Engaging your audience and having them interact is key to growing your business. This is how you grow authority and trust within your industry. It’s unlikely you’ll ever make a sale or grow your business without trust. Therefore, it’s important to first focus on your content to build this trust. Creating targeted content is the first step to proper communication. A business without appropriate content is a business without value.
Social messenger applications are inexpensive and simple marketing tools that help engage your target audience and grow your business. And people like using these applications to communicate with brands. WhatsApp is currently the most popular social messenger application used around the world, with 2 billion monthly active users. That’s nearly 50%more than its top competitor, Facebook Messenger.
Here are 6 social messenger content ideas to use to boost your audience engagement.
FREE Download: 5 Step Content Strategy
6 Social Messenger Content Ideas
These social messenger content ideas will help to boost audience engagement and increase your sales. Increasing engagement means your audience is learning and gaining value from your brand.
The more relevant value the gain, the more your sales potential increases.
1. Introductions or Greetings
Saying hello to new followers on platforms like Instagram or Facebook is a great way to engage your audience with a simple message. However, don’t expect a response back. Just be there to supply information and show gratitude while letting them know you can help. Also, don’t add a promotion within a greeting. This will only turn away your audience and seem like a scam or greedy.
2. Product Promotions
Send-to-messenger ads or sponsored messages that many social messenger applications provide make it easy to find real leads and start a natural conversation. These ads display within their messages, so they don’t feel as intrusive. In fact, your audience gets to control the full experience. If they’re not interested, they simply won’t click on it—no pop-ups or disruptions to upset them.
3. Automated FAQ
Answering frequently asked questions can be time-consuming and take away from the overall experience of running a business. However, you can’t expect the customers to be aware of this or do the work to find your FAQ page on your website. By making using bots to answer frequently asked questions, it’s easier for both you and your target audience.
4. Create a Shoppable Quiz
Applications like WhatsApp and Instagram have bots that make it easy to turn their messenger app into a shoppable experience. This way, your customers can purchase exactly what they need without worry. In addition, many bots can be set up to suggest the best product or services based on their answer. This keeps them interested as they learn more about themself and your business.
5. Run a Challenge or Giveaway
A fun way to use messenger is to host a challenge or a giveaway through group chats. Not only does this help grow your following, but it also creates hype and interest in your products or services.
6. Collaborations or Influencer Take Overs
Finally, but certainly not least, messenger marketing is great for collaborations with influencers and creating more user-generated content.
The 5 Step Content Marketing Strategy
The most important thing is that you get to know your audience so that you know exactly how they want the content you create designed and delivered to them. Creating good content is all about following a process that helps you cover all the arguments your audience may have in their mind about the solution you’re recommending. Check out this free download, The 5 Step Content Strategy to discover the key content marketing tactics used by the most successful online entrepreneurs.