There is nothing wrong with keeping your eye open for opportunities and investment. This isn’t what shiny object syndrome really is in the business world. Shiny object syndrome means that you get easily distracted by something that looks new (shiny), and then you put off your real work to pursue the new things. This is …
How To Overcome ‘Shiny Object Syndrome’ In Your Business Read More »
One of the primary reasons people hesitate to start a business is their fear of needing huge amounts of cash in startup money. If you’re starting a brick-and-mortar business that requires a physical location and inventory, yes, those startup costs can be very expensive. However, if you’re starting an online business, working from the comfort …
5 Steps to Start Your Online Business on a Budget Read More »
The reason for setting business goals is that they help you gauge your success and help you stay motivated to reach those goals. Some people think the planning stage is drudgery but even those entrepreneurs who prefer the “fly by the seat of your pants” approach to running their business have specific goals in mind. …
If you have a business, your goal is likely to make money. But the only way to make money is to sell something, either your products or your services. So what happens if you’re deathly afraid of selling? Predictably, you won’t make much money and then you’re really managing a hobby instead of running a …
What type or kind of foundation should you possess in order to be a successful entrepreneur? As basic principles, the fundamentals of entrepreneurship include the following: Team building and leadership Strategy and management Marketing and market research Finance Manufacturing or production Oral business presentations With this definition in mind, if you’re seriously thinking of …
5 Fundamentals of Entrepreneurship You Should Never Overlook Read More »
Do you ever wonder how some marketing experts seem to have the magic to drive many sales while you can barely get a single customer to click any of your call-to-action buttons? They seem to have the knack of persuading customers to buy what they’re offering, at whatever the price. It’s like they have a …
10 Ways To Boost Customer Satisfaction Now that you’ve persuaded a prospect to buy your product or use your service, your job is not over. Your job now is to ensure customer satisfaction. The way you boost customer satisfaction is by offering the best products, services and customer care that you can reasonably offer, while …
Why Advertising Is an Investment Not an Expense Don’t get it twisted. Yes, advertising is an expense item on your profit and loss statement but in business, advertising is an investment, not an expense. If you don’t see a return on your investments, you stop making those investments. Advertising is the way you get the …
10 Ways To Build Customer Trust In Your Business People buy from businesses they know, like and trust. You can get your target market to know you by implementing coordinated advertising and marketing campaigns. Your audience may even like the products and services you provide. But when you build customer trust and loyalty, your audience …
Why First Impressions Matter and How to Improve Yours It’s hard to remedy a bad impression. Businesses run on communication as much as money, so it’s vital to create a good impression on those you connect with from the outset. First impressions matter in business and can make or break a company. A positive experience …
How Important Are First Impressions In Business? Read More »
