While digital marketing is a proven way to engage your audience and increase sales, you can easily make mistakes. The digital marketing process requires preparation, review, and evaluation to keep it running smoothly and successfully.
Unfortunately, if you don’t know what you are doing, you can fall into some common poor habits that result in a poor return on investment.
The following are 5 common digital marketing mistakes and how to avoid them.
FREE Checklist: Common Business Mistakes You MUST Avoid
5 Digital Marketing Mistakes To Avoid
You must avoid common mistakes if you want to see high conversations and a return on investment from your digital marketing campaign.
Lackluster call-to-actions, poor follow-up, nurturing, and understanding of your audience can all potentially affect your online marketing results.
1. Only Using Email to Make a Sale
If the only emails you send are promotional and full of sale links, you’re already doing a disservice to yourself. No matter how many links you try to send, the value you provide will translate into real results. Use email to teach your readers something you want them to know instead, and even better, make sure it solves a common issue or problem for them. Then add other smaller promotional sequences throughout.
2. No Goals or Understanding of Your Audience
Not taking the time to understand your goals and audience fully leads to poor quality content and communication with your target audience. The more personal your messages, the easier it is to form a deeper connection and understanding with your audience.
3. Poor Call-To-Actions or None at All
Every piece of content should have a clear goal. Whether it’s a blog post, Facebook ad, YouTube video, podcast – or any way you decide to communicate – it should also have an easy-to-use and understand call-to-action. Content without a call-to-action is like a company without a business plan
4. Disregard of User Mediums
In other words, you are ignoring the device your audience uses the most to read and engage with your content. This is crucial as not every website or digital platform is optimized for mobile devices. However, smartphones are far more available to people than computers. Meaning most of your audience likely read your emails and other content on their phones. Therefore, you must ensure your content is optimized to view and click-through for mobile phones.
Use Google’s mobile-friendly tool to check if you have a mobile-optimized website
5. Not Building An Email List
You need to build a strong and targeted email list if you really want to build a strong online or offline business today. Email marketing is the most effective marketing strategy to date. Even compared to social media marketing by nearly 40% more. Industry or niche doesn’t really matter, you will see a high return on investment if you implement proper email marketing.
Free Checklist: How To Avoid Digital Marketing Mistakes
We all make mistakes. We wouldn’t be human if we didn’t. In the world of online business, you’re going to make some minor boo-boos and some cataclysmic mistakes. It’s all part of the learning process. Although mistakes are going to happen, you can avoid the common digital marketing mistakes as listed above and other pitfalls that are lurking around the corner. Download my free checklist, A Guide To Online Business Mistakes, and avoid the false moves and slipups that even veteran online entrepreneurs make.