Communication with your target audience can significantly increase your sales, improve brand awareness, and boost audience engagement. But it will not automatically happen. Being sure to avoid certain habits consumers view as irritating, intrusive, or “spammy” is crucial to the success of your content marketing strategy.
Unfortunately, some communications and messages can easily make your business look untrustworthy if you’re not mindful of your habits or create a solid content marketing plan.
Here are 5 things to avoid when communicating with your target audience.
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5 Things To Avoid When Communicating With Your Target Audience
It’s important to develop good communication habits if you want your content to be respected and trusted. Too many fancy words, a poor voice that creates demands, or sending too many messages at once can turn your customers away instead of engaging them.
So be sure to take the time to avoid the following 5 things when creating your next content marketing campaign.
1. Spam or Over Promoting
Don’t keep sending your target audience the same messages over and over to get a response. Promotional messages, especially on social media, should be kept at a minimum. Furthermore, you should be sure you don’t send too many of the same type of direct messages all at once. This action can get you banned or blocked completely on certain applications like WhatsApp and Instagram. Every message you send should have a clear and direct plan.
2. Too Many Automated Messages
While email autoresponders and chatbots are useful, don’t rely on them to do all of your content marketing. Many customers value the personal help that automated responses just can’t provide. Automated messages should only be used where they make sense, like frequently asked questions or providing business information.
3. Fancy Jargon
Too many fancy words in your messages will confuse your audience and make you seem dishonest. If your audience has to look up too many words or guess what you mean, they’re likely to leave your website or press the delete button pretty quickly.
4. Demands
Making demands will always be seen as negative. In fact, this will likely lead to audiences blocking you and labeling your business as spam. Not the reputation or first impression you want to set for your business.
5. Zero Responses
In other words, always have an answer for any message sent your way. This is important to improve your response time and make the customer feel heard and valuable. Furthermore, platforms like Facebook will display your response time, making it even more important to respond as quickly as you can and never ghost anyone. If you don’t know the answer, simply say you’ll get back to them instead of avoiding them altogether. However, be sure to take the time to find an answer for them too.
Download: The 5 Step Content StrategyÂ
The most important thing is that you get to know your audience so that you know exactly how they want the content you create designed and delivered to them. Creating good content is all about following a process that helps you cover all the arguments your audience may have in their mind about the solution you’re recommending. To help you when communicating with your target audience, download the free checklist, The 5 Step Content Strategy to discover the key content marketing tactics used by the most successful online entrepreneurs.