How Social Media Translates To Sales
Social media is a crucial element of digital communication strategies. It gives measurable results in branding, leads and, ultimately, sales. It provides marketers with great return on investment (ROI) as it enables them to reach large audiences at low cost.
If you aren’t taking advantage of social media, you’re missing out on an effective, fast and inexpensive way to reach about half of the world’s population.
Social media is social, and you do need to get engagement from your social media audience. This includes likes, clicks, shares and comments. When you have engagement on your social media pages it’s wonderful but it’s not going to create customers.
A lot of people claim to hate sales, but you’re in sales simply by being in business. There is no way around it. With that in mind, you need to continually work on perfecting your sales pitch. So how can you convert social media followers into customers?
How To Convert Social Media Followers Into Customers
To convert social media followers into customers, they first have to become a lead. A lead is someone who has given you some form of contact information that enables you to nurture them and convert them from a prospect and then into a buyer. Be sure to participate, using lots of videos, images, and content that show your value and expertise. Make plenty of offers and provide lots of opportunities through lead magnets, content upgrades, in-content links, and so forth. This enables you to collect email addresses and build your email list.
Share Content from Your Website
When you get engagement on different platforms, such as a question on Facebook, or a discussion is started in a forum, share high value content with them from your website. This will motivate to keep in touch with your latest website updates by providing you with their email address. They will now become a lead that filters into your sales funnel.
FREE Checklist: How To Run Successful Facebook AdsProve Your Value
The key to converting social media followers to customers is to offer exclusive content to your fans on social media. If you create a Facebook group or partially gated content on a landing page on your website, this is a great way to provide value to your audience and move them to your email list. When you create this gated content, make a special landing page for each platform and put the link in your profile and your intro message.
Create Lead Magnets
Develop multiple lead magnets that you can promote where your audience is engaging on the topic they’re engaging with. So, if someone is discussing topic A, a lead magnet for topic A should be mentioned. Each platform should offer an overarching main lead magnet that attracts that group.
Make an Offer
Once you get certain types of engagement, make them an offer based on their engagement type. Are they brand advocates, event attendees, or contributors to discussions? Are they loyal fans, already customers, or volunteers? For example, if you have a social media group and you have some members of that group that often help others, they could be considered volunteers.
Make More Offers
The truth is, the more offers and opportunities you give your audience to become a lead on your email list, the better. Put gated content via in-content links to expand on a point in a blog post topic. Add more gated topic via a pop-up or slide on each blog post page and page of your website.
Use Social Platform Features
Each social platform has different features that allow you to add more offers, links to landing pages, examples of your work, proof of your knowledge, or a show of your friends and engagement. Use those features. Fill out every single profile completely using all the opportunities each platform offers to allow you to move people toward your website.
Facebook Ads Guide: How To Convert Social Media Into Sales
Although everything about Facebook isn’t perfect, the truth is that with more than two billion users per month, Facebook advertising strategies still work. Yes, they do make changes to their Facebook advertising guidelines without notice which can be frustrating. But if you remain diligent and watch your ad spend and results carefully, you’ll get a good return on your investment.
Creating Facebook marketing campaigns that convert social media followers into customers can be challenging. This is because many variables come into play – such as targeting, ad copy and creative, landing pages, and your budget. For more information, download my free Facebook Ads Guide to help you make the most of your social media conversion strategy.
