If you’re going to do any marketing at all, it’s imperative to understand why you’re doing it and who you’re doing it for. It’s very important to remember that everything is about your audience and what’s it for them. You can only do that if you really know who they are.
The more you can learn about your audience, the more you’ll be able to target your ideal customer. Here are 8 ways that you can ensure your products and services will always appeal to your target audience.
A retargeting campaign on Facebook gives you the opportunity to re-engage with people who came to your website, but didn’t purchase. You can create ads on Facebook that go to these people who visited your website. This means you get a second, third, fourth, and even more chances to convert your customers and prospects.
The basics of setting up a retargeting campaign on Facebook are really quite simple and straightforward. Here’s how you do it.
Spending time on researching prospects, generating high-quality leads, and getting a deep insight into their needs all lead to one thing – the close. In the world of sales, closing a deal is the main goal as well as the most difficult part of the sales process.
In fact, according to Hubspot’s research, 75% of companies say closing more deals is their top priority. What’s more, 28% of sales representatives say closing is the hardest part of their job, right after prospecting.
So, how can you close sales effectively?
There are different approaches to help you close more deals with your prospective customers. These are 12 of the best sales closing techniques that you can use to estimate any situation and close your sales faster.
At a glance: 12 Sales techniques every sales rep should be aware of
If you’re selling a product or service, you probably have a sales funnel strategy. It’s the journey that you guide a prospect through as they first discover your product or service to the point of them buying and becoming a repeat customer.
As visitors move along your funnels – from knowing more about your brand, to deciding if they need what you’re offering, to comparing with similar competitors, to making the final or even repeat purchase, you need to know how to respond to their needs and doubts.
Therefore, you need to regularly analyze, improve and develop sales funnels to keep the pipeline flowing. Here’s how to optimize your funnels for better conversions in 4 key steps.
A sales funnel is a tool guideline that helps you visualize where your prospects may make a purchasing decision.
Visually, a sales funnel is a graphic that is wide at the top because prospects with all level of engagement enter there, leading to the most engaged ones channeled through the various levels of the funnel, onto the bottom of the funnel where they have been turned into sales and repeat customers.
Sales funnels are an integral part of any business. They are used to attract interested parties to your products and services and turn them into paying customers. That’s why you should make them an essential part of your marketing plan or business strategy.
Sales funnels aren’t just used for physical products. If your business is a service-based industry it will need a sales funnel since it’s harder to let the product do the talking when your product is a service.
“Thank you for your order!” Sounds familiar, right? It should, because this is the opening of all good transactional emails.
Transactional emails have an average open rate of 48% compared to 18% for non-transactional emails. This is because transactional emails are relevant and they’re highly expected by customers.
But it’s few marketers who take advantage of them, and this leads to massive loss of potential profit. Most of them are created by developers who lack copywriting skills. Therefore, most of them are often outdated, lack branding, and don’t align with your existing marketing strategy. This creates an inconsistent customer experience.
If you optimize your transactional emails properly, you’ll increase email engagement and get more profit from your consumers. Here are 4 transactional emails best practices.