Does Your Service Need A Sales Funnel?
Sales funnels are an integral part of any business. They are used to attract interested parties to your products and services and turn them into paying customers. That’s why you should make them an essential part of your marketing plan or business strategy.
Sales funnels aren’t just used for physical products. If your business is a service-based industry it will need a sales funnel since it’s harder to let the product do the talking when your product is a service.
4 Ways To Improve Your Transactional Emails
“Thank you for your order!” Sounds familiar, right? It should, because this is the opening of all good transactional emails.
Transactional emails have an average open rate of 48% compared to 18% for non-transactional emails. This is because transactional emails are relevant and they’re highly expected by customers.
But it’s few marketers who take advantage of them, and this leads to massive loss of potential profit. Most of them are created by developers who lack copywriting skills. Therefore, most of them are often outdated, lack branding, and don’t align with your existing marketing strategy. This creates an inconsistent customer experience.
If you optimize your transactional emails properly, you’ll increase email engagement and get more profit from your consumers. Here are 4 transactional emails best practices.
What Is a Sales Funnel?
A sales funnel is a process that businesses use to turn strangers into customers, and customers into brand advocates. To create a successful sales funnel, it’s often broken down into four steps:
- Attract: Use marketing and advertising methods to attract potential customers.
- Convert: Incentivize potential customers to share their contact information so that you can nurture the relationship.
- Close: Motivate potential customers to take action and become paying customers.
- Delight: Overdeliver and delight customers in order to retain their business and turn them into brand advocates.
Image via HubSpot