What Is a Sales Funnel?
A sales funnel is a process that businesses use to turn strangers into customers, and customers into brand advocates. To create a successful sales funnel, it’s often broken down into four steps:
- Attract: Use marketing and advertising methods to attract potential customers.
- Convert: Incentivize potential customers to share their contact information so that you can nurture the relationship.
- Close: Motivate potential customers to take action and become paying customers.
- Delight: Overdeliver and delight customers in order to retain their business and turn them into brand advocates.