8 Tactics For Using Your Email Signature To Generate Business Leads
Email marketing is one of the most effective marketing methods that has ever been invented. It has taken marketing to the next level and in fact, email marketing is so successful that it generates, on average, $38 dollars per $1 dollar spent on email marketing.
But email marketing is only effective if you have a list of email addresses of prospects or leads who are genuinely interested in your business and have given you permission to send them emails.
The key is to continually work on growing your email list and your email signature is often an unused resource that you can use to generate more leads for your business.
How To Generate More Leads With Your Email Signature
Use every means that you can to add leads to your email autoresponder. This is a very non-aggressive way to generate leads and nurture them as customers or potential customers. You never know when that one person will become your best customer.
1. Promote Your Events
Whenever there’s an event that you’re either attending, speaking at, or having yourself, your email is the perfect place to add a link to promote it. At the end after your name, why not state ‘Don’t Miss My Event‘ with a link so that people can join you if they choose? This is a great way to avoid missing people who you’d otherwise want to come.
Just like you can promote an event, you can also promote an offer. Use your space and words wisely. You want your email offer to be very special. A lot of the people getting this email from you may not be on your normal lists.
3. Share Proof of Your Work
Include a link to case studies, testimonials, and quotes. You can title it something like “What others are saying about me” (or you can name the product that you sell too) with a link so that they can read all the different compliments written about you.
4. Include a Scheduling Link
Another great thing to include is a link to your scheduling application. That way if they want your services, they can grab them. If you don’t have services to schedule, maybe they want to schedule an interview.
5. Include a Video Sample
If you’re a speaker or have given workshops, providing a link to a video that shows what you do in action is a great way to show how awesome you are.
6. Link to a Survey
If you want to gather information from your audience, send them a survey. Software like SurveyMonkey.com allows you to conduct email and web-based surveys so that they can be taken by anyone, from anywhere, using any device. By offering them easy to fill out surveys that are short and to the point you can gather a lot of useful information and you may learn new ways of growing your email list that you hadn’t considered.
7. Link to Industry News
Want to show your expertise? If you read something interesting in the news, link to it in your signature line. Everyone needs to know what’s important and what better way to find out than by movers and shakers.
8. Ensure Your Signature Works on Mobile Devices
Check your signature after you set it up to be sure it works, including all links. Also, check if your email signature design is responsive and works on mobile. This is essential because most people are checking email on mobile devices. A responsive design automatically adjusts to the medium you are using to view it. Whether a tablet, large smartphone, small smartphone, laptop or a stationary desktop computer, each person will see the page in an optimized fashion for their device.
Free Course: Marketing With Email (+ 45 Promotional Email Examples)
Sending marketing emails to customers is one of the most effective strategies for successful modern businesses, but it has become a great deal more competitive in recent years, with savvy readers becoming more discerning about what they put down their email address for. No one likes spam, after all. And when you’re fighting for attention in a busy inbox, you have to make sure that your message not only stands out, but gets read and some action is taken.
If want better results from marketing with email this free email marketing course gives you the tools, guidance and expertise you need to succeed plus you’ll get over 45 templates including the best customer service emails, customer service response templates and email signature templates.