While it may be hard to believe, email marketing still outperforms social media by nearly 40% more. Not only does email marketing generate more revenue, but it is also more productive as it is three times faster.
Crafting the right type of email funnel is an important marketing strategy to understand if you want to maximize your profits and better communicate and engage with your target audience. You focus, or funnel, the attention of your prospects in a very specific way, providing value, building a relationship and eventually presenting an offer.
Here are the four easy steps to creating a high-converting email marketing funnel.
FREE Checklist: Create An Effective Sales Funnel
How To Create A High-Converting Email Funnel
Following these steps ensures you have everything you need to create high-converting email funnels.
It’s a great marketing strategy to set in motion to get the highest return on your investment that costs little to nothing to get started
Step 1: Lead Generation
The most crucial step to creating a high-converting email funnel includes your brand awareness and lead generation. Next, you need to create an acquisition process that draws in your target audience.
This consists of an opt-in form and incentive to get their information and start them down the email funnel. Once they opt-in, they can then be segmented as a new subscriber and receive welcome content and other further information.
Step 2: Nurture Content
The next step is to further build their interest with lead nurturing content.
This is content that teaches them about your products or services and has less to do with promotions. Lead nurturing is about building a stronger relationship with your customers to keep them around long-term. It allows you to learn your audience better and form a deeper connection to craft engaging content. And this will lead to more action.
Step 3: Content Persuasion
Once strong relationships are built with your readers, you want to persuade them further to make a certain decision. This is where the promotional content begins to flow or stream into your sequences to convince your readers to make a purchase and become loyal customers.
Be sure you always include an easy and obvious call-to-action, so your audience knows what to do. Your click-through rate depends on it.
Step 4: Engage and Follow Up
Nurturing your leads never stops. The steps keep going as required to keep their interest and see more conversions. Even after your readers purchase, you want to follow up with them and keep them engaged.
Send thank you emails and invite them to other groups or platforms that teach them how to use your products or services even better. The more places and ways you can keep your audience engaged, the better and fewer chances for them to unsubscribe or become disinterested.
Free Download: Email Funnel ChecklistÂ
When you develop an email marketing sequence the right way, it puts your business on autopilot and consistently turns prospects into paying customers. To discover more about how to develop your email funnel, download my free Email Marketing Funnel Checklist to get your business from unsuccessful and unprofitable to profitable success.
