How To Get More Blog Followers

Blogging is an effective way to expand your business, attract more clients, and maintain relationships with your current customers. But, how do you get more blog followers and make them loyal fans? It really boils down to posting relevant content and finding ways to remind them about you via email, social media and even ads.

Here are 3 key ways to get more blog followers.

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3 Ways To Get More Blog Followers

1. Post More Content

You’ve heard that before. But, it’s not that simple. You can’t post anything and end up with fans following you and begging for more. You have to know who your audience is, and what they need to know and post that. Content needs to be relevant and of a high quality to be effective.

• Relevant – The only way you can ensure that your content is relevant is if you do the work necessary to get to know your audience so that you can deliver the type of content they want and need.

• High Quality – While you don’t have to be perfect, don’t just slap up anything. If you outsource any writing, edit the writing and put your voice into it, and always add a watermarked image so that when it’s shared it comes back to you.

• Consistent – Finally, post consistently. You don’t have to blog every single day. You want to blog on a regular basis and provide meaningful content to your audience. Otherwise, they might get bored and stop visiting.

When you post relevant, high-quality content on a consistent basis in a variety of forms such as images, video, text, etc., your audience will be more likely to stay interested in what you have to say which will make them keep coming back, sharing and engaging with you. Plus, potentially buying something you created or promote.

2. Promote Your Content

Just posting content is not enough. There are more than 100 million blogs in existence. That’s worse than a needle in a haystack.  To get your content seen, you’re going to have to promote some of the content that you post.

• Social – Whatever social media your audience uses, you need to be using. While you can’t use them all 100% alone, you can at least choose the top three that are most popular with your audience. There are some great online tools that you use to help with the job. For example, the app Missinglett_r will automatically turn each of your blog posts into a year’s worth of social media updates, pre-filled with quotes, hashtags and images.

• Make it Simple to Share – Don’t make it hard on your readers to share. Get a social plugin that enables you to add share buttons at the top and bottom of your posts. Make it a point to ask your audience to “click the like and share buttons.” Make it part of your call to action. Don’t forget to engage with your audience when they comment on your shares. You don’t want communication to be only one way. You want to build relationships so that they don’t just want to read your blog due to the great information. They want to read it because they care about you.

• Get Them on Your List – In addition, make it easy for your readers to sign up for your newsletter. The AWeber Email Marketing Platform provides easy to create sign-ups forms, landing pages, newsletter templates and more to help you build your email list.

3. Give Stuff Away

Freebies and lead magnets can be lucrative ways to collect email addresses from your audience so that you can market to them via email. When you give away something of value to help them accomplish their goals, you’ll connect to them in a new way.

To give away stuff without giving away the farm, follow these tips:

• Use PLR – To create your freebies consider using private label rights information that will appeal to your audience and help further your relationship.

• One Problem – Help them solve one small problem, not the entire kit and caboodle. You want them to come back for more, so in your freebie give them enough to show them your work quality and skills but don’t give them the farm.

• One Customer – Don’t try to please everyone, make each of your offerings focus on one persona / customer at a time. Create a profile for the ideal customer and direct your product only to the people that fit the profile. This works better than trying to appeal to everyone.

• Make it Short – A checklist (like this one, 21 Days to A Better Blog), a spreadsheet, a simple app – these things won’t take much time and money for you to create but will make a huge impact on your audience member if you are careful to ensure it fits your audience. Remember inside your opt-in provide a link back to your blog, and to other products, services and offerings you have.

Free Checklist: 21 Days To A Better Blog