Are you one of the misinformed folks who think that email marketing is dead and doesn’t work anymore?
Perhaps you’re not seeing the results you want and, thus, feel like your investment has gone to waste.
In reality, email marketing is not dead. In fact, it’s more profitable than ever. But there is no doubt that it’s changed.
It has become more dynamic and sophisticated in many ways, and the latest digital technologies allow you to engage with clients in ways you couldn’t before.
Email marketing is far from dead. It’s thriving and for good reasons. Here are 6 reasons why email marketing is still relevant and beneficial today.
Click Here: Free Certification Course in Email Marketing
Why is Email Marketing Still Relevant Today?
Email marketing offers the essential benefits of personalization, targeted messaging and cost-effectiveness, which many other marketing tactics don’t.
Reaching customers effectively with email remains a robust tool for any savvy marketer.
1. It’s the Most Preferred Communication Channel
According to recent data, 99% of consumers check their email every day, preferring it by 40% over other communication channels.
This fact alone suggests that email marketing remains a powerful way of reaching consumers. It’s much easier to get your message across when your target audience is willing to read and engage with it. If you know they won’t answer a phone, why would you choose this form of communication to reach out to them?
2. High ROI
Email marketing, when done right, offers a very high ROI (Return on Investment).
A Data and Marketing Association report showed that it averages $36 for every dollar spent. As the costs associated with email marketing are lower than other forms of digital marketing, it makes sense to invest more in this channel.
3. Personalized and Targeted Content
Email marketing allows you to target your audience and send personalized messages and customer-specific content.
Using strategic personalization increases engagement and conversions by segmenting your email list and personalizing your messages.
4. Increased Web Traffic and Sales
Email marketing can increase website traffic and sales, especially when you include links to your website and product pages in your emails.
5. Cost-Effective
Compared to conventional advertising methods, email marketing is more cost-effective.
With no printing or shipping costs, email marketing campaigns are a low-cost way of reaching a vast audience.
6. Allows for Analytics and Tracking Progress
With email marketing, you can track your progress and success.
You get access to analytics such as open rates, click-through rates, and unsubscribe rates, which enable you to refine and improve your strategy.
Free Email Marketing Certification Course
Don’t be discouraged if you’ve not had success with email marketing before. Email marketing can be a very effective way to reach your target audience and generate results. However, it is important to do it right.
To master the fundamentals of email marketing, check out this Free Email Marketing Certification Course from the HubSpot academy that will teach you how to build a better email list and how email marketing can grow your business. Email marketing will pay off in the long run and ensure you and your business experience a strong return on your smart investments.
