Email marketing has by far one of the largest returns on investment compared to other forms of marketing. However, that doesn’t mean it’s straightforward nor will you see results just because you have a campaign set up.
Like most things in life, there are important rules to follow to get to success.
Here are the 6 secrets to creating email funnels that work.
FREE Checklist: Create An Effective Sales Funnel
6 Secrets To Creating Email Funnels That Work
Many businesses often see a return of $48 dollars for every $1 they spend on email marketing. This makes it by far one of the most affordable and easiest ways to market and boost your sales.
By putting the 6 points below into action, you’ll get the results you want from your email marketing campaigns.
1. Lead With Your Goals in Mind
Before you develop any content, you need to know what your marketing goals are. For example, do you need more exposure to increase your sales, or are you hoping to educate your audience more? As you can see, these are important questions, so you know exactly what type of information you need to create and how to develop the right call-to-action to see proper results.
2. Add Readers to Multiple Sequences and Segments
Remember, many of your readers will be on different buying journeys. Some will be brand new, and others will be avid users of your products. Meaning they shouldn’t be on the same email sequences or segments. Likewise, if you have multiple products, they may not all be interested, making segmentation important. Welcome emails, abandon carts, or re-engagement emails are a few different examples.
3. Keep Your Content Funnels Varied
Don’t just sell to your readers. Make sure there is a mix of value, promotional and fun. If every email you send to your readers encourages them to buy something, for example, your audience is more likely to be turned off and eventually unsubscribe to your email campaign.
The best policy is to lead with generosity. You don’t need to make a sale after every email you send. Providing value without anything in monetary return is often time the best way to see success. This is what establishes your credibility, trust, and awareness as a brand that eventually works together in return on profits.
4. Take Advantage of Your Subject Line
Subject lines are one of the most important parts of creating email funnels. Sure, you need their email address. However, just because you have it, doesn’t mean they will read it. So you still need to work to capture their attention. In fact, you will want to create more than one and then test them on different readers.
5. Test Your Funnels
Nearly 47% of marketers, in a HubSpot “Ultimate List of Marketing Statistics for 2021“ report stated, that they test different subject lines to see which ones perform the best. Some key aspects to keep in mind when developing your titles include clarity, urgency, curiosity, and relevance. In other words, make sure they know what they will get but don’t give too much away. Then be sure the content you present to them satisfies the expectations of the title.
6. Focus on Retention
You got the sale, but that doesn’t mean the work is over. You must further nurture and inspire your customers to keep them interesting and to come back. One sale won’t lead to sustainability.
Free Guide To Creating Email Funnels
When you develop sales funnels the right way, it puts your business on autopilot and consistently turns prospects into paying customers. To discover more about how to develop and fill your email funnels, download my free Sales Funnel Checklist to get your business from unsuccessful and unprofitable to profitable success.
