Traffic is the lifeblood of any online business. There are a million and one different ways to get more visitors to your website. There are hundreds of courses and books that teach you about the latest and greatest traffic generation schemes.
But none of that does you much good when you need more website traffic sooner rather than later and don’t have the time or the funds to experiment.
See Your Competitors' Website Traffic and Beat Them!
How To Get More Website Traffic
There’s a very simple way to get more website traffic. The secret is to look at what’s working already and do more of that.
Getting a steady stream of traffic from Pinterest? Create five new pins a day to your most popular posts. Ranking for a couple of long-tail keyword phrases? Optimize more pages, or create optimized content for your site. You get the idea.
Yes, it’s deceptively simple and not very sexy, but it works.
If you put in the work to analyze what’s working, discover why it’s working, and then you’ll be able to replicate it again and again.
Website Analytics
Start by looking at your website analytics. For the best data, you want to pull info for at least 3 months. Get more if you can and at least a year’s worth if you have a seasonal business. Take a look at your biggest traffic sources and where that traffic leads. Can you see patterns? Make a list of everything that’s working.
With that list in hand, take a look at your best source of traffic. Where is it coming from? How are you getting this traffic? Get out a piece of paper, or open a document on your computer. Start brainstorming at least 25 ideas for getting more traffic from this source. Then step away for a little while.
Get It Working
When you come back, look through the list you’ve made. Which of the items on there get you excited? What are you looking forward to working on the most? Start with that idea and get to work implementing it.
Make a shortlist of everything you need to do from start to finish. That might mean writing a new article or blog post and then creating several pins for it. Maybe it means working on evergreen social media posts that you can load into a program that shares them to your page. It could be interacting in Facebook groups or finding new ones. No matter what it is, work through each step from start to finish. Then get to work on the next item on your list.
Rinse and repeat until you’ve completed each of the 25 project ideas.
Check Back on Results
Don’t forget to look at your traffic stats again in a few weeks. Make note of what’s working. Start doing more of that. Give the rest a little more time. Sometimes even the best-laid strategy doesn’t pay off right away.
Keep working at it and the traffic will flow.
Want to See Your Competitors’ Website Traffic?
You can perfect your traffic acquisition strategy by getting insights into your competitors’ tactics from traffic sources to most visited pages to what kinds of audiences they target. To help you get an edge over your competitors by discovering gaps in their traffic generation strategies click here to see your competitors’ traffic with Traffic Analytics. Find new opportunities to attract your competitors’ audiences by discovering which sites people visit before and after they land on competitors’ sites.