Tag Archives: create a successful sales funnel

What You Need To Know About Your Buyer’s Journey

Understanding Your Buyer’s Journey

The process your ideal prospect takes to become a buyer is known as the buyer’s journey. Every buyer goes through a journey when making purchasing decisions regardless of what industry you are in.

For most businesses, your buyer’s journey covers 3 main stages:

  1. Awareness: The buyer has identified that they have a need or a problem.
  2. Consideration: The buyer starts searching for a solution to solve their problem.
  3. Decision: The buyer makes a choice based on the information they’ve gathered.

These stages define where the buyer is, and it goes to their intent. What are they intending to do? What do they do in order to choose to purchase?

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How To Create A Retargeting Campaign On Facebook

Setting Up Your Facebook Retargeting Strategy

A retargeting campaign on Facebook gives you the opportunity to re-engage with people who came to your website, but didn’t purchase. You can create ads on Facebook that go to these people who visited your website. This means you get a second, third, fourth, and even more chances to convert your customers and prospects.

Retargeting Campaign On Facebook

The basics of setting up a retargeting campaign on Facebook are really quite simple and straightforward. Here’s how you do it.

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How To Close A Sale: 12 Sales Tips for Success (Infographic)

12 Tips For Closing A Deal

Spending time on researching prospects, generating high-quality leads, and getting a deep HubSpot CRMinsight into their needs all lead to one thing – the close. In the world of sales, closing a deal is the main goal as well as the most difficult part of the sales process. 

In fact, according to Hubspot’s research, 75% of companies say closing more deals is their top priority. What’s more, 28% of sales representatives say closing is the hardest part of their job, right after prospecting.

So, how can you close sales effectively? 

There are different approaches to help you close more deals with your prospective customers. These are 12 of the best sales closing techniques that you can use to estimate any situation and close your sales faster. 

At a glance: 12 Sales techniques every sales rep should be aware of

  • Spot the Right Triggers
  • Encourage Sales and Marketing Collaboration
  • Automate Wherever You Can
  • Build a Trustworthy Relationship
  • Always, Always Follow-up
  • Be Human
  • Create a Sense of Urgency
  • Share Useful Information or News 
  • Use Social Proof
  • Getting Them to Say “Yes” or “Yes”
  • Use Sales Closing Lines 
  • Ask One More Time

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How To Develop Sales Funnels That Will Sell For You

4 Key Steps To Develop Sales Funnels

If you’re selling a product or service, you probably have a sales funnel strategy. It’s the journey that you guide a prospect through as they first discover your product or service to the point of them buying and becoming a repeat customer.


As visitors move along your funnels – from knowing more about your brand, to deciding if they need what you’re offering, to comparing with similar competitors, to making the final or even repeat purchase, you need to know how to respond to their needs and doubts.

Therefore, you need to regularly analyze, improve and develop sales funnels to keep the pipeline flowing. Here’s how to optimize your funnels for better conversions in 4 key steps.

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How To Improve Your Sales Funnel for Maximum Response and Income

Can You Improve Your Sales Funnel?

A sales funnel is a tool guideline that helps you visualize where your prospects may make a purchasing decision.


Visually, a sales funnel is a graphic that is wide at the top because prospects with all level of engagement enter there, leading to the most engaged ones channeled through the various levels of the funnel, onto the bottom of the funnel where they have been turned into sales and repeat customers.

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Why You Need A Sales Funnel For A Service-Based Business

Does Your Service Need A Sales Funnel?

Need A Sales FunnelSales funnels are an integral part of any business. They are used to attract interested parties to your products and services and turn them into paying customers. That’s why you should make them an essential part of your marketing plan or business strategy.

Sales funnels aren’t just used for physical products. If your business is a service-based industry it will need a sales funnel since it’s harder to let the product do the talking when your product is a service.

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How To Improve Your Transactional Emails And Generate More Profit

4 Ways To Improve Your Transactional Emails

Transactional Emails “Thank you for your order!” Sounds familiar, right? It should, because this is the opening of all good transactional emails.

Transactional emails have an average open rate of 48% compared to 18% for non-transactional emails. This is because transactional emails are relevant and they’re highly expected by customers.

But it’s few marketers who take advantage of them, and this leads to massive loss of potential profit. Most of them are created by developers who lack copywriting skills. Therefore, most of them are often outdated, lack branding, and don’t align with your existing marketing strategy. This creates an inconsistent customer experience.

If you optimize your transactional emails properly, you’ll increase email engagement and get more profit from your consumers. Here are 4 transactional emails best practices.

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How To Create A Successful Sales Funnel For Your Business

What Is a Sales Funnel?

A sales funnel is a process that businesses use to turn strangers into customers, and customers into brand advocates. To create a successful sales funnel, it’s often broken down into four steps:

  1. Attract: Use marketing and advertising methods to attract potential customers.
  2. Convert: Incentivize potential customers to share their contact information so that you can nurture the relationship.
  3. Close: Motivate potential customers to take action and become paying customers.
  4. Delight: Overdeliver and delight customers in order to retain their business and turn them into brand advocates.
Create A Successful Sales Funnel

Image via HubSpot

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