you might find another version of yourself as a copywriter in Upwork. This is more common than you think. When you search for your business, the results could be shocking.
While you may have control of your website and social media profiles, there’s a lot of other information you have no control over and haven’t contributed to. Business reviews, listings, and images of your company can pop up from nowhere.
And the potential for damage is daunting. Your online reputation could be at stake and it’s easy to feel you have no control over what’s being said and shared.
If you’re running a business, it can be a long and difficult road to success. It takes a lot of muscle to build a sustainable company. Having said that, if you start with the right foundation, your journey will be easier.
To be as successful as possible, you need to find the right marketing approach in the early stages so that you start on the right track. It’s never too late to find the right marketing plan for your business. You just need to make sure you spend enough time to come up with the best possible marketing approach.
Here are 4 ways to boost your business visibility and bring more customers your way.
Marketing strategies are ever-changing. Some lose their effectiveness, others evolve into more complex ideas and new strategies come and go. With this ever-changing landscape of new marketing techniques, is blogging for your business still worth doing?
Well, it depends.
The question shouldn’t be if blogging is still relevant in general, but whether or not it’s still relevant to your business. Why? There are always new up and coming trends in blogging every other day and if you don’t keep up, you’ll be outdated.
Clickbait headlines have become a popular trend in online business. Since businesses want to attract viewers and visitors to their page they use headlines that will get visitors to read their posts and probably check out their business. But is this the way forward?
Post engagement in the past few years has dropped. Businesses can’t rely on posting content online and hoping to be seen. A good content strategy provides meaningful content that engages the reader.
Social media provides the perfect platform where your posts can start a conversation. Not only does social media marketing increase brand awareness, but it also promotes advertising through word of mouth.
So how can you create this meaningful content that your audience will like?
So how can you create meaningful content for a good content strategy?
Do You Know Where To Use Keywords On Your Website?
If you don’t know how or where to use keywords on your website then you’re losing web visitors and revenue. They are the words to use on your website that people will input into a search engine like Google when they’re looking for something on the internet.
When you know how to use keywords effectively, the search engines will index your website and drive visitor traffic to it. Research shows that 95% of searchers only look at the first page of search results. And 50% of the clicks on that page go to the first three results.
This means that using keywords incorrectly will seriously hurt your online business. This is because you’ll miss out on tremendous opportunities of getting organic traffic when people click through your website from a list of search results. Less organic traffic translates to fewer leads and sales.
There are 5 key places where to use keywords on your website.
Mobile devices are the most widely used internet devices and their popularity is growing significantly. So, it’s vital that you optimize your website for mobile devices. Because by 2025, 75% of the world population are expected to use just their smartphones to access the internet.
It’s easy for people to browse the internet from their mobile devices and this is great for your brand. Our love for smartphones makes it easy for your existing and prospective customers to access your website.
These days, search engines want to direct their users to a mobile friendly website. So, when you optimize your website for mobile you can generate more traffic and boost your conversions.
If you’re selling a product or service, you probably have a sales funnel strategy. It’s the journey that you guide a prospect through as they first discover your product or service to the point of them buying and becoming a repeat customer.
As visitors move along your funnels – from knowing more about your brand, to deciding if they need what you’re offering, to comparing with similar competitors, to making the final or even repeat purchase, you need to know how to respond to their needs and doubts.
Therefore, you need to regularly analyze, improve and develop sales funnels to keep the pipeline flowing. Here’s how to optimize your funnels for better conversions in 4 key steps.
The difference between success and failure online is being able to write sales copy that actually makes people want to buy your products and services.
Well-written copy can make or break your marketing efforts. While copywriting comes naturally to some people, it’s a foreign landscape to many and they don’t know how to explore it. And the few who have mastered it are usually the proverbial cream of the crop.
Well-crafted and effective sales writing doesn’t beat customers over the head, nor does it need to have bold typeface and capitalization. The message should be able to stand on its own without too much over-exaggeration and fussy design elements.
If you want to increase your online sales, you’re on the right track. Increasing sales is the primary goal of any successful business. However, the quick spike in profitability isn’t the only benefit you’ll get, as growing sales have long term value.
Increasing sales often looks a lot easier than it is. Having said that, there are many ways you can generate more online sales, many of which are easy to implement. Here are five ways that can help you to increase your online sales while improving revenue at the same time.
To run a successful business today you need a strategic digital marketing plan to make sure your branding and marketing will reach as many existing and potential customers as possible.
There are 3 types of digital media:
Owned Media: Any online asset that you control like your website or social media channels
Paid Media: Promoting your online content to improve traffic to your owned media assets
Earned Media: Customers recommending you by word of mouth or through social media
These 3 types of digital media marketing will boost your audience reach. Of course, it will vary the way your target audience encounters your brand. If you want to boost brand awareness and increase sales, you want a combination of all 3 to blend them into new marketing strategies. Continue reading →